{"id":5462,"date":"2022-10-05T00:00:00","date_gmt":"2022-10-05T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-%c2%96-asia-pacific\/"},"modified":"2025-12-19T15:10:55","modified_gmt":"2025-12-19T20:10:55","slug":"xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-asia-pacific","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-asia-pacific\/","title":{"rendered":"Dr. Ritu Bhalla, Regional Application Development Lead, Grain Processing &#8211; Asia-Pacific"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">When our customers face any issue \u2026 that is a chance for us to try new approaches and develop even better solutions for them.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For as long as she can remember, Ritu Bhalla wanted to be a scientist because of their power to positively impact many lives through inventions\u2014something she read about in books at an early age. Joining IFF as a research scientist in 2008 gave her the opportunity to experience that excitement firsthand as part of the company\u2019s emerging biobutanol program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it was a desire to connect more closely with customers\u2014and take on new challenges\u2014that led to her current role in application development in 2016.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/csm_csm_Ritu_Bhalla.jpg\" alt=\"Ritu Bhalla\" class=\"wp-image-6209\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/csm_csm_Ritu_Bhalla.jpg 800w, https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/csm_csm_Ritu_Bhalla-300x200.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/csm_csm_Ritu_Bhalla-768x513.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/csm_csm_Ritu_Bhalla-400x267.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/csm_csm_Ritu_Bhalla-200x134.jpg 200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cThe economics of the ethanol industry are ever-changing, and very dependent on feedstock prices. That presents some challenges, but also new opportunities to innovate,\u201d Bhalla notes. \u201cEthanol plants in the Asia-Pacific region are diverse, from the types of feedstocks they use to their process conditions. We have to continuously stay ahead of the curve to help them become more cost-competitive and maximize the potential of their feedstock.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">WE WANT TO UNDERSTAND WHAT OUR CUSTOMERS ARE DOING AND WHERE THEIR PAIN POINTS ARE, SO WE CAN CREATE A PLAN FOR THEM, RATHER THAN JUST SELLING THEM A PRODUCT.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Doing that means a lot of hands-on problem-solving: going into a plant, examining its operations, and looking for ways her team can help. The results can be dramatic. In one recent example, a potential customer was frustrated with their plant\u2019s performance and skeptical of the value of changing enzymes. An in-depth review of their process revealed a surprise twist: due to their process conditions, they were actually destroying a high percentage of the enzymes they were using.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe explained that if you change your process, you will actually be able to see the benefit enzymes can have,\u201d she recalls. \u201cWe then provided them with training in enzymes. That\u2019s how we work with our customers: we want to understand what they are doing and where their pain points are, so we can create a plan for them, rather than just selling them a product.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Bhalla, it all comes down to partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGetting direct feedback from our customers is the most rewarding part of my job,\u201d she says. \u201cWhen they face any issue\u2014whether product-related or not\u2014we are there to help them. That is a chance for us to try new approaches and develop even better solutions for them.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as she can remember, Ritu Bhalla wanted to be a scientist because of their power to positively impact many lives through inventions\u0097something she read about in books at an early age. Joining IFF as a research scientist in 2008 gave her the opportunity to experience that excitement firsthand as part of the company\u0092s emerging biobutanol program.<\/p>","protected":false},"author":1,"featured_media":16397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[18],"class_list":["post-5462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grain-processing","tag-our-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dr. Ritu Bhalla grain processing innovation<\/title>\n<meta name=\"description\" content=\"Learn how Dr. Ritu Bhalla applies her expertise in grain processing and R&amp;D to deliver innovative solutions for the Asia-Pacific market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-asia-pacific\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Ritu Bhalla, Regional Application Development Lead, Grain Processing - Asia-Pacific\" \/>\n<meta property=\"og:description\" content=\"Learn how Dr. Ritu Bhalla applies her expertise in grain processing and R&amp;D to deliver innovative solutions for the Asia-Pacific market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-asia-pacific\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T20:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2022\/10\/DR.-RITU-BHALLA-REGIONAL-APPLICATION-DEVELOPMENT-LEAD-GRAIN-PROCESSING-ASIA-PACIFIC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devdigitalsilk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"devdigitalsilk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-asia-pacific\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/xcelis-champion-dr-ritu-bhalla-regional-application-development-lead-grain-processing-asia-pacific\\\/\"},\"author\":{\"name\":\"devdigitalsilk\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/22ed1bc307a58365b58bf7663527b39e\"},\"headline\":\"Dr. Ritu Bhalla, Regional Application Development Lead, Grain Processing &#8211; 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