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| Fabric Care |
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IFF continues to be the global leader in fragrances for laundry detergents, fabric softeners, and specialty laundry products.
As the global fabric care market has evolved over the past decade, consumers worldwide have continually sought out products that signal the best cleaning job and present the most caring fabric image. IFF’s fragrances help our customers meet those expectations and build brands through powerful scent associations that are tailored to local consumer preferences. Anywhere in the world, our fragrances mean freshly-cleaned laundry and long-lasting freshness and softness. With key input from R&D, we maintain customer satisfaction and industry leadership.
Global Reach
With perfumers and fragrance evaluators, as well as marketing, consumer insight, and technical application experts, working in centers of excellence in all key regions, IFF has the talent, resources, and global reach to meet the demands of any customer in the world.
Market Understanding and Consumer Expertise
IFF’s consumer insight and marketing teams interpret trends, new product launches, quantitative market data, and consumer research to bring new and exciting ideas to our clients. As these ideas develop into new products, IFF utilizes its global resources to test fragrances before they go to market to ensure success. IFF’s Regional Consumer Development Panels allow us to benchmark and explore new fragrance options for any type of fabric care product with a broad range of consumers. Our consumer and marketing expertise is of valuable benefit for our customers—creating winning fragrance directions that build healthy, ever growing product portfolios.
Technological Advantage
IFF’s recognized creativity and vast technical expertise enable us to develop consumer-preferred fragrance solutions for difficult product bases. Using a wide range of proprietary technologies, our scientists capture the essences of living flowers and transform them into new molecules. Our hydroponic greenhouse furthers this research, enabling the constant development and discovery of new scents from plants that are grown using nutrient-enriched water instead of soil. In addition, our scientists continually examine and improve our fragrance delivery technologies to enhance fragrance performance. Combined with our expanding array of fragrances and ingredients, IFF’s technical expertise ensures optimal fragrance performance in all types of fabric care products. |
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Discover how IFF's expertise can work for you
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Read about IFF's many successes in the industry and beyond
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