{"id":45852,"date":"2026-05-08T22:13:08","date_gmt":"2026-05-09T02:13:08","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=45852"},"modified":"2026-05-20T07:27:20","modified_gmt":"2026-05-20T11:27:20","slug":"bar-flavor-solutions","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/food-beverage\/taste\/bar-flavor-solutions\/","title":{"rendered":"Bar Flavor Solutions"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 banner-video2 order-default\" >\n\n\t\t<a id=\"partnerships\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 63%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture  autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/AdobeStock_388933782_EDITED.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t                <div class=\"c-heading__pre\">Where Flavor Sets the Bar<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">Bar Flavor Solutions<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Snack bars promise a lot \u2014 energy, protein, fiber, convenience.\u00a0But the bars people come back to deliver something more important: flavor.<\/p>\n<p>Because a bar isn\u2019t just fuel.\u00a0It\u2019s a mid-morning reset. A post-workout reward. A lunchbox companion. Or even a late-night indulgence that\u2019s still a smart choice.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t<div class=\"l-banner__video_box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l -colors-inverted style-v1 simple-cards-v2 media-cover simple-cards-v3 l-content-1\"  style='background-color: #00416b;color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">Tasteful Bars, Designed for Modern Snacking<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Across all these moments, one thing matters most: taste that satisfies. At IFF, we help brands set the bar higher with snack bar solutions that combine craveable flavor, balanced nutrition and scalable formulation expertise.<\/p>\n<p>&nbsp;<\/p>\n<p>This is the era of Tasteful Bars \u2014 where flavor leads the experience and nutrition strengthens the story.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#how-can-we-help\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Ready to Get Started?<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gb --bg-white --decor-purple txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tA Global Showcase of Bar Innovation             <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Read the Bar Code for More Insights<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Discover our latest snack bar concepts and regional flavor insights when you download the Bar Code.<\/p>\n<p>Inside this guide, you\u2019ll find:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Emerging flavor directions across global markets<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Consumer-driven bar concepts<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Regional taste preferences<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Formulation inspiration from IFF experts<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe86ef91aec\"  class=\"c-btn -large -link naked floatbox has-icon icon-right \"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">DOWNLOAD NOW<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe86ef91aec'><p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-04-10\/f9p68\" width=\"100%\" height=\"500\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Promotion-cover4.png\"  alt=\"Image of the front cover and an open spread of the Bar Code, a downloadable report about a wide range of bar flavor solutions\" width=\"1080\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--full  mb theme-v1 layout-v1 banner-video has-parallax order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 51%;'>\n\n\t\t\n<div class=\"c-embed m-banner__media\">\n\t<div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_68Gbup9YM88\"><div id=\"lyte_68Gbup9YM88\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2F68Gbup9YM88%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/68Gbup9YM88\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F68Gbup9YM88%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v3 cards-slider-v3 cards-colored none container-fluid has-pagination\" data-viewport='true' data-viewport-repeat='true' data-viewport-effect='none' data-viewport-threshold='0.3' >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Raising the Bar on Innovation<\/h2>\t\t\n\t\t            <div class=\"c-heading__sub \" >\n\t\t\t\tSolving the Formulation Challenges Behind Great Bars            <\/div>\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Designing the perfect snack bar isn\u2019t simple.<\/p>\n<p><a href=\"https:\/\/www.iff.com\/food-beverage\/taste\/flavorfit-taste-modulation\/sugar-reduction-solutions\/\">Reducing sugar<\/a> can flatten flavor. Protein can introduce off-notes. Texture must balance chew, crunch and stability. With expertise in flavor, ingredients and <a href=\"https:\/\/www.iff.com\/insights\/\">consumer intelligence<\/a>, IFF can help brands create bars full of indulgence, functionality and emotional appeal \u2014 bar none.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\n\n        \" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_1418915480-768x512.jpg\"  alt=\"Snack bars all lined up on a counter, some stacked on top of others, with bowls of dried fruits and wheat around the bars\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Balancing Taste &#038; Nutrition<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Health-forward bars must still deliver indulgent flavor.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/shutterstock_1807646365-768x512.jpg\"  alt=\"Picture taken from above of caramel-nut-chocolate snack bars sitting on a tray on a wooden counter\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Sugar Reduction without Sacrifice<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Consumers want less sugar \u2014 but not less satisfaction.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/Chocolate_Covered_Bar.jpg\"  alt=\"Chocolate-coated and textured snack bars sitting on top of each other on a tray. In front of them, more traditional granola bars, all sitting on a gray countertop\" width=\"720\" height=\"1080\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Protein Formulation Challenges<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Masking\u00a0off-notes\u00a0while preserving taste and mouthfeel.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/pexels-vovkapanda-6208145-1.jpg\"  alt=\"Picture taken from above of fruit-and-nut snack bars, three in a row, sitting on a wood platter on a black countertop.\" width=\"720\" height=\"1080\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Texture Optimization<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Achieving the ideal chew,\u00a0crunch\u00a0and bite experience.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/04\/Nutrition-Bars-Segment-768x512.jpg\"  alt=\"Snack bars with berry fruit topping on each of them and two white drizzle on two of them. Behind those, Behind those, snack bars with no fruit coating. Surrounding them, some seeds and raspberries.\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Regional Flavor Relevance<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Adapting global products to local flavor expectations.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"m-slider m-slider-v3 l-slider-banner-advanced   gt gb --decor-purple style-v2 #00416b tabs-slider-v2 \"  >\n\n\t<div class=\"c-decor\"><span><\/span><\/div>\n\n\t<div class=\"m-slider__outer container \">\n\n\t\t<div class=\"m-slider__heading l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Crafted by Flavor. Backed by Nutrition. <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>At IFF, we combine the art of flavor design with the science of functional ingredients to build <a href=\"https:\/\/www.iff.com\/food-beverage\/bars-and-confectionery\/\">snack bars that perform.<\/a><\/p>\n<p>Discover the IFF bars portfolio.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-trigger='click' data-slider-leading-zero='true'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 51%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2654171127_EDITED.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2654171127_EDITED-1024x683.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2654171127_EDITED-768x512.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2654171127_EDITED.jpg\"  alt=\"On left side of image, a stack of different chocolate, white chocolate and vanilla frosting-coated snack bars with the top bar cut in half revealing a strawberry filling. Sitting in a column on an orange background\" width=\"1620\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Taste &#038; Texture<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p><b>F<\/b><b>lavors Tonalities\u00a0<\/b><br \/>\nBalanced, high-impact flavor profiles that maximize indulgence and allow for endless flavor creations.<\/p>\n<p><b>POWDERPURE\u00ae Whole Fruit Powders<\/b><br \/>\nReal fruit flavor,\u00a0color\u00a0and nutritional benefits in convenient formats.<\/p>\n<p><a href=\"https:\/\/www.iff.com\/food-beverage\/taste\/flavorfit-taste-modulation\/\"><b>FLAVORFIT\u2122 Taste Modulation<\/b><\/a><br \/>\nSolutions that enable sugar reduction, mask protein off-notes and improve flavor balance.<\/p>\n<p><b><a href=\"https:\/\/www.iff.com\/food-beverage\/food-ingredients\/hydrocolloids-texturants\/\">Hydrocolloids<\/a>, Systems &amp; Emulsifiers<br \/>\n<\/b>GRINDSTED\u00ae, RECODAN\u00ae, DIMODAN\u00ae, AVICEL\u00ae and LACTARIN\u00ae solutions that optimize structure, stability and mouthfeel.<\/p>\n<p><a href=\"https:\/\/www.iff.com\/taura\/\"><b>TAUR<\/b><\/a><b>A\u00ae Fruit Inclusions<br \/>\n<\/b>Naturally flavorful fruit pieces delivering texture,\u00a0sweetness\u00a0and indulgence.<\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--medium order-default\" style=\"--columns-ratio: 50%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2043458915_EDITED_shutterstock_2654171127_EDITED_2046x1215.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2043458915_EDITED_shutterstock_2654171127_EDITED_2046x1215-1024x608.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2043458915_EDITED_shutterstock_2654171127_EDITED_2046x1215-768x456.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2043458915_EDITED_shutterstock_2654171127_EDITED_2046x1215.jpg\"  alt=\"Multiple types of snack bars of different varieties and colors sitting next to each other in diagonal rows, all set against a bright green background\" width=\"1819\" height=\"1080\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1 l-gt-d l-gb-d\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Protein, Digestive &#038; Functional Health Solutions<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p><a href=\"https:\/\/www.iff.com\/food-beverage\/food-ingredients\/protein-solutions\/soy-protein-and-fiber\/\"><b>SUPRO\u00ae Soy Protein<\/b><\/a><br \/>\n90% protein in a powder format specifically designed for Bars applications.<\/p>\n<p><b>SUPRO\u00ae\u00a0and TRUPRO\u00ae Nuggets\u00a0<\/b><br \/>\nSoy\u00a0and pea\u00a0high\u00a0protein crisps add a crispy, crunchy texture while enhancing protein content<\/p>\n<p><a href=\"https:\/\/www.iff.com\/health-sciences\/product-categories\/howaru\/\"><b>HOWARU\u00ae Probiotics<\/b><\/a><br \/>\nSupports gut,\u00a0immune\u00a0and metabolic health.<\/p>\n<p><a href=\"https:\/\/www.iff.com\/health-sciences\/our-products\/litesse\/\"><b>LITESSE\u00ae Soluble Fiber<\/b><\/a><br \/>\nLow-sugar solution delivering fiber, improved\u00a0texture\u00a0and satiety benefits.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\t\t\t<div class=\"c-slider-nav c-slider-nav-v1 text-left\">\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide is-active\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Taste &amp; Texture<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\n\t\t\t<span class=\"c-slider-nav__label\">Protein, Digestive &amp; Functional Health Solutions<\/span>\n\t\n\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb style-v1 simple-cards-v1 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container-fluid\"\n\t\tstyle=\"; --l-block-col: 4;--l-block-gap-vertical: 30px;--l-block-gap-horizontal: 30px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">The Flavor Bar: A World of Taste in Every Bite<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Snack bars are universal, but flavor preferences are deeply local. Around the world, consumers gravitate toward different taste profiles. Our global flavor teams translate these preferences into high-impact flavor systems. Because when flavor resonates, every bite becomes memorable.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col4\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/Bars_chocolateEdited-e1779223229787-1024x683.jpg\"  alt=\"Picture taken from above of a bowl of chocolate syrup on the right and two chocolate bars on the top-left side. Sitting on a light gray counter\" width=\"1024\" height=\"683\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h2  class=\"c-block__title\">Chocolate, Caramel &#038; Peanut Butter<\/h2>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Comforting, indulgent and dessert-inspired<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/Bars_vanillaBeansEdited-768x512.jpg\"  alt=\"A stack of vanilla beans and vanilla flowers sitting in a bunch on top of a dark wooden table\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h2  class=\"c-block__title\">Vanilla and Nut Flavors<\/h2>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Classic, familiar and filled with nostalgia<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/Bars_fruitEdited-1024x706.jpg\"  alt=\"Bowls and trays of multiple types of berries and berry leaves sitting on a wooden table. Side of a brown wicker chair in the background\" width=\"1024\" height=\"706\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h2  class=\"c-block__title\">Tropical Fruits and Berries<\/h2>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Fresh and vibrant with fruit-forward wellness<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/Bars_matchaEdited-1024x576.jpg\"  alt=\"Green matcha powder piled up in a dark bowl with embellishments. A wooden scoop is about to scoop up some of the matcha powder.\" width=\"1024\" height=\"576\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h2  class=\"c-block__title\">Matcha, Hazelnut, Dulce de Leche &#038; More<\/h2>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>A variety of decadent flavors with regional identity<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Designed for Changing Tastes<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><strong>GLP-1 consumers expect more from every bite \u2014 and less room for compromise.\u00a0<\/strong><\/p>\n<p>With increased demand for protein,\u00a0fiber\u00a0and reduced sugar, snack bars must deliver high nutritional density without sacrificing taste. At the same time, <a href=\"https:\/\/www.iff.com\/media\/stories\/how-glp-1-medications-are-rewiring-taste-palates-and-what-it-means-for-fb-innovation\/\">shifting taste perception<\/a> means\u00a0flavors\u00a0must be more carefully calibrated than ever.<\/p>\n<p>Our bar flavor solutions are designed to meet this moment, as we optimize for flavor balance, improve mouthfeel and create snack bar experiences that truly satisfy GLP-1 consumers.<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/food-beverage\/health-and-wellness\/weight-management\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Learn More about Our Weight-Management Solutions<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2777765645_edited_2003x1707-1024x873.jpg\"  alt=\"Picture of a GLP-1 consumer in a blue hoodie set against a bright neon and multicolored background outside. He's smiling and about to eat a snack bar with white frosting. His eyes are cut off but can see the rest of face\" width=\"1024\" height=\"873\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-blue-light --decor-blue txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Insights that Decode Bar Innovation<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p><a href=\"https:\/\/www.iff.com\/food-beverage\/bars-and-confectionery\/\">Great bars<\/a> begin with deep consumer insight. We leverage proprietary tools to uncover:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">How consumers snack<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Which flavors resonate regionally<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">How texture and sweetness influence satisfaction<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\">Which functional benefits matter most<\/li>\n<\/ul>\n<p>These insights guide our innovation pipeline \u2014 helping brands develop bars that connect emotionally and perform commercially.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/insights\/panoptic-trend-foresight\/\"  class=\"c-btn -normal -primary has-icon icon-right \"><span class=\"c-btn__txt\">Learn More about Our Consumer-Insight Process<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-4x3 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2654176227_EDITED_1200x900-768x576.jpg\"  alt=\"Vanilla- and chocolate-coated snack bars of different varieties laid out in a row on a green background. Taken from above. Nuts surrounding the bars\" width=\"768\" height=\"576\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Co-Creation from Concept to Launch<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Behind every great bar is a careful balance of\u00a0flavor, nutrition and texture.<\/p>\n<p>IFF partners with brands across every stage of development:<\/p>\n<ul>\n<li><strong>Define the concept:<\/strong> Target consumer, positioning and <a href=\"https:\/\/www.iff.com\/food-beverage\/taste\/\">flavor direction<\/a>.<\/li>\n<li><b>Design the formulation:<\/b> Flavor systems, <a href=\"https:\/\/www.iff.com\/food-beverage\/food-ingredients\/hydrocolloids-texturants\/\">texture solutions<\/a>, protein strategies and sugar reduction.<\/li>\n<li><b>Validate performance: <\/b>Sensory, shelf life and manufacturing compatibility.<\/li>\n<li><b>Accelerate launch: <\/b>Global expertise, regulatory foresight and scalable ingredient systems.<\/li>\n<\/ul>\n<p>Together, we help brands create bars that are indulgent, balanced and built for today\u2019s snackers.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2631641609_1200-1024x887.jpg\"  alt=\"A variety of snack bars, including some with peanuts, some with chocolate and berries, some with white frosting and more, all arranged on unbleached parchment paper and laid out on a counter top\" width=\"1024\" height=\"887\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-form m-form-iframe   gt gb iframe-form-v1\"  style='--l-container-width: 85%;--columns-ratio: 35%;'>\n\n\t\t<a id=\"how-can-we-help\"><\/a>\n\t\n\t\n\t<div class=\"m-form__media\">\n\t\t\t\t\t<div class=\"m-form__image\">\n\t\t\t\t<img decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED.jpg\" class=\"attachment-full size-full\" alt=\"Multiple types of chocolate snack bars arranged with hazelnuts and cashews and peanuts surrounding them against a pink background\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED.jpg 1620w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED-300x200.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED-1024x683.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED-768x512.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED-400x267.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/shutterstock_2121059645_EDITED-200x133.jpg 200w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<div class=\"m-form__container container-custom\" style=\"--l-container-width: 85%\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__col l-form__content\">\n\t\t\t\t    <div class=\"l-form__text\">\n        <div class=\"c-heading -h2 \">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Ready to Raise the Bar?<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Let\u2019s create snack bars that deliver craveable flavor, functional nutrition and unforgettable experiences.<\/p>\n            <\/div>\n\t\t\n    <\/div>\n\n\t\t\t\t<ul class=\"social-list\">\n\t\t\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"l-form__col l-form__form\">\n\t\t\t\t<div class=\"l-form__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-form__iframe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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