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| Consumer Trends |
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| Yogurt for Fun and Health |
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Early in the 1900s, a Russian Nobel prize winner first raised the idea that yogurt might be good for you. More than a century later, yogurt still touts its health-friendly image—much of the time. But today it often points to its great taste as well. On top of that, it's convenient!
Nearly a century after one Nobel winner focused on yogurt, the news and information portal Japan Today mentioned another Nobel prize winner in connection with yogurt. In the story, the honoree's wife revealed that the respected scholar used to eat miso soup for breakfast, but had begun to start his day with yogurt and some toast. The paper also reported that drinkable yogurts might be making yogurt more appealing to Japanese men.
With versatile appeal, yogurt has become the hot category in the dairy market. Mintel, the market research group, points to some 3,000 new yogurt products around the world in a recent four year span. The company's analysts say yogurt new product strategy often involves flavors. Strawberry reigned supreme, followed by chocolate and banana.
But the flavor palette shimmered with apple pie, passion fruit, pina colada, kiwi, rose, caramel, peanut butter, toffee, and cranberry. There were even duos like orange-carrot-lemon, peach iced tea, raspberry and apple, apple and banana, and mango and orange. Glimpses from the new product database: Orange liqueur flavored yogurt in Japan and white chocolate raspberry flavored yogurt in the U.S, both featuring a fresh cream topping; Swedish yogurt with a serving of muesli (granola) plus both pineapple and strawberries.
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