{"id":24017,"date":"2025-07-10T21:12:23","date_gmt":"2025-07-11T01:12:23","guid":{"rendered":"https:\/\/www.iff.com\/?p=24017"},"modified":"2025-07-11T04:45:46","modified_gmt":"2025-07-11T08:45:46","slug":"beauty-meets-play-iff-launches-xelestia-with-gamified-experience","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\/","title":{"rendered":"Beauty Meets Play: IFF Launches Xelestia with Gamified Experience"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IFF is redefining beauty and personal care with Xelestia, a new collection of skin and hair care concept formulations paired with an immersive mobile game. Debuted at In-cosmetics Global 2025 in Amsterdam, Xelestia invites users to explore four fantasy-inspired worlds &#8211; each tied to a unique formulation prototype.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A-1024x724.jpg\" alt=\"xelestia-iff\" class=\"wp-image-19382\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A-1024x724.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A-300x212.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A-768x543.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A-400x283.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A-200x141.jpg 200w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/KeyVisual_FullRange_A.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In an interview with Personal Care Insights, Bi Fen Lee, Digital Marketing Manager in Personal Care, highlights potential for interactive digital experiences to influence product formulation itself. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#0075cf\">&#8220;By engaging consumers in virtual environments and collecting data on their preferences and interactions, brands can gain valuable insights into emerging trends and desires. This information can then be used to inform and innovate product formulations, ensuring they align with consumer expectations.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Key Highlights<\/h3>\n\n\n\n<details class=\"wp-block-details alignwide is-layout-flow wp-block-details-is-layout-flow\"><summary>Gamification as a Marketing Shift <\/summary>\n<p class=\"wp-block-paragraph\">Gamification is transforming beauty marketing, offering immersive, interactive experiences that foster deeper consumer engagement. <strong>80% of global consumers<\/strong>&nbsp;value brands that \u201csurprise and delight\u201d them, making play a powerful tool for connection and loyalty.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details alignwide is-layout-flow wp-block-details-is-layout-flow\"><summary>&#8220;Experiences Amplified&#8221;<\/summary>\n<p class=\"wp-block-paragraph\">Consumers are seeking multi-sensory, joyful, and liberating experiences in their beauty routines, moving beyond functionality to emotional enrichment. <\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details alignwide is-layout-flow wp-block-details-is-layout-flow\"><summary>Emotional and Economic Context<\/summary>\n<p class=\"wp-block-paragraph\">In a time of financial uncertainty, consumers are prioritizing&nbsp;<strong>happiness over material luxury<\/strong>. Bi Fen Lee notes that&nbsp;<strong>\u201cthe greatest luxury is happiness,\u201d<\/strong>&nbsp;and small indulgences offer meaningful moments without financial strain.<\/p>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dive into the full story to discover how IFF is turning play into purpose in beauty innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-bluish-gray-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.personalcareinsights.com\/news\/iff-xelestia-gamification-beauty-marketing.html\">Read the full story<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>IFF is redefining beauty and personal care with Xelestia, a new collection of skin and hair care concept formulations paired with an immersive mobile game. Debuted at In-cosmetics Global 2025 in Amsterdam, Xelestia invites users&#8230;<\/p>","protected":false},"author":27,"featured_media":23761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[360,126],"class_list":["post-24017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-care","tag-cosmeticformulation","tag-technology-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beauty Meets Play: IFF Launches Xelestia with Gamified Experience - IFF<\/title>\n<meta name=\"description\" content=\"Discover how IFF is turning play into purpose in beauty innovation with Xelestia, a fantasy-inspired skin and hair care formulation collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty Meets Play: IFF Launches Xelestia with Gamified Experience\" \/>\n<meta property=\"og:description\" content=\"Discover how IFF is turning play into purpose in beauty innovation with Xelestia, a fantasy-inspired skin and hair care formulation collection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-11T01:12:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T08:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/05\/shutterstock_1789985561.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bi Fen Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bi Fen Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\\\/\"},\"author\":{\"name\":\"Bi Fen Lee\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/97c1a6924a67390585de2b916e69db4f\"},\"headline\":\"Beauty Meets Play: IFF Launches Xelestia with Gamified Experience\",\"datePublished\":\"2025-07-11T01:12:23+00:00\",\"dateModified\":\"2025-07-11T08:45:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\\\/\"},\"wordCount\":246,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/beauty-meets-play-iff-launches-xelestia-with-gamified-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/shutterstock_1789985561.jpg\",\"keywords\":[\"Cosmetic Formulation\",\"Technology &amp; 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