{"id":43028,"date":"2026-04-01T02:55:26","date_gmt":"2026-04-01T06:55:26","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=43028"},"modified":"2026-05-11T04:33:10","modified_gmt":"2026-05-11T08:33:10","slug":"consumer-touchpoints","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/beauty-personal-care\/hair-care\/consumer-touchpoints\/","title":{"rendered":"Consumer\u2011First, Science\u2011Backed Solutions for Stronger, Healthier Hair"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 media-flip banner-video2 has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 50%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/HB_BPC_Hair_Care.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">Haircare is<\/h1>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">personal<\/div>\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<h3>Your customers expect more<\/h3>\n<p>From porosity to protection, frizz to fluffiness, your customers want products that understand their hair. We bring the science, sensorials, and sustainability to help you deliver.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v1 cards-slider-v1 container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v1\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h3\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">What consumers want (Now)<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='progressbar' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/HB_BPC_HairCare_SkinCare-300x300.png\"  alt=\"HB_BPC_HairCare_SkinCare\" width=\"300\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Skincare-inspired haircare<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Consumers look for familiar skincare actives in haircare and many will pay more for them<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/HB_BPC_HairCare_Strength-300x300.png\"  alt=\"HB_BPC_HairCare_Strength\" width=\"300\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Strengthening &#038; repair<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Searches for \u201chair structure\/cuticle\/cortex\u201d are rising, signaling demand for integrity and repair.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/HB_BPC_HairCare_SubHero-300x300.png\"  alt=\"HB_BPC_HairCare_SubHero\" width=\"300\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Hair\u2011type drives choice<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Gen Z, especially, shops by hair type and porosity, expecting tailored solutions<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/HB_BPC_HairCare_Clarity-300x300.png\"  alt=\"HB_BPC_HairCare_Clarity\" width=\"300\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Clarity = premium<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Clear, stable formats read as \u201cclean\u201d and high quality.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-accordion  gt gb style-v3 accordion-v1\"  >\n\n\t\n\t\n\t<div class=\"m-accordion__container container\" style=\"\">\n\n        <div class=\"l-heading text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">The 7 Touchpoints<\/h2>\t\t\n\t\t            <div class=\"c-heading__sub\" >\n\t\t\t\tHair care isn\u2019t experienced all at once, it\u2019s judged moment by moment.            <\/div>\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>From first impression to next\u2011day feel, consumers continuously judge performance, quality, and care. Designing for these moments turns formulas into experiences they return to.<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe7f117945c\"  class=\"c-btn -normal -primary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Explore the Full Hair Care Journey<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe7f117945c'><p><iframe loading=\"lazy\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-03-26\/f7mxv\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-accordion l-accordion-v1 js-acc-wrapper icons-arrows\" style=\"--c-block-gl: 0px;--c-block-gr: 0px;--c-block-gt: 10px;--c-block-gb: 10px;\"  data-animation=\"js\">\n\n\t\t\t\n\t\t\t\t<div class=\"c-accordion c-accordion-v1\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item is-active\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tDiscoverability\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cDoes this get my hair?\u201d <\/strong>In a crowded market, consumers look for instant signals that a product understands their hair type, needs, and values \u2014 before they ever touch it.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tPouring in Hand\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cQuality you can feel before you use it.\u201d <\/strong>Texture, clarity, and flow set expectations fast. This moment quietly tells consumers whether a formula feels premium, intentional, and worth trusting.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tLathering\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cPerformance, experienced in real time.\u201d<\/strong> For some, foam signals efficacy. For others, its absence signals gentleness. Lather is where belief in the product is either confirmed \u2014 or questioned.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tRinsing Off\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cResults start showing early.\u201d <\/strong>Slip, softness, and detangling during rinse\u2011off shape how effective a product feels, long before hair is dry.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tPost\u2011Wash &#038; Drying\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cCan my hair move, glide, and behave?\u201d <\/strong>This is where performance becomes tangible. Hair should detangle easily and show signs of strength \u2014 without residue or drag.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tStyling\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cStyle without compromise.\u201d <\/strong>Consumers want control, definition, and protection \u2014 especially when heat is involved \u2014 without sacrificing hair health or natural movement.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tBeyond the Routine\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p><strong>\u201cDoes it still feel good tomorrow?\u201d<\/strong> Lasting freshness, frizz control, and scalp comfort define long\u2011term satisfaction and determine whether a product earns repeat use.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-slider slier-stats l-slider-cards-1   --decor-blue --pattern-color-dark-blue container-fluid\"  >\n\n    <div class=\"m-slider__outer container\">\n\n\t\t\n\t\t\n\t\t\n        <div class=\"m-slider__container swiper js-slider-simple\" data-slider-columns='1' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='outer-arrows' data-slider-leading-zero='true' data-slider-autoplay='true' data-slider-autoplay-observer='1' data-slider-autoplay-speed='3' data-slider-effect-transition='fade'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\t\t\t\t\t\t<div class=\"m-slide\">\n\t\t\t\t\t\t\t<div class=\"l-cards l-rcbl-v1 has-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443.jpg 1620w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443-300x200.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443-1024x683.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443-768x512.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443-400x267.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2637501443-200x133.jpg 200w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div  class=\"l-cards__card-title\">60%<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"l-cards__card-text\">Of US consumers look for ingredients that they know from their skincare products in their haircare products.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1599\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153.jpg 1599w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153-300x203.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153-1024x692.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153-768x519.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153-400x270.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2132751153-200x135.jpg 200w\" sizes=\"auto, (max-width: 1599px) 100vw, 1599px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div  class=\"l-cards__card-title\">56%<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"l-cards__card-text\">Of Brazilians rank \u201cenhances hair strength\u201d as the most important feature when choosing haircare products.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165.jpg 1920w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165-300x169.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165-1024x576.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165-768x432.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165-400x225.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2671366165-200x113.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div  class=\"l-cards__card-title\">46%<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"l-cards__card-text\">Of Chinese haircare users will pay more for haircare products that contain skincare ingredients.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\t\t\t\t\t\t<div class=\"m-slide\">\n\t\t\t\t\t\t\t<div class=\"l-cards l-rcbl-v1 has-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054.jpeg 1620w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054-300x200.jpeg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054-1024x683.jpeg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054-768x512.jpeg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054-400x267.jpeg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/AdobeStock_252176054-200x133.jpeg 200w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div  class=\"l-cards__card-title\">70%<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"l-cards__card-text\">Of Australians consider green claims when purchasing beauty and haircare products.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777.jpg 1620w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777-300x200.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777-1024x683.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777-768x512.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777-400x267.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2482020777-200x133.jpg 200w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-cards__card-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div  class=\"l-cards__card-title\">45%<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"l-cards__card-text\">Of UK adults have textured hair while straight hair remains the most common type.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t            <div class=\"l-cards__decor -right\"><\/div>\n\t            <div class=\"l-cards__decor -left\"><\/div>\n            <\/div>\n\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><sup>#<\/sup> References upon request<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n<div class=\"m-slider m-slider-v3 l-slider-banner-advanced   gt gb --decor-purple style-v3 #00416b tabs-slider-v2\"  >\n\n\t<div class=\"c-decor\"><span><\/span><\/div>\n\n\t<div class=\"m-slider__outer container\">\n\n\t\t<div class=\"m-slider__heading l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tMeet the hair types            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Today\u2019s shoppers know their hair&#8217;s needs<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-trigger='click' data-slider-leading-zero='true'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 51%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Straight-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Straight-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Straight-Landscape-818x550-1-768x516.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Straight-Landscape-818x550-1.jpg\"  alt=\"Straight &#8211; Landscape 818&#215;550\" width=\"818\" height=\"550\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Type 1 &#8211; Straight<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Smooth, no curl, can be fine or thick.<\/p>\n<p>43% don\u2019t use a scalp treatment because they think they don\u2019t need them.<\/p>\n<p>Key needs: Oil control, volume, lightweight hydration<\/p>\n<p>Focus on oil control and lightweight hydration that delivers visible volume without residue, positioning scalp care as a simple, weightless step to keep roots fresh and hair fuller for longer.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 50%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Wavy-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Wavy-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Wavy-Landscape-818x550-1-768x516.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Wavy-Landscape-818x550-1.jpg\"  alt=\"Wavy &#8211; Landscape 818&#215;550\" width=\"818\" height=\"550\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Type 2 &#8211; Wavy<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Loose S-shaped waves, prone to frizz.<\/p>\n<p>68% buy mass market haircare\/styling brands.<\/p>\n<p>Key needs: Frizz control, definition, hydration<\/p>\n<p>Focus on accessible formulas that deliver frizz control and hydration while enhancing natural wave definition.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 50%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Curly-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Curly-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Curly-Landscape-818x550-1-768x516.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Curly-Landscape-818x550-1.jpg\"  alt=\"Curly &#8211; Landscape 818&#215;550\" width=\"818\" height=\"550\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Type 3 &#8211; Curly<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Defined curls, springy, can be fine or coarse.<\/p>\n<p>51% say they struggle to find styling advice for their hair style and have a preference for premium<\/p>\n<p>Key needs: Moisture, curl definition, anti-shrinkage, frizz control<\/p>\n<p>Position as an expert partner that delivers deep moisture, defined curls, and frizz control while addressing shrinkage backed by premium formulas and clear styling guidance.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Coily-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Coily-Landscape-818x550-1.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Coily-Landscape-818x550-1-768x516.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Coily-Landscape-818x550-1.jpg\"  alt=\"Coily &#8211; Landscape 818&#215;550\" width=\"818\" height=\"550\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Type 4 &#8211; Coily<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Tight coils, very fragile, high shrinkage<\/p>\n<p>36% say they have experienced frizzy hair in the last 12 months.<\/p>\n<p>Key needs: Intense hydration, breakage prevention, scalp care, protective styling<\/p>\n<p>Focus on intensive hydration, breakage prevention, and scalp care, supporting protective styling and reducing frizz for stronger, healthier\u2011looking coils.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\t\t\t<div class=\"c-slider-nav c-slider-nav-v1 text-left\">\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide is-active\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Type 1 &#8211; Straight<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Type 2 &#8211; Wavy<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Type 3 &#8211; Curly<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Type 4 &#8211; Coily<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-blue-dark --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tAcross hair types, textures, and regions            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Strengthening and repair are universal hair needs<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>By binding to the damaged sites, GENENCARE\u00ae OSMS BA natural betaine can help strengthen the internal structure of hair to reduce internal damage and would work for all hair types.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/beauty-personal-care\/genencare-actives\/genencare-osms-ba\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Go to ingredient<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/HB_BPC_Hair_Stregth.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-blue-dark --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">For hair that falls flat, shine can be hard to come by<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><strong>Beyond its conditioning benefits, tests using a standard SLES\/CAPB shampoo base clearly showed that AURIST\u2122 AGC improves hair fluffiness and glossiness for hair type 1. <\/strong><\/p>\n<p>AURIST\u2122 AGC enhances hair mobility by reducing entanglement through its film\u2011forming properties, allowing the hair to move more freely. <\/p>\n<p>At the same time, AURIST\u2122 AGC improves gloss by helping align the hair cuticles; this smoother cuticle structure reflects light more effectively, giving hair a shinier, healthier appearance.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/beauty-personal-care\/aurist-functionals\/aurist-agc\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Go to Ingredient<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-none is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2593772183-1024x683.jpg\"  alt=\"shutterstock_2593772183\" width=\"1024\" height=\"683\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v3 cards-slider-v2 container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v1\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Sensory cues strongly influences perceived quality and satisfaction<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Consumers expect a feel that is both substantial and refined, with a smooth, cohesive flow that conveys indulgence, confidence, and care at first touch.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2556158201-214x300.jpg\"  alt=\"shutterstock_2556158201\" width=\"214\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Texture<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Uniform texture without lumps or separation reassures consumers about formulation integrity.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Formulation-at-low-pH-300x300.jpg\"  alt=\"Formulation at low pH\" width=\"300\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Color<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Clear formulations often signal high quality, stability, and \u201cclean beauty\u201d. <\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/shutterstock_2582123747-400x267.jpg\"  alt=\"shutterstock_2582123747\" width=\"400\" height=\"267\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Viscosity<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>The right viscosity can help convey luxury and concentrated benefits \u2013 heavily dependent on type of use.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/230726_IFF_03_030-400x252.jpg\"  alt=\"230726_IFF_03_030\" width=\"400\" height=\"252\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Dispensing<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Product that dispenses smoothly without splattering or clogging signals precision and care.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-blue-light --decor-purple parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tThe Result is Clear            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Clarity That Needs No Explanation<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>In haircare, transparency has long been a signal of premium quality and formulation confidence. But achieving clear formulas hasn\u2019t been simple. Traditional cationic solutions are often difficult to work with and limit compatibility.<\/p>\n<p><strong>QUARTZ<\/strong> was created to change that.<\/p>\n<p>Built on <strong>AURIST\u2122 AGC<\/strong>, a novel cationic conditioning polymer, QUARTZ enables clear, natural haircare formulations without compromising stability, compatibility, or sensorial performance.<\/p>\n<p>Because when the formula is right, there\u2019s nothing to hide.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/beauty-personal-care\/formulations\/quartz\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Go to Formulations<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/Quartz_formulation_collection_-_Video_Loop.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-wrapper   gt gb container-fluid\" >\n\n\t\n\t\n    \n\t<div class=\"m-wrapper__inner\">\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-banner m-banner--small banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 100%;'>\n\t\t<div class=\"m-banner__media\">\n\t\t\t<picture class=\"m-banner__picture\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1.jpg\" class=\"attachment-full size-full\" alt=\"Personal care products displayed on a countertop.\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-300x227.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-768x581.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-397x300.jpg 397w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PERSONALCARE-ContactUs-2-1024x774-1-200x151.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Connect with the IFF Personal Care Team<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Ready to take the next step? Contact our team or find a distributor.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/contact\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Contact Us <\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/distributor-finder\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Find a Distributor<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":43735,"parent":11820,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-43028","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consumer-first science-backed solutions<\/title>\n<meta name=\"description\" content=\"Discover consumer\u2011first, science\u2011backed hair solutions formulated to strengthen strands, support scalp health, and deliver real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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