{"id":55161,"date":"2026-09-08T15:13:16","date_gmt":"2026-09-08T19:13:16","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=55161"},"modified":"2026-09-08T15:13:18","modified_gmt":"2026-09-08T19:13:18","slug":"reporte-tendencias-2026","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/home-care\/reporte-tendencias-2026\/","title":{"rendered":"Tendencias en detergentes para lavander\u00eda en Am\u00e9rica Latina"},"content":{"rendered":"<div class=\"m-wrapper wrap-video-parallax container-fluid\">\n\t<div class=\"m-wrapper__inner\">\n\n\t\t<div class=\"m-banner m-banner--full style-v1 banner-hero-v2 has-overlay order-default\">\n\n\t\t\t\n\t\t\t<div class=\"m-banner__container container-fluid\" >\n\n\t\t\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Progress.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t\t\t<div class=\"m-banner__inner container flex-start style-dark\">\n\n\t\t\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\">\n\n\t\t\t\t\t\t<div class=\"l-banner__text\">\n\t\t\t\t\t\t\t    <div class=\"l-banner__inner\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">ENCUESTA EXCLUSIVA DE IFF<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Consumer Habits at Home 2026 <\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<blockquote><p>El mercado latinoamericano de detergentes est\u00e1 evolucionando r\u00e1pidamente, impulsado por la b\u00fasqueda de conveniencia y alto desempe\u00f1o. Pero una pregunta sigue vigente: \u00bfqu\u00e9 est\u00e1 cambiando realmente en el comportamiento del consumidor?<\/p>\n<p>Para descubrirlo, IFF escuch\u00f3 a casi 3.000 consumidores en siete pa\u00edses de Am\u00e9rica Latina. El resultado desaf\u00eda una creencia tradicional de la categor\u00eda y revela nuevas oportunidades para la innovaci\u00f3n.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div class=\"m-block  gt --bg-white --decor-blue --pattern-v1 --decor --stats-type1 l-content-2 txt-img-v1\"  >\n\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"m-block__container container-fluid\" style=\"\">\n\n\t\t\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Uno de los hallazgos m\u00e1s sorprendentes cuestiona una creencia hist\u00f3rica de la categor\u00eda: la idea de que el consumidor migra gradualmente del jab\u00f3n en barra al detergente en polvo y, luego, al detergente l\u00edquido. En la pr\u00e1ctica, el comportamiento es mucho m\u00e1s complejo.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6abe8a6564050\" target=\"_blank\" class=\"c-btn -normal -secondary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">DESCARGUE LA INFOGRAF\u00cdA<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe8a6564050'><p><iframe loading=\"lazy\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-09-01\/ftbxd\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-right front-v-bottom main-h-right main-v-bottom r-1x1 is-image\">\n\n\t\t\n\t\t\t\t\t<div class=\"c-image__media c-image__secondary\">\n\t\t\t\t<span>\n\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/shutterstock_2492672093-768x434.jpg\"  alt=\"what-are-osmolytes\" width=\"768\" height=\"434\"\/>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-block  gt gb style-v1 simple-cards-v3 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 2;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Explore nuestro portafolio<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Contamos con tecnolog\u00edas avanzadas en enzimas e ingenier\u00eda enzim\u00e1tica para ayudar a nuestros clientes a desarrollar productos de alto desempe\u00f1o para lavander\u00eda y limpieza.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col2\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Fabric-Care_shutterstock_2265425351-768x616.png\"  alt=\"Fabric Care_shutterstock_2265425351\" width=\"768\" height=\"616\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Cuidado de tejidos<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Los consumidores exigen detergentes de alto desempe\u00f1o y m\u00e1s sostenibles. Como pioneros en enzimas, en IFF desarrollamos soluciones para detergentes l\u00edquidos, en polvo y en c\u00e1psulas que eliminan manchas dif\u00edciles, cuidan los tejidos y permiten lavados en fr\u00edo o ciclos cortos.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/fabric-care\/laundry-enzymes\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Acesse<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Dishwashing_shutterstock_2251418819-768x614.jpg\"  alt=\"Dishwashing_shutterstock_2251418819\" width=\"768\" height=\"614\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Lavado de vajilla<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Como ingredientes\u2011chave em detergentes para lava\u2011lou\u00e7as, nossas enzimas removem manchas dif\u00edceis mesmo em limpeza manual ou ciclos curtos e a baixas temperaturas de m\u00e1quinas de lavar.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/dish-wash\/dishwashing-solutions\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Acesse<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v4 cards-colored media-cover none l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">\u00bfBusca m\u00e1s insights?<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Descubra las \u00faltimas ediciones de Clean Insights, nuestra serie de an\u00e1lisis en profundidad sobre las tendencias emergentes que est\u00e1n dando forma al futuro de la industria del cuidado de la ropa.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/12\/Header-issue-7-1-e1765220278857-768x344.jpg\"  alt=\"Header &#8211; issue 7\" width=\"768\" height=\"344\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Un enfoque integral para el cuidado de la ropa<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Descubra las razones por las que los consumidores conservan su ropa por m\u00e1s tiempo, los factores necesarios para una limpieza eficaz y c\u00f3mo esto influye en el cuidado de los tejidos.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/clean-insights\/clean-insights-7\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Lea m\u00e1s<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/Header-issue-6-768x344.jpg\"  alt=\"Close-up view of a green leaf with the text \"clean insights issue no. 6\" overlaid in white.\" width=\"768\" height=\"344\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">El panorama de la sostenibilidad<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Con la aparici\u00f3n de etiquetas ecol\u00f3gicas en todo el mercado, descubra c\u00f3mo las marcas est\u00e1n navegando un mundo cada vez m\u00e1s complejo de afirmaciones y certificaciones de sostenibilidad.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/clean-insights\/clean-insights-6\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Lea m\u00e1s<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/IFF_Clean-Insights_Header_1620x1305-1-768x619.jpg\"  alt=\"Clean Insights Issue 5\" width=\"768\" height=\"619\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Innovaci\u00f3n en detergentes para lavander\u00eda<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Mant\u00e9ngase al d\u00eda con las \u00faltimas innovaciones en detergentes para lavander\u00eda, desde formatos ecol\u00f3gicos hasta soluciones extremadamente pr\u00e1cticas. Explore el auge de las dosis unitarias en China y la tendencia hacia formatos sin agua, como l\u00e1minas y tabletas.<\/p>\n<p>&nbsp;<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/home-care\/clean-insights\/clean-insights-issue-5\/\" target=\"_blank\" class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Lea m\u00e1s<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small  theme-v1 layout-v1 #0075cf banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 57%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339-768x511.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/HPC_Originis_shutterstock_2473451339.jpg\"  alt=\"Origins of Laundry Enzymes Biotech\" width=\"1000\" height=\"666\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Cont\u00e1ctenos<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Y explore nuevas posibilidades de innovaci\u00f3n en el cuidado de la ropa y el lavado de vajilla.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/contact-us\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Cont\u00e1ctenos<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/iff-bioscience\" target=\"_blank\" class=\"c-btn -normal -link has-icon icon-right\"><span class=\"c-btn__txt\">Siga-nos<\/span><span class=\"c-btn__ico\"><svg fill=\"none\" height=\"21\" viewbox=\"0 0 23 21\" width=\"23\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path clip-rule=\"evenodd\" d=\"m2.75783 0c-1.66757 0-2.75783 1.05742-2.75783 2.44728 0 1.35918 1.05782 2.44676 2.69387 2.44676h.03163c1.70019 0 2.75825-1.08758 2.75825-2.44676-.03176-1.38986-1.05806-2.44728-2.72592-2.44728zm-2.488059 6.83477h4.874959v14.16473h-4.874994zm12.474729 2.05453s1.7633-2.3867 4.3933-2.3867c3.2071 0 5.6122 2.02465 5.6122 6.3755v8.1219h-4.8745v-7.5778c0-1.9042-.7056-3.2032-2.4696-3.2032-1.3468 0-2.1487.876-2.5013 1.7216-.1286.3028-.1605.7256-.1605 1.1491v7.9103h-4.87483v-14.16497h4.87523z\" fill=\"#99c8ec\" fill-rule=\"evenodd\"\/><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":38,"featured_media":28059,"parent":10401,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-55161","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendencias en detergentes para lavander\u00eda en Am\u00e9rica Latina - IFF<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 est\u00e1 cambiando en el comportamiento del consumidor al elegir un detergente para ropa? 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