{"id":5435,"date":"2024-07-15T00:00:00","date_gmt":"2024-07-15T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/upcycled-beauty\/"},"modified":"2024-11-11T21:32:09","modified_gmt":"2024-11-11T21:32:09","slug":"upcycled-beauty","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/","title":{"rendered":"Upcycled Beauty"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Consumers of beauty products understand the need for sustainability \u2014 increasingly, they demand it. At Personal Care, we apply our science to meet the UN Sustainable Development goals by optimizing our processes and to do more, and better, with less.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One example is <a href=\"https:\/\/www.dupontnutritionandbiosciences.com\/personal-care\/genencare.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GENENCARE OSMS BA\u00ae<\/a>, a natural betaine used in skin and hair care products, which we produce from an upcycled by-product of sugar beet processing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/#What_is_upcycling\" >What is upcycling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/#An_upcycled_side-stream_how_it_works\" >An upcycled side-stream: how it works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/#Moisturizer_for_dry_skin\" >Moisturizer for dry skin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/#Naturally_sourced_ingredient\" >Naturally sourced ingredient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/#Upcycled_Certified%E2%84%A2_by_the_Upcycled_Food_Association_UFA\" >Upcycled Certified\u2122 by the Upcycled Food Association (UFA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/#Further_progress_on_UN_Sustainable_Development_Goals\" >Further progress on UN Sustainable Development Goals<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_upcycling\"><\/span>What is upcycling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Upcycling is the process of transforming by-products, unwanted or waste materials into new products of a higher quality or value than the original. The process of upcycling can be applied to many products and applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_upcycled_side-stream_how_it_works\"><\/span>An upcycled side-stream: how it works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The GENENCARE\u00ae OSMS bioactives range is obtained from the by-product of sugar beet processing known as sugar beet molasses. Traditional sugar beet processing yields a by-product with little use other than animal feed. Our natural betaine production process increases the sugar yield from beets, while also producing a betaine-rich molasses as a side stream. By upcycling the leftover molasses, we help extract maximum value from the planet\u2019s limited resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GENENCARE\u00ae OSMS upcycled from the sugar production side stream.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"622\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/Fig_1-Natural_betaine_GENENCARE_R__OSMS_BA_upcycled_from_sugar_production_side_stream-min.jpg\" alt=\"GENENCARE\u00ae OSMS upcycled from the sugar production side stream.\" class=\"wp-image-6088\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/Fig_1-Natural_betaine_GENENCARE_R__OSMS_BA_upcycled_from_sugar_production_side_stream-min.jpg 1000w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/Fig_1-Natural_betaine_GENENCARE_R__OSMS_BA_upcycled_from_sugar_production_side_stream-min-300x187.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/Fig_1-Natural_betaine_GENENCARE_R__OSMS_BA_upcycled_from_sugar_production_side_stream-min-768x478.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/Fig_1-Natural_betaine_GENENCARE_R__OSMS_BA_upcycled_from_sugar_production_side_stream-min-400x249.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/Fig_1-Natural_betaine_GENENCARE_R__OSMS_BA_upcycled_from_sugar_production_side_stream-min-200x124.jpg 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moisturizer_for_dry_skin\"><\/span>Moisturizer for dry skin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Betaine plays a key role in skin moisturization through \u2018osmoprotection\u2019. Our skin uses osmosis to draw moisture from the deep reservoir of the dermis up to the cells of the epidermis. Osmolytes, like betaine, manage this balance to protect against dryness.<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"lyte-wrapper\" title=\"The Power of Upcycling: GENENCARE&reg; OSMS BA, osmolyte for skin and haircare\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_g2j2Uz2u98k\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fg2j2Uz2u98k%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/g2j2Uz2u98k\" \/><meta itemprop=\"duration\" content=\"PT1M27S\" \/><meta itemprop=\"uploadDate\" content=\"2024-06-27T17:12:49Z\" \/><\/div><div id=\"lyte_g2j2Uz2u98k\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fg2j2Uz2u98k%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">The Power of Upcycling: GENENCARE\u00ae OSMS BA, osmolyte for skin and haircare<\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/g2j2Uz2u98k\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fg2j2Uz2u98k%2F0.jpg\" alt=\"The Power of Upcycling: GENENCARE&reg; OSMS BA, osmolyte for skin and haircare\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Sugar beets are more than just a source of refined sugar. Did you know that they play a vital role in the beauty and personal care industry, too? Find out how IFF #upcycles natural betaine from sugar production side stream to create GENENCARE\u00ae OSMS BA. GENENCARE\u00ae OSMS BA is an osmolyte that provides wide-ranging benefits, including skin moisturization and hair protection.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><figcaption><\/figcaption><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naturally_sourced_ingredient\"><\/span>Naturally sourced ingredient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNatural\u201d has become a beauty buzzword. More and more consumers are saying they wouldn\u2019t put anything on their body that wasn\u2019t safe enough to eat. We have developed a proprietary process to extract betaine from sugar beets \u2014 naturally sourced and ethically produced.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upcycled_Certified%E2%84%A2_by_the_Upcycled_Food_Association_UFA\"><\/span>Upcycled Certified\u2122 by the Upcycled Food Association (UFA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2021, the UFA\u2019s Upcycled Certified\u2122 Program is the world\u2019s first third-party certification program for upcycled food ingredients and products. Three ingredients in the GENENCARE\u00ae OSMS personal care bioactives range have achieved certification through the UFA\u2019s Upcycled Certified\u2122 Program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/GENENCARE_OSMS_BA_IFF.jpg\" alt=\"GENENCARE OSMS\" class=\"wp-image-6094\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/GENENCARE_OSMS_BA_IFF.jpg 800w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/GENENCARE_OSMS_BA_IFF-300x199.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/GENENCARE_OSMS_BA_IFF-768x510.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/GENENCARE_OSMS_BA_IFF-400x266.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2024\/07\/GENENCARE_OSMS_BA_IFF-200x133.jpg 200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">The certified ingredients in GENENCARE\u00ae OSMS range include GENENCARE\u00ae OSMS BA, GENENCARE\u00ae OSMS MI and GENENCARE\u00ae OSMS CC.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Further_progress_on_UN_Sustainable_Development_Goals\"><\/span>Further progress on UN Sustainable Development Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While we\u2019re pleased with the results of our life cycle assessment, we\u2019re not stopping here. By optimizing the evaporation process, we achieved a 30% energy savings, and optimizing crystallization saved another 5%. Using more biomass in the fuel mix has the potential to make further progress towards UN Sustainable Development Goal 12 on responsible consumption and production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about <a href=\"https:\/\/bioscience.iff.com\/solutions\/personal-care\/genencare-actives\">GENENCARE\u00ae Actives<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to talk about betaine? <a href=\"https:\/\/www4.iff.com\/subscribe-to-personal-care\">Contact us to get started<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Upcycled ingredients represent a powerful tool to reduce the environmental impact of products and tell an important sustainability story at the same time.<\/p>","protected":false},"author":1,"featured_media":5436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[20],"class_list":["post-5435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-care","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Upcycled Beauty<\/title>\n<meta name=\"description\" content=\"Upcycled ingredients represent a powerful tool to reduce the environmental impact of products and tell an important sustainability story at the same time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcycled Beauty\" \/>\n<meta property=\"og:description\" content=\"Upcycled ingredients represent a powerful tool to reduce the environmental impact of products and tell an important sustainability story at the same time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/upcycled-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T21:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/11\/UPCYCLED-BEAUTY.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devdigitalsilk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"devdigitalsilk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/upcycled-beauty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/upcycled-beauty\\\/\"},\"author\":{\"name\":\"devdigitalsilk\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/22ed1bc307a58365b58bf7663527b39e\"},\"headline\":\"Upcycled Beauty\",\"datePublished\":\"2024-07-15T00:00:00+00:00\",\"dateModified\":\"2024-11-11T21:32:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/upcycled-beauty\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/upcycled-beauty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/UPCYCLED-BEAUTY.jpg\",\"keywords\":[\"Sustainability\"],\"articleSection\":[\"Beauty &amp; 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