IFF’s Aura of Aroma technology captures and analyzes a fragrance material’s essence in the air at its aesthetic ideal. This allows our scientists to rebalance fragrances and to molecularly reengineer individual perfume materials to achieve and sustain that ideal moment. The result is a greater understanding of the difference between a fragrance formula and its performance as it diffuses off the skin, enabling IFF to develop fine fragrances that immediately capture a consumer’s interest and sustain it throughout wear.