{"id":36575,"date":"2025-10-09T10:23:12","date_gmt":"2025-10-09T14:23:12","guid":{"rendered":"https:\/\/www.iff.com\/?p=36575"},"modified":"2025-10-09T10:23:14","modified_gmt":"2025-10-09T14:23:14","slug":"iff-teams-up-with-influencers-chemist-confessions","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/iff-teams-up-with-influencers-chemist-confessions\/","title":{"rendered":"IFF teams up with influencers Chemist Confessions to raise awareness of osmolytes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">IFF is partnering with influencer duo <a href=\"https:\/\/www.instagram.com\/chemist.confessions\/\">Chemist Confessions<\/a> to launch a new educational campaign to increase recognition of osmolytes in the beauty and personal care sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/iff-teams-up-with-influencers-chemist-confessions\/#Only_003_of_Products_Highlight_Osmolytes\" >Only 0.03% of Products Highlight Osmolytes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/iff-teams-up-with-influencers-chemist-confessions\/#Closing_the_Awareness_Gap\" >Closing the Awareness Gap<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-only-0-03-of-products-highlight-osmolytes\"><span class=\"ez-toc-section\" id=\"Only_003_of_Products_Highlight_Osmolytes\"><\/span><strong>Only 0.03% of Products Highlight Osmolytes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Osmolytes are small, naturally occurring molecules that help cells retain water and protect against environmental stressors such as UV radiation and heat stress. In skincare, despite their proven abilities to reinforce the skin barrier and deliver long-term moisturization, osmolytes remain largely overshadowed by better-known actives like hyaluronic acid and aloe vera. Recent data highlights that in the past five years, only 0.03% of new skincare product launches have cited osmolytes in their claims.<a id=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a> And in a poll conducted on social media, 61% of respondents associated the INCI name betaine, a major osmolyte, with foaming \u2013 indicating that many are unaware of its skin benefits, such as hydration and barrier support.<a id=\"_ftnref2\" href=\"#_ftn2\">[2]<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Skincare science can be complicated, but Chemist Confessions has a remarkable gift for translating it into clear, engaging insights that resonate with both experts and everyday consumers. That makes them the perfect partner to raise greater awareness around the benefits of osmolytes such as betaine.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Kris Bosma, Global Marketing Director, Home &amp; Personal Care<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-closing-the-awareness-gap\"><span class=\"ez-toc-section\" id=\"Closing_the_Awareness_Gap\"><\/span><strong>Closing the Awareness Gap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stepping up to close the knowledge gap around osmolytes, IFF is partnering with former L&#8217;Or\u00e9al skincare chemists and the team behind Chemist Confessions, Gloria Lu and Victoria Fu. Leveraging their high-engagement <a href=\"https:\/\/www.instagram.com\/chemist.confessions\/?hl=en\">Instagram platform<\/a> \u2013 which has 158,000 followers \u2013 and a <a href=\"https:\/\/www.iff.com\/beauty-personal-care\/osmolytes-a-new-generation-of-hydration\/\">dedicated content hub<\/a> hosted by IFF, the campaign aims to translate complex science into accessible and compelling educational content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign content will explore how osmolytes, such as betaine, help maintain hydration, support skin barrier function, and promote overall skin health. For example, a four-week clinical study demonstrated that daily application of a cream containing IFF\u2019s <a href=\"https:\/\/www.iff.com\/beauty-personal-care\/genencare-actives\/genencare-osms-ba\/\">GENENCARE\u00ae OSMS BA<\/a> (betaine) significantly reduced transepidermal water loss, highlighting osmolytes\u2019 efficacy in improving skin barrier function.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking on the partnership, Kris Bosma, global marketing director for home and personal care at IFF, said: \u201cSkincare science can be complicated, but Chemist Confessions has a remarkable gift for translating it into clear, engaging insights that resonate with both experts and everyday consumers. That makes them the perfect partner to raise greater awareness around the benefits of osmolytes such as betaine.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about osmolytes, visit: <a href=\"https:\/\/www.iff.com\/beauty-personal-care\/osmolytes-a-new-generation-of-hydration\/\">https:\/\/www.iff.com\/beauty-personal-care\/osmolytes-a-new-generation-of-hydration\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.iff.com\/beauty-personal-care\/skin-care\/\"><strong>EXPLORE<\/strong> MORE SKIN CARE SOLUTIONS<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> Mintel. (2025, August). Global New Products Database (GNPD) &#8211; New Skincare Produce Development from 2020 to 2025.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a id=\"_ftn2\" href=\"#_ftnref2\">[2]<\/a> Cosmetics &amp; Toiletries, online poll, 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IFF is partnering with influencer duo Chemist Confessions to launch a new educational campaign to increase recognition of osmolytes in the beauty and personal care sector. Only 0.03% of Products Highlight Osmolytes Osmolytes are small,&#8230;<\/p>","protected":false},"author":27,"featured_media":36708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[147],"class_list":["post-36575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-care","tag-skin-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IFF teams up with influencers Chemist Confessions to raise awareness of osmolytes - IFF<\/title>\n<meta name=\"description\" content=\"Osmolytes actively work within skin cells and maintain water balance, supporting cellular hydration and skin comfort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/iff-teams-up-with-influencers-chemist-confessions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFF teams up with influencers Chemist Confessions to raise awareness of osmolytes\" \/>\n<meta property=\"og:description\" content=\"Osmolytes actively work within skin cells and maintain water balance, supporting cellular hydration and skin comfort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/iff-teams-up-with-influencers-chemist-confessions\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T14:23:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T14:23:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/10\/chemistconfessionsblog2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bi Fen Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bi Fen Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/iff-teams-up-with-influencers-chemist-confessions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/iff-teams-up-with-influencers-chemist-confessions\\\/\"},\"author\":{\"name\":\"Bi Fen Lee\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/97c1a6924a67390585de2b916e69db4f\"},\"headline\":\"IFF teams up with influencers Chemist Confessions to raise awareness of osmolytes\",\"datePublished\":\"2025-10-09T14:23:12+00:00\",\"dateModified\":\"2025-10-09T14:23:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/iff-teams-up-with-influencers-chemist-confessions\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/iff-teams-up-with-influencers-chemist-confessions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/chemistconfessionsblog2.png\",\"keywords\":[\"Skin Care\"],\"articleSection\":[\"Beauty &amp; 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