{"id":50589,"date":"2026-08-03T23:07:14","date_gmt":"2026-08-04T03:07:14","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=50589"},"modified":"2026-09-21T09:51:15","modified_gmt":"2026-09-21T13:51:15","slug":"sipscape-lifestyle-beverages","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/food-beverage\/taste\/sipscape-lifestyle-beverages\/","title":{"rendered":"SipScape Lifestyle Beverages"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 100%;--columns-ratio: 60%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Banner-Video.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">SipScape<\/h1>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">Shape What\u2019s Next in Lifestyle Beverage Innovation<\/div>\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\n\t<div class=\"scroll-down sd-left\">\n        <span class=\"scroll-down__txt\">\n            SCROLL TO EXPLORE        <\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l style-v2 simple-cards-v3 media-cover simple-cards-v3 l-content-1\"  style='background-color: #e0eef9;color: #00416b;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tLifestyle Beverages:            <\/div>\n\t\t\n\t\t\t\t\t<h2 style=\"color:#00416b;\" class=\"c-heading__title\">Reimagined Through Need States<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>SipScape moves beyond traditional beverage categories to explore the moments, moods and motivations shaping how and why people drink today. Anchored by three personas, it translates evolving lifestyle needs into tangible experiences, from energy and wellness to connection and indulgence, helping brands create beverage solutions that are both functional and meaningful.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n<div class=\"m-slider m-slider-v3 l-slider-banner-advanced   gt gb --decor-purple style-v3 banner-slider-v1\"  >\n\n\t<div class=\"c-decor\"><span><\/span><\/div>\n\n\t<div class=\"m-slider__outer container-fluid\">\n\n\t\t<div class=\"m-slider__heading l-heading text-center l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tBEHIND THE MOVEMENT            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Meet the Moments<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-trigger='click' data-slider-navigation='inner-arrows' data-slider-leading-zero='true' data-slider-loop='true' data-slider-autoplay='true' data-slider-autoplay-observer='1'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full has-overlay order-default\" style=\"--overlayOpacity: 70%;--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Gemma_drinking_blue_drink2K_202609041415.png\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Gemma_drinking_blue_drink2K_202609041415-1024x572.png\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Gemma_drinking_blue_drink2K_202609041415-768x429.png\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Gemma_drinking_blue_drink2K_202609041415.png\"  alt=\"Gemma_drinking_blue_drink2K_202609041415\" width=\"1920\" height=\"1072\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">Gemma \u2014 Flow<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Align Your Energy<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Gemma lives in motion \u2014 expressive, intuitive and attuned to the moment. Her world is fueled by smarter energy: switching on, finding focus and staying in rhythm.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Final-Gemma-1.mp4\"  class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"addVideoThumb:false width:true height:80% colorTheme:white outerBorderRadius:0 padding:0\"><span class=\"c-btn__txt\">WATCH GEMMA FLOW<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full has-overlay order-default\" style=\"--overlayOpacity: 67%;--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_Gallery2K_202609041407.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_Gallery2K_202609041407-1024x572.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_Gallery2K_202609041407-768x429.jpeg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_Gallery2K_202609041407.jpeg\"  alt=\"Dushan_Gallery2K_202609041407\" width=\"1920\" height=\"1072\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">DeShaun \u2014 Savor<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Elevate the Experience<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>DeShaun turns every drink into a moment worth savoring. His world is crafted, social and sensory \u2014 where flavor, ritual and connection come together to elevate every experience.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Final-DeShaun.mp4\"  class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"addVideoThumb:false width:true height:80% colorTheme:white outerBorderRadius:0 padding:0\"><span class=\"c-btn__txt\">WATCH DESHAUN SAVOR<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full has-overlay order-default\" style=\"--overlayOpacity: 69%;--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Akio_mixing_protein_supplement_2K_202609041406.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Akio_mixing_protein_supplement_2K_202609041406-1024x572.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Akio_mixing_protein_supplement_2K_202609041406-768x429.jpeg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Akio_mixing_protein_supplement_2K_202609041406.jpeg\"  alt=\"Akio_mixing_protein_supplement_2K_202609041406\" width=\"1920\" height=\"1072\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">Akio \u2014 Thrive<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Optimize Your Performance<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Akio is driven by consistency, purpose and proactive well-being. His daily rituals blend hydration, nourishment and functional support to help him show up at his best every day.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Final-Akio.mp4\"  class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"addVideoThumb:false width:true height:80% colorTheme:white outerBorderRadius:0 padding:0\"><span class=\"c-btn__txt\">WATCH AKIO THRIVE<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\t\t\t<div class=\"c-slider-nav c-slider-nav-v1 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide is-active\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_BlueShift-200x126.png\"  alt=\"SS 2.0_BlueShift\" width=\"200\" height=\"126\"\/>\t\t<\/span>\n\t\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_RubySocial-200x139.png\"  alt=\"SS 2.0_RubySocial\" width=\"200\" height=\"139\"\/>\t\t<\/span>\n\t\n\t\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_PogClearProtein-200x122.png\"  alt=\"SS 2.0_PogClearProtein\" width=\"200\" height=\"122\"\/>\t\t<\/span>\n\t\n\t\n\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-white parallax txt-img-v2 stats-simple stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Explore what\u2019s next in lifestyle beverages<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Discover the SipScape Lifestyle Edition. Inside, you&#8217;ll find:<\/p>\n<ul>\n<li><strong>Emerging beverage flavor opportunities<\/strong> shaped by real consumer needs and life moments<\/li>\n<li><strong>Innovative drink concepts <\/strong>spanning energy, hydration, wellness, connection and indulgence<\/li>\n<li><strong>Trend-forward flavor directions and pairings<\/strong> to inspire your next launch<\/li>\n<\/ul>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe92405d2af\"  class=\"c-btn -normal -primary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">DOWNLOAD SIPSCAPE INSIGHTS<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe92405d2af'><p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-08-06\/fqvbj\" width=\"100%\" height=\"500\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Magazine_mockup_on_rooftop_terrace_4K_20260917101733.jpg\"  alt=\"Magazine_mockup_on_rooftop_terrace_4K_20260917101733\" width=\"1920\" height=\"1072\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb style-v2 simple-cards-v1 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container-fluid\"\n\t\tstyle=\"; --l-block-col: 4;--l-block-gap-vertical: 30px;--l-block-gap-horizontal: 30px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tA first look at            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">What\u2019s Next in Lifestyle Beverages<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Explore six lifestyle beverage concepts designed around real moments and emerging consumer needs\u2014from energy and performance to wellness and indulgence. Each concept transforms a distinct need state into a tangible, experience-led beverage solution.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col4\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_CitrusBrew-1024x576.png\"  alt=\"SS 2.0_CitrusBrew\" width=\"1024\" height=\"576\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Citrus Brew<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Coffee and citrus, perfectly in sync. Designed to spark focus, momentum and creativity before the next big moment<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_BlueShift-768x485.png\"  alt=\"SS 2.0_BlueShift\" width=\"768\" height=\"485\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Blue Shift<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A mindful reset for life in motion. Bright citrus notes and a subtle touch of basil create a beautifully balanced sparkling experience<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_CoastalHydration-768x511.png\"  alt=\"SS 2.0_CoastalHydration\" width=\"768\" height=\"511\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Coastal Hydration<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A sparkling wave of replenishment. Restores hydration, leaving consumers feeling renewed and refreshed<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_PogClearProtein-768x468.png\"  alt=\"SS 2.0_PogClearProtein\" width=\"768\" height=\"468\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">POG Clear Protein<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Vacation vibes with performance benefits. Tropical flavor meets everyday nourishment in a refreshing clear protein beverage<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_RubySocial-768x532.png\"  alt=\"SS 2.0_RubySocial\" width=\"768\" height=\"532\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Ruby Social<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Juicy function, crafted for connection. Invites consumers to sip, share and savor the moments that bring people together<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/SS-2.0_EmeraldVibes-768x432.jpg\"  alt=\"SS 2.0_EmeraldVibes\" width=\"768\" height=\"432\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Emerald Vibes<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Refined yet complex flavor for moments worth savoring. Transforms a simple pause into an experience worth\u00a0lingering over<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--medium  mb theme-v1 layout-v1 cta-break-v1 order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container\" style='--columns-ratio: 40%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_drinking_iced_tea_on_2K_202609041457.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_drinking_iced_tea_on_2K_202609041457-1024x572.jpeg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_drinking_iced_tea_on_2K_202609041457-768x429.jpeg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Dushan_drinking_iced_tea_on_2K_202609041457.jpeg\"  alt=\"Dushan_drinking_iced_tea_on_2K_202609041457\" width=\"1920\" height=\"1072\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Inspiration Starts Here<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Explore the <strong>SipScape 2.0 Lifestyle Edition<\/strong> and discover beverage concepts crafted for today&#8217;s evolving consumer lifestyles, backed by the trends shaping tomorrow&#8217;s market.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe92406056a\"  class=\"c-btn -normal -link naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Open the Magazine<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe92406056a'><p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-08-06\/fqvbj\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-form m-form-iframe   gt gb iframe-form-v1\"  style='--l-container-width: 85%;--columns-ratio: 35%;'>\n\n\t\t<a id=\"how-can-we-help\"><\/a>\n\t\n\t\n\t<div class=\"m-form__media\">\n\t\t\t\t\t<div class=\"m-form__image\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages.jpg\" class=\"attachment-full size-full\" alt=\"pectin beverage solutions\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages.jpg 1920w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages-300x169.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages-1024x576.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages-768x432.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages-400x225.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/03\/Beverages-200x113.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<div class=\"m-form__container container-custom\" style=\"--l-container-width: 85%\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__col l-form__content\">\n\t\t\t\t    <div class=\"l-form__text\">\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Your Next Lifestyle Beverage Starts Here<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Turn emerging beverage needs into ideas made for real consumer moments.<\/p>\n<p>Fill out the form to connect with us and get started.<\/p>\n<p>&nbsp;<\/p>\n            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