{"id":57581,"date":"2026-10-22T13:40:52","date_gmt":"2026-10-22T17:40:52","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=57581"},"modified":"2026-10-27T16:49:59","modified_gmt":"2026-10-27T20:49:59","slug":"glp-1","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/insights\/glp-1\/","title":{"rendered":"GLP-1"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 50%;--columns-ratio: 80%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture poster=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/GLP-1_the_future_of_welness.jpg\" autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/IFF_GLP1_hero_v8_kitchen_natural_speed_raw.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">GLP-1 And The Future<br> Of Wellness<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>New expectations around nourishment, satisfaction<br \/>\nand everyday wellbeing.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-ingredients\/functional-ingredients\/glp-1-friendly-food-ingredients\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Learn About GLP-1 Opportunities<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/food-beverage\/health-and-wellness\/weight-management\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Explore Taste Solutions<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-green txt-img-v2 stats-custom stats-vertical l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 20%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\t The Consumer Shift            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Wellness Is More Than Health: GLP-1 Consumer Transformation<\/h2>\t\t\n\t\t            <div class=\"c-heading__sub\" >\n\t\t\t\tHealth matters. But wellness also lives in the everyday experiences that make people feel satisfied, confident, connected and alive.            <\/div>\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>GLP-1 medications are bringing that broader view of wellness into sharper focus for millions of people. The rise of GLP-1 therapies has had a profound impact on how <a href=\"https:\/\/www.iff.com\/es\/media\/stories\/5-truths-about-glp-1-consumers-every-food-and-beverage-brand-should-know\/\">people experience food and beverage<\/a> while bringing wellness into sharper focus for millions of people around the world.<\/p>\n<p>As more consumers rethink their relationship with food, daily routines and sensory experiences, brands have an opportunity to create products that do more than support health goals. They can nourish, satisfy and delight the senses.<\/p>\n<p>That means looking across nutrition, consumer insight, <a href=\"https:\/\/www.iff.com\/es\/science\/bioscience\/\" target=\"_blank\" rel=\"noopener\">bioscience<\/a> and the full sensory experience. It means exploring how wellness priorities, including digestive and <a href=\"https:\/\/www.iff.com\/es\/health-sciences\/health-benefits\/metabolic-health\/\" target=\"_blank\" rel=\"noopener\">metabolic health<\/a>, the microbiome, beauty and <a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/\" target=\"_blank\" rel=\"noopener\">personal care<\/a>, and even the role of scent, intersect with consumer expectations for everyday wellbeing.<\/p>\n<p>For manufacturers, that brings categories that once sat apart into the same conversation, united by a common question: How can products deliver meaningful value while fitting the way people want to live and feel?<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \t\t                            <div class=\"c-stats__num\">\n\t\t                                85%\t\t                            <\/div>\n\t                            \n\t                            \t\t\t\t\t\t\t\t\t<div class=\"c-stats__txt\">\n\t                                    of surveyed U.S. GLP-1 consumers report major changes in their food and beverage preferences\t\t\t\t\t\t\t\t\t<\/div>\n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-3x4 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/green-smoothie-preparation-with-fresh-ingredients-2026-09-21-22-52-21-utc.webp\"  alt=\"green-smoothie-preparation-with-fresh-ingredients-2026-09-21-22-52-21-utc\" width=\"768\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt-l gb-l --bg-blue-light --decor-grey parallax quite-simple l-content-2\"  style='background-color: #afafaf;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 45%;\">\n\t<div class=\"c-block__col c-block__text text-left align-top\" style=\"--c-txt-gl: 11%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">The Science Behind Wellness Innovation<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote style=\"font-size:28px;font-weight:normal;\"><p>GLP-1 therapies aren&#8217;t just a major change in the health and wellness industry. They&#8217;re causing a seismic shift in how millions eat and drink. It&#8217;s a fascinating challenge\u2014and one that brings together our expertise in biosciences, nutrition and sensory experience.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.iff.com\/es\/experts\/erik-fyrwald\/\">J. Erik Fyrwald<\/a><\/p>\n<p>Chief Executive Officer, IFF<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-right main-v-top r-none is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Expert-photo-\u2014-J.-Erik-Fyrwald-layered.png\"  alt=\"Expert photo \u2014 J. Erik Fyrwald (layered)\" width=\"620\" height=\"760\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-wrapper   gt gb sticky-banners container-fluid\" >\n\n\t\n\t\n    \n\t<div class=\"m-wrapper__inner\">\n\t\t\n<div class=\"m-block  gt gb l-content-simple-1\"  style='--l-container-width: 1111111px;color: #ffffff;'>\n\n\t\t<a id=\"science\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container-custom\" style=\"--l-container-width: 1111111px\">\n\n\t\t<div class=\"l-heading text-right l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">GLP-1 Nutrition: More From Every Bite And Sip<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>New wellness expectations are creating opportunities for products to work harder across nutrition, hydration and everyday convenience while still fitting the way people live.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--medium  theme-v1 layout-v1 order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 53%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/falafel-balls-with-salad-and-tahini-dressing-2026-09-21-02-11-36-utc.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/falafel-balls-with-salad-and-tahini-dressing-2026-09-21-02-11-36-utc-1024x682.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/falafel-balls-with-salad-and-tahini-dressing-2026-09-21-02-11-36-utc-768x512.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/falafel-balls-with-salad-and-tahini-dressing-2026-09-21-02-11-36-utc.webp\"  alt=\"falafel-balls-with-salad-and-tahini-dressing-2026-09-21-02-11-36-utc\" width=\"1600\" height=\"1066\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Nutrient Density<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>When eating occasions become smaller, nutritional density matters more. Protein, fiber and micronutrients can help increase the nutritional value of familiar products designed for smaller eating occasions.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/sticky-decor1.png\"  alt=\"sticky-decor1\" width=\"117\" height=\"700\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-banner m-banner--medium  theme-v1 layout-v1 order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 53%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/cheerful-seniors-walking-and-staying-hydrated-in-p-2026-09-22-11-47-51-utc.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/cheerful-seniors-walking-and-staying-hydrated-in-p-2026-09-22-11-47-51-utc-1024x682.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/cheerful-seniors-walking-and-staying-hydrated-in-p-2026-09-22-11-47-51-utc-768x512.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/cheerful-seniors-walking-and-staying-hydrated-in-p-2026-09-22-11-47-51-utc.webp\"  alt=\"cheerful-seniors-walking-and-staying-hydrated-in-p-2026-09-22-11-47-51-utc\" width=\"1600\" height=\"1066\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Hydration With Purpose<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Hydration is part of the broader wellness experience. Beverages can combine refreshment with nutrition and other desirable attributes in familiar, convenient formats.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/sticky-decor2.png\"  alt=\"sticky-decor2\" width=\"117\" height=\"700\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-banner m-banner--medium  theme-v1 layout-v1 order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 53%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/delicious-mango-yogurt-parfaits-on-a-picnic-table-2026-09-24-04-58-40-utc.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/delicious-mango-yogurt-parfaits-on-a-picnic-table-2026-09-24-04-58-40-utc-1024x682.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/delicious-mango-yogurt-parfaits-on-a-picnic-table-2026-09-24-04-58-40-utc-768x512.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/delicious-mango-yogurt-parfaits-on-a-picnic-table-2026-09-24-04-58-40-utc.webp\"  alt=\"delicious-mango-yogurt-parfaits-on-a-picnic-table-2026-09-24-04-58-40-utc\" width=\"1600\" height=\"1066\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Familiar Formats, New Expectations<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Innovation doesn&#8217;t always require inventing a new category. Yogurt, bars and other familiar formats can be rethought for evolving routines and expectations, giving consumers new choices with familiar products.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/05\/sticky-decor3.png\"  alt=\"sticky-decor3\" width=\"117\" height=\"700\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v4 cards-colored media-cover none l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 30px;--l-block-gap-horizontal: 30px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">GLP-1 Taste And Texture: Redefining Satisfaction<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Wellness can&#8217;t be sustained through function alone. Products also have to satisfy. For GLP-1 consumers, that can mean rethinking flavor intensity, mouthfeel and the sensory balance that makes a product enjoyable enough to choose again.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/E103M1IN-768x512.jpg\"  alt=\"E103M1IN\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Flavor Balance<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>A flavor profile that once worked may now feel too sweet, too bitter or too rich. Adding protein and other nutrients can create off-notes of its own. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.iff.com\/es\/food-beverage\/taste\/flavorfit-taste-modulation\/\" target=\"_blank\" rel=\"noopener\">Modulation<\/a><\/span> and careful <a href=\"https:\/\/www.iff.com\/es\/media\/stories\/the-power-of-vanilla-in-high-protein-and-health-forward-products\/\"><span style=\"text-decoration: underline;\">flavor design<\/span><\/a> can help rebalance the experience while preserving the nutritional ambition behind the product.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/E106BYYA-768x512.jpg\"  alt=\"E106BYYA\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Texture And Mouthfeel<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Sometimes flavor isn&#8217;t the problem. Dryness, stickiness, density or an unpleasant mouthfeel can make an otherwise promising product harder to enjoy. Texture design gives us another way to create a more satisfying experience, especially when a formulation is being asked to carry more nutrition in a smaller format.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/man-shopping-for-food-in-grocery-store-aisle-2026-09-25-03-30-07-utc-1-768x511.jpg\"  alt=\"man shopping in grocery store\" width=\"768\" height=\"511\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Worth Choosing Again<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>The label may convince consumers to give a product a first try. It&#8217;s the experience that leads to repeat purchases. Familiar flavors, balanced sensory profiles and satisfying textures can transform a wellness proposition into an experience people welcome into their daily lives.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-blue txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">GLP-1 And The Wider Sensory Experience<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Now we&#8217;re asking whether the sensory story reaches further. Early expert observations have raised questions about whether changes in sensory experiences may extend into olfaction. Evidence in this area is still developing, and we are exploring what these questions could mean for the broader <a href=\"https:\/\/www.iff.com\/es\/scent\/science-of-wellness\/\" target=\"_blank\" rel=\"noopener\">wellness landscape<\/a>.<\/p>\n<p>That opens a much bigger set of questions. Do particular odor families become more or less appealing? Do sensory experiences vary by person or over time? Does treatment format matter? And if relationships with food and pleasure change, could additional product areas take on a different role in daily rituals, confidence and self-expression?<\/p>\n<p><strong>Today&#8217;s opportunity is to understand how sensory experience is evolving and use that knowledge to help customers create products that support wellbeing, satisfy the senses and bring joy to everyday life.<\/strong><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Woman-Shops-For-Organic-Skincare-In-Boutique-2026-10-02-15-29-52-Utc.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n\n<div class=\"m-banner m-banner--small  theme-v2 layout-v1 #00416b hero-simple has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 45%;--columns-ratio: 70%;'>\n\n\t\t\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">The Evidence<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">What We Know Now: GLP-1 Trends Around The World<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>The questions are widening, but the evidence already tells us plenty. Our research from around the world shows a common pattern taking different forms across markets: smaller portions, shifting sensory preferences and more deliberate choices around nutrition, hydration and everyday eating.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"m-slider m-slider-v3 l-slider-banner-advanced   --decor-purple style-v1 banner-slider-v1 has-overlay\"  >\n\n\t<div class=\"c-decor\"><span><\/span><\/div>\n\n\t<div class=\"m-slider__outer container-fluid\">\n\n\t\t<div class=\"m-slider__heading l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-trigger='click' data-slider-navigation='inner-arrows' data-slider-leading-zero='true' data-slider-loop='true' data-slider-autoplay='true' data-slider-autoplay-observer='1'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full order-default\" style=\"--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc-1024x393.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc-768x295.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc.webp\"  alt=\"woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc\" width=\"1920\" height=\"737\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">U.S. | Sensory Preferences Are Shifting<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>85% of surveyed GLP-1 consumers reported major changes in food and beverage preferences, including differences in sweetness, bitterness and texture and new aversions to familiar foods and drinks.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full order-default\" style=\"--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc-1024x393.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc-768x295.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc.webp\"  alt=\"friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc\" width=\"1920\" height=\"737\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">UK | Smaller Portions Change The Occasion<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>86% of UK GLP-1 consumers reduced portions and 65% report eating smaller meals more frequently. The shift is not simply about eating less. It raises new questions about how much nutrition and satisfaction each occasion needs to deliver.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full order-default\" style=\"--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc-1024x393.webp\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc-768x295.webp\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc.webp\"  alt=\"adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc\" width=\"1920\" height=\"737\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">India | Shoppers Are Becoming More Deliberate<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>74% read food labels more carefully than before starting GLP-1 medication. Familiar products remain in the basket, suggesting an opportunity to rethink established categories rather than assume consumers want entirely new ones.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\t\t\t<div class=\"c-slider-nav c-slider-nav-v1 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide is-active\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc-1-200x139.webp\"  alt=\"woman-cooking-food-in-kitchen-with-wooden-spoon-2026-09-24-14-01-08-utc\" width=\"200\" height=\"139\"\/>\t\t<\/span>\n\t\n\t\t\t<span class=\"c-slider-nav__label\">U.S. | Sensory Preferences Are Shifting<\/span>\n\t\n\t\t\t<div class=\"c-slider-nav__bottom\">\n\t\t\t\t\t<\/div>\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc-1-200x134.webp\"  alt=\"friends-enjoying-vibrant-brunch-with-smoothies-out-2026-09-22-01-12-45-utc\" width=\"200\" height=\"134\"\/>\t\t<\/span>\n\t\n\t\t\t<span class=\"c-slider-nav__label\">UK | Smaller Portions Change The Occasion<\/span>\n\t\n\t\t\t<div class=\"c-slider-nav__bottom\">\n\t\t\t\t\t<\/div>\n\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc-1-200x133.webp\"  alt=\"adults-shopping-for-groceries-inside-bright-superm-2026-09-22-07-26-20-utc\" width=\"200\" height=\"133\"\/>\t\t<\/span>\n\t\n\t\t\t<span class=\"c-slider-nav__label\">India | Shoppers Are Becoming More Deliberate<\/span>\n\t\n\t\t\t<div class=\"c-slider-nav__bottom\">\n\t\t\t\t\t<\/div>\n\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-slider m-slider-v3 l-slider-testimonials-2  gt container\"  >\n\n\t\n\t\n\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t<div class=\"l-heading__content\">\n\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">The Science Behind Wellness Innovation<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"m-slider__outer\">\n\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-leading-zero='true'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide -v1\">\n\t\t\t\t\t\t\t\n<div class=\"container l-testimonials l-testimonials-v2  order-reverse text-left align-center\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 70%;--c-txt-gl: 0px; --c-txt-gr: 0px; --c-txt-gt: 0px; --c-txt-gb: 0px;\">\n\n\t\t\t<div class=\"l-testimonials__col l-testimonials__media\">\n\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t\t\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"985\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c-768x985.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" \/>\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\n\t<div class=\"l-testimonials__col l-testimonials__text\">\n\t\t<blockquote class=\"c-testimonials\">\n\t\t\t<div class=\"c-citequote-order-default c-cite-v2\">\n\n\t\n\t\t\t<cite class=\"c-cite__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cite__text\">What the data seems to be telling us is that consumers are evaluating food more for function and less for enjoyment. I think it\u2019s our job to ensure that food provides the function and also provides that enjoyment, because food is such an important part of culture<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"c-cite__author\">\n\t\t<div class=\"c-cite__name\">\n\t\t\tChris Adams,\n\t\t<\/div>\n\n\t\t\t\t\t<span class=\"c-cite__company\">VP Food Biosciences Innovation &amp; Applications<\/span>\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\n\t\n\t\t\t\t\t<\/cite>\n\t\t<div class=\"c-cite__profile\">\n\t\t\t<\/div>\n\n<\/div>\n\t\t<\/blockquote>\n\t<\/div>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide -v1\">\n\t\t\t\t\t\t\t\n<div class=\"container l-testimonials l-testimonials-v2  order-reverse text-left align-center\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 70%;--c-txt-gl: 0px; --c-txt-gr: 0px; --c-txt-gt: 0px; --c-txt-gb: 0px;\">\n\n\t\t\t<div class=\"l-testimonials__col l-testimonials__media\">\n\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t\t\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"685\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Adam-Janczuk.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" \/>\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\n\t<div class=\"l-testimonials__col l-testimonials__text\">\n\t\t<blockquote class=\"c-testimonials\">\n\t\t\t<div class=\"c-citequote-order-default c-cite-v2\">\n\n\t\n\t\t\t<cite class=\"c-cite__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cite__text\">I don\u2019t think there\u2019s going to be a single GLP-1 consumer. As people progress through their journey, their relationship with food will evolve. The big opportunity for us is to understand those changes and continue to help our clients and the industry deliver food and beverages that people genuinely enjoy.<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"c-cite__author\">\n\t\t<div class=\"c-cite__name\">\n\t\t\tAdam Ja\u0144czuk,\n\t\t<\/div>\n\n\t\t\t\t\t<span class=\"c-cite__company\">Senior Vice President, Research, Creation and Design, Taste<\/span>\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\n\t\n\t\t\t\t\t<\/cite>\n\t\t<div class=\"c-cite__profile\">\n\t\t\t<\/div>\n\n<\/div>\n\t\t<\/blockquote>\n\t<\/div>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide -v1\">\n\t\t\t\t\t\t\t\n<div class=\"container l-testimonials l-testimonials-v2  order-reverse text-left align-center\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 70%;--c-txt-gl: 0px; --c-txt-gr: 0px; --c-txt-gt: 0px; --c-txt-gb: 0px;\">\n\n\t\t\t<div class=\"l-testimonials__col l-testimonials__media\">\n\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t\t\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"985\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/6O6A9850new.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" \/>\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\n\t<div class=\"l-testimonials__col l-testimonials__text\">\n\t\t<blockquote class=\"c-testimonials\">\n\t\t\t<div class=\"c-citequote-order-default c-cite-v2\">\n\n\t\n\t\t\t<cite class=\"c-cite__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cite__text\">We have products across the company that can be combined. The challenge is putting it all together so that, in the end, even a small portion can deliver a high amount of protein but still be acceptable to consumers. That\u2019s the beauty of our portfolio: it\u2019s a big challenge, but we have all the tools to support it and give customers what they\u2019re looking for.<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"c-cite__author\">\n\t\t<div class=\"c-cite__name\">\n\t\t\tVanessa Bergamini Martins Mendes,\n\t\t<\/div>\n\n\t\t\t\t\t<span class=\"c-cite__company\">Global Marketing Director, IFF Food Biosciences<\/span>\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\n\t\n\t\t\t\t\t<\/cite>\n\t\t<div class=\"c-cite__profile\">\n\t\t\t<\/div>\n\n<\/div>\n\t\t<\/blockquote>\n\t<\/div>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide -v1\">\n\t\t\t\t\t\t\t\n<div class=\"container l-testimonials l-testimonials-v2  order-reverse text-left align-center\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 70%;--c-txt-gl: 0px; --c-txt-gr: 0px; --c-txt-gt: 0px; --c-txt-gb: 0px;\">\n\n\t\t\t<div class=\"l-testimonials__col l-testimonials__media\">\n\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t\t\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-768x768.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" \/>\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\n\t<div class=\"l-testimonials__col l-testimonials__text\">\n\t\t<blockquote class=\"c-testimonials\">\n\t\t\t<div class=\"c-citequote-order-default c-cite-v2\">\n\n\t\n\t\t\t<cite class=\"c-cite__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cite__text\">We believe GLP-1 is not only for food and beverage. It\u2019s going to impact fragrance, wellness, beauty and retail. Eventually, I think there\u2019s going to be a huge sensory shift in the world. The companies who understand that sensory shift will lead it.<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"c-cite__author\">\n\t\t<div class=\"c-cite__name\">\n\t\t\tMadhusudan Patel,\n\t\t<\/div>\n\n\t\t\t\t\t<span class=\"c-cite__company\">Director, Open Innovation<\/span>\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\n\t\n\t\t\t\t\t<\/cite>\n\t\t<div class=\"c-cite__profile\">\n\t\t\t<\/div>\n\n<\/div>\n\t\t<\/blockquote>\n\t<\/div>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\n\t<div class=\"c-slider-nav c-slider-nav-v1\">\n\t\t\t\t\t\t<div class=\"l-testimonials__thumb  js-nav__item swiper-slide\">\n\t\t\t\t\t<div class=\"c-photo is-img-rounded\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c.png 842w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c-234x300.png 234w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c-798x1024.png 798w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c-768x985.png 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c-9x12.png 9w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Christian-Adams-1c-156x200.png 156w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/>\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-testimonials__thumb  js-nav__item swiper-slide\">\n\t\t\t\t\t<div class=\"c-photo is-img-rounded\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"685\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Adam-Janczuk.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Adam-Janczuk.png 548w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Adam-Janczuk-240x300.png 240w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Adam-Janczuk-10x12.png 10w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Adam-Janczuk-160x200.png 160w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/>\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-testimonials__thumb  js-nav__item swiper-slide\">\n\t\t\t\t\t<div class=\"c-photo is-img-rounded\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"985\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/6O6A9850new.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/6O6A9850new.png 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/6O6A9850new-234x300-1.png 234w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/6O6A9850new-9x12.png 9w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/6O6A9850new-156x200.png 156w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"l-testimonials__thumb  js-nav__item swiper-slide\">\n\t\t\t\t\t<div class=\"c-photo is-img-rounded\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1.png 1080w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-300x300.png 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-1024x1024.png 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-150x150.png 150w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-768x768.png 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-12x12.png 12w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-70x70.png 70w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Patel-with-beige-background-1-1-1-200x200.png 200w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<span class=\"-decor\"><\/span>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-banner m-banner--medium  mb theme-v1 layout-v2 hero-simple order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 53%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/GLP1-2026-Outlook.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/GLP1-2026-Outlook-1024x353.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/mint_allover-768x264.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/GLP1-2026-Outlook.jpg\"  alt=\"GLP1 2026 outlook\" width=\"1920\" height=\"661\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-light\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Download the GLP-1 Consumer Opportunity Outlook<\/h2>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">Our proprietary research examines evolving eating behaviors, sensory preferences and nutritional needs among GLP-1 consumers. Explore the evidence behind many of the forces reshaping food and beverage expectations.<\/div>\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#popup_6ae29e27d19d0\" target=\"_blank\" class=\"c-btn -small -primary naked floatbox\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">ACCESS THE RESEARCH<\/span><\/a><div style='display: none'><div id='popup_6ae29e27d19d0'><p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www4.iff.com\/l\/946632\/2026-10-06\/fxpzd\" width=\"100%\" height=\"500\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<\/div><\/div>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gb --bg-white l-content-2\"  >\n\n\t\t<a id=\"approach\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default is-vertical\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 100%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 2%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">People, Not Products: GLP-1 Research &#038; Wellness Insight<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 154.5px;\">Our relationship with food is social and emotional as well as physiological. As wellness expectations evolve, the challenge is to preserve satisfaction and pleasure in everyday experiences.<\/p>\n<p><a href=\"https:\/\/www.iff.com\/es\/media\/stories\/how-glp-1-medications-are-rewiring-taste-palates-and-what-it-means-for-fb-innovation\/\">GLP-1 consumers<\/a> aren&#8217;t all alike. Motivations, routines and relationships with food differ. Needs can change over time.<\/td>\n<td style=\"width: 154.5px;\">Our research shows why that matters. In India, for example, 64% of consumers surveyed reported discomfort around social eating at least sometimes. Food is nourishment, but it is also habit, culture, celebration and belonging. That makes empathy a design input. Products have to work within people&#8217;s lives. Understanding those differences can help us create experiences that support wellness while leaving room for pleasure and connection.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-none is-video\">\n\n\t\t\t\t\t<div class=\"c-video__media c-video__primary c-image__primary\">\n\t\t\t\t\t\t\t\t\t\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Friends-Enjoying-Lunch-Together-At-Outdoor-Cafe-2026-10-03-01-41-28-Utc.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v2 cards-slider-v2 media-cover container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">What We&#8217;re Learning About The Future Of Wellness<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/category\/food-beverage\/\"  class=\"c-btn -normal -link has-icon icon-right\"><span class=\"c-btn__txt\">View All<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-facts-about-the-uk-glp-1-consumer-what-we-know-so-far\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/07\/Firefly_GLP-1_UK_680x300-400x176.jpg\"  alt=\"Slightly overweight, attractive woman that's a GLP-1 consumer, walking and drinking an electrolyte-enhanced beverage in London\" width=\"400\" height=\"176\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">7 Facts about the UK GLP-1 Consumer: What We Know So Far\u00a0<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-facts-about-the-uk-glp-1-consumer-what-we-know-so-far\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/glp-1-medications-and-the-halo-effect-a-new-era-for-food-innovation\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/Picture1.png\"  alt=\"IFF Chef\" width=\"393\" height=\"265\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">GLP-1 Medications and the Halo Effect: A New Era for Food Innovation<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/glp-1-medications-and-the-halo-effect-a-new-era-for-food-innovation\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/how-glp-1-medications-are-rewiring-taste-palates-and-what-it-means-for-fb-innovation\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/09\/shutterstock_205272292-1-400x267.jpg\"  alt=\"Two women who are GLP-1 consumers with medically altered taste palates, sitting in a kitchen and laughing, while eating a meal\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">How GLP-1 Medications are Rewiring Taste Palates and What it Means for F&amp;B Innovation\u00a0<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/how-glp-1-medications-are-rewiring-taste-palates-and-what-it-means-for-fb-innovation\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/5-truths-about-glp-1-consumers-every-food-and-beverage-brand-should-know\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/08\/shutterstock_2105807291-1-400x267.jpg\"  alt=\"Woman who is a GLP-1 consumer with red hair and blue workout outfit stretching on a yoga mat, with a GLP-1 beverage next to her\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">5 Truths about GLP-1 Consumers Every Food and Beverage Brand Should Know<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/5-truths-about-glp-1-consumers-every-food-and-beverage-brand-should-know\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/weight-management-solutions-supporting-glp-1-consumers\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/11\/iStock-1301399006_EXTLIC-400x267.jpg\"  alt=\"A man sitting on a running track holding a drink made with an IFF weight-management solution\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Weight-Management Solutions: Supporting Consumers on GLP-1s and Other Medications<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t   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srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2.webp 1620w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2-300x200.webp 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2-1024x683.webp 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2-768x512.webp 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2-18x12.webp 18w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2-400x267.webp 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/active-seniors-training-with-dumbbells-at-the-gym-2026-09-22-00-33-52-utc-2-200x133.webp 200w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>\t\t\t\t\t\t\t<\/picture>\n\t\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Turning GLP-1 Insight Into Wellness Innovation<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>The future of wellness will look different in every category. We work with customers to translate emerging consumer needs into relevant products and experiences, bringing consumer insight, sensory understanding, science and application expertise together from the start. If you&#8217;re shaping what comes next in wellness, we&#8217;d like to be part of the conversation.<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/contact-us\/\" target=\"_blank\" class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">TALK TO EXPERTS<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-accordion  gt gb style-v1 accordion-v1\"  >\n\n\t\t<a id=\"sustainable-natural-solutions\"><\/a>\n\t\n\t\n\t<div class=\"m-accordion__container container\" style=\"\">\n\n        <div class=\"l-heading text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Frequently Asked Questions About GLP-1 And The Future Of Wellness<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>GLP-1 is reshaping how many consumers think about food, nutrition and everyday wellness. These questions explore what that shift means for eating patterns, sensory preferences and the broader consumer experience.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-accordion l-accordion-v1 js-acc-wrapper icons-arrows\" style=\"--c-block-gl: 0px;--c-block-gr: 0px;--c-block-gt: 10px;--c-block-gb: 10px;\"  data-animation=\"js\">\n\n\t\t\t\n\t\t\t\t<div class=\"c-accordion c-accordion-v1\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item is-active\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tWhat is GLP-1?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>GLP-1 is a hormone the body produces naturally. It plays a role in appetite, digestion and blood sugar regulation. Medications that act on the GLP-1 pathway have brought new attention to evolving eating patterns, food preferences and wellness behaviors. Those consumer shifts are where our interest begins.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tHow do GLP-1 medications work?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>GLP-1 helps regulate appetite, fullness and digestion. Medications that act on this pathway can affect how much and how often consumers eat. For brands, the relevant question is what follows: evolving portions, sensory preferences, eating occasions and expectations around nutrition and wellness. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tWhat is the GLP-1 halo effect?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>The GLP-1 halo effect describes how expectations associated with GLP-1 consumers can spread to family, friends and the wider market. Greater attention to portions, nutrient density and satisfying experiences may matter beyond people taking the medication, influencing how consumers evaluate familiar food, beverage and wellness categories. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tWhat changes about how food tastes?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>Many GLP-1 consumers report significant shifts in food and beverage preferences. Sweetness, richness and texture may be experienced differently, while some consumers report new aversions to foods and beverages they previously enjoyed. These shifts make sensory understanding increasingly important for brands responding to evolving eating patterns. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tWhat do people eat when appetite is reduced?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>Smaller portions do not necessarily mean familiar categories disappear. Our research shows consumers may continue buying established foods while eating less of them. For brands, that creates an opportunity to rethink how a familiar product can deliver more nutrient-dense foods for consumers wanting less volume but needing more from the occasion. The relevant question is how protein and other nutrients can be delivered effectively in smaller, appealing formats while maintaining the taste, texture and ease of consumption consumers expect. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tHow do the microbiome and metabolic health fit together?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>Digestive health, the microbiome and metabolic wellness are all part of the broader conversation about long-term wellbeing. Our expertise in probiotics, prebiotics, postbiotics, fermentation and microbiome science gives us another way to explore those priorities as wellness expectations evolve. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tWhat happens to social eating?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>Eating is social as well as nutritional. Shifts in appetite and portion size can affect shared meals, celebrations and familiar routines. Our India research found that 64% of consumers surveyed experienced social eating discomfort at least sometimes, highlighting an emotional and cultural dimension to the GLP-1 consumer transformation. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tWhat about alcohol and social occasions?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>Alcohol is among the beverages some GLP-1 consumers report viewing differently as their preferences evolve. Alongside smaller appetites and shifting social eating patterns, that can reshape the occasion itself. For beverage brands, the opportunity is to understand how expectations are evolving rather than assume the occasion is disappearing. For example, <a href=\"https:\/\/www.iff.com\/es\/media\/stories\/alcohol-free-beer-is-redefining-drinking-occasions-through-zebra-striping\/\">NOLO beers<\/a> are the fastest-growing segment of the brewed beverages industry.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tIs this a temporary trend?\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>The future scale of GLP-1 use cannot be predicted from today\u2019s evidence alone. But several expectations associated with the shift, including more intentional portions, nutrient density, label scrutiny and broader interest in wellness, extend beyond medication use. Understanding those behaviors can help brands prepare as the market continues to evolve. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":58958,"parent":9330,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-57581","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GLP-1 Consumer Trends &amp; the Future of Wellness | IFF<\/title>\n<meta name=\"description\" content=\"From nutrition to behavior, GLP-1 is driving a consumer transformation. 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