{"id":25032,"date":"2025-07-15T11:17:06","date_gmt":"2025-07-15T15:17:06","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=25032"},"modified":"2025-09-08T13:06:50","modified_gmt":"2025-09-08T17:06:50","slug":"powerfresh","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/food-beverage\/food-bioscience\/food-enzymes\/baking-enzymes\/powerfresh\/","title":{"rendered":"POWERFRESH\u00ae"},"content":{"rendered":"<div class=\"m-banner m-banner--small  theme-v1 layout-v2 parallax hero-simple has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 45%;--columns-ratio: 75%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/POWERFRESH.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/POWERFRESH-1024x576.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/POWERFRESH-768x432.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/POWERFRESH.webp\"  alt=\"Slices of whole grain bread on a white textured cloth\" width=\"1920\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">POWERFRESH\u00ae BAKING ENZYMES<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tPOWERFRESH\u00ae            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Our unique G+ and G4 anti-staling enzymes make baked goods softer, more resilient, and longer lasting\u200b<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>POWERFRESH\u00ae enzymes take baked goods to a superior level of freshness. By modifying the amylopectin in flour starch during baking, our enzymes help you create soft, resilient and delicious bread that lasts longer on your consumers\u2019 shelves.\u200b<\/p>\n<p>Since proteins and arabinoxylans also contribute to the firming of breadcrumb, POWERFRESH\u00ae products feature additional enzyme activities that optimize results for individual applications.\u200b<\/p>\n<p>Whether you\u2019re in the bread improvement business or baking on an industrial scale, our POWERFRESH\u00ae series offers a broad range of product solutions.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tOur G+ Products            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Drawing on advanced G+ technology that extends bread shelf life without sacrificing superb eating quality, our POWERFRESH\u00ae Bread and POWERFRESH\u00ae Special products are carefully tailored to maximize consumer loyalty to your brand.\u200b<\/p>\n<p>G+ enzyme technology is extraordinarily efficient at modifying starch during baking. This amylase lowers the rate of amylopectin retrogradation, slowing down the bread staling process. The result is substantial crumb softening and moistness, combined with improved resilience and elasticity.\u200b<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Plantbased-Cream-Cheese-683x1024.jpg\"  alt=\"Two slides of baked whole grain bread with cream next to it\" width=\"683\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Key Benefits of POWERFRESH\u00ae<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<ul>\n<li>Long-lasting softness and freshness\u200b<\/li>\n<li>Resists crushing when stacked\u200b<\/li>\n<li>Consistent shape\u200b<\/li>\n<li>Enables geographical expansion<\/li>\n<\/ul>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Powerfresh-9705-868x1024.jpg\"  alt=\"Kid eating a sandwich made with fresh bread\" width=\"868\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%; height: 128px;\" border=\"1\">\n<thead>\n<tr style=\"height: 56px;\">\n<td style=\"width: 50%; height: 56px;\"><strong>Product<\/strong><\/td>\n<td style=\"width: 50%; height: 56px;\"><strong>Application<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>POWERFRESH\u00ae Bread with G+<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Keeps your bread fresher for days longer than any other choice on the shelf.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>\u200bPOWERFRESH\u00ae Special with G+<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Tailored for bakery products high in fat and sugar (such as brioche and panettone). Creates incredible mouthfeel with extremely high elasticity and crumb moistness.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>POWERFRESH\u00ae Bun with G4<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Made to give buns a high level of freshness and incredible crumb strength. POWERFRESH\u00ae Bun makes it possible to maintain great bun shape, even when a bun is fully loaded. In hotdog buns, you\u2019ll appreciate the superior hinge effect too.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v4 cards-colored media-cover none l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">More in Bakery<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/shutterstock_1906927531-Rye-Bread-768x512.jpg\"  alt=\"Several slices of whole grain bread arranged in a semi-circle on a wooden cutting board. Wheat stalks are placed near the cutting board.\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">MAX-LIFE\u2122<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Made to give bread a high level of freshness and incredible crumb strength. The MAX-LIFE\u2122 range can help you improve the eating quality of all kinds of baked goods including bread, buns, rolls and sweet goods.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-bioscience\/food-enzymes\/baking-enzymes\/max-life\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">find out more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Fiber-bread-768x513.jpg\"  alt=\"Slides of industrial bread. Baking enzymes that improve dough strength and stability with POWERBAKE\u00ae enzymes.\" width=\"768\" height=\"513\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">POWERBAKE\u00ae<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>POWERBAKE\u00ae baking enzymes from IFF help you achieve outstanding product quality and process efficiency, while creating label friendly baked goods.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-bioscience\/food-enzymes\/baking-enzymes\/powerbake\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">find out more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/POWERSOFT-768x432.jpg\"  alt=\"A close-up of a cake covered with powdered sugar on a white plate. Cakes using POWERSOFT\u00ae enzymes for anti-staling\" width=\"768\" height=\"432\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">POWERSOFT\u00ae<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>POWERSOFT\u00ae Cake Enzymes use a specialized amylase to create moist cakes and delay staling.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-bioscience\/food-enzymes\/baking-enzymes\/powersoft\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">find out more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/POWERFLEX\u00ae-400x267.jpg\"  alt=\"Flour tortillas on a wooden cutting board with dough balls and scattered flour in the background. POWERFLEX\u00ae enzymes maintain softness and moistness\" width=\"400\" height=\"267\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">POWERFLEX\u00ae<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>POWERFLEX\u00ae Baking Enzymes use an anti-staling amylase to make tortilla production easier and keep tortillas fresh and foldable.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-bioscience\/food-enzymes\/baking-enzymes\/powerflex\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">find out more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-form m-form-iframe   gt gb iframe-form-v1\"  style='--l-container-width: 85%;--columns-ratio: 35%;'>\n\n\t\t<a id=\"how-can-we-help\"><\/a>\n\t\n\t\n\t<div class=\"m-form__media\">\n\t\t\t<\/div>\n\n\t<div class=\"m-form__container container-custom\" style=\"--l-container-width: 85%\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__col l-form__content\">\n\t\t\t\t    <div class=\"l-form__text\">\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Transform Ideas into Market-Ready Innovations<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Bring your vision to life with IFF\u2019s expertise in food and beverage innovation. Together, we can turn bold ideas into groundbreaking solutions.<\/p>\n            <\/div>\n\t\t\n    <\/div>\n\n\t\t\t\t<ul class=\"social-list\">\n\t\t\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"l-form__col l-form__form\">\n\t\t\t\t<div class=\"l-form__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-form__iframe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-embedded-form\" data-form-url=\"https:\/\/www4.iff.com\/l\/946632\/2024-11-20\/cb4wd\"><\/div>\n<script 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