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IFF helps our customers use fragrance to support and enhance the consumer experience of everyday cleaning tasks. Whether it's maintaining a hygienic environment, masking odors, or enhancing a room's ambiance, our fragrances add a dose of pleasure even to daily chores.
Increasing demand for effective yet aesthetically pleasing products creates a growing need for the innovative technology, ready-to-market concepts, and outstanding fragrances IFF can deliver. We interpret trends, new product launches, quantitative market data, and consumer research to bring new and exciting ideas to our clients. Coupled with our technological expertise and R&D support, IFF’s global team of perfumers, fragrance evaluators, and technical application experts is able to deliver the most desirable, base-compatible fragrances to our customers, creating new scent experiences for the consumer.
Fresh Approach to Air Care
The global air care market has changed dramatically over the past decade. Consumers continually seek out new and better ways to create a particular ambiance in their homes through fragrance and they constantly change those fragrances based on season, interior design, and mood. IFF can provide market-ready fragrance collections that have been proven in the lab and with consumers, allowing our customers the speed to market they need to keep up with changing consumer tastes.
So You Have to Wash the Dishes…
Dish care used to be all about lemons. Today’s consumer expects his or her dish products to both cut the grease and create a pleasant scent experience. IFF tracks the trends influencing the dish care category around the globe and provides our customers with cutting-edge, base-compatible fragrances ranging from traditional citrus to fashionable fruits and florals.
Household Cleaners—A Changing Market
The hard surface care market has been evolving during the past several years from a traditional, functional product focus to a more lifestyle-oriented approach. Convenience, new product forms, and fun colors and fragrances now drive the market. IFF understands that today’s consumer wants the best of both worlds—a scent that underscores the effectiveness of the product, yet is long-lasting and aesthetically pleasing. IFF’s technical expertise in household cleaners allows us to work in an assortment of bases while providing the highest quality fragrances for optimal consumer satisfaction.
Global Market Understanding and Consumer Expertise
IFF’s consumer insight and marketing teams provide a unique understanding of consumer’s lives and their relationships with brands through fragrance. Constant study through consumer panels, focus groups, benchmarking studies, and qualitative research provides us with a global understanding of the fragrances consumers prefer in everything from candles and electric air fresheners to all-purpose cleaners and dishwashing liquid. This expert data allows IFF to provide our customers with proven consumer-preferred fragrances quickly, ensuring success and shortening time to market. In addition, we harness the power of the Internet to conduct groundbreaking research in consumers’ homes—gathering data on in-use experience, consumer habits, and attitudes. And to round out our extensive market knowledge, our professionals consult with experts in interior design, color, and overall consumer trends to help IFF design new concepts and fragrance directions that fit the fast-paced, ever-changing lives of consumers today.
Technological Advantage
The creativity of IFF’s perfumers and fragrance evaluators is enhanced by strong research and development. From IFF’s pioneering headspace technologies to our hydroponic greenhouse, IFF’s scientists use a wide range of proprietary technologies. These technologies capture the essences of living flowers and transform them into new molecules that expand the palettes of our perfumers and provide our customers with unique and unusual fragrances. In addition, IFF works with customers to help design new products that bring innovative, appealing fragrance delivery to consumers’ homes.
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Discover how IFF's expertise can work for you
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Read about IFF's many successes in the industry and beyond
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