{"id":57576,"date":"2026-11-05T10:39:48","date_gmt":"2026-11-05T15:39:48","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=57576"},"modified":"2026-11-10T16:19:25","modified_gmt":"2026-11-10T21:19:25","slug":"concept-muse","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/food-beverage\/taste\/concept-muse\/","title":{"rendered":"CONCEPT MUSE"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 banner-video2 has-overlay order-default\" >\n\n\t\t<a id=\"partnerships\"><\/a>\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 18%;--columns-ratio: 63%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablePictureInPicture   data-poster=https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/2.png autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">IFF CONCEPT MUSE<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>AI-powered concept generation\u2014built for brands that need what\u2019s next, now.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l -colors-inverted style-v1 simple-cards-v2 media-cover simple-cards-v3 l-content-1\"  style='background-color: #00416b;color: #e0eef9;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff\" class=\"c-heading__title\">Turning Intelligence into Innovation  <\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>In a market that moves faster than ever, the ability to translate insight into action can be a competitive advantage.\u00a0 <strong>CONCEPT MUSE<\/strong> is IFF&#8217;s AI-enabled concept generation capability, designed to help brands accelerate innovation by transforming real-time market signals, proprietary consumer insights and deep flavor expertise into product concepts.<\/p>\n<p>&nbsp;<\/p>\n<p>Powered by advanced AI and guided by human expertise, <strong>CONCEPT MUSE<\/strong> helps uncover opportunities, inspire new thinking and move from idea to direction with greater speed, precision and confidence.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#how-can-we-help\" class=\"c-btn -normal -primary has-icon icon-right \" ><span class=\"c-btn__txt\">Schedule a Demo<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white parallax txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2 \">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">From Insight to Concept \u2014 Without the Lag\u00a0<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Traditional concept development is often slow, manual and dependent on fragmented inputs.<\/p>\n<p><strong>CONCEPT MUSE<\/strong> changes that.<\/p>\n<p>By integrating multiple data sources with expert-guided AI generation, it enables:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Faster response to shifting consumer behaviors<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">More relevant, insight-led concept directions<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Reduced reliance on manual ideation cycles<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\">Stronger alignment between market signals and product design<\/li>\n<\/ul>\n<p>In a category where speed and relevance define success, <strong>CONCEPT MUSE<\/strong> helps you stay ahead\u2014not catch up.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Person_using_desktop_computer_4K_20261012121809.png\"  alt=\"Person_using_desktop_computer_4K_20261012121809\" width=\"603\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--full  mb theme-v1 layout-v1 banner-video has-parallax has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 64%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\t\t<div class=\"c-video__wrap js-video-wrap\">\n\t\n\t<video muted playsinline disablePictureInPicture  poster=https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-MAc-Intro.png class=\"c-video js-video-init\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Concept-Muse-Video_FNL_ext_1.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t            <div class=\"c-video__controls\">\n                <button class=\"c-video__btn btn-play \" title=\"Play\/Pause\"><\/button>\n                <button class=\"c-video__btn btn-mute is-muted\" title=\"Mute\"><\/button>\n            <\/div>\n\t\t<\/div>\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-banner m-banner--small  theme-v1 layout-v1 hero-simple has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 60%;--columns-ratio: 75%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Dots.png\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Dots-1024x549.png\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Dots-768x412.png\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Dots.png\"  alt=\"CM Dots\" width=\"1920\" height=\"1029\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-center style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-center\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<h2>Discover what CONCEPT MUSE <br \/>can unlock for you<\/h2>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#how-can-we-help\" class=\"c-btn -normal -primary has-icon icon-right \" ><span class=\"c-btn__txt\">Schedule a Demo<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1 \" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb style-v2 simple-cards-v1 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container-fluid\"\n\t\tstyle=\"; --l-block-col: 4;--l-block-gap-vertical: 30px;--l-block-gap-horizontal: 30px;\">\n\n        <div class=\"l-heading container text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2 \">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tBeyond Trend Tools.            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Built for Action.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Many AI platforms can identify trends.<\/p>\n<p><strong>CONCEPT MUSE<\/strong> goes further\u2014transforming those signals into tangible, actionable concepts.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col4\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Insight-led-1024x512.jpg\"  alt=\"Insight led\" width=\"1024\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Insight-Led, Not Data-Only<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Powered by IFF\u2019s proprietary research, not just public data streams<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Expert-1-1024x683.jpeg\"  alt=\"CM Expert\" width=\"1024\" height=\"683\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Expert-Guided Output<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Built on structured prompting and human expertise\u2014not generic AI responses<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Blue-concept-768x512.jpg\"  alt=\"CM Blue concept\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Flavor-Forward Thinking<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Concepts are rooted in real flavor systems, technologies and applications<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Concept-Muse-Action-1024x683.jpg\"  alt=\"Concept Muse Action\" width=\"1024\" height=\"683\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Designed for Co-Creation and Action<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description \">\n                                                    <p>Enables collaborative ideation while seamlessly connecting concepts to prototyping and development workflows.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-form m-form-iframe   gt gb iframe-form-v1\"  style='--l-container-width: 85%;--columns-ratio: 35%;'>\n\n\t\t<a id=\"how-can-we-help\"><\/a>\n\t\n\t\n\t<div class=\"m-form__media\">\n\t\t\t\t\t<div class=\"m-form__image\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1039\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data.jpg 1920w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data-300x162.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data-1024x554.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data-768x416.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data-18x10.jpg 18w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data-400x216.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/CM-Data-200x108.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<div class=\"m-form__container container-custom\" style=\"--l-container-width: 85%\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__col l-form__content\">\n\t\t\t\t    <div class=\"l-form__text\">\n        <div class=\"c-heading -h2 \">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Faster. Smarter. More Aligned.<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p><strong>CONCEPT MUSE<\/strong> helps brands:<\/p>\n<ul>\n<li>Accelerate speed to concept<\/li>\n<li>Enhance confidence in direction<\/li>\n<li>Empower more creative exploration<\/li>\n<li>Respond in real time to market change<\/li>\n<\/ul>\n<p><strong>Ready to explore what&#8217;s possible? Schedule a demo and experience Concept Muse in action.<\/strong><\/p>\n            <\/div>\n\t\t\n    <\/div>\n\n\t\t\t\t<ul class=\"social-list\">\n\t\t\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"l-form__col l-form__form\">\n\t\t\t\t<div class=\"l-form__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-form__iframe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-embedded-form\" data-form-url=\"https:\/\/www4.iff.com\/l\/946632\/2026-09-16\/fvp5s\"><\/div>\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@iframe-resizer\/parent@5.5.9\"><\/script>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":41800,"parent":7872,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-57576","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CONCEPT MUSE: Food &amp; Beverage AI Innovation | IFF Taste<\/title>\n<meta name=\"description\" content=\"Step into the future of Taste with AI-powered concept generation for the food &amp; beverage industry through IFF CONCEPT MUSE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/food-beverage\/taste\/concept-muse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONCEPT MUSE\" \/>\n<meta property=\"og:description\" content=\"Step into the future of Taste with AI-powered concept generation for the food &amp; beverage industry through IFF CONCEPT MUSE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/food-beverage\/taste\/concept-muse\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T21:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/01\/ConceptMuseRevised3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1149\" \/>\n\t<meta property=\"og:image:height\" content=\"997\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/\",\"name\":\"CONCEPT MUSE: Food & Beverage AI Innovation | IFF Taste\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ConceptMuseRevised3.jpg\",\"datePublished\":\"2026-11-05T15:39:48+00:00\",\"dateModified\":\"2026-11-10T21:19:25+00:00\",\"description\":\"Step into the future of Taste with AI-powered concept generation for the food & beverage industry through IFF CONCEPT MUSE.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ConceptMuseRevised3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ConceptMuseRevised3.jpg\",\"width\":1149,\"height\":997,\"caption\":\"Beverage and food (bar) concepts, developed by Concept Muse. In a blue wrap and blue and silver can, sitting on a blue background with glowing stars and lights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/concept-muse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.iff.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Food &amp; Beverage\",\"item\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Taste\",\"item\":\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/taste\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"CONCEPT MUSE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#website\",\"url\":\"https:\\\/\\\/www.iff.com\\\/\",\"name\":\"IFF\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iff.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\",\"name\":\"International Flavors and Fragrances\",\"alternateName\":\"International Flavors & Fragrances Inc.\",\"url\":\"https:\\\/\\\/www.iff.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-social.png\",\"contentUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-social.png\",\"width\":696,\"height\":696,\"caption\":\"International Flavors and Fragrances\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/InternationalFlavorsandFragrances\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CONCEPT MUSE: Food & Beverage AI Innovation | IFF Taste","description":"Step into the future of Taste with AI-powered concept generation for the food & beverage industry through IFF CONCEPT MUSE.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iff.com\/es\/food-beverage\/taste\/concept-muse\/","og_locale":"es_ES","og_type":"article","og_title":"CONCEPT MUSE","og_description":"Step into the future of Taste with AI-powered concept generation for the food & beverage industry through IFF CONCEPT MUSE.","og_url":"https:\/\/www.iff.com\/es\/food-beverage\/taste\/concept-muse\/","og_site_name":"IFF","article_publisher":"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances","article_modified_time":"2026-11-10T21:19:25+00:00","og_image":[{"width":1149,"height":997,"url":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/01\/ConceptMuseRevised3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/","url":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/","name":"CONCEPT MUSE: Food & Beverage AI Innovation | IFF Taste","isPartOf":{"@id":"https:\/\/www.iff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/#primaryimage"},"image":{"@id":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/01\/ConceptMuseRevised3.jpg","datePublished":"2026-11-05T15:39:48+00:00","dateModified":"2026-11-10T21:19:25+00:00","description":"Step into the future of Taste with AI-powered concept generation for the food & beverage industry through IFF CONCEPT MUSE.","breadcrumb":{"@id":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/#primaryimage","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/01\/ConceptMuseRevised3.jpg","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/01\/ConceptMuseRevised3.jpg","width":1149,"height":997,"caption":"Beverage and food (bar) concepts, developed by Concept Muse. In a blue wrap and blue and silver can, sitting on a blue background with glowing stars and lights"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iff.com\/food-beverage\/taste\/concept-muse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iff.com\/"},{"@type":"ListItem","position":2,"name":"Food &amp; Beverage","item":"https:\/\/www.iff.com\/food-beverage\/"},{"@type":"ListItem","position":3,"name":"Taste","item":"https:\/\/www.iff.com\/food-beverage\/taste\/"},{"@type":"ListItem","position":4,"name":"CONCEPT MUSE"}]},{"@type":"WebSite","@id":"https:\/\/www.iff.com\/#website","url":"https:\/\/www.iff.com\/","name":"IFF","description":"","publisher":{"@id":"https:\/\/www.iff.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iff.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.iff.com\/#organization","name":"International Flavors and Fragrances","alternateName":"International Flavors & Fragrances Inc.","url":"https:\/\/www.iff.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","width":696,"height":696,"caption":"International Flavors and Fragrances"},"image":{"@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InternationalFlavorsandFragrances"]}]}},"_links":{"self":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/pages\/57576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/comments?post=57576"}],"version-history":[{"count":5,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/pages\/57576\/revisions"}],"predecessor-version":[{"id":58438,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/pages\/57576\/revisions\/58438"}],"up":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/pages\/7872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media\/41800"}],"wp:attachment":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media?parent=57576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}