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| Toiletries [Hair, Skin, Deos] |
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Increasing levels of brand innovation in the deodorant, hair care, and skincare categories create a strong demand for new ideas and outstanding fragrances.
IFF interprets trends, new product launches, quantitative market data, and consumer research to bring new and exciting ideas to our clients. Coupled with IFF’s technological expertise and R&D support, IFF is able to deliver the most desirable fragrances and most effective formulas to our customers, in order to create new fragrance experiences for the consumer.
Global Reach
With perfumers, fragrance evaluators, and marketing and consumer insight experts working in centers of excellence in all key regions, IFF has the talent, resources, and global reach to meet the demands of any customer in the world.
Brand Understanding and Consumer Expertise
IFF’s consumer insight and marketing teams provide a unique understanding of consumer’s lives and their relationships with brands through fragrance. During the development process, IFF utilizes its global resources to test fragrances before they go to market and to probe brand understanding with consumers to establish the relationship between fragrance and user. IFF’s Regional Consumer Development Panels allow us to benchmark and explore new fragrance options for any type of toiletry with a broad range of consumers. Our consumer and marketing expertise is of valuable benefit for our customers—creating winning fragrance directions that build brands.
Technological Advantage
The creativity of IFF’s perfumers and fragrance evaluators is enhanced by strong R&D. From IFF’s pioneering headspace technologies to our new hydroponic greenhouse, IFF’s scientists use a wide range of proprietary technologies to capture the essences of living flowers and transform them into new molecules that expand the palettes of our perfumers and provide our customers with unique and unusual fragrances.
Professional Haircare Leaders
In hair care, what happens in the professional salons always influences the products consumers find on their drug store shelves. IFF not only tracks the work of these trend-setting professionals, but partners with them to create exciting new brands that become the trends of tomorrow. Our hair care experts study markets and consumers from London, Paris, Tokyo, and New York to rural Asia and Africa and possess an unrivaled understanding of consumer preferences and product performance around the globe.
The Deodorant Difference
IFF’s fragrance research scientists partner with our customers to ensure that fragrances not only smell outstanding, but work efficiently and effectively in their products. Proprietary sensory technology developed by IFF enables our scientists to identify the best ingredients for deodorant and antiperspirant applications. As a result, our dedicated team of perfumers not only benefits from the extensive market knowledge of our consumer insight experts, they have access to a database of ingredients proven to provide the best malodor neutralization and performance on skin.
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| Toiletries [Hair, Skin, Deos] Stories, Successes and Insights |
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Discover how IFF's expertise can work for you
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Read about IFF's many successes in the industry and beyond
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