{"id":35395,"date":"2025-10-12T19:50:40","date_gmt":"2025-10-12T23:50:40","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=35395"},"modified":"2026-08-26T17:02:27","modified_gmt":"2026-08-26T21:02:27","slug":"mood-intelligence","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/food-beverage\/product-experience\/mood-intelligence\/","title":{"rendered":"Mood Intelligence Solutions"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 banner-video2 has-overlay order-default\" >\n\n\t\t<a id=\"partnerships\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 18%;--columns-ratio: 63%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/MoodEdited.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t                <div class=\"c-heading__pre\">Where Flavor Meets Feeling<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">Mood<\/h1>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">Intelligence<\/div>\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Consumers today aren\u2019t just looking for taste \u2014 they\u2019re looking for experiences that uplift, calm, energize or inspire.<\/p>\n<p>Mood Intelligence is how IFF helps brands design foods and beverages that do more than satisfy hunger or thirst. They connect with people on a deeper emotional and cognitive level.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l -colors-inverted style-v3 simple-cards-v3 media-cover simple-cards-v3 l-content-1\"  style='background-color: #00416b;color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tThe Human Equation            <\/div>\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">Crafted with Empathy. Backed by Science.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Our Mood Intelligence philosophy is simple: start with empathy. By understanding consumer behaviors, motivations and expectations, we co-create products that are as purposeful as they are flavorful.<\/p>\n<p>&nbsp;<\/p>\n<p>To validate impact, we unite explicit consumer testing with implicit neuroscientific data \u2014 bridging what people say with how their brains and bodies actually react. The result? Food and beverage solutions that truly resonate.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-s gb simple-cards-v3 media-cover l-content-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Beyond Hedonics\u2122<\/h2>\t\t\n\t\t            <div class=\"c-heading__sub\" >\n\t\t\t\tA Toolbox for Emotional Insight             <\/div>\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Beyond Hedonics\u2122 is a toolbox of proprietary <a href=\"https:\/\/www.iff.com\/es\/insights\/\">consumer research<\/a> methodologies. For more than 25 years, the program has pioneered innovative ways to measure cognitive states and emotions, elicited through <a href=\"https:\/\/www.iff.com\/es\/food-beverage\/\" target=\"_blank\" rel=\"noopener\">food and beverage<\/a> consumption.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/10\/shutterstock_2680093933-768x511.jpg\"  alt=\"Multiple vials of a grape-based beverage, all sitting on a white table with green grapes sitting behind them\" width=\"768\" height=\"511\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Flavor Feelings\u2122<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A proprietary IFF model and database that tracks consumers\u2019 emotional responses to food and beverage products, highlighting the emotional or cognitive connotations any specific flavor or ingredient has within the consumer mind.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/10\/shutterstock_618316058-1-768x769.jpg\"  alt=\"Light blue, glowing brain polygon with neurons shining and standing out, all set on a gray background\" width=\"768\" height=\"769\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">BrainEmotions\u2122 <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A revolutionary, science-based approach to studying the impacts of flavors and scents through implicit testing. To discover the emotional and cognitive effects of various foods, beverages and fragrances, this testing allows up to eight different consumer brain networks to be studied.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/10\/shutterstock_617025818-768x512.jpg\"  alt=\"Vials with differently scented liquids and botanicals in them, surrounded by flowers on a table\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">ScentEmotions\u2122<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Proprietary IFF research and database, based on a unique psychological consumer protocol, that aim to understand emotions elicited by foods, beverages and fragrances.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block   gt gb --pattern-color-dark-blue --pattern-color-dark-blue --bg-type-dark l-benefits\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container-fluid\" style=\"\">\n\n\t\t<div class=\"l-benefits__inner l-dcbl-v1\">\n\n\t\t\t<div class=\"l-benefits__title\">\n\t\t\t\t<div class=\"l-benefits__title-inner\">\n\t\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">A Spectrum of Solutions<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Mood Intelligence solutions aren&#8217;t one-size-fits-all. We partner with customers across the full spectrum of possibilities.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-benefits__list\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-benefits__item c-block\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-block__body\">\n\t\t\t\t\t\t\t\t<div class=\"c-block__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-block__title\">\n\t\t\t\t\t\t\t\t\t\t\tEnhance\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\tExisting Products\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"c-block__description\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__category\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__foot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Enhance products by layering in subtle notes that influence cognitive state or emotion.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-benefits__item c-block\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-block__body\">\n\t\t\t\t\t\t\t\t<div class=\"c-block__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-block__title\">\n\t\t\t\t\t\t\t\t\t\t\tCreate\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\tHolistic, From-Scratch Compositions\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"c-block__description\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__category\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__foot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Create compositions where botanicals, extracts, essential oils and other ingredients work in synergy to elicit a targeted emotional or cognitive effect.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-benefits__item c-block\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-block__body\">\n\t\t\t\t\t\t\t\t<div class=\"c-block__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-block__title\">\n\t\t\t\t\t\t\t\t\t\t\tAdapt\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\tA Solution that Meets the Mood\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"c-block__description\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__category\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"c-block__foot\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Realize a solution that is anywhere in-between,\u00a0from tweaking a signature profile to developing entirely new product experiences.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"l-benefits__media\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/BrainNeurons1.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 banner-video2 has-overlay order-default\" >\n\n\t\t<a id=\"partnerships\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 18%;--columns-ratio: 63%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/CoupleLaughingPopcorn3.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Signatures that <\/h2>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">Stir Emotion<\/div>\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l style-v3 simple-cards-v3 media-cover simple-cards-v3 l-content-1\"  style='background-color: #00416b;color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tStarting from Scratch            <\/div>\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">Every Emotion is Nuanced. And So is Our Approach.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Rather than layering in a single note, IFF flavorists create with intention, often starting from scratch and weaving combinations of proprietary IFF ingredients, selected natural molecules and botanicals into entirely new compositions.<\/p>\n<p>&nbsp;<\/p>\n<p>These blends don\u2019t just enhance a flavor \u2014 they transform it, creating what we call a signature: a unique profile that subtly triggers desired emotions. Think of a strawberry that feels more energized with basil\u2019s lively green notes or an apple that sparks happiness with the pine-like lift of juniper.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-wheel\" >\n\n\t\n\t\n\t<div class=\"m-wheel__inner   gt gb container\" style=\"\">\n\n        <div class=\"m-wheel__center no-overlay\">\n\t        <div>\n\t            \t\t            <div class=\"m-wheel__center-title\">\n\t                    What Sets IFF Apart\t\t            <\/div>\n\t            \n\t            \n\t\t\t\t\n\t\t        <div class=\"m-wheel__center-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_426901348-400x300.jpg\"  alt=\"Woman looking at screen showing results of implicit testing on a consumer, watching the impact of foods and beverages on mood\" width=\"400\" height=\"300\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_1926867809-400x267.jpg\"  alt=\"Three generations (mom, daughter, grandmother) smiling and working together to bake in the kitchen. Grandmother helping her granddaughter roll out the dough\" width=\"400\" height=\"267\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/botanical_ingredientsDARK-400x267.jpg\"  alt=\"Hand holding up glasses and beakers filled with scented liquid. Botanical ingredients lying around the glasses on the table\" width=\"400\" height=\"267\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2555518921-1-400x224.jpg\"  alt=\"Blue brain polygon shining with neurons shining brighter in red\" width=\"400\" height=\"224\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2510801203-400x225.jpg\"  alt=\"Woman in a lab, holding up a glass of citrus-based liquid. On counter next to her, multiple other glasses and citrus fruits\" width=\"400\" height=\"225\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div>\n\t        <\/div>\n        <\/div>\n\n                    <div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tProprietary Tools &amp; Data\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                            \t\t                        <div class=\"m-wheel__desc\">\n\t                                Over 25 years of mood, emotion and cognitive research with 2.5 million consumer observations, a global database of 34 emotional clusters and proprietary testing methods. \t\t                        <\/div>\n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            Proprietary Tools &amp; Data\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tHuman-Centric Design\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                            \t\t                        <div class=\"m-wheel__desc\">\n\t                                Co-creation grounded in empathy, ensuring products meet not just taste expectations, but emotional ones.\t\t                        <\/div>\n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            Human-Centric Design\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tUnique, High-Quality Ingredients\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                            \t\t                        <div class=\"m-wheel__desc\">\n\t                                Access to a vast portfolio of botanicals, some exclusive to IFF, sustainably and respectfully sourced.\t\t                        <\/div>\n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            Unique, High-Quality Ingredients\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tScientific Validation\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                            \t\t                        <div class=\"m-wheel__desc\">\n\t                                Neuroscience meets consumer insight \u2014 combining explicit feedback with brain and body response to get a full picture of consumers\u2019 cognitive changes and complexity of human emotion.  \t\t                        <\/div>\n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            Scientific Validation\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tCreative Flavor Crafting\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                            \t\t                        <div class=\"m-wheel__desc\">\n\t                                From fine fragrance-inspired beverage creations to functional everyday foods and more, we design experiences with purpose.\t\t                        <\/div>\n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            Creative Flavor Crafting\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                            <\/div>\n        \t<\/div>\n<\/div>\n\n\n<div class=\"m-block  --bg-white parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Turning Empathy into Innovation<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Mood Intelligence isn\u2019t a trend \u2014 it\u2019s a transformation in how products are created.<\/p>\n<p>With IFF as your partner, every formula can become a bridge between science and sentiment, data and delight, consumer need and brand ambition.<\/p>\n<p><b>Let\u2019s design flavors that feel.<\/b><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_1297409221-1024x699.jpg\"  alt=\"Senior couple in their living room, sitting close to each other, feeling love and petting their black labrador dog. Coffee table with coffee and fruit in front of them\" width=\"1024\" height=\"699\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-form m-form-iframe   gt gb iframe-form-v1\"  style='--l-container-width: 85%;--columns-ratio: 35%;'>\n\n\t\t<a id=\"how-can-we-help\"><\/a>\n\t\n\t\n\t<div class=\"m-form__media\">\n\t\t\t\t\t<div class=\"m-form__image\">\n\t\t\t\t<img decoding=\"async\" width=\"1618\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953.jpg\" class=\"attachment-full size-full\" alt=\"Hot air balloons floating against a blue sky with a wide-reaching, grassy landscape and people standing in the distance, staring at the balloons\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953.jpg 1618w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953-300x200.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953-1024x684.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953-768x513.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953-400x267.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_2520590953-200x133.jpg 200w\" sizes=\"auto, (max-width: 1618px) 100vw, 1618px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<div class=\"m-form__container container-custom\" style=\"--l-container-width: 85%\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__col l-form__content\">\n\t\t\t\t    <div class=\"l-form__text\">\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Start Your Journey with Mood Intelligence<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Our team is here to help you translate emotion or cognitive state into a compelling flavor.<\/p>\n<p>Let&#8217;s connect and bring your next innovation to life.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n\t\t\n    <\/div>\n\n\t\t\t\t<ul class=\"social-list\">\n\t\t\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"l-form__col l-form__form\">\n\t\t\t\t<div class=\"l-form__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-form__iframe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-embedded-form\" data-form-url=\"https:\/\/www4.iff.com\/l\/946632\/2025-09-22\/dhl11\"><\/div>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@iframe-resizer\/parent\"><\/script>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":35472,"parent":10448,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-35395","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mood Intelligence Solutions | IFF Taste<\/title>\n<meta name=\"description\" content=\"Mood Intelligence solutions through IFF reimagine immersive flavor design, creating products that influence emotional or cognitive state.\" \/>\n<meta name=\"robots\" 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