{"id":21677,"date":"2025-07-10T10:36:50","date_gmt":"2025-07-10T14:36:50","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=21677"},"modified":"2026-05-11T04:32:01","modified_gmt":"2026-05-11T08:32:01","slug":"i-am-millennial-formulation-collection","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/beauty-personal-care\/formulations\/i-am-millennial-formulation-collection\/","title":{"rendered":"I Am Millennial Formulation Collection"},"content":{"rendered":"<section class=\"hero-scroll   gt gb style-v1 order-default\"  style='--columns-ratio: 100%;' data-scroll=\"0\">\n\n\t<div class=\"hero-scroll__inner\">\n\t\t<div class=\"hero-scroll__first\">\n\t        \t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/csm_I_AM_Millennial_hero_image_7d5d05f563_dd20159fc10e432f71cd548ebe6edc3f.jpg.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/csm_I_AM_Millennial_hero_image_7d5d05f563_dd20159fc10e432f71cd548ebe6edc3f.jpg-1024x576.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/csm_I_AM_Millennial_hero_image_7d5d05f563_dd20159fc10e432f71cd548ebe6edc3f.jpg-768x432.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/csm_I_AM_Millennial_hero_image_7d5d05f563_dd20159fc10e432f71cd548ebe6edc3f.jpg.webp\"  alt=\"A collage of six stylized portraits featuring diverse individuals with various hairstyles, accessories, and facial features.\" width=\"1244\" height=\"700\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t        <div class=\"hero-scroll__content container\">\n\t            <div class=\"c-heading -h1\">\n\t                \t                    <h1  class=\"c-heading__title\">#IAmMillennial<\/h1>\t                \t            <\/div>\n\t        <\/div>\n\t\t\t\t    <\/div>\n\n\t    <div class=\"hero-scroll__second\">\t\t\t\n\t\t\t\n\t        <div class=\"hero-scroll__content container text-center\">\n\t            <div class=\"c-heading -h1\">\n\t                \t                    <h2 class=\"c-heading__title\"> Tailored Innovations for the Modern Generation<\/h2>\n\t                \t                \t                    <div class=\"c-heading__description is-wysiwyg\">\n\t                        <p>Now in their 30s to mid-40s, millennials will soon become the largest living generation worldwide. Their time has come to couple up and settle down. And, as they tweet their way into a new stage of life, the digital natives of Gen Y are evaluating their purchases with new perspectives and priorities. The #IAmMillennial formulation collection addresses the evolving needs of the millennial generation. These six innovation products all contain natural osmolytes from our GENENCARE\u00ae range.<\/p>\n\t                    <\/div>\n\t                \t            <\/div>\n\n\t            \t        <\/div>\n\t    <\/div>\n\n\t<\/div>\n<\/section>\n\n\n<div class=\"m-banner m-banner--full  mb theme-v1 layout-v1 banner-video has-parallax has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 25%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/I-Am-Millennial-loop-video.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/youtu.be\/eYAl_WYqbvM\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Watch Full Video<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v1 cards-slider-v1 is-simple container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v1\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h3\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Formulation Overview<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='progressbar' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"#IAmUpLate\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/iamuplate-768x776.png\"  alt=\"IAmMillennial #IAmUpLate Multifunctional Primer\" width=\"768\" height=\"776\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Multifunctional Primer<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"#IAmHome\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Packshot-IAMHOME-Lakeprod-768x776.png\"  alt=\"IAmMillennial #IAmHome Naturally Silky Serum\" width=\"768\" height=\"776\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Naturally Silky Serum<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"#IAmActive\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Packshot-IAMACTIVE-Lakeprod-768x776.png\"  alt=\"I Am Millennial #IAmActive Cream Stick\" width=\"768\" height=\"776\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Cream Stick<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"#IAmMe\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/IAmMe-768x776.png\"  alt=\"IAmMillennial #IAmMe No Gender Glow Gel\" width=\"768\" height=\"776\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">No Gender Glow Gel<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"#IAmClean\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Iamclean-768x776.png\"  alt=\"I Am Millennial #IAmClean Natural Cleansing Foam\" width=\"768\" height=\"776\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Natural Cleansing Foam<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"#IAmDeluxe\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Iamdeluxe-768x760.png\"  alt=\"I Am Millennial #IAmDeluxe Sleeping Mask\" width=\"768\" height=\"760\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Premium Sleeping Mask<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tFORMULATION SHEETS            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Receive #IAmMillennial formulation sheets in a PDF file by clicking on the Download button.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe7f12cd9d1\"  class=\"c-btn -large -primary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Download<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe7f12cd9d1'><p><iframe loading=\"lazy\" src=\"https:\/\/www4.iff.com\/l\/946632\/2024-08-01\/c21yv\" width=\"100%\" height=\"100%\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-none is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/04\/I-am-millennial-hero_217749d0f4892452fe2eb969b7bd92f6.png\"  alt=\"I Am Millennial formulation collection\" width=\"791\" height=\"528\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"IAmUpLate\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">#IAmUpLate<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>I know I should get more sleep. Why aren\u2019t there more hours in the day!? #stayuplateskin<\/p><\/blockquote>\n<p>&#8211; Mei, 27, Shanghai, China\u200b<\/p>\n<p>Staying in is the new going out. Mei isn\u2019t just staying in, she\u2019s staying up. Late. She always has something to do \u2014 whether it\u2019s catching up with friends in different time zones or just binging on Netflix. \u200b<\/p>\n<p>And she\u2019s not alone. #stayuplateskin is a popular hashtag on Chinese social media. And \u2018stay up late\u2019 (\u71ac\u591c \u808c) is an emerging product claim. Lack of sleep has been linked to skin problems, like dryness, dullness and early ageing \u2014 and Mei knows it. She\u2019s aware that the right products can help balance this out and keep her looking her best. \u200b<\/p>\n<p>What she doesn\u2019t know is that studies show her late-night lifestyle can lead to feelings of loneliness and isolation. She needs to balance physical and emotional wellbeing. \u200b<\/p>\n<p>These concerns speak to more than just millennials and offer potential for new products and claims around boosting self- esteem and confidence.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Cartoon-IAMUPLATE-wide-841x1024.jpg\"  alt=\"An illustration of a hand holding a smartphone in front of a woman's face, with the phone screen showing an enhanced version of her face.\" width=\"841\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tMultifunctional Primer            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>All-in-one moisturizing daily make-up base to erase the signs of a short night\u2019s sleep. Bouncy gel-mousse with a frosted matte look and a powdery-yet-fresh feeling upon application. Skin perfector which instantly blurs pores and imperfections while mattifying the skin surface. Ultra-fresh and non-greasy texture, allows even application of the foundation and a flawless final look to be quickly ready for selfies. Silicone-free formula that leaves the skin breathing while helping make-up stay in place all day long.* \u200b<br \/>\n*Per supplier information\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/iamuplate-768x776.png\"  alt=\"IAmMillennial #IAmUpLate Multifunctional Primer\" width=\"768\" height=\"776\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"IAmHome\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">#IAmHome<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>Missing my travel, but it gives me plenty of time to focus on the essentials for my wellbeing\u201d. #newpriorities #simplynatural\u200b<\/p><\/blockquote>\n<p>&#8211; Chloe, 26, Berlin, Germany\u200b<\/p>\n<p>Spending more time at home is an opportunity to re-evaluate our priorities. What\u2019s really important? And what\u2019s just a distraction?\u200b<\/p>\n<p>Chloe is single and working from home. After a year in yoga pants and hoodies, elaborate beauty routines seem a lot less important. Now she\u2019s spending a lot more me-time on wellbeing: trying to keep fit at home, relaxation rituals, nesting, and healthy cooking to look after herself.\u200b<\/p>\n<p>The same goes for Chloe\u2019s cosmetics and skin care. She still wants to look good on Zoom, but simple and natural are the order of the day. \u200b<\/p>\n<p>Wellness is no longer a luxury. It\u2019s now an affordable necessity and more accessible than ever. It\u2019s less about glamour and all about personal care. Just the essentials to keep her looking \u2014and feeling \u2014 her best.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Cartoon-IAMHOME-wide-841x1024.jpg\"  alt=\"Illustration of a person with brown skin and large curly hair, wearing gold-rimmed glasses and a white shirt, viewed through a video call interface\" width=\"841\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tNaturally Silky Serum            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Minimalist natural moisturizing serum formula with silky touch. Ingredient-conscious millennials will love this simple fragrance-free formula with just the essential ingredients. The bio-based AURIST\u2122 GHI natural guar gum provides a light texture to the serum, as well as a surprising non-tacky silky touch. GENENCARE\u00ae OSMS BA betaine helps moisturize &#038; protect the skin.** \u200b<\/p>\n<p>**Per test results<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Packshot-IAMHOME-Lakeprod-768x776.png\"  alt=\"IAmMillennial #IAmHome Naturally Silky Serum\" width=\"768\" height=\"776\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"IAmActive\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">#IAmActive<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>Aargh! Stressful day. Ready to hit the yoga mat. Fitness is a state of mind and body. #activebodyactivemind<\/p><\/blockquote>\n<p>&#8211; Sririta, 30, Bangkok, Thailand\u200b<\/p>\n<p>Active women are keeping active \u2014 and feeling the emotional and physical benefits. Sririta takes a holistic approach to body, mind and spirit. \u200b<\/p>\n<p>As sport and exercise become ever more integrated into her lifestyle \u2014 from activity trackers to athleisure fashion \u2014 Sririta needs beauty products that move with her. Make-up that looks good and feels fresh during and after exercise. Products that let her feel confident and cool from a morning workout to an evening Zoom.\u200b<\/p>\n<p>Face and body care products can save time, enhance performance and relieve stress. They can help her get the most out of her exertions and recover from them, while protecting her skin during outdoor workouts. And they can be designed to be applied on the go. \u200b<\/p>\n<p>What they can\u2019t do is make claims that aren\u2019t credible. Sririta is a sophisticated consumer. She knows the difference between believable and bogus. Like she says: active body, active mind.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Cartoon-IAMACTIVE-wide-841x1024.jpg\"  alt=\"A stylized side profile illustration of a person with black hair, wearing earphones, and a red headband.\" width=\"841\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tCream Stick            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Change your routine and switch your standard cream emulsion to this cream in stick form. No need to touch the cream with your fingers anymore, or to restrict how much you bring while travelling. This solid cream is the nomad product you\u2019ve been looking for! It gently melts upon application to deliver the right quantity where and when you need \u2014 with moisturizing and energizing osmolytes to keep your skin well hydrated and elastic. Can be reapplied without any mess throughout the day, preferably before working out for improved efficacy as skin temperature rises, and after the shower to replenish lipids.*\u200b<br \/>\n*Per supplier information<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Packshot-IAMACTIVE-Lakeprod-768x776.png\"  alt=\"I Am Millennial #IAmActive Cream Stick\" width=\"768\" height=\"776\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"IAmMe\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">#IAmMe<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>I\u2019m marching on to the beat I drum. I\u2019m not scared to be seen, I make no apologies. #thisisme<\/p><\/blockquote>\n<p>&#8211; Jesse, 24, London, UK<\/p>\n<p>Non-binary. Gender fluid. Neutral pronouns. They\u2019re all just labels \u2014 and that\u2019s exactly what Millennials like Jesse reject. Jesse lives hir life on hir own terms. \u200b<\/p>\n<p>More than any generation that came before them, today\u2019s youth are breaking down gender stereotypes for all of us. They\u2019re defying labels and rejecting judgment in favor of individuality and self-expression. \u200b<\/p>\n<p>For Jesse, life\u2019s a bit blurry and fluid. It\u2019s time to embrace that. It\u2019s time to redefine beauty. Men are taking greater pride in the way they look. That means skincare, grooming and makeup. Vloggers and influencers are leading the way. And brands are taking notice. \u200b<\/p>\n<p>What matters to Jesse is feeling confident, being your best self \u2014 your authentic self \u2014 and feeling comfortable with who you are.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Cartoon-IAMME-wide-841x1024.jpg\"  alt=\"A stylized illustration of a person's face with pink hair, pink eyebrows, and red lipstick. The person has a tattoo on the neck, piercings in the ear and nose, and the word \"love\" tattooed over one eye.\" width=\"841\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tNo-Gender Glow Gel            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Everyone can enjoy this surprising tinted cream for a perfect, natural-looking tan. Suits any skin type and gender. No one is excluded. At first sight, it looks slightly grey. Upon application, the tint is revealed and its beige color softly covers the skin imperfections. The texture changes from gel to balm with a powdery finish. Easily provides an even, good-looking tone for anyone.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/IAmMe-768x776.png\"  alt=\"IAmMillennial #IAmMe No Gender Glow Gel\" width=\"768\" height=\"776\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"IAmClean\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">#IAmClean<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>Later, toxins. Hello juice fast. Detox starts today. #wellness \u200b<\/p><\/blockquote>\n<p>&#8211; Alex, 27, New York, USA\u200b<\/p>\n<p>Clean beauty is moving full-speed ahead. It\u2019s a movement with momentum. Conscious consumers want to know what\u2019s in it and why.\u200b<\/p>\n<p>Alex grew up in the age of social media and transparency. He\u2019s suspicious and skeptical. So don\u2019t try to impress him with fancy claims and big promises. He isn\u2019t buying it. \u200b<\/p>\n<p>Just be real. That\u2019s all Alex needs. Authenticity. Staying true to who he is, his values and individuality. Being authentic is about consistency and continuity between his online persona and real life. \u200b<\/p>\n<p>Alex wants to know the facts behind the product. He wants to look behind the scenes and know what goes into what he buys \u2014 and how that effects his own wellness and the planet. \u200b\u200b<\/p>\n<p>For Alex it\u2019s all about being relevant and transparent. He knows what\u2019s good for him and what isn\u2019t. And he\u2019ll listen if you speak to him, not at him. \u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Cartoon-IAMCLEAN-wide-841x1024.jpg\"  alt=\"A stylized illustration of a person's face with red hair and a red background. The person has freckles on the forehead and cheeks, two moles on the left side of the face, and is wearing a white shirt.\" width=\"841\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tNatural Cleansing Foam            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Gentle facial cleansing foam based on green mild surfactants blend. This formulation utilizes the innovative performance and visual aspects of gellan gum which contributes to the suspension of glitters while maintaining a liquid consistency with good foam dispensing quality. A sulfate-free, PEG-free and paraben free formula*.\u200b<br \/>\n*Per supplier information<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Iamclean-768x776.png\"  alt=\"I Am Millennial #IAmClean Natural Cleansing Foam\" width=\"768\" height=\"776\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"IAmDeluxe\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">#IAmDeluxe<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>Woke up this morning and thought: Stay-home day! I deserve it. #shamelesslysingle\u200b<\/p><\/blockquote>\n<p>&#8211; Yuki, 29, Tokyo, Japan\u200b<\/p>\n<p>These days taking time to take care of yourself is its own form of luxury. Wellness is a goal to focus on and work towards. \u200b<\/p>\n<p>Yuki has the income to invest in herself \u2014 and she\u2019s not afraid to do it. She buys what she likes for her own happiness and self-satisfaction. It\u2019s her choice, a way of exerting her uniqueness and independence. It may seem indulgent to others, but she knows she deserves to treat herself.\u200b<\/p>\n<p>For Yuki, living alone is a sign of accomplishment. It takes affluence, independence and cultural tolerance. Being highly social and connected, she finds it easy to live on her own.\u200b<\/p>\n<p>Self-care and self-discovery are powerful drivers. Her choices are all about her own moods and preferences. She can pick and choose different products for any purpose. \u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Cartoon-IAMDELUXE-wide-841x1024.jpg\"  alt=\"A stylized illustration of a person with a green facial mask and a green towel wrapped around the head, with eyes closed and lips painted pink.\" width=\"841\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tPremium Sleeping Mask            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>This luxurious sleeping mask is just for you and only you. To treat yourself and your skin while you sleep. Its honey gel-like texture will wrap your face like a comfortable cloth. It can be used either as a usual mask to be applied in thick layer, let pause for 10 min and wipe-off with a tissue; or as a sleeping pack, to be applied in thin layer and left to pause overnight. Wake-up with a plumped, fully moisturized, smooth and relaxed* skin in the morning, ready for a new day.<\/p>\n<p>*Per supplier information<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Iamdeluxe-768x760.png\"  alt=\"I Am Millennial #IAmDeluxe Sleeping Mask\" width=\"768\" height=\"760\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v3 media-cover l-content-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">You might like these other concept formulations\u00a0<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/beauty-personal-care\/formulations\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Back to Formulation Library<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/beauty-personal-care\/formulations\/up\/\" title=\"Up Formulation Collection\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/iff_01_1_SF-768x512.jpg\"  alt=\"up-formulation-collection\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Up! Hair &#038; Skin Care\u00a0<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Discover our formulation collection featuring GENENCARE\u00ae moisturizing actives that are upcycled certified\u2122.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/beauty-personal-care\/formulations\/no-filter\/\" title=\"No Filter Formulation Collection\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/IFF_02-09-e1747402269490-768x797.jpg\"  alt=\"Two tubes of intimate care product labeled \"no filter\" on a pink surface with water ripples.\" width=\"768\" height=\"797\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">No Filter Feminine Hygiene <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Discover our formulation collection on feminine intimate hygiene featuring natural and upcycled ingredients to enhance the female journey of sexual discovery and pleasure.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 100%;'>\n\t\t<div class=\"m-banner__media\">\n\t\t\t<picture class=\"m-banner__picture\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1.jpg\" class=\"attachment-full size-full\" alt=\"Personal care products displayed on a countertop.\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-300x227.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-768x581.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-397x300.jpg 397w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-200x151.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Connect with the IFF Personal Care Team<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Ready to take the next step? Contact our team or find a distributor.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/contact\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Contact Us <\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/distributor-finder\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Find a Distributor<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":20195,"parent":23755,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-21677","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - 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