{"id":9679,"date":"2024-12-05T19:06:58","date_gmt":"2024-12-05T19:06:58","guid":{"rendered":"https:\/\/www.iff.com\/?page_id=9679"},"modified":"2026-06-01T12:25:23","modified_gmt":"2026-06-01T16:25:23","slug":"panoptic-trend-foresight","status":"publish","type":"page","link":"https:\/\/www.iff.com\/es\/insights\/panoptic-trend-foresight\/","title":{"rendered":"Panoptic Trend Foresight"},"content":{"rendered":"<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 30%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-vertical-video-aerial-top-view.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h1\">\n\t\t\t\n\t\t\t\t\t\t\t<h1  class=\"c-heading__title\">PANOPTIC<\/h1>\t\t\t\n\t\t\t                <div class=\"c-heading__sub\">Trend &#038; Foresight<\/div>\n\t\t\t        <\/div>\n\n\t\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-white --decor-blue --pattern-v5 --decor --stats-type3 txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Intelligence. Insights. \u200b Inspiration.<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote><p>PANOPTIC, IFF\u2019s proprietary trend and foresight capability, studies and identifies the most impactful shifts and dynamics shaping the short-, mid- and long-term future of our industry.<\/p><\/blockquote>\n<p>By detecting early signals through a shared framework of the most influential people-centric trends impacting the world today and tomorrow, we can innovate and make strategic decisions confidently and creatively in the decade of emerging challenges and opportunities that lie ahead.<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/SOCIETY_iStock-1322536218-1-682x1024.jpg\"  alt=\"SOCIETY_iStock-1322536218\" width=\"682\" height=\"1024\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--full  theme-v1 layout-v1 parallax banner-video has-overlay order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--overlayOpacity: 21%;--columns-ratio: 51%;'>\n\n\t\t<div class=\"m-banner__media\">\n\t\n\t<video muted playsinline disablepictureinpicture autoplay loop class=\"c-video\">\n\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/Panoptic-Intro-loop.mp4\" type=\"video\/mp4\">\n\t<\/video>\n\n\t\n<\/div>\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">The Future of Trend Intelligence<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>What if we could be ready with tomorrow&#8217;s innovations&#8230;<br \/>\nbefore there is even a demand?<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t<\/div>\n\n\t<div class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"https:\/\/www.youtube.com\/embed\/5olltm5Sy6Q?feature=oembed\"  class=\"c-btn -normal -link naked floatbox has-icon icon-right\"data-fb-options=\"addVideoThumb:false width:true height:80% colorTheme:white outerBorderRadius:0 padding:0\"><span class=\"c-btn__txt\">Explore PANOPTIC<\/span><span class=\"c-btn__ico\"><svg width=\"218\" height=\"218\" viewbox=\"0 0 218 218\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g filter=\"url(#a)\"><circle cx=\"109.234\" cy=\"104.528\" r=\"74.5\" fill=\"#fff\"\/><\/g><path d=\"m100.426 91.7826 21.356 12.2034-21.356 12.203V91.7826Z\" stroke=\"#0075CF\" stroke-width=\"2.5\"\/><defs><filter id=\"a\" x=\".73438\" y=\".02808\" width=\"217\" height=\"217\" filterunits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\"><feflood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/><fecolormatrix in=\"SourceAlpha\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/><feoffset dy=\"4\"\/><fegaussianblur stddeviation=\"17\"\/><fecomposite in2=\"hardAlpha\" operator=\"out\"\/><fecolormatrix values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0\"\/><feblend in2=\"BackgroundImageFix\" result=\"effect1_dropShadow_11613_1796\"\/><feblend in=\"SourceGraphic\" in2=\"effect1_dropShadow_11613_1796\" result=\"shape\"\/><\/filter><\/defs><\/svg><\/span><\/a>\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  --bg-blue-dark --decor-blue txt-img-v2 l-content-2\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-default\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">A Framework for Trend-Driven Innovation\u200b<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Beyond consumer trends, with PANOPTIC we apply a consistent framework to trend intelligence, uniting synergetic disciplines of trend-, consumer- and market experts across the entire IFF organization.<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">This shared language fuels fresh thinking and inspired conversations within a structured approach, enabling us to spot new opportunities and unlock clear, actionable plans for future growth.<\/p>\n<p>&nbsp;<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-image__src\"  src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/01\/PANOPTIC-pyramid-Sq.jpg\"  alt=\"Panoptic Framework\" width=\"1400\" height=\"1400\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-block  gt gb l-content-simple-1\"  style='background-color: #0075cf;color: #ffffff;'>\n\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-heading text-left l-heading-v2\">\n\n\t\t\t<div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2 style=\"color:#ffffff;\" class=\"c-heading__title\">Future Dynamics<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">What are the driving forces that will have biggest impact on our customers\u2019 business? Explore these future dynamics to see how we\u2019re using societal shifts to help forecast the future.\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-wheel\" >\n\n\t\n\t\n\t<div class=\"m-wheel__inner   gt gb container\" style=\"\">\n\n        <div class=\"m-wheel__center\">\n\t        <div>\n\t            \t\t            <div class=\"m-wheel__center-title\">\n\t                    Future Dynamics\t\t            <\/div>\n\t            \n\t            \t\t\t        <div class=\"m-wheel__center-desc\">\n\t\t                Identifying the driving forces behind the shifts in society having the most impact on our business, and forecasting the dynamics shaping the future \t\t\t        <\/div>\n\t            \n\t\t\t\t\n\t\t        <div class=\"m-wheel__center-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-Cultural-Anchors-300x300.jpg\"  alt=\"A hand with a henna tattoo\" width=\"300\" height=\"300\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-smart-living-300x300.jpg\"  alt=\"A phone tapping on a terminal\" width=\"300\" height=\"300\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-our-science-grain-processing-expertise-371x300.jpg\"  alt=\"A female scientist\" width=\"371\" height=\"300\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-panoptic-insights-400x300.jpeg\"  alt=\"People crossing the road\" width=\"400\" height=\"300\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/GHG-Energy-content-parallax-min-328x300.jpg\"  alt=\"GHG &#038; Energy &#8211; content parallax-min\" width=\"328\" height=\"300\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div>\n\t        <\/div>\n        <\/div>\n\n                    <div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tCULTURAL SHIFTS\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            CULTURAL SHIFTS\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tDIGITAL ACCELERATION\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            DIGITAL ACCELERATION\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tTRUST IMPERATIVE\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            TRUST IMPERATIVE\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tECONOMIC INSTABILITIES\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            ECONOMIC INSTABILITIES\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tBIO (R)EVOLUTION\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            BIO (R)EVOLUTION\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                                    <div class=\"m-wheel__item\">\n                        <div class=\"m-wheel__item-hover\">\n\t\t\t\t\t\t\t\t\t                        <div class=\"m-wheel__title\">\n\t\t\t\t\t\t\t\t\tHealth &amp; Well-being Amplified\t\t                        <\/div>\n\t\t\t\t\t\t\t\n                            \n                                                    <\/div>\n\n\t                    <div class=\"m-wheel__item-default\">\n\t                        \t\t\t                    <div class=\"m-wheel__title\">\n\t\t                            Health &amp; Well-being Amplified\t\t\t                    <\/div>\n\t                        \n\t                        \t                    <\/div>\n\n\t                    <div class=\"-decor1\"><\/div>\n                    <\/div>\n                            <\/div>\n        \t<\/div>\n<\/div>\n\n\n<div class=\"m-slider m-slider-v3 l-slider-testimonials-2  gt gb container\"  >\n\n\t\n\t\n\t<div class=\"l-heading text-left l-heading-v1\">\n\n\t\t<div class=\"l-heading__content\">\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"m-slider__outer\">\n\n\t\t<div class=\"m-slider__container swiper js-slider--with-nav js-slider-advanced\" data-slider-leading-zero='true'>\n\n\t\t\t<div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-slider__slide swiper-slide -v1\">\n\t\t\t\t\t\t\t\n<div class=\"container l-testimonials l-testimonials-v2  order-reverse text-left align-center\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 70%;--c-txt-gl: 0px; --c-txt-gr: 0px; --c-txt-gt: 0px; --c-txt-gb: 0px;\">\n\n\t\t\t<div class=\"l-testimonials__col l-testimonials__media\">\n\t\t\t\t\t\t\t<div class=\"c-image\">\n\t\t\t\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/10\/Ana-Paula-768x960.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Portrait of Ana Paula, an IFF team member.\" \/>\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\n\t<div class=\"l-testimonials__col l-testimonials__text\">\n\t\t<blockquote class=\"c-testimonials\">\n\t\t\t<div class=\"c-citequote-order-default c-cite-v2\">\n\n\t\n\t\t\t<cite class=\"c-cite__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cite__text\">&#8220;Through our PANOPTIC trend capability, we identified three trends as being major influencers to drive innovation heading into 2025&#8230;&#8221;<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"c-cite__author\">\n\t\t<div class=\"c-cite__name\">\n\t\t\tAna Paula Mendon\u00e7a,\n\t\t<\/div>\n\n\t\t\t\t\t<span class=\"c-cite__company\">President, Scent<\/span>\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\n\t<a href=\"#popup_6abe6f81be27b\"  class=\"c-btn -normal -primary naked floatbox has-icon icon-right\"data-fb-options=\"colorTheme:white outerBorderRadius:0 padding:0 showControlsText:false minWidth:300 minHeight:80\"><span class=\"c-btn__txt\">Read more<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a><div style='display: none'><div id='popup_6abe6f81be27b'><div class=\"c-team__details-name\">Ana Paula Mendon\u00e7a<\/div><div class=\"c-team__details-role\">President, Scent<\/div><p>\u201cThrough our PANOPTIC trend capability, we identified three trends as being major influencers to drive innovation heading into 2025. For example, consumers are expanding their definition of hedonism, seeking new and innovative ways to experience pleasure, infusing the every day with joy and sensorial delights. In response, IFF is providing perfumers with new tools to cater to this quest for \u201cneo-hedonism\u201d.\u200b<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/cite>\n\t\t<div class=\"c-cite__profile\">\n\t\t\t<\/div>\n\n<\/div>\n\t\t<\/blockquote>\n\t<\/div>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<span class=\"-decor\"><\/span>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gt-l gb style-v1 simple-cards-v1 media-cover l-content-1\"  >\n\n\t\n\t\n\t<div class=\"m-block__container container\"\n\t\tstyle=\"; --l-block-col: 4;--l-block-gap-vertical: 30px;--l-block-gap-horizontal: 30px;\">\n\n        <div class=\"l-heading container text-left l-heading-v2\">\n\n\t        <div class=\"l-heading__content\">\n\t                <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Lifestyle Trends<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>\u200bPANOPTIC\u2019s lifestyle trends within 8 key territories help us understand human motivations at the rational, emotional, and aspirational levels\u2014and how those motivations shape the way we live. \u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \t        <\/div>\n        <\/div>\n\n\t\t<div class=\"l-rcbl l-rcbl-v1 -col4\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-smart-living.jpg\"  alt=\"A phone tapping on a terminal\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Smart Living<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Dealing with constant change by seeking convenience and living flexible lifestyles with access to anything, anytime, anywhere, anybody\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-omnipresent-health-wellness.jpg\"  alt=\"An elderly woman stretching in the beach\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Omnipresent Health &#038; Well-Being<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Taking a more proactive attitude and a broader, more encompassing 360\u00b0 holistic approach to managing one\u2019s health and well-being\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-meaningful-life.jpg\"  alt=\"A mother and child\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Meaningful Life<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Mindfully pursuing intent, purpose and value for a fulfilling happy life\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-Cultural-Anchors.jpg\"  alt=\"A hand with a henna tattoo\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Cultural Anchors<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Finding meaning and anchoring oneself in cultural expressions, wisdom and heritage<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-Empowering-Identities.jpg\"  alt=\"Two friends with different races\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Empowering Identities<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Redefining and expressing the very notion of identity outside of traditional norms and stereotypes\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-experience-amplified.jpg\"  alt=\"A party\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Experience Amplified<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Immersing in unique enhanced experiences that elicit excitation and delight, in and beyond the physical reality\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-critical-ethical.jpg\"  alt=\"A group of people in a rally\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Critical &#038; Ethical<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Consciously focusing on doing good and critically assessing our actions and decisions for a better and fairer world\u200b\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"l-rcbl__col\">\n\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-bottom\" style=\"--c-block-gap-vertical:25px;--c-block-gap-horizontal:25px;\">\n\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-planet-first.jpg\"  alt=\"Lettuce\" width=\"427\" height=\"427\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Planet First<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t            <div class=\"c-block__description\">\n                                                    <p>Restoring and improving the planet for future generations\u200b<\/p>\n                        \t\t            <\/div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-slider m-slider-v1 l-slider-cards-1   gt gb cards-slider-v3 cards-colored none container-fluid has-pagination\"  >\n\n    <div class=\"m-slider__outer\">\n\n\t\t\n\t\t\n\t\t\n\t    <div class=\"l-heading container text-left l-heading-v2\">\n\n\t\t    <div class=\"l-heading__content\">\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">Market &#038; Sensorial Trends<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<p>Within the PANOPTIC framework, Market &amp; Sensorial trends bridge the gap between changes in people\u2019s values, needs, aspirations and behaviors\u2014and how these trends are uniquely expressed in different categories and industries.<\/p>\n<p><strong>See how we&#8217;re using PANOPTIC to guide targeted product offerings, create relevant concepts, and future-proof ideas for categories and brands all over the world.\u200b<\/strong><\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t\n\t\t    <\/div>\n\t\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n\t    <div class=\"m-slider__container container swiper js-slider-simple\" data-slider-columns='3' data-slider-columns-gap='20' data-slider-columns-mobile='1' data-slider-columns-mobile-gap='20' data-slider-navigation='bottom-arrows' data-slider-pagination='combo' data-slider-leading-zero='true' data-slider-loop='true'>\n\n            <div class=\"m-slider__wrapper swiper-wrapper\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/media\/stories\/looking-ahead-food-and-beverage-trends-for-today-and-beyond\/\" title=\"Looking Ahead: Food &amp; Beverage Trends for Today and Beyond\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-insights-carousel-768x512.jpg\"  alt=\"A group of friends having dinner\" width=\"768\" height=\"512\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Looking Ahead: Food &#038; Beverage Trends for Today and Beyond<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/bioscience.iff.com\/solutions\/personal-care\/divergent-dialogues-immersive-experience\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/csm_divergent-dialogues-header-banner_ac58a2c753_4ceaaac437d9d72f928ff080769757bd-768x768.jpg\"  alt=\"csm_divergent-dialogues-header-banner_ac58a2c753_4ceaaac437d9d72f928ff080769757bd\" width=\"768\" height=\"768\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">Divergent Dialogues: Where Art Meets Science in Personal Care Formulations<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"\/es\/media\/stories\/peach-fuzz-and-beyond-decoding-trends-with-iffs-panoptic-framework\/\" title=\"\u201cPeach Fuzz\u201d and Beyond: Decoding Trends with IFF\u2019s Panoptic Framework\" ><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iff-insights-background-400x267.jpg\"  alt=\"Peach fuzz background\" width=\"400\" height=\"267\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        <\/div>\n\t\n    <div class=\"c-block__body\" >\n\n\t\t\n\t\t\t\t\t<h3  class=\"c-block__title\">&#8220;Peach Fuzz&#8221; and Beyond: Decoding Trends with PANOPTIC<\/h3>\t\t\n\t    <div class=\"c-block__content\">\n\t\t    <div>\n\t\t\t\t\t\t\t    \n\t\t\t\t\t\t    <\/div>\n\t    <\/div>\n\n    <\/div>\n\n<\/article>\n                            <\/div>\n                        <\/div>\n\t\t\t\t\t\t                        <div class=\"m-slider__slide swiper-slide\">\n                            <div class=\"m-slide l-posts l-rcbl-v2\">\n\t\t\t\t\t\t\t\t\n<article class=\"c-block  c-block-v1 is-vertical text-left align-top\" style=\"--c-block-gap-vertical:0px;--c-block-gap-horizontal:0px;\">\n\n\t        <a class=\"c-block__link-full\" href=\"https:\/\/bioscience.iff.com\/landing-pages\/clean-insights\" title=\"\" target=\"_blank\"><\/a>\n\t\n\t        <div class=\"c-block__media\">\n\t\t\t\n\t\t\t\t<div class=\"c-image\">\n\t\t<figure class=\"c-image__media c-image__primary\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/china-369x300.jpg\"  alt=\"china\" width=\"369\" height=\"300\"\/>\t\t\t\t\t<\/figure>\n\t<\/div>\n\t        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xlink:href=\"#lib-icon-arrow1\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n\t\t\n    <\/div>\n\n<\/div>\n\n\n<div class=\"m-block  gb --bg-white --decor-blue --pattern-v0 --decor --stats-type1 txt-img-v2 l-content-2\"  >\n\n\t\t<a id=\"trendsformed\"><\/a>\n\t\n\t\n\t<div class=\"m-block__container container\" style=\"\">\n\n\t\t<div class=\"l-dcbl l-dcbl-v1\">\n\n\t\t\t\n<div class=\"c-block order-reverse\" style=\"--c-block-radius:0px; --c-block-gl: 0%;--c-block-gr: 0%;--c-block-gt: 0%;--c-block-gb: 0%;--columns-ratio: 50%;\">\n\t<div class=\"c-block__col c-block__text text-left align-center\" style=\"--c-txt-gl: 0%; --c-txt-gr: 0%; --c-txt-gt: 0%; --c-txt-gb: 0%;\">\n\t\t<div class=\"c-block__inner\">\n\t\t\t<div>\n\n\t\t\t\t\n\t\t\t\t    <div class=\"c-heading -h2\">\n\t\t\n\t\t\n\t\t\t\t\t<h2  class=\"c-heading__title\">TrendsFormed<\/h2>\t\t\n\t\t\n\t\t    <\/div>\n\t<div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t\t<blockquote>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Discover what the future will look, smell, and taste like!<\/p>\n<\/blockquote>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Built upon our PANOPTIC framework, TRENDSFORMED is our global cross-industry, poly-sensorial trends platform that illustrates movements destined to impact the future of our industries.<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Richly validated with inspiring signals and consumer insights from trend-setting categories &#8211; including fine fragrance, fashion, beauty, design, food &amp; beverage, and technology \u2013 it awakens us to be more provocative, dare to push boundaries and think differently about categories, brands and opportunities.<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b\u200bConstantly reviewed and refreshed, we\u2019ve been anticipating and designing what the future will look, smell, and taste like since 2001.\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Let&#8217;s inspire and create the future together!<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<\/p>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t            \n\t\t\t<\/div>\n\n            \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"c-block__col c-block__media\">\n\t\t\t<div class=\"c-image front-h-left front-v-center main-h-full main-v-center r-1x1 is-image\">\n\n\t\t\t\t\t<div class=\"c-image__media c-image__primary\">\n\t\t\t\t<img decoding=\"async\" class=\"c-image__src lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/iStock-1176129617.jpg\"  alt=\"iStock-1176129617\" width=\"1920\" height=\"1280\"\/>\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"m-banner m-banner--small  theme-v1 layout-v1 #0075cf banner-contact order-default\" >\n\n\t\n\t\n\t<div class=\"m-banner__container container-fluid\" style='--columns-ratio: 57%;'>\n\n\t\t\t<div class=\"m-banner__media\">\n\t\t<picture class=\"m-banner__picture\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 1500px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1163896132-e1734858963766.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1163896132-e1734858963766-1024x955.jpg\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<source media=\"(min-width: 300px)\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1163896132-e1734858963766-768x716.jpg\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"lazy\" loading=\"lazy\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/12\/iStock-1163896132-e1734858963766.jpg\"  alt=\"iStock-1163896132\" width=\"1373\" height=\"1280\"\/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t<div class=\"m-banner__inner container flex-left style-dark\">\n\n\t\t\t<div class=\"l-banner  l-gt-d l-gb-d\" style=\"\">\n\n\t\t\t\t\n<div class=\"l-banner__text\">\n\t    <div class=\"l-banner__inner text-left\">\n\n        <div class=\"c-heading -h2\">\n\t\t\t\n\t\t\t\t\t\t\t<h2  class=\"c-heading__title\">Let\u2019s Imagine the Future Together<\/h2>\t\t\t\n\t\t\t        <\/div>\n\n\t\t            <div class=\"c-heading__description is-wysiwyg\">\n\t\t\t\t<p>We welcome you to contact us to learn more about these opportunities, the insights behind them, and ways we can partner for success!\u200b<\/p>\n            <\/div>\n\t\t\t\t\n\t\t    <\/div>\n\t\t    <div class=\"c-block__btn\">\n\t\t\n\t\t\t<a href=\"\/es\/contact-us\/\"  class=\"c-btn -normal -secondary has-icon icon-right\"><span class=\"c-btn__txt\">Contact Us<\/span><span class=\"c-btn__ico\"><svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/span><\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/iff\" target=\"_blank\" class=\"c-btn -normal -link has-icon icon-right\"><span class=\"c-btn__txt\">Follow us<\/span><span 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class=\"l-banner__media\">\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5354,"parent":9330,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9679","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Human &amp; Consumer Insight | IFF<\/title>\n<meta name=\"description\" content=\"Discover IFF&#039;s Panoptic Trend Foresight, offering comprehensive insights into emerging market trends and consumer behaviors shaping the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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