{"id":25016,"date":"2021-12-01T09:21:00","date_gmt":"2021-12-01T14:21:00","guid":{"rendered":"https:\/\/www.iff.com\/?p=25016"},"modified":"2025-08-05T14:16:08","modified_gmt":"2025-08-05T18:16:08","slug":"satisfying-senses","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/satisfying-senses\/","title":{"rendered":"Satisfying Senses"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>The Consumer Needs Shaping Innovation in Hygiene<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Corey Naab, Market Segment Leader at IFF, explains how consumer demands for a better sensory experience are inspiring a new generation of innovative hygiene solutions in laundry detergents.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Holistic Challenge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHygiene is complex \u2013 it\u2019s not a single problem,\u201d says Naab. At the heart of the hygiene challenge, however, is a simple truth: consumers want more than clothes just appearing to be clean.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;<em>We are focusing on the holistic sensory impact. It\u2019s the new industry battleground<\/em>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Naab says that the industry needs to create products that satisfy this demanding market. For this reason, IFF is focusing on developing new hygiene solutions that deliver positive laundry experiences. \u201cWe are focusing on the holistic sensory impact,\u201d says Naab. \u201cIt\u2019s the new industry battleground.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emotional Value<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the motivation of consumers is central to IFF&#8217;s strategy. It\u2019s all part of what Naab calls the greater \u2018emotional value\u2019 of new hygiene solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Defined by sensory experiences, IFF Fabric &amp; Home Care is focused on four hygiene challenges:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Permastink<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Current surfactants and other detergent cleaning agents often struggle to penetrate synthetic, hydrophobic fabrics, leading to persistent and unpleasant odor called &#8216;Permastink&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Low Temperature Funk<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washing at low temperatures isn\u2019t always sufficient to deal with certain gram-positive bacteria. If left to grow, they can cause nasty smells, a particular problem in the developing world where laundry often takes place at ambient temperature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Air Dry Stench<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaving washing to dry in the air can result in the development of unpleasant, \u2018musty\u2019 smells. It\u2019s an issue in small apartments where people don\u2019t have the space for a dryer, or where consumers can\u2019t afford one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Machine Odor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biofilms can grow on any surface that\u2019s wet, which makes a washing machine the perfect environment for them. The films can produce unpleasant aromas, which can transfer to wash items.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The Consumer Needs Shaping Innovation in Hygiene Corey Naab, Market Segment Leader at IFF, explains how consumer demands for a better sensory experience are inspiring a new generation of innovative hygiene solutions in laundry detergents&#8230;.<\/p>","protected":false},"author":47,"featured_media":25020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-25016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Satisfying Senses - IFF<\/title>\n<meta name=\"description\" content=\"IFF&#039;s innovative laundry hygiene solutions tackling permastink, low-temp funk, and machine odor\u2014delivering a holistic, sensory-driven clean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/satisfying-senses\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Satisfying Senses\" \/>\n<meta property=\"og:description\" content=\"IFF&#039;s innovative laundry hygiene solutions tackling permastink, low-temp funk, and machine odor\u2014delivering a holistic, sensory-driven clean.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/satisfying-senses\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T14:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T18:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kateri tyrrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kateri tyrrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/\"},\"author\":{\"name\":\"kateri tyrrell\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/85843c52b01f7b7cf3c83a5ff98fb8c8\"},\"headline\":\"Satisfying Senses\",\"datePublished\":\"2021-12-01T14:21:00+00:00\",\"dateModified\":\"2025-08-05T18:16:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg\",\"articleSection\":[\"Home Care\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/\",\"name\":\"Satisfying Senses - IFF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg\",\"datePublished\":\"2021-12-01T14:21:00+00:00\",\"dateModified\":\"2025-08-05T18:16:08+00:00\",\"description\":\"IFF's innovative laundry hygiene solutions tackling permastink, low-temp funk, and machine odor\u2014delivering a holistic, sensory-driven clean.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg\",\"width\":1920,\"height\":1081},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/satisfying-senses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.iff.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home Care\",\"item\":\"https:\\\/\\\/www.iff.com\\\/category\\\/home-care\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Satisfying Senses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#website\",\"url\":\"https:\\\/\\\/www.iff.com\\\/\",\"name\":\"IFF\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iff.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\",\"name\":\"International Flavors and Fragrances\",\"alternateName\":\"International Flavors & Fragrances Inc.\",\"url\":\"https:\\\/\\\/www.iff.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-social.png\",\"contentUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-social.png\",\"width\":696,\"height\":696,\"caption\":\"International Flavors and Fragrances\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/InternationalFlavorsandFragrances\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/85843c52b01f7b7cf3c83a5ff98fb8c8\",\"name\":\"kateri tyrrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5349309f6a04f092e29b8115f20d8469ad854fd1efdad88102f9dd97f1407d67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5349309f6a04f092e29b8115f20d8469ad854fd1efdad88102f9dd97f1407d67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5349309f6a04f092e29b8115f20d8469ad854fd1efdad88102f9dd97f1407d67?s=96&d=mm&r=g\",\"caption\":\"kateri tyrrell\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Satisfying Senses - IFF","description":"IFF's innovative laundry hygiene solutions tackling permastink, low-temp funk, and machine odor\u2014delivering a holistic, sensory-driven clean.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iff.com\/es\/media\/stories\/satisfying-senses\/","og_locale":"es_ES","og_type":"article","og_title":"Satisfying Senses","og_description":"IFF's innovative laundry hygiene solutions tackling permastink, low-temp funk, and machine odor\u2014delivering a holistic, sensory-driven clean.","og_url":"https:\/\/www.iff.com\/es\/media\/stories\/satisfying-senses\/","og_site_name":"IFF","article_publisher":"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances","article_published_time":"2021-12-01T14:21:00+00:00","article_modified_time":"2025-08-05T18:16:08+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg","type":"image\/jpeg"}],"author":"kateri tyrrell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kateri tyrrell","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#article","isPartOf":{"@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/"},"author":{"name":"kateri tyrrell","@id":"https:\/\/www.iff.com\/#\/schema\/person\/85843c52b01f7b7cf3c83a5ff98fb8c8"},"headline":"Satisfying Senses","datePublished":"2021-12-01T14:21:00+00:00","dateModified":"2025-08-05T18:16:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/"},"wordCount":317,"publisher":{"@id":"https:\/\/www.iff.com\/#organization"},"image":{"@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg","articleSection":["Home Care"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/","url":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/","name":"Satisfying Senses - IFF","isPartOf":{"@id":"https:\/\/www.iff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#primaryimage"},"image":{"@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg","datePublished":"2021-12-01T14:21:00+00:00","dateModified":"2025-08-05T18:16:08+00:00","description":"IFF's innovative laundry hygiene solutions tackling permastink, low-temp funk, and machine odor\u2014delivering a holistic, sensory-driven clean.","breadcrumb":{"@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#primaryimage","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/06\/kalpa-mahagamage-XgqZtxAq7pY-unsplash-1.jpg","width":1920,"height":1081},{"@type":"BreadcrumbList","@id":"https:\/\/www.iff.com\/media\/stories\/satisfying-senses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iff.com\/"},{"@type":"ListItem","position":2,"name":"Home Care","item":"https:\/\/www.iff.com\/category\/home-care\/"},{"@type":"ListItem","position":3,"name":"Satisfying Senses"}]},{"@type":"WebSite","@id":"https:\/\/www.iff.com\/#website","url":"https:\/\/www.iff.com\/","name":"IFF","description":"","publisher":{"@id":"https:\/\/www.iff.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iff.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.iff.com\/#organization","name":"International Flavors and Fragrances","alternateName":"International Flavors & Fragrances Inc.","url":"https:\/\/www.iff.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","width":696,"height":696,"caption":"International Flavors and Fragrances"},"image":{"@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InternationalFlavorsandFragrances"]},{"@type":"Person","@id":"https:\/\/www.iff.com\/#\/schema\/person\/85843c52b01f7b7cf3c83a5ff98fb8c8","name":"kateri tyrrell","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/5349309f6a04f092e29b8115f20d8469ad854fd1efdad88102f9dd97f1407d67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5349309f6a04f092e29b8115f20d8469ad854fd1efdad88102f9dd97f1407d67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5349309f6a04f092e29b8115f20d8469ad854fd1efdad88102f9dd97f1407d67?s=96&d=mm&r=g","caption":"kateri tyrrell"}}]}},"_links":{"self":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/25016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/comments?post=25016"}],"version-history":[{"count":2,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/25016\/revisions"}],"predecessor-version":[{"id":25018,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/25016\/revisions\/25018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media\/25020"}],"wp:attachment":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media?parent=25016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/categories?post=25016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/tags?post=25016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}