{"id":9330,"date":"2024-12-05T16:54:08","date_gmt":"2024-12-05T16:54:08","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=9330"},"modified":"2025-08-27T04:02:34","modified_gmt":"2025-08-27T08:02:34","slug":"insights","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<div class=\"m-wrapper wrap-video-parallax container-fluid\">\n\t<div class=\"m-wrapper__inner\">\n\n\t\t<div class=\"m-banner m-banner--full style-v1 banner-hero-v2 has-overlay order-default\">\n\n\t\t\t\n\t\t\t<div class=\"m-banner__container container-fluid\" >\n\n\t\t\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video lazy\">\n\t\t<source data-src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-14649289390-INSIGHTS.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t\t\t<div class=\"m-banner__inner container flex-start style-dark\">\n\n\t\t\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\">\n\n\t\t\t\t\t\t<div class=\"l-banner__text\">\n\t\t\t\t\t\t\t    <div class=\"l-banner__inner\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">Consumer Insight<\/h1>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p><strong><\/p>\n<div>See how IFF\u2019s unique, human and consumer-centric insight capabilities are unlocking the power of imagination to help our customers re-shape the world.<\/div>\n<p><\/strong><\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div class=\"m-block  gt --bg-type-dark --scheme-dark-blue --pattern-v1 --decor --stats-type1 --pattern-color-orange l-content-2 txt-img-v1\"  >\n\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"m-block__container container-fluid\" style=\"\">\n\n\t\t\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Disruption will continue to challenge our industry in unexpected ways. Tomorrow&#8217;s solutions require agility and new approaches. The future demands more expansive thinking and decision-making\u2014and ultimately, more imagination.<\/p>\n<blockquote><p><b>We believe that insight is the key to unlocking the power of imagination. <\/b><\/p><\/blockquote>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200bYet insight is not a commodity\u2014it is a strategic asset that requires investment, expertise and rigor. It is a source of inspiration, direction and validation for innovation of any scale.<\/p>\n<p>Explore our differentiating approach to\u00a0 insights and how we&#8217;re using it to deliver products that create value &#8212; and spark joy &#8212; for our customers, and consumers around the world.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-right front-v-bottom main-h-right main-v-bottom r-16x9 is-image\">\n\n\t\t\n\t\t\t\t\t<div class=\"c-image__media c-image__secondary\">\n\t\t\t\t<span>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1163896132-e1734858963766-768x716.jpg\"  alt=\"iStock-1163896132\" width=\"768\" height=\"716\"\/>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"m-block  gt gb simple-cards-v5 cards-colored media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v3\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Three Ways We&#8217;re Driving Consumer Centricity in Product Design<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>We look at consumer centricity through an integrated, cross-category lens: building on our legacy to capture trends and consumer needs, decode key markets, and adapt innovation to category specificities.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1083900614-insight-e1734874805276-1024x1024.jpg\"  alt=\"iStock-1083900614-insight\" width=\"1024\" height=\"1024\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">1. Know consumers and scope the opportunity<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>We understand what consumers value, what they need and what they expect \u2013 now, and in the future.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1479521735-1024x623.jpg\"  alt=\"iStock-1479521735\" width=\"1024\" height=\"623\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">2. Guide product design<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Optimal product design requires an understanding of the complete consumer product experience, while defining formulation rules and identifying features that bring the most benefits.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/593A4672-e1734893624878-1024x814.jpg\"  alt=\"593A4672\" width=\"1024\" height=\"814\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">3. Demonstrate superiority<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Our insights help prove\u00a0product superiority and\u00a0benefits perceived\u00a0by consumers, and support our customers in positioning and\u00a0communicating these benefits.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb bg-cover bg-center bg-no-repeat style-v1 simple-cards-v3 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 3;--l-block-gap-vertical: 20px;--l-block-gap-horizontal: 20px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Activating Insights<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.07,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:8}\">Insight is only valuable if it&#8217;s <em>used<\/em>. See how we unlock the full potential of insights with our unique, human and consumer-centric capabilities, transforming them into actionable strategies that drive success.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col3\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/insights\/panoptic-trend-foresight\/\" title=\"Panoptic Trend Foresight\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-2.10.35\u202fAM.jpg\"  alt=\"Screenshot 2024-12-06 at 2.10.35\u202fAM\" width=\"758\" height=\"402\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Trend &#038; Foresight Intelligence<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Through PANOPTIC, IFF\u2019s proprietary Trend &#038; Foresight tool, we organize and track the most impactful people-centric shifts and dynamics shaping the short-, mid- and long-term future of the industries we work in. Through a shared understanding of the most influential trends impacting the world today and tomorrow, we can confidently and creatively identify the opportunities that lie ahead.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/593A8164-e1734891261924-768x795.jpg\"  alt=\"593A8164\" width=\"768\" height=\"795\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Consumer Understanding<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>To create superior products and experiences people love, we must understand consumer typologies, needs, occasions, aspirations, tastes and preferences.  IFF\u2019s breadth and depth in decoding consumer typologies, moments and future vision\u2014together within our trend and foresight framework\u2014provides clear direction for innovation and identifies new opportunities for growth.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:30px;--c-block-gap-horizontal:30px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-insights-beverages-768x929.jpg\"  alt=\"A young Indian woman\" width=\"768\" height=\"929\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Product Experience<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>We understand that product experience is the perception consumers have of a product based on their engagement with it. We optimize that consumer product experience by providing insightful intelligence to guide product design, development and formulation, driving value creation for our customers better and faster than anyone else in the industry.<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n\n<div class=\"m-slider m-slider-v3 l-slider-banner-advanced   gt gb --decor-purple banner-slider-v1\"  >\n\n\t<div class=\"c-decor\"><span><\/span><\/div>\n\n\t<div class=\"m-slider__outer container-fluid\">\n\n\t\t<div class=\"m-slider__heading l-heading text-left l-heading-v1\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-thumbs='true' data-slider-trigger='click' data-slider-navigation='inner-arrows' data-slider-leading-zero='true'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide\">\n\n\t\t\t\t\t\t\t\t<div class=\"m-banner m-banner--full has-overlay order-default\" style=\"--overlayOpacity: 100%;--columns-ratio: 75%\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"m-banner__container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__media bg-full\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/593A5350.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/593A5350-1024x683.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/593A5350-768x512.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/593A5350.jpg\"  alt=\"593A5350\" width=\"1920\" height=\"1281\"\/>\n\t\t<\/picture>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-banner l-banner-v1\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t                <div class=\"c-heading__pre\">Case studies<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">From Insight to Opportunity<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>See how our unique approach is sparking imagination in the Food &amp; Beverage market\u2014from decoding the concept of \u201cmodern indulgence\u201d, to the consumer trends having the most impact on the no-low alcohol category.\u200b<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/food-beverage\/consumer-insights\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Read more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"l-slider-nav container\">\n\t\t\t\t\t\t\t\t<div class=\"c-slider-nav c-slider-nav-v1 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"c-slider-nav__item js-nav__item swiper-slide is-active\">\n\n\t\n\t\t\t<span class=\"c-slider-nav__icon\">\n\t\t\t<img decoding=\"async\" class=\"c-slider-nav__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/09\/slider-200x106.png\"  alt=\"slider\" width=\"200\" height=\"106\"\/>\t\t<\/span>\n\t\n\t\n\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"m-slider__nav container  is-round\" style=\"\">\n    <div class=\"m-slider__arrows -prev swiper-button-prev\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n    <div class=\"m-slider__arrows -next swiper-button-next\">\n        <svg class=\"arrow-icon\" height=\"30px\" width=\"30px\">\n            <use xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt gb --bg-white txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tGUIDING PRODUCT DESIGN            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Magic Moments<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">There are key moments that occur within the entire product experience\u2014from shopping to experiencing\u2014when consumers assess a product and decide if it lives up to their expectations. By understanding these \u201cmagic moments\u201d, we can identify the most critical product features and design products that ensure consumer satisfaction and long-term adoption.\u200b\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<b>Utilizing this unique capability\u2014combining, for <\/b><b>instance, ethnography and dynamic sensory profiling\u2014<\/b><b>we have uncovered unexpected insights on many <\/b><b>different end-uses in markets ranging from scent <\/b><b>boosters in China to stock cubes in Nigeria.<\/b>\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1270589195.jpg\"  alt=\"iStock-1270589195\" width=\"1920\" height=\"1256\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt --bg-blue-light txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tGUIDING PRODUCT DESIGN            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">How Do Consumers Really Feel?<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Emotions are not always easily perceived\u2014or easy to verbalize. So how can we truly know how a consumer feels about a product?\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Through implicit physiological and brain activity measures, we gain valuable insights into how products can trigger powerful emotions and memories.\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">In a recent U.S. study on plant-based burgers, a survey combining explicit and implicit data revealed that consumers&#8217; brain and body reactions often contradicted their stated preferences.\u200b And in the fragrance market, our Science of Wellness<b>\u2122<\/b> capability enabled Charlotte Tilbury to substantiate strong emotional claims to position and differentiate their fragrance collection.<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<b>Insights gained from combining explicit and implicit data is <\/b><b>extremely useful to guide product design, resulting in products <\/b><b>that not only seem good, but will truly feel good to the consumer.<\/b>\u200b<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-insights-artificial-intelligence.jpg\"  alt=\"A woman wearing a high-tech helmet\" width=\"1920\" height=\"1080\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb --bg-white txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tGUIDING PRODUCT DESIGN            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Predicting Consumer Liking<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">With our Best In Class (BIC) program, we uncover the drivers of liking for specific end-uses and markets.\u200b\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200bBy systematically analyzing how consumers react to various sensorial modalities, we expand the traditional flavor and fragrance space and establish creation rules through data science, enabling us to build reliable models to predict what consumers like.\u200b\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<b>This has been proven effectively on many occasions\u2014<\/b><b>for example, from the popularity of Lemon-Lime <\/b><b>beverages in China and strawberry flavor in dairy in <\/b><b>Europe, to Fabric Care in Africa!<\/b><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-predicting-consumer-liking.jpg\"  alt=\"A person on vacation\" width=\"960\" height=\"1000\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb --bg-blue-dark txt-img-v2 stats-custom stats-horizontal l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tPROVING SUPERIORITY            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Validating Emotional Benefits<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">With our ScentEmotions\u2122, BrainEmotions\u2122 and Beyond Hedonics\u2122 programs, utilizing our extensive database of implicit and explicit insights, we often design flavors and fragrances with the intent to support emotional benefits. But does it work?\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Consumers report that 75% of the time, the creations deliver the intended emotional benefit. Additionally, 50% of the time, we can demonstrate these emotional benefits through measurable body and brain responses.\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b>So how can we make you a happy <\/b><b>fragrance or flavor?<\/b>\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \t            <div class=\"c-stats__outer\">\n\t                <ul class=\"c-stats__list\">\n\t                    \t                        <li class=\"c-stats__item\">\n\t                            \t\t                            <div class=\"c-stats__num\">\n\t\t                                75% \t\t                            <\/div>\n\t                            \n\t                            \t\t\t\t\t\t\t\t\t<div class=\"c-stats__txt\">\n\t                                    of consumers report the intended emotional benefit\t\t\t\t\t\t\t\t\t<\/div>\n\t                            \t                        <\/li>\n\t                    \t                <\/ul>\n\t            <\/div>\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/INSIGHT-header1iStock-2158122048.jpg\"  alt=\"INSIGHT-header1iStock-2158122048\" width=\"1920\" height=\"1159\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-blue --pattern-v0 --decor --stats-type1 txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t            <div class=\"c-heading__pre\" >\n\t\t\t\tKEEP EXPLORING            <\/div>\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Discover IFF\u2019s Proprietary Trend &#038; Foresight Capability<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Looking beyond consumer trends, PANOPTIC is a framework unique to IFF, enabling us to study and identify the most impactful shifts and dynamics shaping the short-, mid- and long-term future of the markets we serve.<\/p>\n<p>By uniting synergetic disciplines of trend-, consumer- and market experts across the entire IFF organization, this approach generates intelligence and insights that inspire and drive future-proof innovation for our customers around the world.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/insights\/panoptic-trend-foresight\/\"  class=\"c-btn -normal -primary has-icon icon-right\"><span class=\"c-btn__txt\">Discover PANOPTIC<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/PANOPTIC-callout-sq2.jpg\"  alt=\"PANOPTIC-callout-sq2\" width=\"1920\" height=\"1834\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small  theme-v1 layout-v1 #0075cf banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 57%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture 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