{"id":53992,"date":"2026-09-08T07:31:22","date_gmt":"2026-09-08T11:31:22","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=53992"},"modified":"2026-09-08T08:09:09","modified_gmt":"2026-09-08T12:09:09","slug":"relatorio-tendencias-2026","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/home-care\/relatorio-tendencias-2026\/","title":{"rendered":"Tend\u00eancias de detergentes para roupas na Am\u00e9rica Latina"},"content":{"rendered":"<div class=\"m-wrapper wrap-video-parallax container-fluid\">\n\t<div class=\"m-wrapper__inner\">\n\n\t\t<div class=\"m-banner m-banner--full style-v1 banner-hero-v2 has-overlay order-default\">\n\n\t\t\t\n\t\t\t<div class=\"m-banner__container container-fluid\" >\n\n\t\t\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Progress.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t\t\t<div class=\"m-banner__inner container flex-start style-dark\">\n\n\t\t\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\">\n\n\t\t\t\t\t\t<div class=\"l-banner__text\">\n\t\t\t\t\t\t\t    <div class=\"l-banner__inner\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">PESQUISA EXCLUSIVA IFF<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Consumer Habits at Home 2026 <\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<blockquote><p>O mercado latino-americano de detergentes est\u00e1 evoluindo rapidamente, impulsionado pela busca por conveni\u00eancia e alta performance. Mas uma pergunta permanece: o que realmente est\u00e1 mudando no comportamento do consumidor?<\/p>\n<p>Para descobrir, a IFF ouviu quase 3.00 consumidores em sete pa\u00edses da Am\u00e9rica Latina. O resultado desafia uma cren\u00e7a tradicional da categoria e revela novos caminhos para inova\u00e7\u00e3o.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div class=\"m-block  gt --bg-white --decor-blue --pattern-v1 --decor --stats-type1 l-content-2 txt-img-v1\"  >\n\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"m-block__container container-fluid\" style=\"\">\n\n\t\t\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Um dos resultados mais surpreendentes desafia uma cren\u00e7a hist\u00f3rica da categoria: a ideia de que o consumidor migra gradualmente do sab\u00e3o em barra para o detergente em p\u00f3 e, depois, para o l\u00edquido. Na pr\u00e1tica, o comportamento \u00e9 muito mais complexo.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe9918a4243\" target=\"_blank\" class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Baixe infogr\u00e1fico<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe9918a4243'><p><iframe loading=\"lazy\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-09-01\/ftbwl\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-right front-v-bottom main-h-right main-v-bottom r-1x1 is-image\">\n\n\t\t\n\t\t\t\t\t<div class=\"c-image__media c-image__secondary\">\n\t\t\t\t<span>\n\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/shutterstock_2492672093-768x434.jpg\"  alt=\"what-are-osmolytes\" width=\"768\" height=\"434\"\/>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-block  gt gb style-v1 simple-cards-v3 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Explore nosso portf\u00f3lio<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Contamos com tecnologias avan\u00e7adas em enzimas e engenharia enzim\u00e1tica para ajudar nossos clientes a desenvolver produtos de alto desempenho em lavanderia e limpeza.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Fabric-Care_shutterstock_2265425351-768x616.png\"  alt=\"Fabric Care_shutterstock_2265425351\" width=\"768\" height=\"616\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Cuidado com tecidos<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Consumidores exigem detergentes de alto desempenho e sustent\u00e1veis. Pioneiros em enzimas, na IFF desenvolvemos solu\u00e7\u00f5es para detergentes l\u00edquidos, em p\u00f3 e c\u00e1psulas que removem manchas dif\u00edceis, cuidam dos tecidos e permitem lavagens a frio ou ciclos curtos.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/fabric-care\/laundry-enzymes\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Acesse<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Dishwashing_shutterstock_2251418819-768x614.jpg\"  alt=\"Dishwashing_shutterstock_2251418819\" width=\"768\" height=\"614\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Limpeza de lou\u00e7as<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Como ingredientes\u2011chave em detergentes para lava\u2011lou\u00e7as, nossas enzimas removem manchas dif\u00edceis mesmo em limpeza manual ou ciclos curtos e a baixas temperaturas de m\u00e1quinas de lavar.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/dish-wash\/dishwashing-solutions\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Acesse<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-blue --pattern-v1 --decor --stats-type1 txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Novas pr\u00e1ticas de limpeza<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Pesquisa da IFF revela que 71% dos latino-americanos consideram \u00f3leos e gorduras os res\u00edduos mais dif\u00edceis de remover, enquanto 75% lavam lou\u00e7as manualmente duas ou mais vezes por dia. Essa combina\u00e7\u00e3o de uso frequente e diferentes tipos de sujeira impulsiona a evolu\u00e7\u00e3o dos detergentes l\u00edquidos, com tecnologias como as enzimas para lava-lou\u00e7as, que atuam sobre amidos, prote\u00ednas e gorduras para oferecer maior desempenho em diversos desafios de limpeza.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/media\/stories\/enzimas-para-detergentes-lava-loucas-como-a-biotecnologia-esta-transformando-a-lavagem-manual-de-loucas\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Leia aqui<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/08\/GettyImages-1214915145-1024x681.jpg\"  alt=\"GettyImages-1214915145\" width=\"1024\" height=\"681\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v4 cards-colored media-cover none l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Em busca de mais insights?<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Confira as \u00faltimas edi\u00e7\u00f5es da Clean Insights, nossa s\u00e9rie de an\u00e1lises aprofundadas sobre as tend\u00eancias em evolu\u00e7\u00e3o que est\u00e3o moldando o futuro do setor de lavanderia.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Header-issue-7-1-e1765220278857-768x344.jpg\"  alt=\"Header &#8211; issue 7\" width=\"768\" height=\"344\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Uma abordagem hol\u00edstica para o cuidado com as roupas<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Descubra a din\u00e2mica por tr\u00e1s do fato de os consumidores conservarem suas roupas por mais tempo, os fatores necess\u00e1rios para uma limpeza eficaz e como isso influencia o cuidado com os tecidos.<\/p>\n<p>&nbsp;<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/clean-insights\/clean-insights-7\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Ler<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Header-issue-6-768x344.jpg\"  alt=\"Close-up view of a green leaf with the text \"clean insights issue no. 6\" overlaid in white.\" width=\"768\" height=\"344\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">O Cen\u00e1rio da Sustentabilidade<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Com o surgimento de selos ecol\u00f3gicos em todo o mercado, descubra como as marcas est\u00e3o navegando no mundo cada vez mais complexo das alega\u00e7\u00f5es e certifica\u00e7\u00f5es de sustentabilidade.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/clean-insights\/clean-insights-6\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Ler<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/IFF_Clean-Insights_Header_1620x1305-1-768x619.jpg\"  alt=\"Clean Insights Issue 5\" width=\"768\" height=\"619\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Inova\u00e7\u00e3o em Detergentes para Lavar Roupas<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Fique por dentro das \u00faltimas inova\u00e7\u00f5es em detergentes para lavar roupas, com formatos ecol\u00f3gicos e extremamente pr\u00e1ticos. Explore a ascens\u00e3o das doses unit\u00e1rias na China e a tend\u00eancia de formatos sem \u00e1gua, como folhas e pastilhas.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-5\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Ler<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small  theme-v1 layout-v1 #0075cf banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 57%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339-768x511.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339.jpg\"  alt=\"Origins of Laundry Enzymes Biotech\" width=\"1000\" height=\"666\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Entre em contato conosco<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>E explore possibilidades de inova\u00e7\u00e3o em cuidado com as roupas e lou\u00e7as.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/contact-us\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Fale conosco<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/iff-bioscience\" target=\"_blank\" class=\"c-btn -normal -link has-icon icon-right\"><span class=\"c-btn__txt\">Siga-nos<\/span><span class=\"c-btn__ico\"><svg fill=\"none\" height=\"21\" viewbox=\"0 0 23 21\" width=\"23\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path clip-rule=\"evenodd\" d=\"m2.75783 0c-1.66757 0-2.75783 1.05742-2.75783 2.44728 0 1.35918 1.05782 2.44676 2.69387 2.44676h.03163c1.70019 0 2.75825-1.08758 2.75825-2.44676-.03176-1.38986-1.05806-2.44728-2.72592-2.44728zm-2.488059 6.83477h4.874959v14.16473h-4.874994zm12.474729 2.05453s1.7633-2.3867 4.3933-2.3867c3.2071 0 5.6122 2.02465 5.6122 6.3755v8.1219h-4.8745v-7.5778c0-1.9042-.7056-3.2032-2.4696-3.2032-1.3468 0-2.1487.876-2.5013 1.7216-.1286.3028-.1605.7256-.1605 1.1491v7.9103h-4.87483v-14.16497h4.87523z\" fill=\"#99c8ec\" fill-rule=\"evenodd\"\/><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":38,"featured_media":28059,"parent":10401,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-53992","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tend\u00eancias de detergentes para roupas na Am\u00e9rica Latina - IFF<\/title>\n<meta name=\"description\" content=\"O que est\u00e1 mudando no comportamento do consumidor na hora de escolher o detergente para roupa? 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