{"id":45608,"date":"2026-04-10T12:17:33","date_gmt":"2026-04-10T16:17:33","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=45608"},"modified":"2026-05-26T10:46:56","modified_gmt":"2026-05-26T14:46:56","slug":"social-media-health-supplement-shoppers-and-the-power-of-trust","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/health-sciences\/resources\/social-media-health-supplement-shoppers-and-the-power-of-trust\/","title":{"rendered":"Social Media Supplement Shoppers and the Power of Trust"},"content":{"rendered":"<div class=\"m-banner m-banner--small  theme-v1 layout-v2 hero-simple has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 75%;--columns-ratio: 75%;'>\n\n\t\t\t<div class=\"m-banner__media bg-full\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/walking-people-top-view-2026-01-05-05-53-17-utc.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/walking-people-top-view-2026-01-05-05-53-17-utc-1024x768.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/walking-people-top-view-2026-01-05-05-53-17-utc-768x576.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/walking-people-top-view-2026-01-05-05-53-17-utc.jpg\"  alt=\"walking-people-top-view-2026-01-05-05-53-17-utc\" width=\"1440\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t                <div class=\"c-heading__pre\">Social Media Supplement Shoppers and<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">The Power of Trust<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-blue parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tDiscover how            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Trust and science-backed claims are driving health product purchases.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Download the infographic to uncover more insights into social commerce, consumer trust, and science-backed health claims.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/ipad.jpg\"  alt=\"ipad\" width=\"1080\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-form m-form-iframe   gt gb\"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"DTCform\"><\/a>\n\t\n\t\n\t<div class=\"m-form__container container\" style=\"\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__form\">\n\t\t\t\t<div class=\"l-form__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-form__iframe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-embedded-form\" data-form-url=\"https:\/\/www4.iff.com\/l\/946632\/2026-04-09\/f9hw2\"><\/div>\n<script 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