IFF’s Consumer Fragrance Thesaurus (CFT) is an easy-to-use, interactive perfumer tool for brainstorming new fragrance ideas. The CFT is a database of fragrances and accords that have been evaluated by consumers without a product context. Evaluation is done via a broad standardized questionnaire of imagery and functional attributes. The CFT increases IFF’s speed to market, by allowing our creative staff to quickly uncover a short list of fragrances that meet a given profile of consumer attributes, moods, and/or applications. The creative staff can then focus on fine-tuning a fragrance to meet the exact specifications of the customer—and even go a step further by envisioning other possible applications for the fragrance. The result is a better, more interesting fragrance that can be used in a wide variety of applications—perfume to bath gel, laundry detergent to room freshener.