In 2023, 40% of pet owners purchased supplements for their pets, with joint health, skin and coat, digestion, and daily wellness being the top priorities.² iotics.
Among pet supplement shoppers, 23% reported they would look for a specific ingredient when purchasing a pet supplement, with antioxidants, fish oil, and probiotics being the most frequently associated with positive pet health benefits.³
Nearly all pet parents report spending about the same or more on their pets in the last year, with 40% of pet parents saying the average amount they spend on their pet has increased in the past 12 months.³