{"id":39623,"date":"2025-12-02T11:46:33","date_gmt":"2025-12-02T16:46:33","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=39623"},"modified":"2026-09-10T10:54:47","modified_gmt":"2026-09-10T14:54:47","slug":"clean-insights-7","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-7\/","title":{"rendered":"Clean Insights 7"},"content":{"rendered":"<div class=\"m-banner m-banner--small  theme-v1 layout-v2 hero-simple has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 50%;--columns-ratio: 75%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Issue-07-High-res.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Issue-07-High-res-1024x459.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Issue-07-High-res-768x344.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Issue-07-High-res.jpg\"  alt=\"Issue 07 High-res\" width=\"1920\" height=\"860\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-center style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-center\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1 style=\"font-size:14rem;\" class=\"c-heading__title\">CLEAN <br> INSIGHTS<\/h1>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">ISSUE NO. 7<\/div>\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb -colors-inverted l-content-simple-1\"  style='background-color: #ffffff;color: #ffffff;background-image: url(https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Holistic-Care-section.png);'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tIssue no. 7            <\/div>\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">How detergent innovation extends garment life and redefines performance <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<h3>A Holistic Garment Care Approach<\/h3>\n<p>Today\u2019s consumers want it all. Garments that stay bright and stain-free; clothes that feel and look new, wash after wash. Items that don\u2019t degrade, so they can be worn again and again.<\/p>\n<p>Fabric care is multilayered, and detergent manufacturers and suppliers must take a holistic approach to prolonging garment lifespans. When clothes aren\u2019t cared for \u2014 intentionally or not \u2014 dissatisfied consumers resort to overbuying and discarding garments. In fact, most consumers dispose of their clothes due to tearage, size, distortion, or color issues.<sup>1<\/sup> But they value laundry products that aim to safeguard quality. And proper fabric care involves delivering industry-leading cleaning performance \u2014 eliminating stains and \u200bmalodor \u2014 while also protecting color, fiber integrity, and wear so people hold on to what they love longer.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#cleaninsights\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Subscribe Now<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb -colors-inverted l-content-simple-1\"  style='background-color: #0075cf;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>In this issue of Clean Insights,\u00a0we\u2019ll\u00a0address some of the\u00a0dynamics\u00a0that play into why consumers\u00a0are\u00a0keeping\u00a0garments longer,\u00a0the factors\u00a0needed for effective\u00a0cleaning,\u00a0and how that\u00a0affects\u00a0fabric care. Finally,\u00a0we\u2019ll\u00a0explore\u00a0the transformative\u00a0biosolutions\u00a0and other innovations\u00a0emerging\u00a0in\u00a0the industry.<\/p>\n<p>But first,\u00a0let\u2019s\u00a0examine some of the market trends that are driving the changing fabric care landscape.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#00416b;\" class=\"c-heading__title\">Reshaping the Fabric Care Landscape<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Inflation and economic uncertainty have contributed to an era of \u201cdeconsumption,\u201d where consumers are scaling back on frequent purchases and learning to love what they have. Shoppers are also more aware than ever before that their purchases have an environmental and ethical impact, fueling demand for sustainable fashion and a desire to reduce waste. The push for sustainability also means that suppliers and detergent manufacturers are under more scrutiny from consumers who want\u202fproof\u202fthat \u201csustainable\u201d claims are real\u202fand\u202feffective.\u202fIn our last <a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-6\/\">issue<\/a>, we explored the complex landscape of green,\u00a0or \u201ceco,\u201d labeling.<\/p>\n<p>Meanwhile, consumers are\u00a0more invested\u00a0in the integrity of their garments.\u00a0This shift in priorities is inspiring consumers to alter their behavior, from keeping clothes longer to buying secondhand and embracing reuse.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v3 media-cover l-content-1\"  style='background-color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Intersecting Market Demands  \u00a0<\/h2>\t\t\n\t\t            <div class=\"c-heading__sub\" >\n\t\t\t\tKey trends driving consumer focus on fabric care.             <\/div>\n\t\t\n\t\t    <\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mkt_dem_but1.jpg\"  alt=\"mkt_dem_but1\" width=\"621\" height=\"500\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Economics <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Shoppers are spending less money on their wardrobes.<\/p>\n<p>43% of consumers cite rising prices as their top concern.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source: McKinsey 2025<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mkt_dem_but2.jpg\"  alt=\"mkt_dem_but2\" width=\"622\" height=\"500\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Sustainability <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Consumers aren\u2019t purchasing new clothes as much; some prioritize keeping garments in use longer to reduce their carbon footprint.<\/p>\n<p>86% of consumers recognize that making clothes last longer is good for the environment.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source: The Truth About Laundry Report 2024, Electrolux<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/03_Circularity.jpg\"  alt=\"03_Circularity\" width=\"622\" height=\"500\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Circularity <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Consumers are more conscious about extending the life cycle of garments, embracing ways to upcycle current pieces or shop at thrift stores.<\/p>\n<p>59% of 18-24-year-olds have purchased a pre-loved item of clothing in the past year.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source: The Truth About Laundry Report 2024, Electrolux<\/p>\n<p>&nbsp;<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mkt_dem_but4.jpg\"  alt=\"mkt_dem_but4\" width=\"622\" height=\"500\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Responsibility <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Shoppers want to learn how to properly care for garments; they want to educate themselves on the science and impact of laundry products.<\/p>\n<p>33% of U.S. laundry buyers take steps to extend clothing lifespan by air drying.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source: Future of Fabric Care 2024, Mintel<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#00416b;\" class=\"c-heading__title\">The Laundry Lens<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Suppliers are tasked with meeting the demands of garment prolongation while also creating solutions that maintain exceptional performance. This can be done in many different ways. For detergent makers, new products must work to save the look, feel, and quality of clothing items by making sure they work in wash conditions that aid in better garment preservation. Meanwhile, environmental impact should be considered when developing ingredients and methods used to create detergents.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb -colors-inverted l-content-simple-1\"  style='background-color: #ffffff;color: #ffffff;background-image: url(https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Adapt_FabCare_bg.jpg);'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">Adaptable Laundry Care Strategies<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>There\u2019s no single solution to developing products that will address garment longevity. Rather, it\u2019s a recognition that there are a variety of tools being deployed, and all are interconnected. Of course, a critical element rests with ingredient formulation, which provides the enzymes and other technologies needed to break down stains, protect fibers, and maintain color vibrancy, among other needs. Still, these innovations work alongside varying elements that all play a role.<\/p>\n<p>For instance, appliances regulate the types of wash cycles and differing temperatures, which have an impact on the integrity of clothes. This collaborative effort is further evidenced in the <a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-issue-3\/\">Sinner\u2019s Circle<\/a>, a descriptive model for effective cleaning. Colder temperatures, shorter cycles, and milder machine agitation help to prolong garment integrity and positively reduce environmental impact. Modern washers offset lower temperatures and shorter times with adaptive agitation, sensor-driven drum motions, and soak phases. For example, innovations like Miele\u2019s honeycomb drum and LG\u2019s AI cycle selection focus on fabric care and convenience.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>The innovative detergent manufacturers and suppliers will\u00a0also\u00a0pay attention to advancements in smart\u00a0devices.\u00a0In\u00a0<a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-issue-3\/\">Clean Insights Issue #3<\/a>, we explored how appliances are using cutting-edge technologies in wash cycles and dry cleaning to refresh and sanitize clothing. Ultimately, these solutions claim to save time and money and extend the life of garments. But they will also impact demand for certain formats and evolve the fabric care landscape.<\/p>\n<p>In the end,\u00a0it\u2019s\u00a0the investment in technologies\u00a0related to\u00a0formulation\u00a0that continually\u00a0emerge\u00a0as\u00a0a critical aspect of the fabric care process.<\/p>\n<p>The thoughtful design of each formulation will ensure efficacy across a variety of stains, fabric types, and wash conditions. And formulators have access to an array of ingredients and technologies to meet these challenges.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  -colors-inverted orange-scheme v-section\"  style='background-color: #232d36;color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container-fluid\" style=\"\">\n\n\t\t<div class=\"l-heading container\">\n\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h4  class=\"c-heading__title\">Formulating for Fabric Care<\/h4>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><span style=\"font-size: 14px; color: #ffffff;\"><em>For the best smartphone experience, turn your phone horizontally.<\/em><\/span><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"v-section__inner l-block-v1 l-block--3-col l-block--20-gap\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-center align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t<div class=\"c-block__outer container\">\n\n\t\t\n\t\t\t\t\t<div class=\"c-block__media\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/grey-blue-two.png\"  alt=\"grey blue two\" width=\"555\" height=\"555\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"c-block__body --card-placement-right\" >\n\n\t\t\t<div class=\"c-block__inner\">\n\t\t\t\t\n\t\t\t\t<h3  class=\"c-block__title\">Stain Removal<\/h3>\n\t\t\t\t<div class=\"c-block__content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__description is-wysiwyg\">\n\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Surfactants\u00a0loosen and lift dirt\u00a0from fabric surfaces, making\u00a0it\u00a0easier to remove\u00a0stains\u00a0during washing.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Cleaning\u00a0enzymes\u00a0help\u00a0break down these\u00a0stains\u00a0effectively at low temperatures.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Soil-release polymers help maintain synthetic fabric appearance by removing deposited trapped soil.<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"c-block__decor\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"c-block__outer-decor\"><\/div>\n\n\t<\/div>\n\n<\/article>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-center align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t<div class=\"c-block__outer container\">\n\n\t\t\n\t\t\n\t\t<div class=\"c-block__body --card-placement-right\" >\n\n\t\t\t<div class=\"c-block__inner\">\n\t\t\t\t\n\t\t\t\t<h3  class=\"c-block__title\">Stain Prevention<\/h3>\n\t\t\t\t<div class=\"c-block__content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__description is-wysiwyg\">\n\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Anti-redeposition polymers prevent soil from reattaching to fabrics during washing,\u00a0helping\u00a0preserve whiteness and color.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Dye transfer inhibitors are polymers that capture dyes that come out of a garment and prevent it from bleeding onto other fabrics in the wash.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Chelators moderate and control metal ions in the wash cycle to prevent them from interfering with the detergent performance during the cleaning process.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"c-block__decor\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"c-block__outer-decor\"><\/div>\n\n\t<\/div>\n\n<\/article>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-center align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t<div class=\"c-block__outer container\">\n\n\t\t\n\t\t\t\t\t<div class=\"c-block__media\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Graphic-design-with-shapes-and-sweater-1.png\"  alt=\"Graphic design with shapes and sweater (1)\" width=\"983\" height=\"1004\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"c-block__body --card-placement-left\" >\n\n\t\t\t<div class=\"c-block__inner\">\n\t\t\t\t\n\t\t\t\t<h3  class=\"c-block__title\">Pilling Prevention <\/h3>\n\t\t\t\t<div class=\"c-block__content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__description is-wysiwyg\">\n\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Cellulase keeps cotton-based fabrics looking new\u00a0longer\u00a0by removing and preventing cellulose \u201cpills\u201d \u2014 broken cellulose fibers.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Polyesterase keeps polyester-based fabrics looking new longer by removing and preventing polyester pills. It works by hydrolyzing amorphous regions of PET (polyethylene terephthalate) fibrils on the fiber surface without damaging the crystalline structure, ensuring fabric integrity and longevity.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"c-block__decor\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"c-block__outer-decor\"><\/div>\n\n\t<\/div>\n\n<\/article>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-center align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t<div class=\"c-block__outer container\">\n\n\t\t\n\t\t\n\t\t<div class=\"c-block__body --card-placement-left\" >\n\n\t\t\t<div class=\"c-block__inner\">\n\t\t\t\t\n\t\t\t\t<h3  class=\"c-block__title\">Color Maintenance<\/h3>\n\t\t\t\t<div class=\"c-block__content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-block__description is-wysiwyg\">\n\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Optical brighteners manipulate how light interacts with fabric, making clothes appear brighter by absorbing UV light.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Fabric care enzymes such as cellulase remove fuzz and pills that can trap dirt and dull colors, making bright colors look vibrant.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"c-block__decor\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"c-block__outer-decor\"><\/div>\n\n\t<\/div>\n\n<\/article>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t\t<div class=\"c-block\">\n\t\t\t\t<div class=\"c-block__outer container\">\n\t\t\t\t\t\n<div class=\"c-author c-block__body\">\n\n\t\n\t<div class=\"c-author__info\">\n\n\t\t\n\t\t<div class=\"c-author__title\">\n\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\n<\/div>\n\n\n<div class=\"m-block  --bg-type-dark --scheme-dark-blue txt-img-v2 l-content-2\"  style='background-color: #232d36;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<h3>\u201cFormulating laundry detergents\u00a0requires\u202foptimizing the\u202finterplay of\u00a0performance, sustainability, and cost-effectiveness\u202fto meet\u202fevolving\u202fmarket\u202fneeds,\u201d<\/h3>\n<p><b>says Enda Carey,<\/b><br \/>\nLead Application Scientist, Leiden<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-none is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Edna-Carey_pic-e1764782715570.jpg\"  alt=\"Edna Carey_pic\" width=\"962\" height=\"959\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt -colors-inverted style-v1 media-cover report-mosaic l-content-1\" data-viewport='true' data-viewport-repeat='true' data-viewport-effect='none' data-viewport-threshold='0.3' >\n\n\t\n\t\n\t<div class=\"m-block__container container-fluid\"\n\t\tstyle=\"; --l-block-col: 4;--l-block-gap-vertical: 0px;--l-block-gap-horizontal: 0px;\">\n\n        <div class=\"l-heading container text-left l-heading-v3\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Cold-water washes <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Wash temperatures are one of the most influential factors in extending garment longevity, decreasing energy costs, and reducing carbon emissions in laundry. For example, washing at 30\u00baC or lower increases clothing longevity by 50%.<sup>2<\/sup>\u00a0 However, 74% of Europeans typically retain the default temperature of 40\u00baC, even though it accelerates wear on clothing. Look at some other benefits to washing in colder temps:<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col4\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39634\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/coldwatericon_1.png\" alt=\"\" width=\"52\" height=\"34\" \/><\/p>\n<p><span style=\"font-size: 14px;\">Washing your clothes at 30\u00b0C or lower increases their lifespans by over 50%.<\/span><\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39633\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/coldwatericon_3.png\" alt=\"\" width=\"44\" height=\"43\" \/><\/p>\n<p><span style=\"font-size: 14px;\">Washing at 30\u00b0C rather than higher temperatures can save approximately 40% on energy used for laundry each year.<\/span><\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39631\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/coldwatericon_5.png\" alt=\"\" width=\"44\" height=\"42\" \/><\/p>\n<p><span style=\"font-size: 14px;\">Wash temperature can affect the amount of microplastic fibers released in one load of synthetic clothes.<\/span><\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39629\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/coldwatericon2.png\" alt=\"\" width=\"43\" height=\"43\" \/><\/p>\n<p><span style=\"font-size: 14px;\">Washing at 25\u00b0C for 30 minutes reduces waste and preserves garment color compared to higher temps.<\/span><\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39632\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/coldwatericon_4.png\" alt=\"\" width=\"64\" height=\"37\" \/><\/p>\n<p><span style=\"font-size: 14px;\">Lowering wash temperature from 40\u00b0C to 30\u00b0C can reduce carbon emissions of laundry by 25%.<\/span><\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb -colors-inverted l-content-simple-1\"  style='background-color: #00416b;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Source:\u00a0The Truth About Laundry Report 2024, Electrolux<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#00416b;\" class=\"c-heading__title\">The Laundry Lens<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>A holistic garment-care strategy relies on a series of interconnected methods, from formulating new ingredients and technologies that are addressing consumer needs to harnessing the benefits of lower wash temperatures. No matter the wash conditions or machines, manufacturers will still need to be able to prove to consumers that their products can take the stains away. That\u2019s why investing in formulations is critical. At IFF, we have enzymes designed to be effective in cold wash cycles using milder washing machine settings. Our best-in-class laundry protease <a href=\"https:\/\/www.iff.com\/es\/home-care\/fabric-care\/laundry-enzymes\/stable-liquid-laundry-enzymes\/\">PREFERENZ<\/a>\u00ae P400 removes protein-based stains. Meanwhile, REVITALENZ\u00ae 200 is a high-active cellulase for cotton that protects and renews cotton fabric by removing pills.<\/p>\n<p>Now\u00a0we\u2019ve\u00a0developed\u00a0a product to tackle\u00a0polyester\u00a0garments.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#00416b;\" class=\"c-heading__title\">The Modern Wardrobe<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>For centuries, cotton was the dominant fabric, chosen for its versatility, comfort, and affordability. When it came to cleaning performance and fabric care, ingredient suppliers and detergent manufacturers focused efforts on products that catered to cotton fabrics. For instance, our cellulases enhance colors and brighten whites by removing broken fibers known as cotton pills during the wash process. There are even well-known fine-fabric detergents designed to handle the delicate nature of textiles, such as wool and silk.<\/p>\n<p>But as lifestyles evolved, so did the fashion industry. Synthetics play an important role in some extremely durable materials, like some membrane products and those that are used for outerwear; in sports gear, such as spandex; and in casuals. In fact, polyester and other synthetic fabrics now make up more than 70% of our clothing.<sup>3<\/sup> These fabrics are easy to clean, affordable, and used often from day-to-day. As a result, they endure multiple wash cycles. However, frequent wash and wear can erode the fibers, so detergent manufacturers must find solutions that will boost their products\u2019 relevancy in the market. Some manufacturers have already begun communicating about how to wash for synthetics, realizing the concerns of consumers. For instance, <a href=\"https:\/\/www.woolite.us\/tips-to-take-care-of-your-clothes\/how-to-clean-polyester-synthetics\/\">Woolite<\/a> gives customers specific instructions on how to care for certain synthetics in the laundry. Meanwhile, Persil\u00a0<a href=\"https:\/\/www.unilever.com\/news\/news-search\/2024\/15minute-wonder-wash-innovation-taps-into-changing-laundry-habits\/\">Wonder Wash<\/a> from Unilever promotes that it is designed for short cycles, as well as formulated to refresh and remove malodors better from synthetic clothes, which retain odors more.<\/p>\n<p>Take a look at some recent insights on fabric care for polyester and synthetics.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v2 cards-slider-v4 is-contained remove-overlay container-fluid has-pagination\"  style='background-color: #e0eef9;'>\n\n    <div class=\"m-slider__outer\">\n\n\t\t\t<a id=\"laundry-care-solutions\"><\/a>\n\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v1\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='2' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Mod_war_chrt1-1.png\"  alt=\"Mod_war_chrt1 (1)\" width=\"2500\" height=\"1604\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Mod_war_chrt2-1.jpg\"  alt=\"Mod_war_chrt2 (1)\" width=\"1683\" height=\"1080\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mod_war_chrt3-1.png\"  alt=\"mod_war_chrt3 (1)\" width=\"2500\" height=\"1604\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mod_war_chrt4_.png\"  alt=\"mod_war_chrt4_\" width=\"2500\" height=\"1604\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mod_war_chrt5_.png\"  alt=\"mod_war_chrt5_\" width=\"2500\" height=\"1604\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/mod_war_chrt6.png\"  alt=\"mod_war_chrt6\" width=\"2500\" height=\"1604\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>It\u2019s\u00a0clear that\u00a0fabric care of synthetics is a top priority for\u00a0consumers. So, what are their options?<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Meeting the Moment<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>IFF is ready to step in. Our newest product, Polyesterase, is the first-of-its-kind enzyme aimed at tackling polyester garments. Initially developed 25 years ago for use in the textile industry, it was used to modify the surface of polyester fabric to enhance dye uptake. IFF scientists recently discovered its versatility and ability to reduce degradation in fabrics like polyester. This next-gen enzyme is part of a bio-revolution to produce laundry detergents that perform under a broad spectrum of conditions, such as washing at colder temperatures.<\/p>\n<p>And with synthetic fabrics dominating the market, Polyesterase addresses a critical need: pilling and fuzzing. It prevents pill formation through multicycle washes and can even remove already-existing pills. It also prolongs the lifetime of clothes and revives garments that already have a dull look. The addition of Polyesterase in detergents will give manufacturers credibility to claim that their products offer true fabric care benefits for a wider spectrum of textiles.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gb --bg-white l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default is-vertical\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 100%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 2%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-none is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/poly-2-1.jpg\"  alt=\"poly 2\" width=\"1920\" height=\"853\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-type-dark --scheme-grey txt-img-v2 l-content-2\"  style='background-color: #ff7f30;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<h3>\u201cThis\u202fPolyesterase\u202fis designed to smoothen the garment surface with a gentle action\u202fproviding observable benefits to your clothes over multiple cycles,\u201d<\/h3>\n<p>says Dana Wong, Lead Scientist R&amp;D, Palo Alto.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Clothes-on-hangers.jpg\"  alt=\"Clothes on hangers\" width=\"1074\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Laundry Lens<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Holistic care is the new performance standard. At IFF, we\u2019re constantly monitoring the newest trends in the industry so we can develop cutting-edge enzymatic solutions that will remove stains effectively while also preserving and enhancing fabric quality. As the market pivoted from cotton to polyester, we invested a considerable amount of time and resources into creating disruptive technologies such as Polyesterase that are optimized to work in cold water conditions, remove pills and fuzz, and preserve fibers over time.<\/p>\n<p>What does that mean for you? We realize there\u2019s no one-size-fits-all solution. We don\u2019t just sell ingredients; we\u2019re a trusted partner that works with you to implement our solutions into your products based on the needs of your region, market, target consumer, and in the end, your brand. Formulating takes trial and error, and we\u2019ll help you get to optimal.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><sup>1\u00a0<\/sup>IFF Fabric Care Study 2025<\/p>\n<p><sup>2<\/sup>\u00a0The Truth About Laundry, Electrolux, slide 29<\/p>\n<p><sup>3<\/sup>\u00a0<a href=\"https:\/\/www.earthday.org\/the-devil-wears-polyester\/\">https:\/\/www.earthday.org\/the-devil-wears-polyester\/<\/a><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v2 cards-slider-v2 container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\t<a id=\"older-issues\"><\/a>\n\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Explore more Clean Insights<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-6\/\" title=\"\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Header-issue-6.jpg\"  alt=\"Close-up view of a green leaf with the text \"clean insights issue no. 6\" overlaid in white.\" width=\"1920\" height=\"860\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Navigating the Sustainability Landscape<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>With eco-labels appearing across the market, discover how brands are navigating the increasingly complex world of sustainability claims and certifications.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-5\/\" title=\"Clean Insights Issue 5\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/IFF_Clean-Insights_Header_1620x1305-1-372x300.jpg\"  alt=\"Clean Insights Issue 5\" width=\"372\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Future of Laundry Detergent Formats<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>The latest in laundry care with eco-friendly, convenient formats, highlighting the rise of unit doses in China and waterless innovations.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-4\/\" title=\"Clean Insights Issue 4\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Clean_Insights_Issue_4_Landing_Page_Hero.jpg\"  alt=\"Clean Insights Issue 4\" width=\"1620\" height=\"1305\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">2024 &#8211; A Year in Review<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>\u2018A Year in Review and a Look Ahead to the Future of Fabric Care, providing key consumer insights, trends, and Laundry Lens analysis.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-3\/\" title=\"Clean Insights Issue 3\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/CI-03-372x300.jpg\"  alt=\"Clean Insights Issue 3\" width=\"372\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">The Future of Laundry Appliances<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Exploring the future of laundry appliances &#8211; and what these advancements mean for fabric care leaders.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-2\/\" title=\"Clean Insights Issue 2\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/CI-02-372x300.png\"  alt=\"Clean Insights Issue 2\" width=\"372\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Laundry Trends in the Digital Age<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>The consumer trends and forces shaping the fabric care market and transforming the way people approach laundry &#8211; today and in the future.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-1\/\" title=\"Clean Insights Issue 1\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/CI-01-372x300.png\"  alt=\"Clean Insights Issue 1\" width=\"372\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Consumer Trends in the Age of Disruption<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>In the first installment of our series, we delved into the key trends shaping the laundry care sector, today and in the future.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-banner m-banner--small banner-contact order-default\" >\n\n\t\t<a id=\"cleaninsights\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 100%;'>\n\t\t<div class=\"m-banner__media\">\n\t\t\t<picture class=\"m-banner__picture\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1704\" height=\"1290\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991.jpg\" class=\"attachment-full size-full\" alt=\"Home care cleaning products on display.\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991.jpg 1704w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991-300x227.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991-1024x775.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991-768x581.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991-396x300.jpg 396w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/HomeCare-Contact_shutterstock_25085472991-200x151.jpg 200w\" sizes=\"auto, (max-width: 1704px) 100vw, 1704px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">Let&#8217;s Connect<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">The freshest news and insights for laundry care leaders<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p><strong>Ready to connect with our laundry experts or get the latest insights delivered to your inbox?<\/strong><\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe778c24c6a\"  class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Subscribe Now<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe778c24c6a'><p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www4.iff.com\/l\/946632\/2024-06-28\/bzv22\" width=\"100%\" height=\"100%\" frameborder=\"0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t\n\t\t\t<a href=\"#popup_6abe778c24c71\" target=\"_blank\" class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Contact Us<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe778c24c71'><p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www4.iff.com\/l\/946632\/2024-01-24\/bsvty\" width=\"100%\" height=\"100%\" frameborder=\"0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":39695,"parent":26619,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-39623","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Clean Insights Issue 7: Cleaning Science | IFF<\/title>\n<meta name=\"description\" content=\"Explore laundry solutions in the era of &quot;de-consumption&quot;. 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