{"id":59797,"date":"2026-11-12T16:28:29","date_gmt":"2026-11-12T21:28:29","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=59797"},"modified":"2026-11-13T16:36:52","modified_gmt":"2026-11-13T21:36:52","slug":"age-of-health-confusion","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/health-sciences\/resources\/age-of-health-confusion\/","title":{"rendered":"Age of Health Confusion"},"content":{"rendered":"<div class=\"m-block  --bg-white --decor-blue txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tNew consumer insight report            <\/div>\n\t\t\n\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<h1>More health information.<br \/>\n<span style=\"color: #800080;\">Less confidence.<\/span><\/h1>\n<p>Consumers have more guidance than ever, yet many still hesitate because they are unsure what to trust. See what supplement users need from health and wellness brands to move from uncertainty to action.<\/p>\n<ul>\n<li>Why better proof matters more than more information<\/li>\n<li>How confusion changes purchase behavior<\/li>\n<li>Four ways brands can turn credible science into confidence<\/li>\n<\/ul>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"#health-confusion\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">GET THE REPORT<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/11\/5af7b0a7-5305-4e66-bef7-0a8550add153.png\"  alt=\"Women relaxing at home in natural light, seated on a sofa in a comfortable knit sweater in a bright, welcoming living space.\" width=\"1080\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb cards-slider-v1 media-cover container-fluid has-pagination\"  style='background-color: #f6ebf5;'>\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v1\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t\n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='4' data-slider-columns-gap='15' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">59%<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>delayed taking action because they were unsure what to trust<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">76%<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>feel overwhelmed by health information at least some of the time<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">33%<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>want better proof that products work<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-horizontal text-left align-center\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">14%<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>want more health information<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Source: IFF Health Confidence Study, conducted through Suzy among 1,000 U.S. adults ages 18\u201375 who used a dietary supplement within the previous six months.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-accordion  gt gb style-v1 accordion-v1\"  >\n\n\t\n\t\n\t<div class=\"m-accordion__container container\" style=\"\">\n\n        <div class=\"l-heading text-left l-heading-v1\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tInside the report            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Confusion does more than slow decisions.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>When trust is scarce, consumers stay with familiar brands, keep researching or postpone action. The report shows where brands can replace noise with clarity.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-accordion l-accordion-v1 js-acc-wrapper icons-arrows\" style=\"--c-block-gl: 0px;--c-block-gr: 0px;--c-block-gt: 10px;--c-block-gb: 10px;\"  data-animation=\"js\">\n\n\t\t\t\n\t\t\t\t<div class=\"c-accordion c-accordion-v1\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item is-active\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tThe confidence gap\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>Why feeling informed does not always translate into confident action.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tThe default-to-familiar effect\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>How uncertainty can make credible innovation harder to explore.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<div class=\"c-accordion__item js-acc-item\">\n\t\t\t\n\t\t<h3  class=\"c-accordion__title-wrap -h3\">\t\t<button class=\"js-acc-button c-accordion__title\">\n\t\t\t\n\t\t\t\n\t\t\tA clearer way forward\t\t<\/button>\n\t\t<\/h3>\t\n\t<div class=\"js-acc-content\">\n\t\t\t\t\t\t\t<div class=\"c-accordion__content\">\n\t\t\t\t<div class=\"is-wysiwyg\">\n\t\t\t\t\t<p>How evidence, understandable language and human outcomes work together.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<section class=\"m-production-journey  gt gb\"  style='background-color: #ffffff;'>\n\t\t\n\t<div class=\"m-production-journey__container container\" style=\"\">\n\t\t<div class=\"m-production-journey__heading l-heading text-left l-heading-v2\">\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tFrom confusion to confidence            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Four principles for brands building trust.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>The opportunity is not to add more claims. It is to help people understand what credible evidence means for the outcomes they care about.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"m-production-journey__tabs l-tabs-wrapper js-tabs-wrapper\">\n\t\t\t<div class=\"m-production-journey__nav l-tbnav\" role=\"tablist\" aria-label=\"Four principles for brands building trust.\">\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"m-production-journey__panels l-tbpanel\">\n\t\t\t\t\t\t\t\t\t<div class=\"m-production-journey__panel l-tabs__panel js-tabs-panel is-active\" id=\"data-tab-block_145a4339fd106b15dcf9635e732fe432-0\" role=\"tabpanel\" aria-label=\"\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"m-production-journey__grid l-rcbl l-rcbl-v1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-production-journey__card l-rcbl__col\">\n\t\t\t\t\t\t\t\t\t\n<article class=\"c-block c-block-v1 is-vertical text-left align-top has-background\" style=\"--c-block-bg:#E5F1FA;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t            <div class=\"c-block__pretitle\">\n                <span>01<\/span>\n            <\/div>\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Lead with proof<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Prioritize relevant human studies, transparent substantiation and claims matched to the studied ingredient, dose and population.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-production-journey__card l-rcbl__col\">\n\t\t\t\t\t\t\t\t\t\n<article class=\"c-block c-block-v1 is-vertical text-left align-top has-background\" style=\"--c-block-bg:#F4EBF4;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t            <div class=\"c-block__pretitle\">\n                <span>02<\/span>\n            <\/div>\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Make complexity understandable<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Explain what the evidence means in everyday language without flattening important qualifications.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-production-journey__card l-rcbl__col\">\n\t\t\t\t\t\t\t\t\t\n<article class=\"c-block c-block-v1 is-vertical text-left align-top has-background\" style=\"--c-block-bg:#E5F1FA;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t            <div class=\"c-block__pretitle\">\n                <span>03<\/span>\n            <\/div>\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Equip trusted translators<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Give healthcare professionals and other trusted voices credible, useful information.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-production-journey__card l-rcbl__col\">\n\t\t\t\t\t\t\t\t\t\n<article class=\"c-block c-block-v1 is-vertical text-left align-top has-background\" style=\"--c-block-bg:#F4EBF4;\">\n\n\t\n\t\n    <div class=\"c-block__body\" >\n\n\t\t            <div class=\"c-block__pretitle\">\n                <span>04<\/span>\n            <\/div>\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Focus on human outcomes<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Connect the science to meaningful outcomes people recognize, while staying within what the evidence supports.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"m-form m-form-iframe   gt gb style-v2 iframe-form-v1\"  style='--l-container-width: 85%;--columns-ratio: 35%;background-color: #f6ebf5;'>\n\n\t\t<a id=\"science\"><\/a>\n\t\n\t\n\t<div class=\"m-form__media\">\n\t\t\t<\/div>\n\n\t<div class=\"m-form__container container-custom\" style=\"--l-container-width: 85%\">\n\n\t\t<div class=\"l-form l-form-v1 order-default\">\n\n\t\t\t<div class=\"l-form__col l-form__content\">\n\t\t\t\t    <div class=\"l-form__text\">\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Science people can trust. Benefits people can understand.<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>Download <strong><i>The Age of Health Confusion<\/i><\/strong> to explore the consumer findings and the practical implications for health and wellness brands.<\/p>\n<blockquote><p>\u201cThe future of wellness will not be defined by who provides the most information. It will be defined by who creates the most confidence.\u201d<\/p><\/blockquote>\n            <\/div>\n\t\t\n    <\/div>\n\n\t\t\t\t<ul class=\"social-list\">\n\t\t\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"l-form__col l-form__form\">\n\t\t\t\t<div class=\"l-form__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-form__iframe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-embedded-form\" data-form-url=\"https:\/\/www4.iff.com\/l\/946632\/2026-11-06\/fzxjl\"><\/div>\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@iframe-resizer\/parent@5.5.9\"><\/script>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb style-v2 cards-slider-v2 container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Our Latest Stories<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/\" class=\"c-btn -normal -link has-icon icon-right\" ><span class=\"c-btn__txt\">View All<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-partnering-with-the-right-probiotic-supplier-matters\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/AdobeStock_2005531835-400x267.jpeg\"  alt=\"AdobeStock_2005531835\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Why Partnering With the Right Probiotic \u00a0Supplier Matters<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-partnering-with-the-right-probiotic-supplier-matters\/\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/como-melhorar-a-saude-vaginal\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/07\/csm_IFF_Womens-Health_Banner_6_f62210d6e4-400x225.jpeg\"  alt=\"csm_IFF_Womens-Health_Banner_6_f62210d6e4\" width=\"400\" height=\"225\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Como melhorar a sa\u00fade vaginal? A ci\u00eancia mostra que o equil\u00edbrio da microbiota pode ser parte da resposta<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/como-melhorar-a-saude-vaginal\/\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/probioticos-e-constipacao-na-gestacao-evidencias\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Constipacao-na-gravidez-_-pregnant-woman-400x267.jpg\"  alt=\"Constipa\u00e7\u00e3o na gravidez _ pregnant woman\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Probi\u00f3ticos y Estre\u00f1imiento durante el Embarazo: evidencia, mecanismos y aplicaciones cl\u00ednicas<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/probioticos-e-constipacao-na-gestacao-evidencias\/\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/probioticos-y-estrenimiento-durante-el-embarazo\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/10\/Constipacao-na-gravidez-_-pregnant-woman-400x267.jpg\"  alt=\"Constipa\u00e7\u00e3o na gravidez _ pregnant woman\" width=\"400\" height=\"267\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Probi\u00f3ticos y Estre\u00f1imiento durante el Embarazo: evidencia, mecanismos y aplicaciones cl\u00ednicas<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/probioticos-y-estrenimiento-durante-el-embarazo\/\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/explorando-o-microbioma\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/10\/Microbiome-400x217.jpg\"  alt=\"An infographic showing the benefits of probiotic solutions\" width=\"400\" height=\"217\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Explorando o Microbioma: a chave para desbloquear o potencial da sa\u00fade<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/explorando-o-microbioma\/\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\n                            <div class=\"m-slider__slide swiper-slide\">\n                                <div class=\"m-slide\">\n                                    <div class=\"l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/explorando-el-microbioma\/\"><img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/10\/Microbiome-400x217.jpg\"  alt=\"An infographic showing the benefits of probiotic solutions\" width=\"400\" height=\"217\"\/><\/a>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Explorando el microbioma: la clave para desbloquear el potencial de la salud<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.iff.com\/es\/media\/stories\/explorando-el-microbioma\/\" class=\"c-btn -normal -primary has-icon icon-right\" ><span class=\"c-btn__txt\">Read Full Article<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n            <\/div>\n\n\t\t\t                <div class=\"m-slider__pagination swiper-pagination\"><\/div>\n\t\t\t\n        <\/div>\n\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use 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