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| Consumer Trends |
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| New "Spirit" for Ice Cream |
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For many consumers, ice cream connotes innocent childhood birthday parties and uncomplicated family fun times. But some ice cream makers have found a way to give this indulgent treat a whole new "adult" persona. In July in the UK, ice cream maker Langage Farm and liquor company Thomas Lowndes announced a clever blending of premium ice cream and branded premium liqueurs. The line-up includes TIA MARIA® Liqueur Spirit with Amaretti Biscuits, LAMB'S® Navy™ Rum and Raisin, and MALIBU® with Pineapple and Coconut. Tim Donovan, National Sales Manager at Langage Farm, commented in a press announcement, “Ice cream has two seasonal peaks with summer the biggest followed by Christmas. Alcohol sees the peaks reversed. By producing our new range of ice creams with alcohol we can benefit from both ice cream's summer peak and alcohol's seasonal peak."
In Poland in July, Unilever's Carte d'Or brand also infused “spirit” into its ice cream, featuring varieties including Malaga, with Malaga wine. Food Navigator, a trends website, quoted the Italian news service Coldiretti, reporting that several protected designation wines, such as Amarone, Barolo, and Soave, would be wearing new identities as ice cream flavors.
A Mintel category review for a recent twelve-month period noted the “naughty” concept seemed to be spicing up the otherwise “nice” category of ice cream. The report indicated that Take Home Ice Cream accounted for one out of four new product introductions in the Desserts & Ice Cream category during that period.
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