{"id":34038,"date":"2025-07-07T07:17:00","date_gmt":"2025-09-10T03:33:49","guid":{"rendered":"https:\/\/www.iff.com\/health-sciences\/our-products\/howaru-pet-health\/"},"modified":"2026-03-06T12:05:02","modified_gmt":"2026-03-06T17:05:02","slug":"howaru-pet-health","status":"publish","type":"our_products","link":"https:\/\/www.iff.com\/es\/health-sciences\/our-products\/howaru-pet-health\/","title":{"rendered":"HOWARU\u00ae Pet Health"},"content":{"rendered":"<div class=\"m-block  gt-l gb-l --bg-white --decor-orange --pattern-v4 --decor --stats-type2 txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Solutions for Pet Wellness\u200b<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>IFF Health Sciences offers high-quality ingredients and expertise to support gut health and overall wellbeing in pets.\u200b Partner with us to leverage our state-of-the-art facilities and deep expertise.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/health-sciences\/health-benefits\/pet-health\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">LEARN MORE<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/11\/pet-food-innovation-blog-thumbnail.jpg\"  alt=\"iff-product-design\" width=\"1920\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v4 cards-colored media-cover none l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">ADDITIONAL INSIGHTS FOR PET WELLNESS MARKET:<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>These trends highlight the growing demand for high-quality ingredients that address key pet health concerns. At IFF Health Sciences, we offer a range of science-backed ingredients that can be incorporated into pet foods and supplements to promote gut health, digestion, and overall wellbeing in dogs and cats.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/HB_ANH_Pet_Care_Ingredients_Hero_shutterstock_2090714140-768x512.jpg\"  alt=\"HB_ANH_Pet_Care_Ingredients_Hero_shutterstock_2090714140\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>In 2023, 40% of pet owners purchased supplements for their pets, with joint health, skin and coat, digestion, and daily wellness being the top priorities.\u00b2 \u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/HB_ANH_shutterstock_2225471455-768x516.jpg\"  alt=\"Palatability Enhancers - Taste-enhancing enzymes\" width=\"768\" height=\"516\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Among pet supplement shoppers, 23% reported they would look for a specific ingredient when purchasing a pet supplement, with antioxidants, fish oil, and probiotics being the most frequently associated with positive pet health benefits.\u00b3 \u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Nearly all pet parents report spending about the same or more on their pets in the last year, with 40% of pet parents saying the average amount they spend on their pet has increased in the past 12 months.\u2074<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><strong>References: 1.\u00a0<\/strong>Allied Market Research, \u201cPet Supplements Market,\u201d 2023.;<strong>\u00a02.<\/strong>\u00a0MarketPlace, \u201cPet Category Consumer Insights: Supplements, Ingredients, &amp; Behaviors,\u201d 2024.;\u00a0<strong>3.<\/strong>\u00a0MarketPlace, \u201cConsumer Insights &amp; the Future of Pet Supplement Shopping,\u201d 2023.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 100%;'>\n\t\t<div class=\"m-banner__media\">\n\t\t\t<picture class=\"m-banner__picture\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc.jpg 1440w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc-300x169.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc-1024x576.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc-768x432.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc-400x225.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/csm_IFF_Contact-Us_Signpost_ea7dc82dcc-200x113.jpg 200w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\"> How Can We Help?<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>We\u2019d love to talk to you about how our microbiome and bioscience expertise can help you develop, manufacture and deliver solutions that enable people at all life stages to live healthier and happier lives. \u200b<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/health-sciences\/contact-us\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Contact Us<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"\/es\/health-sciences\/subscribe\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Subscribe<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/howaru-premium-probiotics\/\" target=\"_blank\" class=\"c-btn -normal -link has-icon icon-right\"><span class=\"c-btn__txt\">Follow Us<\/span><span class=\"c-btn__ico\"><svg fill=\"none\" height=\"21\" viewbox=\"0 0 23 21\" width=\"23\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path clip-rule=\"evenodd\" d=\"m2.75783 0c-1.66757 0-2.75783 1.05742-2.75783 2.44728 0 1.35918 1.05782 2.44676 2.69387 2.44676h.03163c1.70019 0 2.75825-1.08758 2.75825-2.44676-.03176-1.38986-1.05806-2.44728-2.72592-2.44728zm-2.488059 6.83477h4.874959v14.16473h-4.874994zm12.474729 2.05453s1.7633-2.3867 4.3933-2.3867c3.2071 0 5.6122 2.02465 5.6122 6.3755v8.1219h-4.8745v-7.5778c0-1.9042-.7056-3.2032-2.4696-3.2032-1.3468 0-2.1487.876-2.5013 1.7216-.1286.3028-.1605.7256-.1605 1.1491v7.9103h-4.87483v-14.16497h4.87523z\" fill=\"#99c8ec\" fill-rule=\"evenodd\"\/><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"featured_media":34039,"template":"","product_health_benefits":[404],"product_type":[389],"class_list":["post-34038","our_products","type-our_products","status-publish","has-post-thumbnail","hentry","product_health_benefits-pet-health","product_type-probiotic"],"acf":{"full_name":"HOWARU\u00ae Pet Health","latin_name":"Supporting Pet Health and Wellness\u200b","short_description":"HOWARU\u00ae Pet Health products can be incorporated into pet foods and to promote gut health, digestion, and overall wellbeing in dogs and cats.","product_description":"The pet supplement market is experiencing significant growth, with pet owners increasingly seeking solutions to support their furry companions' health. In fact, reports show that the global pet supplements market is expected to reach $4.9 billion by 2032.\u00b9","pdf_file":"","product_information":"<img class=\"alignleft size-medium wp-image-24668\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/IFF_Health-Sciences_Products_Howaru-Pet_Logo-300x116-1.png\" alt=\"\" width=\"300\" height=\"116\" \/>","product_cfu":"","ingredients":"","regulations":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HOWARU\u00ae Pet Health Probiotics | IFF Health Sciencess<\/title>\n<meta name=\"description\" content=\"Discover HOWARU\u00ae Pet Health by IFF, science-backed probiotics and ingredients to support gut health, digestion, and overall wellbeing in dogs and cats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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