Yuvraj Arora

Yuvraj Arora

President, Taste Division and Chief Commercial Officer

Biography

Yuvraj Arora is President of Taste, leading IFF’s global Flavors portfolio within the company’s Food & Beverage business - an approximately $2.5 billion operation serving many of the world’s largest consumer brands. In this role, he shapes the strategic direction of one of IFF’s most influential businesses, overseeing global innovation programs, R&D and creation & design investments, customer partnerships, global strategy and the company’s expanding AI and digital capabilities.

Arora joined IFF in June 2023, bringing more than 25 years of multinational CPG leadership and a track record of driving growth, transformation, and consumer‑centric innovation across global markets. Known for his ability to commercialize innovation and lead organizations through transformation, Arora has delivered sustained performance across a diverse consumer portfolio.

Before joining IFF, he served as President, U.S. Categories for Kellogg North America, where he oversaw a $7B portfolio spanning six major categories. During his 21‑year tenure at Kellogg, he held leadership roles across India, the United States, Asia, Middle East and Africa.

Arora holds a Bachelor of Technology in Engineering from the National Institute of Technology Calicut, and an MBA in Marketing from the University of Delhi.

Accomplishments

  • Built a category‑spanning Taste strategy anchored in resilient food and beverage segments and aligned to major consumer trends—health & wellness, weight management, premiumization, and clean label—while defining a clear growth agenda across geographic expansion, category leadership, innovation, and customer diversification.
  • Launched high-value innovation platforms under the TASTE DESIGN® umbrella (e.g., RE‑IMAGINE WELLNESS™, RE‑MASTER MEAT™, RE‑MASTER CITRUS™, RE‑IMAGINE ORIGINS™, RE‑MASTER VANILLA™), turning science into consumer‑preferred products
  • Scaled a ~$2.5B Taste business with a 19% EBITDA margin, serving 2,800+ customers across 67 R&D, creation, application, and manufacturing sites globally.
  • Secured and defended #1 or #2 positions in key geographies such as India, Indonesia, and the U.S., reinforcing Taste’s leadership in priority markets.
  • Established/Strengthened leadership in modulation, delivery systems and AI‑driven flavor customization, differentiating IFF as a technology-forward Taste partner.
  • Activated a distinct go‑to‑market model for mid-tier customers via Tastepoint® by IFF, expanding reach and relevance beyond multinationals.

Membership & Affiliations

    • Board member of IOFI
    • Recognized with multiple Effie Awards for marketing effectiveness

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