{"id":22346,"date":"2025-05-21T04:13:13","date_gmt":"2025-05-21T08:13:13","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=22346"},"modified":"2026-05-11T04:32:37","modified_gmt":"2026-05-11T08:32:37","slug":"xelestia","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/beauty-personal-care\/formulations\/xelestia\/","title":{"rendered":"Xelestia Formulation Collection"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 42%;--columns-ratio: 51%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/menu_bg.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/menu_bg-1024x576.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/menu_bg-768x432.jpg\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\"   src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/menu_bg.jpg\"  alt=\"A vibrant, colorful nebula with swirling clouds of gas and dust in space, featuring shades of purple, blue, green, and yellow.\" width=\"1920\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t                <div class=\"c-heading__pre\">FANTASY-INSPIRED FORMULATION COLLECTION<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">XELESTIA<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\n\t<div class=\"scroll-down sd-left\">\n        <span class=\"scroll-down__txt\">\n            SCROLL TO EXPLORE        <\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v3 media-cover l-content-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t            \n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-blue parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Play is emerging as a powerful tool<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Consumers are increasingly navigating between real and virtual worlds, with younger consumers especially eager to interact with digital elements that blur the lines between reality and imagination.<\/p>\n<p>Xelestia: The Game is a magical journey across four fantasy terrains where gamers collect unique virtual formulations while solving engaging mini puzzles. <\/p>\n<p>Are you ready to play?<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www4.iff.com\/l\/946632\/2025-03-05\/cp58k\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Access Game<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-16x9 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"c-video__wrap js-video-wrap is-video-playing\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video js-video-init\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Sequence_01.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t            <div class=\"c-video__controls\">\n                <button class=\"c-video__btn btn-play  is-playing\" title=\"Play\/Pause\"><\/button>\n                <button class=\"c-video__btn btn-mute is-muted\" title=\"Mute\"><\/button>\n            <\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-blue --pattern-v0 --decor --stats-type1 txt-img-v2 stats-custom stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Gamification is one way in which brands can improve engagement with consumers<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \t\t                            <div class=\"c-stats__num\">\n\t\t                                86%\t\t                            <\/div>\n\t                            \n\t                            \t\t\t\t\t\t\t\t\t<div class=\"c-stats__txt\">\n\t                                    of those who purchased in-game items also purchased the corresponding physical product.\t\t\t\t\t\t\t\t\t<\/div>\n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/shutterstock_1789985561-1024x697.jpg\"  alt=\"Hands holding a black video game controller in front of a television screen and entertainment center.\" width=\"1024\" height=\"697\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb bg-cover bg-center bg-no-repeat style-v3 simple-cards-v3 media-cover l-content-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Formulations in Xelestia<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Xelestia-Neptunian-Shores-HydraPearl-Face-Serum-768x768.jpg\"  alt=\"A bottle of IFF HydraPearl Face Serum with a futuristic cityscape inset.\" width=\"768\" height=\"768\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">HydraPearl Face Serum<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Experience this potion of hydration. A face serum in translucent gel with suspended blue oil droplets, this innovative formula features GENENCARE\u00ae osmolytes to moisturize, protect and energize your skin. Perfect for daily use, it provides a luxurious, sensory experience while deeply hydrating your skin.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Xelestia-Silva-Lumina-Hair-Scalp-Mask-768x768.jpg\"  alt=\"An open jar of iff Hair and Scalp Mask with a green and purple label, placed on a textured surface. The lid is partially off, revealing the product inside. There is an inset image of a lush forest scene with glowing plants in the bottom right corner.\" width=\"768\" height=\"768\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Hair &#038; Scalp Mask<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Revitalize your hair for a vibrant, healthy look with our mousse-format hair and scalp mask. Enriched with energizing inositol GENENCARE\u00ae OSMS MI to stimulate cells, this mask also features the multi-award-winning hair conditioning biopolymer AURIST\u2122 AGC, which enhances hair combability, fluffiness, and gloss. The addition of GENENCARE\u00ae OSMS BA helps strengthen hair. The lightweight mousse texture ensures easy application, making it a perfect addition to your haircare routine.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 64%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/outro__1080p_.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.youtube.com\/embed\/SluTjZuPLls?feature=oembed\"  class=\"c-btn -normal -link naked floatbox has-icon icon-right\"data-fb-options=\"addVideoThumb:false width:true height:80% colorTheme:white outerBorderRadius:0 padding:0\"><span class=\"c-btn__txt\">Play Video<\/span><span class=\"c-btn__ico\"><svg width=\"218\" height=\"218\" viewbox=\"0 0 218 218\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g filter=\"url(#a)\"><circle cx=\"109.234\" cy=\"104.528\" r=\"74.5\" fill=\"#fff\"\/><\/g><path d=\"m100.426 91.7826 21.356 12.2034-21.356 12.203V91.7826Z\" stroke=\"#0075CF\" stroke-width=\"2.5\"\/><defs><filter id=\"a\" x=\".73438\" y=\".02808\" width=\"217\" height=\"217\" filterunits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\"><feflood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/><fecolormatrix in=\"SourceAlpha\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/><feoffset dy=\"4\"\/><fegaussianblur stddeviation=\"17\"\/><fecomposite in2=\"hardAlpha\" operator=\"out\"\/><fecolormatrix values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0\"\/><feblend in2=\"BackgroundImageFix\" result=\"effect1_dropShadow_11613_1796\"\/><feblend in=\"SourceGraphic\" in2=\"effect1_dropShadow_11613_1796\" result=\"shape\"\/><\/filter><\/defs><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb bg-cover bg-center bg-no-repeat style-v3 simple-cards-v3 media-cover l-content-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t            \n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Xelestia-Cosmic-Odyssey-Purifying-Shampoo-Paste-768x768.jpg\"  alt=\"A jar of purifying shampoo paste with the lid off, placed on a dark surface. The label reads \"iff purifying shampoo paste\" and includes the words \"genencare\" \"aurist.\" there is an inset image in top left corner showing a futuristic landscape.\" width =\"768\" height =\"768\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Purifying Shampoo Paste<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Cleanse and purify your hair and scalp with this charcoal shampoo paste. This unique formula containing less than 15% water includes activated charcoal to draw out impurities, leaving your hair and scalp feeling refreshed and revitalized. Infused with multi-award-winning hair conditioning biopolymer AURIST\u2122 AGC to help improve wet and dry combability, and provide enhanced fluffiness and glossiness.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Xelestia-Cloud-Sanctuary-Foam-Body-Lotion-768x768.jpg\"  alt=\"Xelestia-Cloud-Sanctuary-Foam-Body-Lotion\" width=\"768\" height=\"768\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Foam Body Lotion<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Indulge in the airy embrace of our foam-format leave-on body lotion, designed to provide a luxurious and lightweight moisturizing experience. This innovative formula contains the multi-award-winning skin conditioning biopolymer AURIST\u2122 AGC. It also contains a high amount of active ingredients such as the prebiotic moisturizer GENENCARE\u00ae XL, which supports microbiome diversity, and the moisturizing osmolyte GENENCARE\u00ae OSMS BA. Perfect for daily use, this body lotion leaves your skin feeling soft, smooth, and revitalized.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tA how-to-make guide            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Purifying Shampoo Paste<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>Formulating waterless formats poses several challenges, An innovative approach that can serve the best of both worlds is a concentrated format that contains less than 15% water. <\/p><\/blockquote>\n<p>Creating a product with such low water content while maintaining a non-solid form requires a specific approach. The key is to&#8230; <\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Article-How-to-formulate-a-purifying-shampoo-paste-Cosmetics-Business-2025.pdf\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Read More<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Hair_shutterstock_2190058625-768x614.jpg\"  alt=\"A women with one hand combing wet hair with wide-toothed comb, and another hand holding her head.\" width=\"768\" height=\"614\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-white --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tFormulation Sheets            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Receive Xelestia formulation sheets in a PDF file by clicking on the Download button.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe7f0ec029c\"  class=\"c-btn -large -primary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Download<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe7f0ec029c'><p><iframe loading=\"lazy\" src=\"https:\/\/www4.iff.com\/l\/946632\/2025-02-20\/cmmqg\" width=\"100%\" height=\"100%\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/KeyVisual_FullRange_B-768x543.jpg\"  alt=\"A collection of skincare and haircare products on a reflective surface with a gradient background. The products include HydraPearl Face Serum, Foam Body Lotion, Hair and Scalp Mask, and Purifying Shampoo Paste.\" width=\"768\" height=\"543\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v3 media-cover l-content-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">You might like these other concept formulations<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/beauty-personal-care\/formulations\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Back to Formulation Library<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/beauty-personal-care\/formulations\/oum\/\" title=\"Oum Formulation Collection\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/oum-header-768x533.jpg\"  alt=\"A flat lay image of bodycare products surrounded by pink rose petals, green leaves, and slices of lemon. The products include a bottle of \"oum\" neck and body serum, a bottle of \"oum\" nectar wash, jar in-shower sorbet lotion.\" width =\"768\" height =\"533\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Oum Bodycare<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A bodycare formulation collection developed for your evening wind-down ritual. Featuring award-winning conditioning biopolymer AURIST\u2122 AGC to reduce skin roughness feel and improved rinsability. All formulations in Oum contain a high amount of active ingredients from our GENENCARE\u00ae actives line to help protect and nourish the skin.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/beauty-personal-care\/formulations\/quartz\/\" title=\"Quartz Formulation Collection\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Quartz-Hair-Care-768x800.png\"  alt=\"A bathroom wall with a marble finish. There is a shelf holding three small bottles of Quartz Hair Care Products.\" width=\"768\" height=\"800\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Quartz Haircare<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A haircare formulation collection focused on clear and natural formulations featuring AURIST\u2122 AGC , a new-to-the-world, readily biodegradable, cationic hair conditioning polymer.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 100%;'>\n\t\t<div class=\"m-banner__media\">\n\t\t\t<picture class=\"m-banner__picture\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1.jpg\" class=\"attachment-full size-full\" alt=\"Personal care products displayed on a countertop.\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-300x227.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-768x581.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-397x300.jpg 397w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-200x151.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Connect with the IFF Personal Care Team<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Ready to take the next step? Contact our team or find a distributor.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/contact\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Contact Us <\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/distributor-finder\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Find a Distributor<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":19382,"parent":23755,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-22346","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - 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