{"id":24968,"date":"2020-01-20T09:22:00","date_gmt":"2020-01-20T14:22:00","guid":{"rendered":"https:\/\/www.iff.com\/?p=24968"},"modified":"2025-08-05T14:07:07","modified_gmt":"2025-08-05T18:07:07","slug":"generation-convenience","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/generation-convenience\/","title":{"rendered":"Generation Convenience"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>A global demographic shift means a new dominant consumer force is emerging \u2013 one that is tech-savvy, connected and more demanding than ever before. Detergent manufacturers face a challenge to keep pace with Generation Convenience.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remaining Relevant<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meet Generation Convenience: an emerging group of tech-driven, hyper-connected and scarily well-informed consumers. Generation Convenience expects outstanding on-demand performance on time, every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detergent companies are faced with an existential challenge: respond to the fast-changing needs and values of Generation Convenience, or face irrelevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what are the drivers shaping their behaviors \u2013 and how can manufacturers innovate to stay ahead?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instant Gratification<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s waiting for a response to a tweet or the delivery of a new product, Generation Convenience is hardwired to enjoy the thrill of the chase and the excitement of expectation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detergent brands need to tap into this natural drive for instant gratification, cultivating a desire for their products among all generations with an expectation of industry-leading performance that tackles their laundry concerns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enabled by Technology<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers no longer have to \u2018go\u2019 shopping anymore, because, according to&nbsp;<a href=\"https:\/\/home.kpmg.com\/xx\/en\/home\/insights\/2018\/03\/2018-retail-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\">KPMG<\/a>, they are shopping at every moment, everywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The industry needs to fuse the product offer across retail and online to deliver a genuine omni-channel experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Making it Personal<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generation Convenience wants customized and personalized experiences that reflect their individual preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands need to maintain the shift from product passivity into developing personal relationships that reflect the consumer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online Validation and Sharing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connected consumers from all generations are better informed than ever, seeking social proof that the decisions they make are the right ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detergent manufacturers can\u2019t hide away &#8211; they need to be everywhere, engaging in conversations, sharing content and establishing expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shaping the Future<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By identifying and keeping pace with the behaviors and preferences of customers today and tomorrow, IFF is developing new solutions that will enable manufacturers to satisfy this diverse, dynamic and demanding consumer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re creating market-leading solutions that tackle the emerging concerns of Generation Convenience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A global demographic shift means a new dominant consumer force is emerging \u2013 one that is tech-savvy, connected and more demanding than ever before. Detergent manufacturers face a challenge to keep pace with Generation Convenience&#8230;.<\/p>","protected":false},"author":47,"featured_media":24971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-24968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generation Convenience - IFF<\/title>\n<meta name=\"description\" content=\"Explore how detergent brands can meet demands of Generation Convenience\u2014tech-savvy consumers who expect instant, personalized performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/generation-convenience\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generation Convenience\" \/>\n<meta property=\"og:description\" content=\"Explore how detergent brands can meet demands of Generation Convenience\u2014tech-savvy consumers who expect instant, personalized performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/generation-convenience\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T14:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T18:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/paul-hanaoka-HbyYFFokvm0-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kateri tyrrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kateri tyrrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/generation-convenience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/generation-convenience\\\/\"},\"author\":{\"name\":\"kateri tyrrell\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/85843c52b01f7b7cf3c83a5ff98fb8c8\"},\"headline\":\"Generation Convenience\",\"datePublished\":\"2020-01-20T14:22:00+00:00\",\"dateModified\":\"2025-08-05T18:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/generation-convenience\\\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/generation-convenience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/paul-hanaoka-HbyYFFokvm0-unsplash.jpg\",\"articleSection\":[\"Home Care\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/generation-convenience\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/generation-convenience\\\/\",\"name\":\"Generation Convenience - 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