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Our insight underpins consumer needs and desires; our expertise satisfies them. Our personal wash creations continue to become classics and prevail as longstanding benchmarks in leading brands. Our unique ability to create fragrances that linger longer on skin captures the heart and soul of the consumer day after day—giving brands a memorable, intimate, and lasting signature.
Superior Market Insight and Trend Monitoring
Our marketing and fragrance teams monitor the markets around the world, identifying the newest trends in fragrance, ingredients, and benefit claims impacting the category. With the help of our trend experts in fashion, fine fragrance, and cosmetics, and with the insight gained from extensive consumer research, we work closely with our clients to create the next generation of personal cleansing products worldwide.
Delivering Excellence to Consumers Worldwide
IFF is focused on delivering excellence in fragrance performance for the personal wash category. Whether it be a bar soap in rural China or an exclusive shower gel in a Parisian shop, our focus is on providing a compelling fragrance to complement and enhance the cleansing experience. Our presence in over 35 countries around the world enables us to understand and cater to diverse market needs and explore major perfuming opportunities for bar soaps and body wash liquids worldwide.
Harnessing Nature through Technology
IFF is an expert in developing fragrances for the cleansing category that have an "irresistible" appeal. Nature and ingredient trends play a pivotal role in the evolution of our fragrances:
- Living Fruit® and Living Flower® technologies capture the scents of plants as they continue to grow in their natural habitats, allowing IFF to recreate these natural fragrances.
- Our botanical hydroponics program offers the sparkling freshness of plants grown only in water.
- AromascienceTM uses the mood-evoking benefits of fragrance to promote a sense of well-being, the hottest trend in personal wash today.
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Discover how IFF's expertise can work for you
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Read about IFF's many successes in the industry and beyond
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