{"id":44095,"date":"2026-03-23T19:12:30","date_gmt":"2026-03-23T23:12:30","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=44095"},"modified":"2026-09-28T08:38:37","modified_gmt":"2026-09-28T12:38:37","slug":"science-of-wellness","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/scent\/science-of-wellness\/","title":{"rendered":"Science of Wellness"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 banner-video2 has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 24%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture  autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/SOW-HERO-VISUAL-1.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Science of <\/h2>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">Wellness<\/div>\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Augmented perfumery for holistic wellbeing \u2014 where science and creativity advance scent design to deliver emotional, cognitive and sleep benefits.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-type-light --scheme-grey txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Science x Emotion<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>In ancient civilizations, perfumers were also priests and healers, using scent in sacred rituals, medicine and moments of transformation. At IFF, we\u2019re bringing that ancient intuition into modern science \u2014 and using it to enhance experiences around the world.\u00a0 Because wellness starts with emotions, which shape how we live, connect and remember.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-4x3 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"c-embed \" data-video=\"https:\/\/www.youtube.com\/embed\/VKc9I7pvLMI?feature=oembed\">\n\t<img decoding=\"async\" class=\"c-video__poster\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/thumbnail-Roses-LMR-Active-essences.jpg\" alt=\"poster\">\n\t<div class=\"c-video__controls\" bis_skin_checked=\"1\">\n\t\t<button class=\"c-video__btn btn-play is-pause\" title=\"Play\/Pause\"><\/button>\n\t\t<button class=\"c-video__btn btn-mute is-muted\" title=\"Mute\"><\/button>\n\t<\/div>\n<\/div>\n\n<script>\n\tdocument.querySelectorAll('.c-embed').forEach(wrapper => {\n\twrapper.addEventListener('click', () => {\n\t\tconst iframe = document.createElement('iframe');\n\t\tiframe.src = wrapper.dataset.video + '&autoplay=1&mute=1&playsinline=1';\n\t\tiframe.allow = 'autoplay; fullscreen';\n\t\tiframe.allowFullscreen = true;\n\n\t\twrapper.innerHTML = '';\n\t\twrapper.appendChild(iframe);\n\t});\n});\n<\/script>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt style-v3 cards-slider-v2 container-fluid has-pagination\" data-viewport='true' data-viewport-effect='none' style='background-color: #eceeef;'>\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v1\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tFragrances Driven by            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">IFF Research &#038; Data<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>IFF integrates more than four decades of research into fragrance perception with advanced data science and artificial intelligence tools to power scent design.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\n\n        \" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description stats-horizontal\">\n                                                    <div class=\"c-stats__num\">\n                                87%                            <\/div>\n                            <div class=\"c-stats__txt\">\n                                <p><strong data-start=\"514\" data-end=\"534\">of consumers<\/strong> prefer fragrances that provide <strong data-start=\"566\" data-end=\"601\">emotional and additional benefits<\/strong>, based on a global study of 20,000 people*<\/p>\n                            <\/div>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description stats-vertical\">\n                                                    <div class=\"c-stats__num\">\n                                40                            <\/div>\n                            <div class=\"c-stats__txt\">\n                                <p><strong data-start=\"829\" data-end=\"858\"> years of research<\/strong> into how scent impacts <strong data-start=\"882\" data-end=\"919\">emotion, cognition, and wellbeing<\/strong><\/p>\n                            <\/div>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description stats-vertical\">\n                                                    <div class=\"c-stats__num\">\n                                5                            <\/div>\n                            <div class=\"c-stats__txt\">\n                                <p><strong>billion data points<\/strong> guide scent creation with emotional impact, leveraging <strong>neuroscience and an Al system<\/strong><\/p>\n                            <\/div>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gb-s l-content-simple-1\"  style='background-color: #eceeef;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><em>*IFF CSI Studies (SOW Survey, Covid Tracker Program &amp; 100% Tomorrow study)<\/em><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt-s style-v3 cards-slider-v4 container-fluid has-pagination\"  style='background-color: #d8dcdf;'>\n\n    <div class=\"m-slider__outer\">\n\n\t\t\t<a id=\"legacycreations\"><\/a>\n\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">The Science Behind Scents &#038; Wellbeing<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>IFF\u2019s Science of Wellness platform explores how scent shapes the human experience across wellbeing.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\n\n        \" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Metamood-imageshutterstock_2734161855-768x512.jpg\"  alt=\"Metamood imageshutterstock_2734161855\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Science of Scents &#038; Emotion<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>METAMOOD\u2122<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/MetaSleep00090019-e1775647694971-768x611.jpg\"  alt=\"MetaSleep00090019\" width=\"768\" height=\"611\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Science of Scents &#038; Sleep<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>METASLEEP\u2122<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/LMR-NEW-shutterstock_2429923389-e1775654828433-768x694.jpg\"  alt=\"LMR NEW shutterstock_2429923389\" width=\"768\" height=\"694\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Science of Beauty &#038; Wellness<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>LMR ACTIVE ESSENCES<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 banner-video2 has-overlay order-default\" >\n\n\t\t<a id=\"metamood\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 24%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture  autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Metamood-Hero-Bannershutterstock-1107247775.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Science &#038; Emotion<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>METAMOOD\u2122 supports the design of scents linked to emotional benefits, combining consumer perception data, neuroscience and AI guided creation.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt --bg-white --decor-red txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"metamood\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tElevate Emotional States Through Scent            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">METAMOOD\u2122<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-start=\"162\" data-end=\"344\">Across experimental psychology and neuroscience, few phenomena\u00a0demonstrate\u00a0the ability to elevate emotional states as consistently as pleasant scents.<\/p>\n<blockquote>\n<p data-start=\"346\" data-end=\"657\"><strong>Relaxation, energy and happiness<\/strong> remain the three core emotions most strongly associated with fragrance.<\/p>\n<\/blockquote>\n<p data-start=\"346\" data-end=\"657\">Today, we go further. Through our Science of Wellness program, we explore an expanded emotional landscape\u2014one that includes <strong>self-indulgence, reassurance, security, comfort, optimism <\/strong>and even <strong>exuberance<\/strong>.<\/p>\n<h3><\/h3>\n<h3>METAMOOD\u2122 enables:<\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">A richer emotional vocabulary beyond \u201cjust relaxation\u201d<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Emotion-driven storytelling for brands<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Science-led inspiration for perfumers<\/li>\n<\/ul>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t                <ul class=\"c-list__items\">\n\t                    \t                        <li class=\"c-list__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-4x3 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"c-embed \">\n\t<div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_us7xOZvx31w\"><div id=\"lyte_us7xOZvx31w\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2Fus7xOZvx31w%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/us7xOZvx31w\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fus7xOZvx31w%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video2 has-overlay order-default\" >\n\n\t\t<a id=\"metasleep\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 18%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture  autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/New-MetaSleepHero-Banner-LQ.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Science &#038; Sleep<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>At IFF, we don\u2019t just explore the role of scent in sleep \u2014 we prove it with METASLEEP\u2122,\u00a0 combining fragrance expertise\u00a0 and sleep biometrics. In partnership with SleepAI\u2122, we\u2019ve demonstrated that specific fragrances can measurably support sleep quality.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l --bg-white --decor-green txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tIMPROVING sleep quality through scent experiences            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">METASLEEP\u2122<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Sleep support is about creating the right sensory conditions for people to unwind, fall asleep more comfortably and experience more restorative rest.<\/p>\n<blockquote><p>Fragrance can help create a comforting sleep environment, supporting relaxation before bed and overall sleep quality.<\/p><\/blockquote>\n<p data-start=\"1061\" data-end=\"1343\">Starting in 2020, <strong>IFF and SleepScore Labs<\/strong> conducted <strong>130+ studies covering one million+ sleep hours<\/strong>, using in-home measurement across <strong>4,000+ people,<\/strong> leading to scent combinations designed to promote better sleep quality.<\/p>\n<p data-start=\"1061\" data-end=\"1343\"><strong>METASLEEP\u2122 enables:<\/strong><\/p>\n<ul>\n<li data-start=\"1061\" data-end=\"1343\">Non-invasive sleep-supporting scent experiences<\/li>\n<li data-start=\"1061\" data-end=\"1343\">Evidence-based measurement approaches<\/li>\n<li data-start=\"1061\" data-end=\"1343\">Cross-category applications<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"c-embed \">\n\t<div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_uRa9HC-DFco\"><div id=\"lyte_uRa9HC-DFco\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FuRa9HC-DFco%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/uRa9HC-DFco\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FuRa9HC-DFco%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 media-flip banner-video2 has-overlay order-default\" >\n\n\t\t<a id=\"lmr\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 18%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture  autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/LMR-ACTIVE-COSMETICS-shutterstock_3539725279.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">LMR ACTIVE ESSENCES<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>LMR ACTIVE ESSENCES brings together naturality, efficacy and sensorial beauty in a way that reflects the future of fragrance innovation.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l --bg-white --decor-dark-green txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Science of Beauty &#038; Wellness<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>LMR ACTIVE ESSENCES is a collection of LMR natural fragrance ingredients that combine scientifically proven skin, hair and scalp benefits with emotional wellbeing and responsible sourcing. Our biology experts have conducted advanced laboratory evaluations showing that these natural fragrance ingredients can provide real, measurable benefits for both skin care and hair care applications.<\/p>\n<p>Each ingredient has also been explored through IFF BrainEmotions\u2122, our neuroscience based approach to aromachology that measures how scents influence emotional responses.<\/p>\n<blockquote><p>For example, Lavandin Enfleurage 2.0\u00a0 helps reinforce the skin barrier, increases hyaluronic acid production, and offers a soothing effect by reducing inflammation mediators. In our BrainEmotions\u2122 program, it also activates brain patterns associated with relaxation, showing its ability to support both physical and emotional wellbeing.<\/p><\/blockquote>\n<p>LMR ACTIVE ESSENCES: Where nature, science and emotion come together to create a new holistic beauty experience.<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/LMR-Lavender_T5B7433-1.jpg\"  alt=\"LMR Lavender_T5B7433 (1)\" width=\"721\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n\n\n<div class=\"m-slider m-slider-v3 l-slider-banner-advanced   gt gb --decor-purple style-v2 #00416b tabs-slider-v1 \"  >\n\n\t<div class=\"c-decor\"><span><\/span><\/div>\n\n\t<div class=\"m-slider__outer container \">\n\n\t\t<div class=\"m-slider__heading l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">How the science works<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-trigger='click' data-slider-navigation='bottom-arrows' data-slider-leading-zero='true'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 51%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Measuring-human-response-to-scent.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Measuring-human-response-to-scent.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Measuring-human-response-to-scent-768x432.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Measuring-human-response-to-scent.jpg\"  alt=\"Measuring human response to scent\" width=\"800\" height=\"450\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Measuring Human Response to Scent<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>As fragrance becomes increasingly associated with cognitive benefits like balance, harmony, empowerment and uniqueness, IFF scientists are actively exploring these territories \u2014 empowering perfumers to translate these benefits into scent experiences.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 50%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Orange_flower_IA.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Orange_flower_IA-1024x766.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Orange_flower_IA-768x575.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Orange_flower_IA.jpg\"  alt=\"Orange_flower_IA\" width=\"1443\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Decoding Patterns with AI<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>IFF developed its SCENTCUBE\u2122 algorithm to analyze consumer perception data and guide fragrance development.<\/p>\n<p>This tool combines artificial intelligence, neuroscience insights and large-scale consumer datasets to identify connections between scent profiles and emotional or cognitive benefits.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 50%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Perfumers-P1020748.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Perfumers-P1020748-1024x769.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Perfumers-P1020748-768x577.jpeg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Perfumers-P1020748.jpeg\"  alt=\"Perfumers P1020748\" width=\"1438\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Creating with Perfumers<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Insights from the Science of Wellness platform guide perfumers during fragrance development. By integrating emotional and cognitive territories into scent creation, perfumers can design fragrances intended to evoke specific experiential benefits.<\/p>\n<p>The result is a new generation of fragrances informed by both artistic craft and scientific insight.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 51%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/GastonSleepScore0008949462.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/GastonSleepScore0008949462-1024x576.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/GastonSleepScore0008949462-768x432.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/GastonSleepScore0008949462.jpg\"  alt=\"GastonSleepScore00089494[62]\" width=\"1920\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Validating in Real-World Contexts<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>In certain applications, scent concepts are evaluated through real-world measurement approaches.<\/p>\n<p>For example, the METASLEEP\u2122 platform used in-home sleep monitoring through SleepScore Labs technology to assess how fragrance experiences may influence perceived sleep quality.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\t\t\t<div class=\"c-slider-nav c-slider-nav-v1 text-left\">\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide is-active\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Measuring Human Response to Scent<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Decoding Patterns with AI<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Creating with Perfumers<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Validating in Real-World Contexts<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt-s style-v3 cards-slider-v4 container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\t<a id=\"legacycreations\"><\/a>\n\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Science of Wellness Comes to Life<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Discover some of the creations that are shaping modern perfumery, created by the IFF Artists of Perfumery<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\n\n        \" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/www.youtube.com\/watch?v=x8FDICjci_o&#038;t=292s\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Brunel-beauty-768x960.webp\"  alt=\"Brunel beauty\" width=\"768\" height=\"960\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Brunel Beauty: Behind Brunel<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>The team is in Paris working with master perfumers at IFF to create three mood-boosting fragrances.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/www.instagram.com\/reels\/DOBaBq4iEdl\/\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Vyrao-Ludeaux-and-Ludatrix-3.webp\"  alt=\"Vyrao-Ludeaux-and-Ludatrix-3\" width=\"730\" height=\"913\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">VYRAO world<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Vyrao,\u00a0Ludeaux\u00a0&amp;Ludatrix:\u00a0Founder Yasmin Sewell\u2019s collaboration with perfumer Meabh\u00a0McCurtin\u00a0and IFF\u2019s Science of Wellness program.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/www.prnewswire.com\/news-releases\/elizabeth-arden-launches-eternal-aura-a-new-eau-de-parfum-with-leighton-meester-as-its-new-global-ambassador-302695438.html?tc=eml_cleartime\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Eternal-aura-768x768.webp\"  alt=\"Eternal aura\" width=\"768\" height=\"768\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Elizabeth Arden: Eternal Aura<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Science-backed ingredients &amp; the art of perfumery come together in Eternal Aura. Co-created by IFF Senior Perfumer Natasha C\u00f4t\u00e9-Mouzannar and Master Perfumer Anne Flipo, it captures the essence of modern femininity.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/www.youtube.com\/watch?v=nahot6GaiB8\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Charlotte-Tilburry-New-image.avif\"  alt=\"Charlotte Tilburry New image\" width=\"768\" height=\"964\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Charlotte Tilbury Collection<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>We\u2019re decoding the story behind my new Fragrance Collection of Emotions and talking fragrance ingredients &amp; the IFF SCENTCUBE\u2122 algorithm.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/auparfum.bynez.com\/phantom-de-paco-rabanne-les-robots-revent-ils-de-parfums,5097\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Paco_Phantom_-PackPackaging-cFLORIAN-JOYE-scaled-1-768x689.webp\"  alt=\"Paco_Phantom_-PackPackaging-cFLORIAN-JOYE-scaled\" width=\"768\" height=\"689\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Rabanne: Phantom<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>IFF perfumers and LMR Naturals created a feel-good, seductive fragrance for a new generation.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/www.iff.com\/media\/news\/iff-sleepscore-labs-and-mattress-firm-join-forces-to-launch-sleepys-scented-pillow-inserts\/\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Sleepys-image-2-new.webp\"  alt=\"Sleepys image 2 new\" width=\"600\" height=\"400\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">IFF, SleepScore Labs\u2122 and Mattress Firm <\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Joining forces to launch Sleepy\u2019s\u00ae Scented Pillow Inserts.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-accordion  gt gb l-two-cols\"  >\n\n\t\n\t\n\t<div class=\"m-accordion__container container\" style=\"\">\n\n        <div class=\"l-heading\">\n                <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Explore the Science of Wellness Ecosystem<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Learn more about the research and collaborations shaping the Science of Wellness program.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\t\t\t        <\/div>\n\n\t\t<div class=\"l-accordion l-accordion-v1 js-acc-wrapper icons-arrows\" style=\"--c-block-gl: 0px;--c-block-gr: 0px;--c-block-gt: 0px;--c-block-gb: 0px;\"  data-animation=\"js\">\n\n\t\t\t\n\t\t\t\t<div class=\"c-accordion c-accordion-v1\">\n\n\t\t\t\t\t\n                        \n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item is-active\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tIFF Innovation Platform \u2013 Science of Wellness\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<div class='v1-column'>\n<p>Science of Wellness is a multidisciplinary approach combining neuroscience, AI, and sensory science to design products that positively influence mood and wellbeing. It highlights how data-driven insights translate into fragrances that can energize,\u00a0relax\u00a0or\u00a0enhance with\u00a0emotional,\u00a0cognitive\u00a0and sleep benefits.\u00a0 The platform serves as a hub connecting research with real-world applications across industries.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/science\/innovations\/\"  class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Discover our Innovation<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n                        \n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tLaunch of a Neuroscience-Backed Fragrance Wellness Program\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<div class='v1-column'>\n<p>Announced on World Meditation Day, IFF\u2019s program formalizes the link between scent and emotional health through scientific validation. It emphasizes measurable benefits such as stress reduction and mindfulness support, positioning fragrance as a functional wellness tool. The initiative reflects growing consumer demand for products that support mental and emotional balance.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.prnewswire.com\/news-releases\/iff-scent-division-launches-science-of-wellness-program-301295260.html\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Read the Press Release<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n                        \n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tMetaSleep \/ SleepScore Labs Collaboration\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<div class='v1-column'>\n<p>IFF\u2019s collaboration with SleepScore Labs demonstrates how scent can improve sleep quality using validated biometric data and large-scale testing. Products like scented pillow inserts are designed to help users fall asleep faster and achieve deeper rest. This work exemplifies how sensory science can deliver quantifiable wellness outcomes in daily life.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.sleep.ai\/blog\/the-science-of-scent-and-sleep-introducing-sleepys-scented-pillow-insert\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Read the Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n                        \n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tNez Magazine \u2013 \u201cEmotions in a Bottle\u201d\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<div class='v1-column'>\n<p>This third-party perspective explores how IFF\u2019s Science of Wellness translates complex emotional responses into fragrance compositions. It frames scent as a powerful tool capable of shaping mood and psychological states. The article also highlights the blend of artistic perfumery with scientific rigor in creating emotionally targeted products.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/mag.bynez.com\/parfum\/science-of-wellness-des-emotions-dans-le-flacon\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Read the Story<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video has-overlay order-default\" >\n\n\t\t<a id=\"contact\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 64%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture  autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/shutterstock_3785909143-2.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Ready to co-create wellbeing-led scent experiences? <\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>IFF partners with brands to explore how fragrance science can support emotional, cognitive and sleep experiences.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/scent\/contact\/\"  class=\"c-btn -normal -secondary has-icon icon-right \"><span class=\"c-btn__txt\">Let&#8217;s Talk<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5354,"parent":3222,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-44095","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - 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