{"id":30690,"date":"2026-02-12T03:48:40","date_gmt":"2026-02-12T08:48:40","guid":{"rendered":"https:\/\/www.iff.com\/?p=30690"},"modified":"2026-04-27T09:01:38","modified_gmt":"2026-04-27T13:01:38","slug":"whats-the-big-deal-with-sulfate-free-formulations","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/whats-the-big-deal-with-sulfate-free-formulations\/","title":{"rendered":"What&#8217;s the big deal with sulfate-free formulations?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you&#8217;ve been scanning shampoo claims lately, you&#8217;ve probably noticed a shift: more and more shampoo products are labeled &#8220;sulfate-free&#8221;.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Mintel&#8217;s GNPD data shows that since 2020, the number of new shampoo product launches featuring sulfate-free claims has grown at an average annual rate of 4.8%.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">But what&#8217;s the big deal?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sulfates like Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS) have long been the go-to surfactants in rinse-off products. They\u2019re accessible, foam beautifully, and deliver a deep clean. But some sulfates may potentially cause irritation and raise environmental concerns. With regulatory bodies like COSMOS planning to end sulfated surfactants acceptance by the end of 2028, the industry is under pressure to find alternatives.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/whats-the-big-deal-with-sulfate-free-formulations\/#The_Formulation_Struggle_is_Real\" >The Formulation Struggle is Real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/whats-the-big-deal-with-sulfate-free-formulations\/#How_can_AURIST%E2%84%A2_AGC_Support_Sulfate-Free_Formulation_Success\" >How can AURIST\u2122 AGC Support Sulfate-Free Formulation Success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-formulation-struggle-is-real\"><span class=\"ez-toc-section\" id=\"The_Formulation_Struggle_is_Real\"><\/span>The Formulation Struggle is Real<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Going sulfate-free isn&#8217;t just a label swap. It means rethinking how to: <\/p>\n\n\n\n<details class=\"m-block blog-expander\"  >\n\t<summary class=\"blog-expander__summary\">\n\t\t\n\t\t\t\t\t<div class=\"blog-expander__title\">\n\t\t\t\tBuild viscosity without sulfates\t\t\t<\/div>\n\t\t\t<\/summary>\n\t\t\t<div class=\"blog-expander__content\">\n\t\t\t<p>Sulfates like SLES and SLS naturally respond to salt, making it easy to adjust viscosity. Without them, products can feel thin or draggy. Formulators have to rely on polymeric thickeners &#8211; such as natural gums or synthetic cellulose derivatives &#8211; or carefully balance secondary surfactants to achieve the desired texture consumers love. The addition of natural gums or synthetic cellulose derivatives can impact the texture in an unpleasant way by making it more stringy or gummy, adding complexity and impacting stability.<\/p>\n\t\t<\/div>\n\t<\/details>\n\n\n\n<details class=\"m-block blog-expander\"  >\n\t<summary class=\"blog-expander__summary\">\n\t\t\n\t\t\t\t\t<div class=\"blog-expander__title\">\n\t\t\t\tMaintain rich, stable foam\t\t\t<\/div>\n\t\t\t<\/summary>\n\t\t\t<div class=\"blog-expander__content\">\n\t\t\t<p>Sulfates form micelles to enhance spreadability and create a lubricious, slippery sensation during application and rinse-off. Additionally, sulfates  such as SLES and SLS are widely recognized for their strong foaming capabilities. Consumers associate foam with cleanliness, and sulfates deliver instant, satisfying lather. Sulfate-free systems often struggle to match this experience. Surfactants like sulfonates, taurates, and glutamates offer alternatives, but they may require boosters or conditioning agents to maintain foam volume and structure. Achieving a luxurious texture and smooth rinse requires careful selection of all ingredients in the formulation.<\/p>\n\t\t<\/div>\n\t<\/details>\n\n\n\n<details class=\"m-block blog-expander\"  >\n\t<summary class=\"blog-expander__summary\">\n\t\t\n\t\t\t\t\t<div class=\"blog-expander__title\">\n\t\t\t\tKeep formulas mild and skin-friendly\t\t\t<\/div>\n\t\t\t<\/summary>\n\t\t\t<div class=\"blog-expander__content\">\n\t\t\t<p>One of the main reasons for going sulfate-free is to reduce irritation. But not all sulfate-alternatives are inherently gentle. To keep sulfate-free formulas mild and skin-friendly requires careful selection of all ingredients in the formulation, especially inclusion of emollients, humectants, and conditioning agents. A balanced formulation strategy is essential to deliver both efficacy and comfort.<\/p>\n\t\t<\/div>\n\t<\/details>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/02\/AURIST\u2122-Blog-Article-Video-v3.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-aurist-agc-support-sulfate-free-formulation-success\"><span class=\"ez-toc-section\" id=\"How_can_AURIST%E2%84%A2_AGC_Support_Sulfate-Free_Formulation_Success\"><\/span>How can AURIST\u2122 AGC Support Sulfate-Free Formulation Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Formulators looking to overcome challenges associated with sulfate-free formulations can turn to multifunctional conditioning biopolymer AURIST\u2122 AGC. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/08\/checkbox.svg\" alt=\"\" class=\"wp-image-32040\" style=\"object-fit:cover;width:25px;height:25px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AURIST\u2122 AGC has been shown <strong>not<\/strong> to negatively impact the texture of the formulation, allowing formulators to enhance conditioning without altering texture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/08\/checkbox.svg\" alt=\"\" class=\"wp-image-32040\" style=\"object-fit:cover;width:25px;height:25px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sensory Boost: AURIST\u2122 AGC has been shown through sensory evaluation to significantly improves rinsability in wash-off formulations. In formats like body wash and shampoos, AURIST\u2122 AGC can also improve foam appearance and texture, making it creamier and more luxurious.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/08\/checkbox.svg\" alt=\"\" class=\"wp-image-32040\" style=\"object-fit:cover;width:25px;height:25px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reduced skin roughness feel: AURIST\u2122 AGC contributes to a smoother, more conditioned skin feel after rinse-off, helping replicate the silky finish consumers expect from sulfate-based products.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-blush-light-purple-gradient-background has-background wp-element-button\" href=\"https:\/\/www.iff.com\/es\/beauty-personal-care\/aurist-functionals\/aurist-agc\/\">Discover AURIST\u2122 AGC<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been scanning shampoo claims lately, you&#8217;ve probably noticed a shift: more and more shampoo products are labeled &#8220;sulfate-free&#8221;.<\/p>","protected":false},"author":27,"featured_media":32357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,24,414],"tags":[],"class_list":["post-30690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-personal-care","category-bioscience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What&#039;s the big deal with sulfate-free formulations? 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