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| Consumer Trends |
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The evolution of Asian cuisine around the world is happening at lightening speed, and it doesn't even have anything to do with the internet! The global wanderings of our many cultures have coincided with a new openness to food and flavors and renewed focus on health. When trends converge, change happens fast—Asian Greens are mainstreaming in groceries and Asian spice blends are newly available to bring them to life. Flavorful ingredients like galangal (ginger's cousin), coriander, lemongrass, tamarind, mango, plum, coconut milk, and mint (to name a few) bring bright taste, drama, and balance to the vast array of dishes from Asia that Americans are becoming familiar with. The pungent tastes of spices like fennel, cardamom, fenugreek, star anise, and cumin are featured in cookbooks and on restaurant menus, bringing the tastes of the Orient even closer. Specific Asian cuisines that are evolving quickly in the U.S. and Europe include: Thai, Malaysian, Vietnamese, Indian, and Japanese. Watch the retail and restaurant markets for growing evidence of their proliferation. And then taste, draw in the aroma, and fill your senses with these complex, but inviting cuisines as you sample them in your travels!
Sources: IFF Market Research
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