{"id":24185,"date":"2025-07-10T21:12:24","date_gmt":"2025-07-11T01:12:24","guid":{"rendered":"https:\/\/www.iff.com\/?p=24185"},"modified":"2025-07-15T05:59:32","modified_gmt":"2025-07-15T09:59:32","slug":"why-natural-betaine-is-an-upcycled-powerhouse","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/","title":{"rendered":"Why Natural Betaine is an Upcycled Powerhouse"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In general, consumers show positive perception towards products prepared from upcycled waste. However, new product development data does not reflect this positive perception with only 1% of new skincare launches featuring an upcycled ingredient claim in 2023<sup data-fn=\"7dd80754-a11a-4231-a577-c499f2074073\" class=\"fn\"><a id=\"7dd80754-a11a-4231-a577-c499f2074073-link\" href=\"#7dd80754-a11a-4231-a577-c499f2074073\">1<\/a><\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an article published on Personal Care Global, Carole Gherardi, Market Segment Lead in Personal Care, highlight two key consumers&#8217; concerns that might hinder the adoption of products featuring upcycled ingredient claims. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Efficacy\" >Efficacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Certification_Standards\" >Certification &amp; Standards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#GENENCARE%C2%AE_OSMS_BA_natural_Betaine_is_not_only_a_sustainable_solution_but_also_a_high-performance_active_that_meets_modern_consumer_expectations\" >GENENCARE\u00ae\u00a0OSMS BA natural Betaine is not only a sustainable solution but also a high-performance active that meets modern consumer expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Upcycling_with_Purpose\" >Upcycling with Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Proven_Efficacy\" >Proven Efficacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Hair_Care_Benefits\" >Hair Care Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Mild_Safe\" >Mild &amp; Safe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/why-natural-betaine-is-an-upcycled-powerhouse\/#Certification\" >Certification<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efficacy\"><\/span>Efficacy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\">For both customers and consumers, the performance of these products is still paramount when it comes to their purchasing decisions. As such, they would expect upcycled ingredients to still deliver the same benefits as their counterpart ingredients. The challenge lies in balancing eco-consciousness with the high standards of product functionality that consumers have come to expect.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Certification_Standards\"><\/span>Certification &amp; Standards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-text-color has-link-color has-medium-font-size wp-elements-2 is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#0075cf\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Although the concept of upcycling is gaining traction, the term \u2018upcycling\u2019 is not as familiar as the term \u2018natural\u2019. However, this landscape is changing. Emerging standards for upcycling are beginning to take shape, and will help consumers verify the quality and sustainability of products made with upcycled ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GENENCARE%C2%AE_OSMS_BA_natural_Betaine_is_not_only_a_sustainable_solution_but_also_a_high-performance_active_that_meets_modern_consumer_expectations\"><\/span><strong><a href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/genencare-actives\/genencare-osms-ba\/\">GENENCARE\u00ae\u00a0OSMS BA<\/a> natural Betaine is not only a sustainable solution but also a high-performance active that meets modern consumer expectations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upcycling_with_Purpose\"><\/span>Upcycling with Purpose<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GENENCARE\u00ae&nbsp;OSMS BA natural Betaine is extracted from sugar beet molasses &#8211; a byproduct of sugar production &#8211; using IFF&#8217;s proprietary desugarization technology, enhancing resource efficiency without additional land use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proven_Efficacy\"><\/span>Proven Efficacy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clinical studies show that Betaine improves skin moisturization, and helps strengthen the skin barrier by reducing transepidermal water loss (TEWL).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hair_Care_Benefits\"><\/span>Hair Care Benefits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Due to its affinity to keratin, Betaine can penetrate into hair cortex and deposit on hair surface and help protect and repair damaged sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mild_Safe\"><\/span>Mild &amp; Safe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Patch tests confirm that Betaine is non-irritating even at high concentrations, making it ideal for sensitive skin and scalp applications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Certification\"><\/span>Certification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GENENCARE\u00ae OSMS BA is IFF&#8217;s natural Betaine that has been Upcycled Certified\u2122, 100% natural (ISO 16128), and approved by Ecocert, Cosmos, and NATRUE.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.personalcaremagazine.com\/story\/45929\/why-natural-betaine-is-an-upcycled-powerhouse\" target=\"_blank\" rel=\"noreferrer noopener\">Read full article<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<ol class=\"wp-block-footnotes has-small-font-size\"><li id=\"7dd80754-a11a-4231-a577-c499f2074073\">Mintel. South Korean Skincare 2024: Market Trends <a href=\"#7dd80754-a11a-4231-a577-c499f2074073-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In general, consumers show positive perception towards products prepared from upcycled waste. However, new product development data does not reflect this positive perception with only 1% of new skincare launches featuring an upcycled ingredient claim&#8230;<\/p>","protected":false},"author":27,"featured_media":15538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"[{\"content\":\"Mintel. South Korean Skincare 2024: Market Trends\",\"id\":\"7dd80754-a11a-4231-a577-c499f2074073\"}]"},"categories":[24],"tags":[146,20],"class_list":["post-24185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-care","tag-plant-based","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Natural Betaine is an Upcycled Powerhouse - IFF<\/title>\n<meta name=\"description\" content=\"Consumers express interest in upcycled skincare, yet only 1% of launches featured such claims. 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