{"id":54684,"date":"2026-09-24T05:36:00","date_gmt":"2026-09-24T09:36:00","guid":{"rendered":"https:\/\/www.iff.com\/?p=54684"},"modified":"2026-09-24T13:06:33","modified_gmt":"2026-09-24T17:06:33","slug":"can-improving-one-resource-create-unintended-consequences-somewhere-else","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/","title":{"rendered":"The Resource Equation: Can improving one resource create unintended consequences somewhere else?"},"content":{"rendered":"<div class=\"m-block brand-color4 hero-left l-essential-takeaways\"  >\n   <div>\n\t    \t        <div class=\"et-title\">3 Insights<\/div>\n\t    \t    \t        <ul>\n<li>Laundry innovation depends on balancing tradeoffs, not optimizing a single resource.<\/li>\n<li>Formulation decisions increasingly influence water use, energy consumption and ingredient resilience.<\/li>\n<li>A life cycle perspective helps manufacturers uncover opportunities that aren&#8217;t visible when looking at one metric alone.<\/li>\n<\/ul>\n\t       <\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#415364\">Water, energy and fossil-based resources each influence the environmental footprint of laundry, but they cannot be considered independently. Improvements in one area often affect another, making it important to evaluate products through a life cycle lens rather than optimizing a single metric.\u202f<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#415364\">Nathan Sell, HPC Sustainability &amp; Certification Leader at IFF, believes the biggest sustainability opportunities come from understanding tradeoffs across the entire product life cycle. &#8220;Being able to see the whole picture as you work toward more sustainable formulations is really important to ensure you&#8217;re on the right track,&#8221; he says.<\/p>\n\n\n\n<h3 id=\"h-water-beyond-consumption\" class=\"wp-block-heading\">Water: Beyond Consumption<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#415364\">Water remains central to laundry, but manufacturers are looking beyond consumption alone.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#415364\">Water quality, local infrastructure and how ingredients perform under different washing conditions all influence cleaning performance. Water also plays an important role in detergent formulations themselves. As the industry shifts toward <a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-issue-5\/\">more concentrated products<\/a>, manufacturers are reducing the amount of water shipped with every bottle while maintaining cleaning performance. At the same time, washing machines have become significantly more water efficient. According to APPLiA, average water use in European washing machines fell from more than 65 liters per cycle in the late 1990s to 46 liters by \u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b2022. As appliances continue using less water, detergent formulations must deliver the same cleaning performance using less water in the wash.<\/p>\n\n\n<section class=\"ds-break-module ds-break-module--cta --scheme-dark-blue --bg-type-dark --decor-white has-no-decoration has-no-media-overlay mt mb wp-block-ds-gutenberg-blocks-break-module\">\n\t<div class=\"ds-break-module__container container-fluid\">\n\t\t<div class=\"ds-break-module__inner\">\n\t\t\t<div class=\"ds-break-module__content\">\n\t\t\t\t\t\t\t<div class=\"ds-break-module__top-text\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ds-break-module__heading\"><h2>Did You Know?<\/h2><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ds-break-module__body\"><p>European washing machines now use nearly 30% less water per cycle than they did in the late 1990s.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"ds-break-module__media\">\n\t\t\t\t\t<video class=\"ds-break-module__video\" autoplay muted loop playsinline preload=\"metadata\" aria-label=\"Bar 01_gif_width\">\n\t\t\t\t<source src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Bar-01_gif_width.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"color:#415364\">That challenge looks different around the world. Rodrigo Cura, Director of Sales Home &amp; Personal Care LATAM at IFF, notes that the volume of water used in a wash <a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-issue-1\/\">can vary significantly<\/a> depending on local infrastructure and washing method. Efficient front-loading machines tightly control water levels and detergent concentration, while hand washing and semi-automatic machines often rely on larger, manually controlled volumes and multiple fill-and-rinse steps. The result is a different water-to-fabric ratio, which affects detergent concentration, soil suspension and rinsing performance.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#415364\">Rather than expecting consumers to change established habits, manufacturers are adapting products to perform under local conditions. \u201cWe are not changing consumer behavior. We need to adapt product development to current consumer demands,\u201d Cura says.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"color:#415364\">Life cycle assessment reinforces that systems perspective. Cleaning performance depends on much more than water volume. Water temperature, product dosage, ingredients and mechanical action all influence both cleaning performance and environmental impact. Optimizing one factor in isolation rarely delivers the best overall result.<\/p>\n\n\n<figure style=\"--ds-blockquote-color:var(--primary-color1)\" class=\"ds-blockquote has-decoration wp-block-ds-gutenberg-blocks-blockquote\">\n\t<blockquote class=\"ds-blockquote__quote-wrap\">\n\t\t\t\t\t<svg class=\"ds-blockquote__decoration\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"87\" height=\"70\" viewbox=\"0 0 87 70\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M66.4062 0C77.2942 0.000163897 86.1201 8.82691 86.1201 19.7148C86.1201 20.6168 86.0577 21.5042 85.9404 22.374L86.1211 22.3086C86.1198 22.3182 84.0428 37.3571 76.7822 48.5078C69.5193 59.6621 52.3984 69.001 52.3984 69.001C52.361 69.0166 49.7117 70.1146 49.0264 69.001C48.6042 68.3148 49.0214 66.942 49.0264 66.9258C49.0264 66.9258 56.2167 58.647 58.1055 52.1396C59.1318 48.6038 60.1368 46.4094 59.4023 42.8018C58.8942 40.3061 56.574 37.4824 54.9814 35.7832C49.9639 32.2094 46.6915 26.3443 46.6914 19.7148C46.6914 8.8268 55.5182 0 66.4062 0Z\" fill=\"currentColor\"\/><path d=\"M19.7148 0C30.6027 0.000163897 39.4287 8.82691 39.4287 19.7148C39.4287 20.6168 39.3663 21.5042 39.249 22.374L39.4297 22.3086C39.4284 22.3182 37.3514 37.3571 30.0908 48.5078C22.8279 59.6621 5.70703 69.001 5.70703 69.001C5.66956 69.0166 3.02028 70.1146 2.33496 69.001C1.91284 68.3148 2.33 66.942 2.33496 66.9258C2.33496 66.9258 9.52527 58.647 11.4141 52.1396C12.4404 48.6038 13.4454 46.4094 12.7109 42.8018C12.2028 40.3061 9.88264 37.4824 8.29004 35.7832C3.2725 32.2094 9.98004e-05 26.3443 0 19.7148C0 8.8268 8.8268 0 19.7148 0Z\" fill=\"currentColor\"\/><\/svg>\t\t\t\t<p class=\"ds-blockquote__quote\">3 Questions with Rodrigo Cura: A Closer Look at Laundry Across Latin America<\/p>\n\t<\/blockquote>\n\n\t\t\t<figcaption class=\"ds-blockquote__footer\">\n\t\t\t\t\t\t\t<cite class=\"ds-blockquote__name\">Rodrigo Cura<\/cite>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"ds-blockquote__job-title\">Director of Sales, Home &amp; Personal Care LATAM at IFF, discusses how local water conditions, economics and consumer habits are shaping laundry innovation across the region.<\/span>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1788266340875\"><strong class=\"schema-faq-question\">1. How do water challenges differ across Latin America?<\/strong> <p class=\"schema-faq-answer\">The challenge changes significantly by market. In parts of Peru, scarcity and limited infrastructure mean some households must purchase and transport their water. In Mexico City, treatment and aging infrastructure can affect water quality. Chile faces extremely hard water, which can influence detergent performance and reduce foam. These differences make it essential to test products under the conditions consumers actually experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788266355055\"><strong class=\"schema-faq-question\">2. Why are detergent formats evolving differently from one country to another?<\/strong> <p class=\"schema-faq-answer\">Argentina has moved much more quickly from powder detergents toward liquids, driven partly by household economics and the potential to reduce water and energy use. Concentrates for at-home dilution are also emerging there. In Peru, meanwhile, powder remains dominant, although recent consumer research suggests interest in liquids may be increasing. Regional change rarely happens at the same pace or for the same reasons.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788266364584\"><strong class=\"schema-faq-question\">3. How do manufacturers respond to such different regional needs?<\/strong> <p class=\"schema-faq-answer\">We look for needs shared across several markets, such as hard-water tolerance or performance in more diluted products. A global technology can then be adapted through formulation, application or testing, a process sometimes called \u201ctropicalization.\u201d The goal is not to create a different product for every country, but to identify regional patterns and make sure the technology works under local conditions.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">*<em>Responses have been edited for length and clarity.<\/em><\/p>\n\n\n\n<h3 id=\"h-energy-where-impact-happens\" class=\"wp-block-heading\">Energy: Where Impact Happens<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"color:#415364\">If water dominates the physical resource footprint of laundry, energy dominates its climate footprint. Average washing machine energy use in Europe has nearly halved, falling from more than 1.15 kWh per cycle in the late 1990s to 0.59 kWh by 2022. Yet life cycle assessment shows the greatest environmental impact comes from the use phase, which accounts for 68% of a detergent\u2019s overall carbon footprint.*<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"color:#415364\">That is why cold-water washing has moved back to the center of industry innovation. Lower temperatures shift more of the cleaning burden to detergent chemistry and washing machine performance, a principle long described by \u200b\u200b<a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-issue-3\/\">Sinner\u2019s Circle<\/a>. If temperature falls, chemistry, mechanical action or time must do more of the work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8-1024x685.webp\" alt=\"\" class=\"wp-image-54695\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8-1024x685.webp 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8-300x201.webp 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8-768x514.webp 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8-400x268.webp 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8-200x134.webp 200w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/annie-spratt-5tfci4nj6b4-unsplash-6a96c331903e8.webp 1614w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-10 wp-block-paragraph\" style=\"color:#415364\">If temperature falls, chemistry, mechanical action or time must do more of the work. Sell sees that balance as central to future innovation. Advances in enzyme technology are helping detergents deliver strong cleaning performance at lower temperatures, enabling consumers to reduce energy use without compromising results. Broader adoption of cold-water washing will also depend on continued collaboration across detergent manufacturers, appliance companies and apparel brands through innovations in formulation, washing technology and garment care guidance.<\/p>\n\n\n\n<h3 id=\"h-fossil-resources-managing-volatility\" class=\"wp-block-heading\">\u200b\u200b\u200b\u200b\u200b\u200b\u200bFossil Resources: Managing Volatility<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-11 wp-block-paragraph\" style=\"color:#415364\">Ingredient choices are under new pressure. Surfactants, the highest-volume ingredients in most detergent formulations, are closely tied to petroleum-based supply chains, making them sensitive to crude oil volatility, energy costs and logistics disruptions. For formulators, that volatility reinforces the need for more flexible ingredient strategies.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"color:#415364\">Enzymes can help create that flexibility. While <a href=\"https:\/\/www.iff.com\/es\/home-care\/clean-insights\/clean-insights-7\/\">surfactants lift soils from fabrics, enzymes help make soils more accessible<\/a> to surfactants, allowing formulators to partially rebalance formulations when supply, cost or performance requirements change. Rather than solving a single challenge, enzymes help manufacturers maintain cleaning performance while balancing sustainability, formulation resilience and long-term supply security.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-small-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 id=\"h-laundry-lens\" class=\"wp-block-heading\">Laundry Lens<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Optimizing water, energy or ingredients in isolation rarely delivers the best outcome. Every formulation requires balancing water conditions, machine technologies, consumer behaviors and ingredient choices. Understanding how those factors interact helps formulators tailor solutions to local needs without compromising cleaning performance.<\/p>\n<\/blockquote>\n\n\n\n\n<div class=\"m-block blog-cta\"  style='--inline-cta-pretitle-text-transform: uppercase;'>\n            <div class=\"blog-cta__content\">\n                                        <div class=\"blog-cta__title\">\n                    What if your washing machine made the right decisions before you even pressed Start?                <\/div>\n                    <\/div>\n                <a href=\"https:\/\/www.iff.com\/es\/media\/stories\/what-if-your-washing-machine-made-the-right-decisions-before-you-even-pressed-start\/\"  class=\"c-btn -normal -primary has-icon icon-right\">READ NEXT STORY <svg width=\"30\" height=\"30\" class=\"icon icon-lib-icon-arrow1\" aria-hidden=\"true\" role=\"img\"><use xlink:href=\"#lib-icon-arrow1\"><\/use><\/svg><\/a>    <\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Source: IFF, based on A.I.S.E., A compilation of life cycle studies for six household detergent product categories in Europe.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Water, energy and fossil-based resources each influence the environmental footprint of laundry, but they cannot be considered independently. Improvements in one area often affect another, making it important to evaluate products through a life cycle&#8230;<\/p>","protected":false},"author":94,"featured_media":54692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[455,456,454],"class_list":["post-54684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-care","tag-laundry-innovation","tag-laundry-sustainability","tag-resource-efficiency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Laundry Sustainability: Water, Energy and Ingredients | IFF<\/title>\n<meta name=\"description\" content=\"Water, energy and fossil-based ingredients are connected in laundry. A life cycle view shows why improving one resource can shift impact somewhere else.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Resource Equation: Can improving one resource create unintended consequences somewhere else?\" \/>\n<meta property=\"og:description\" content=\"Water, energy and fossil-based ingredients are connected in laundry. A life cycle view shows why improving one resource can shift impact somewhere else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T09:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T17:06:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/gettyimages-2269074763-6a96c3526407c.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mario SEO DS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mario SEO DS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/\"},\"author\":{\"name\":\"Mario SEO DS\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/ab25aadac7d2d67d9e7711596b2824b9\"},\"headline\":\"The Resource Equation: Can improving one resource create unintended consequences somewhere else?\",\"datePublished\":\"2026-09-24T09:36:00+00:00\",\"dateModified\":\"2026-09-24T17:06:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/\"},\"wordCount\":1006,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2269074763-6a96c3526407c.webp\",\"keywords\":[\"Laundry innovation\",\"Laundry Sustainability\",\"Resource Efficiency\"],\"articleSection\":[\"Home Care\"],\"inLanguage\":\"es-ES\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/\",\"name\":\"Laundry Sustainability: Water, Energy and Ingredients | IFF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2269074763-6a96c3526407c.webp\",\"datePublished\":\"2026-09-24T09:36:00+00:00\",\"dateModified\":\"2026-09-24T17:06:33+00:00\",\"description\":\"Water, energy and fossil-based ingredients are connected in laundry. A life cycle view shows why improving one resource can shift impact somewhere else.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266340875\"},{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266355055\"},{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266364584\"}],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2269074763-6a96c3526407c.webp\",\"contentUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2269074763-6a96c3526407c.webp\",\"width\":1620,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.iff.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home Care\",\"item\":\"https:\\\/\\\/www.iff.com\\\/category\\\/home-care\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Resource Equation: Can improving one resource create unintended consequences somewhere else?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#website\",\"url\":\"https:\\\/\\\/www.iff.com\\\/\",\"name\":\"IFF\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iff.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\",\"name\":\"International Flavors and Fragrances\",\"alternateName\":\"International Flavors & Fragrances Inc.\",\"url\":\"https:\\\/\\\/www.iff.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-social.png\",\"contentUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-social.png\",\"width\":696,\"height\":696,\"caption\":\"International Flavors and Fragrances\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/InternationalFlavorsandFragrances\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/ab25aadac7d2d67d9e7711596b2824b9\",\"name\":\"Mario SEO DS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66414f1f545f295ca945e77c43f31ee6b2f3de8d0576964fad427e9fa9017382?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66414f1f545f295ca945e77c43f31ee6b2f3de8d0576964fad427e9fa9017382?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66414f1f545f295ca945e77c43f31ee6b2f3de8d0576964fad427e9fa9017382?s=96&d=mm&r=g\",\"caption\":\"Mario SEO DS\"}},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266340875\",\"position\":1,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266340875\",\"name\":\"1. How do water challenges differ across Latin America?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The challenge changes significantly by market. In parts of Peru, scarcity and limited infrastructure mean some households must purchase and transport their water. In Mexico City, treatment and aging infrastructure can affect water quality. Chile faces extremely hard water, which can influence detergent performance and reduce foam. These differences make it essential to test products under the conditions consumers actually experience.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266355055\",\"position\":2,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266355055\",\"name\":\"2. Why are detergent formats evolving differently from one country to another?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Argentina has moved much more quickly from powder detergents toward liquids, driven partly by household economics and the potential to reduce water and energy use. Concentrates for at-home dilution are also emerging there. In Peru, meanwhile, powder remains dominant, although recent consumer research suggests interest in liquids may be increasing. Regional change rarely happens at the same pace or for the same reasons.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266364584\",\"position\":3,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/can-improving-one-resource-create-unintended-consequences-somewhere-else\\\/#faq-question-1788266364584\",\"name\":\"3. How do manufacturers respond to such different regional needs?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We look for needs shared across several markets, such as hard-water tolerance or performance in more diluted products. A global technology can then be adapted through formulation, application or testing, a process sometimes called \u201ctropicalization.\u201d The goal is not to create a different product for every country, but to identify regional patterns and make sure the technology works under local conditions.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Laundry Sustainability: Water, Energy and Ingredients | IFF","description":"Water, energy and fossil-based ingredients are connected in laundry. A life cycle view shows why improving one resource can shift impact somewhere else.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iff.com\/es\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/","og_locale":"es_ES","og_type":"article","og_title":"The Resource Equation: Can improving one resource create unintended consequences somewhere else?","og_description":"Water, energy and fossil-based ingredients are connected in laundry. A life cycle view shows why improving one resource can shift impact somewhere else.","og_url":"https:\/\/www.iff.com\/es\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/","og_site_name":"IFF","article_publisher":"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances","article_published_time":"2026-09-24T09:36:00+00:00","article_modified_time":"2026-09-24T17:06:33+00:00","og_image":[{"width":1620,"height":1080,"url":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/gettyimages-2269074763-6a96c3526407c.webp","type":"image\/webp"}],"author":"Mario SEO DS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mario SEO DS","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#article","isPartOf":{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/"},"author":{"name":"Mario SEO DS","@id":"https:\/\/www.iff.com\/#\/schema\/person\/ab25aadac7d2d67d9e7711596b2824b9"},"headline":"The Resource Equation: Can improving one resource create unintended consequences somewhere else?","datePublished":"2026-09-24T09:36:00+00:00","dateModified":"2026-09-24T17:06:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/"},"wordCount":1006,"publisher":{"@id":"https:\/\/www.iff.com\/#organization"},"image":{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/gettyimages-2269074763-6a96c3526407c.webp","keywords":["Laundry innovation","Laundry Sustainability","Resource Efficiency"],"articleSection":["Home Care"],"inLanguage":"es-ES"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/","url":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/","name":"Laundry Sustainability: Water, Energy and Ingredients | IFF","isPartOf":{"@id":"https:\/\/www.iff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#primaryimage"},"image":{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/gettyimages-2269074763-6a96c3526407c.webp","datePublished":"2026-09-24T09:36:00+00:00","dateModified":"2026-09-24T17:06:33+00:00","description":"Water, energy and fossil-based ingredients are connected in laundry. A life cycle view shows why improving one resource can shift impact somewhere else.","breadcrumb":{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266340875"},{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266355055"},{"@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266364584"}],"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#primaryimage","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/gettyimages-2269074763-6a96c3526407c.webp","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/gettyimages-2269074763-6a96c3526407c.webp","width":1620,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iff.com\/"},{"@type":"ListItem","position":2,"name":"Home Care","item":"https:\/\/www.iff.com\/category\/home-care\/"},{"@type":"ListItem","position":3,"name":"The Resource Equation: Can improving one resource create unintended consequences somewhere else?"}]},{"@type":"WebSite","@id":"https:\/\/www.iff.com\/#website","url":"https:\/\/www.iff.com\/","name":"IFF","description":"","publisher":{"@id":"https:\/\/www.iff.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iff.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.iff.com\/#organization","name":"International Flavors and Fragrances","alternateName":"International Flavors & Fragrances Inc.","url":"https:\/\/www.iff.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","width":696,"height":696,"caption":"International Flavors and Fragrances"},"image":{"@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InternationalFlavorsandFragrances"]},{"@type":"Person","@id":"https:\/\/www.iff.com\/#\/schema\/person\/ab25aadac7d2d67d9e7711596b2824b9","name":"Mario SEO DS","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/66414f1f545f295ca945e77c43f31ee6b2f3de8d0576964fad427e9fa9017382?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/66414f1f545f295ca945e77c43f31ee6b2f3de8d0576964fad427e9fa9017382?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66414f1f545f295ca945e77c43f31ee6b2f3de8d0576964fad427e9fa9017382?s=96&d=mm&r=g","caption":"Mario SEO DS"}},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266340875","position":1,"url":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266340875","name":"1. How do water challenges differ across Latin America?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The challenge changes significantly by market. In parts of Peru, scarcity and limited infrastructure mean some households must purchase and transport their water. In Mexico City, treatment and aging infrastructure can affect water quality. Chile faces extremely hard water, which can influence detergent performance and reduce foam. These differences make it essential to test products under the conditions consumers actually experience.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266355055","position":2,"url":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266355055","name":"2. Why are detergent formats evolving differently from one country to another?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Argentina has moved much more quickly from powder detergents toward liquids, driven partly by household economics and the potential to reduce water and energy use. Concentrates for at-home dilution are also emerging there. In Peru, meanwhile, powder remains dominant, although recent consumer research suggests interest in liquids may be increasing. Regional change rarely happens at the same pace or for the same reasons.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266364584","position":3,"url":"https:\/\/www.iff.com\/media\/stories\/can-improving-one-resource-create-unintended-consequences-somewhere-else\/#faq-question-1788266364584","name":"3. How do manufacturers respond to such different regional needs?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"We look for needs shared across several markets, such as hard-water tolerance or performance in more diluted products. A global technology can then be adapted through formulation, application or testing, a process sometimes called \u201ctropicalization.\u201d The goal is not to create a different product for every country, but to identify regional patterns and make sure the technology works under local conditions.","inLanguage":"es-ES"},"inLanguage":"es-ES"}]}},"_links":{"self":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/54684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/comments?post=54684"}],"version-history":[{"count":4,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/54684\/revisions"}],"predecessor-version":[{"id":56997,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/54684\/revisions\/56997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media\/54692"}],"wp:attachment":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media?parent=54684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/categories?post=54684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/tags?post=54684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}