{"id":11820,"date":"2024-12-12T16:51:00","date_gmt":"2024-12-12T16:51:00","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=11820"},"modified":"2026-05-11T08:30:01","modified_gmt":"2026-05-11T12:30:01","slug":"hair-care","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/beauty-personal-care\/hair-care\/","title":{"rendered":"Hair Care"},"content":{"rendered":"<div class=\"m-banner m-banner--small  theme-v1 layout-v2 hero-simple has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 45%;--columns-ratio: 75%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HERO_shutterstock_73878547.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HERO_shutterstock_73878547-1024x459.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HERO_shutterstock_73878547-768x344.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HERO_shutterstock_73878547.jpg\"  alt=\"HERO_shutterstock_73878547\" width=\"1920\" height=\"860\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">The Future of Hair Care<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Today&#8217;s hair care consumers, driven by a focus on hair health and appearance, are seeking high-performing active ingredients for diverse hair types and concerns. Hair care has also evolved beyond cleansing and care into a delightful sensorial experience.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block   gt gb --pattern-color-purple --pattern-color-purple --bg-type-dark l-benefits\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-benefits__inner l-dcbl-v1\">\n\n\t\t\t<div class=\"l-benefits__title\">\n\t\t\t\t<div class=\"l-benefits__title-inner\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-benefits__list\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-benefits__item c-block\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-block__body\">\n\t\t\t\t\t\t\t\t<div class=\"c-block__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-block__title\">\n\t\t\t\t\t\t\t\t\t\t\t58%\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\tof U.S. consumers view washing their hair as an act of self-care.   1\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"c-block__description\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__category\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__foot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-benefits__item c-block\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-block__body\">\n\t\t\t\t\t\t\t\t<div class=\"c-block__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-block__title\">\n\t\t\t\t\t\t\t\t\t\t\t17%\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\tof global consumers were influenced by ingredient formulations when purchasing hair care.  2\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"c-block__description\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__category\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__foot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-benefits__item c-block\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-block__body\">\n\t\t\t\t\t\t\t\t<div class=\"c-block__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-block__title\">\n\t\t\t\t\t\t\t\t\t\t\t7 out of 10\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t7 out of 10 consumers in Asia say they are interested in a shampoo that provides a burst of fragrance when touching their hair. 3\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"c-block__description\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__category\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__foot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"l-benefits__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb --bg-type-light --scheme-green --pattern-v3 --decor --stats-type2 --pattern-color-green txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Eliminating the Trade-off Between Performance and Sustainability <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>As consumer and regulatory pressures mount due to climate change, the need for sustainable materials and natural or bio-based ingredients is growing. However, market research shows that product effectiveness is the number one priority for consumers.<\/p>\n<p>When consumers research ingredients, they\u2019re looking to better understand product effectiveness. Bioengineered ingredients provide a solid narrative tool that can offer consumers improved product performance and a desired sustainability profile\u2014leading to repeat customers.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Performance-and-Sustainability-1024x683.jpg\"  alt=\"Performance and Sustainability\" width=\"1024\" height=\"683\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  parallax --bg-type-light --scheme-orange txt-img-v2 stats-simple stats-horizontal l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tINGREDIENT SPOTLIGHT            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">AURIST\u2122 AGC<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>AURIST\u2122 AGC is a multi-award-winning, readily biodegradable hair-conditioning biopolymer. Developed using IFF\u2019s proprietary\u00a0Designed Enzymatic Biopolymers\u00a0(DEB) technology, it is easy-to-formulate with and can deliver the following benefits to various hair care product formats:<\/p>\n<ul>\n<li>Helps improve wet and dry combability for easier hair management.<\/li>\n<li>Helps enhance de-tangling for improved hair fluffiness.<\/li>\n<li>Helps reduce cuticle damage for glossier hair finish.<\/li>\n<\/ul>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/beauty-personal-care\/aurist-functionals\/aurist-agc\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">find out more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/AURIST-AGC-hair.png\"  alt=\"AURIST-AGC-hair\" width=\"960\" height=\"1000\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-type-dark --scheme-dark-purple txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Enhancing the Hair Care Journey with Scent Performance and Sensoriality<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>From the moment you lather shampoo into your hair to the hours later when its scent lingers, the fragrance of hair care products plays a crucial role in creating a sensory experience that resonates on an emotional level.\u00a0 At IFF, our world-class scientists have developed innovative scent engineering models to enhance the lather bloom in shampoo and the long-lasting scent intensity for hair conditioners. The category expertise of our cross-discipline teams, combined with our unique science-based creative enablers allow us to craft the unique scent experiences that will answer and shake evolving consumer aspirations for\u00a0hair care\u00a0products.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Enhancing-the-Hair-Journey_shutterstock_2308188405.png\"  alt=\"Enhancing the Hair Journey_shutterstock_2308188405\" width=\"960\" height=\"1096\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  parallax --bg-type-light --scheme-orange txt-img-v2 stats-simple stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Skinification of Hair <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Consumers\u2019 growing awareness of ingredients and their benefits is driving \u201cskinification\u201d across beauty and personal care applications. This trend incorporates active ingredients typically found in facial care into a range of beauty and personal care products. In hair care, for example, skinification is gaining popularity as it is believed that skincare actives can deliver similar benefits to hair and scalp, including hydration, protection and moisturization.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Skinification\u2028-of-Hair_shutterstock_2503582165.png\"  alt=\"Skinification\u2028 of Hair_shutterstock_2503582165\" width=\"960\" height=\"1000\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-type-light --scheme-white txt-img-v2 stats-simple stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tINGREDIENT SPOTLIGHT            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">LMR Pepper Pink CO\u2082 for Sebum Balance <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Pepper Pink CO\u2082 is an innovative natural fragrance ingredient derived from recycled CO\u2082 capturing the authentic scent of the freshly harvested raw material. LMR R&amp;D scientists have demonstrated its cosmetic benefits: Pepper Pink CO\u2082 has been proven to significantly decrease lipid production in sebocyte cultures, which can help limit oily scalp and hair.<\/p>\n<h3><\/h3>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/scent\/lmr-compendium\/pepper-pink-co2\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Discover More<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/LMR-Pepper-Pink_shutterstock_2076571390.png\"  alt=\"LMR Pepper Pink_shutterstock_2076571390\" width=\"960\" height=\"977\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  parallax --bg-type-light --scheme-white txt-img-v2 stats-simple stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tINGREDIENT SPOTLIGHT            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">GENENCARE\u00ae OSMS BA for Hair Strengthening and Anti-Frizz Benefits <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>GENENCARE\u00ae OSMS BA is a natural betaine with an affinity to keratin. It can both deeply penetrate the hair cortex and deposit on the hair surface, helping to protect and repair damage sites and reduce frizz in humid conditions.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/beauty-personal-care\/genencare-actives\/genencare-osms-ba\/\" target=\"_blank\" class=\"c-btn -normal -link has-icon icon-right \"><span class=\"c-btn__txt\">DISCOVER MORE<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"\/media\/stories\/benefits-of-natural-betaine-for-skin-and-hair-care\/\" target=\"_blank\" class=\"c-btn -normal -link has-icon icon-right \"><span class=\"c-btn__txt\">SEE THE BENEFITS<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/GENENCARE-OSMS_shutterstock_2431706271.png\"  alt=\"GENENCARE OSMS_shutterstock_2431706271\" width=\"960\" height=\"1000\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-accordion  gt gb accordion-v1\"  >\n\n\t\n\t\n\t<div class=\"m-accordion__container container\" style=\"\">\n\n        <div class=\"l-heading text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">The 7 Touchpoints<\/h2>\t\t\n\t\t            <div class=\"c-heading__sub \" >\n\t\t\t\tHair care isn\u2019t experienced all at once, it\u2019s judged moment by moment.            <\/div>\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>From first impression to next\u2011day feel, consumers continuously judge performance, quality, and care. Designing for these moments turns formulas into experiences they return to.<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/beauty-personal-care\/hair-care\/consumer-touchpoints\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Discover more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-accordion l-accordion-v1 js-acc-wrapper icons-arrows\" style=\"--c-block-gl: 0px;--c-block-gr: 0px;--c-block-gt: 10px;--c-block-gb: 10px;\"  data-animation=\"js\">\n\n\t\t\t\n\t\t\t\t<div class=\"c-accordion c-accordion-v1\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item is-active\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tDiscoverability\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cDoes this get my hair?\u201d <\/strong>In a crowded market, consumers look for instant signals that a product understands their hair type, needs, and values \u2014 before they ever touch it.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tPouring in Hand\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cQuality you can feel before you use it.\u201d <\/strong>Texture, clarity, and flow set expectations fast. This moment quietly tells consumers whether a formula feels premium, intentional, and worth trusting.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tLathering\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cPerformance, experienced in real time.\u201d<\/strong> For some, foam signals efficacy. For others, its absence signals gentleness. Lather is where belief in the product is either confirmed \u2014 or questioned.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tRinsing Off\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cResults start showing early.\u201d <\/strong>Slip, softness, and detangling during rinse\u2011off shape how effective a product feels, long before hair is dry.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tPost\u2011Wash &#038; Drying\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cCan my hair move, glide, and behave?\u201d <\/strong>This is where performance becomes tangible. Hair should detangle easily and show signs of strength \u2014 without residue or drag.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tStyling\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cStyle without compromise.\u201d <\/strong>Consumers want control, definition, and protection \u2014 especially when heat is involved \u2014 without sacrificing hair health or natural movement.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tBeyond the Routine\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cDoes it still feel good tomorrow?\u201d<\/strong> Lasting freshness, frizz control, and scalp comfort define long\u2011term satisfaction and determine whether a product earns repeat use.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-block  --bg-type-light --scheme-white txt-img-v2 stats-simple stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tCONCEPT FORMULATION SPOTLIGHT            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Quartz Hair Care<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>QUARTZ is a collection of clear and natural haircare formulations. It features the multi-award-winning hair conditioning biopolymer, AURIST\u2122 AGC, which improves hair combability. It also contains GENENCARE\u00ae actives that protect and strengthen both hair and scalp, promoting healthier-looking hair.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/beauty-personal-care\/formulations\/quartz\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">DISCOVER THE FORMULATION<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Quartz-Hair-Care.png\"  alt=\"A bathroom wall with a marble finish. There is a shelf holding three small bottles of Quartz Hair Care Products.\" width=\"960\" height=\"1000\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-type-light --scheme-white txt-img-v2 stats-simple stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">PANOPTIC<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>PANOPTIC, IFF\u2019s proprietary trend and foresight capability, allows us to identify the shifting lifestyle, market and consumer trends to innovate and make strategic decisions to continually develop future-proof products and solutions that meet or exceed consumer expectations.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/insights\/panoptic-trend-foresight\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">FIND OUT MORE<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Panoptic_shutterstock_2134945329-1024x747.png\"  alt=\"Panoptic_shutterstock_2134945329\" width=\"1024\" height=\"747\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v2 cards-slider-v2 container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Latest Stories<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><br data-mce-bogus=\"1\"><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/category\/personal-care\/\"  class=\"c-btn -normal -link has-icon icon-right \"><span class=\"c-btn__txt\">View All<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\n\n        \" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/formulators-no-longer-have-to-trade-off-between-performance-sustainability\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/593A3477-400x267.jpg\"  alt=\"593A3477\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Formulators No Longer Have to Trade-off Between Performance &amp; Sustainability<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/formulators-no-longer-have-to-trade-off-between-performance-sustainability\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-are-clear-conditioners-so-rare-discover-the-science-and-the-breakthrough-that-could-change-this\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/IFF_03-11-213x300.jpg\"  alt=\"A hand holding two small bottles Quartz Shampoo and Conditioner against a light blue tiled background.\" width=\"213\" height=\"300\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Why Are Clear Conditioners So Rare? Discover the Science\u2014and the Breakthrough That Could Change This<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-are-clear-conditioners-so-rare-discover-the-science-and-the-breakthrough-that-could-change-this\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\t<div class=\"c-block__media\">\n\t\t<div class=\"c-image\">\n\t\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t<a class=\"floatbox naked\" href=\"https:\/\/www.youtube.com\/watch?v=VGPTIA1V-KI\" data-fb-options=\"width:800 height:450\" >\n\t\t\t\t<\/a>\n\t\t\t<\/figure>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"c-block__body\">\n\t\t<h3 class=\"c-block__title\">How to formulate a clear conditioner with AURIST\u2122 AGC<\/h3>\n\t\t<div class=\"c-block__content\">\n\t\t\t<div>\t\t\t\t\t\n\t\t\t\t<div class=\"c-block__btn\">\n\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=VGPTIA1V-KI\" data-fb-options=\"width:800 height:450 addVideoThumb:false\" class=\"c-btn -normal -primary has-icon icon-right floatbox naked\"><span class=\"c-btn__txt\">Watch Video<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Resources<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>[1] Mintel<\/p>\n<p>[2] Euromonitor, Ingredient-Led Beauty: How Consumer Interest in Ingredients is Transforming the Hair Care Industry, 2023.<\/p>\n<p>[3] IFF Consumer Pulse Program<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 100%;'>\n\t\t<div class=\"m-banner__media\">\n\t\t\t<picture class=\"m-banner__picture\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1452\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1.jpg\" class=\"attachment-full size-full\" alt=\"Personal care products displayed on a countertop.\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1.jpg 1920w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1-300x227.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1-1024x774.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1-768x581.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1-397x300.jpg 397w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PERSONALCARE-ContactUs1-200x151.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Connect with the IFF Personal Care Team<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Ready to speak to our team?<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/beauty-personal-care\/contact\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Active\/Functionals<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"\/scent\/consumer-products\/\"  class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Scent<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":11978,"parent":9884,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-11820","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beauty &amp; Personal Care - Hair Care Solutions<\/title>\n<meta name=\"description\" content=\"Explore hair care solutions combining ingredient expertise and scent engineering to boost lather bloom and long lasting fragrance in finished products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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