{"id":55017,"date":"2026-09-04T17:13:39","date_gmt":"2026-09-04T21:13:39","guid":{"rendered":"https:\/\/www.iff.com\/?p=55017"},"modified":"2026-09-30T17:57:38","modified_gmt":"2026-09-30T21:57:38","slug":"mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/","title":{"rendered":"Mood by Design: A New Patent Advances the Science of Flavor and Feeling\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">People&nbsp;don&#8217;t&nbsp;experience food and beverages through taste alone. A product can comfort, energize,&nbsp;surprise&nbsp;or&nbsp;reward&nbsp;us. It can feel familiar or adventurous. It can fit the way someone wants to feel in a particular moment \u2014 or miss the mark entirely.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding those connections has long been part of consumer research. But what if product developers could go further than asking people how a product makes them feel? What if science could help&nbsp;identify&nbsp;the relationship between specific ingredients, flavors and emotional or cognitive benefits \u2014 and use those insights to help design products with those benefits in mind from the beginning?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is the ambition behind <a href=\"https:\/\/www.iff.com\/es\/food-beverage\/product-experience\/mood-intelligence\/\">IFF Mood Intelligence<\/a> and its Beyond Hedonics\u2122 capabilities: a connected suite of proprietary research, data and neuroscience tools designed to help uncover not only what people like, but how sensory experiences can connect with how they want to feel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And a newly patented IFF&nbsp;methodology&nbsp;is&nbsp;opening&nbsp;new possibilities for putting that science into action.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#A_Patent_that_Changes_What_BrainEmotions%E2%84%A2_Can_Do\" >A Patent that Changes What&nbsp;BrainEmotions\u2122 Can Do&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#BrainEmotions%E2%84%A2_Looking_at_the_Brain_Behind_the_Experience\" >BrainEmotions\u2122: Looking at the Brain Behind the Experience&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#Building_a_Science_of_Feeling\" >Building a Science of Feeling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#Flavor_Feelings%E2%84%A2_Mapping_the_Connections_Between_Flavor_and_Emotion\" >Flavor Feelings\u2122: Mapping the Connections Between Flavor and Emotion&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#Designing_for_Product_Resonance\" >Designing for Product Resonance&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#Opening_New_White_Space\" >Opening New White Space&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/#Where_Science_Meets_Feeling\" >Where Science Meets Feeling<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-a-patent-that-changes-what-nbsp-brainemotions-can-do-nbsp\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"A_Patent_that_Changes_What_BrainEmotions%E2%84%A2_Can_Do\"><\/span><strong>A Patent that Changes What&nbsp;BrainEmotions\u2122 Can Do<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new BrainEmotions\u2122 patent protects an IFF methodology linking ingredients and flavors with brain activity associated with specific emotional and cognitive benefits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Put simply, IFF scientists have established relationships between targeted benefits, the brain networks associated with those benefits and the patterns of activity observed when an ingredient or flavor enhances the experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We patented the method connecting the ingredient with brain activity and our ability to predict the cognitive and emotional benefit of an ingredient through the patented brain network,\u201d explains Kevin Kantono, Intelligence and Digital Transformation Data Science Principal Researcher. &#8220;That moves the paradigm beyond validation. We can use this much more for screening and prediction.&#8221;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We patented the method connecting the ingredient with brain activity and our ability to predict the cognitive and emotional benefit of an ingredient through the patented brain network.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction is important.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BrainEmotions\u2122 can certainly provide validation \u2014 helping demonstrate whether a sensory experience produces the expected neurological response. But the growing body of data behind the methodology creates another possibility: using what IFF already knows to help inform what should be created in the first place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the science can begin moving upstream.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re not using this tool just to validate. We&#8217;re using it to design,&#8221; Kevin says. &#8220;We already know specific benefits that have been validated through the scientific tools we have. We&#8217;re moving from measuring toward proactive design \u2014 designing with intention.&#8221;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-brainemotions-looking-at-the-brain-behind-the-experience-nbsp\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"BrainEmotions%E2%84%A2_Looking_at_the_Brain_Behind_the_Experience\"><\/span><strong>BrainEmotions\u2122: Looking at the Brain Behind the Experience<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BrainEmotions\u2122 uses neuroimaging and IFF&#8217;s scientific&nbsp;methodology&nbsp;to explore how ingredients and flavors connect with specific emotional and cognitive benefits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying only on what someone&nbsp;subjectively&nbsp;reports, researchers can examine patterns of brain activity associated with targeted benefits. IFF has studied a broad spectrum of emotional and cognitive territories \u2014 including benefits that can be difficult to investigate through conventional&nbsp;approaches alone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, that research has created a&nbsp;substantial&nbsp;database connecting ingredients, sensory experiences, targeted&nbsp;benefits&nbsp;and corresponding patterns of brain activity.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01-300x169.png\" alt=\"\" class=\"wp-image-55044\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01-300x169.png 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01-1024x576.png 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01-768x432.png 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01-400x225.png 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01-200x113.png 200w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotion_BrainScan_01.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">According to Anne Besnard, Global Director of Cognitive and Data Science, the scale and connectivity of that science are central to what makes IFF&#8217;s approach different.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We are serious about being able to provide scientific rationales for what we do,&#8221; Anne says. &#8220;It&#8217;s not science just because we can do it. We want scientific robustness behind&nbsp;the innovation. We now have an entire tool chest supporting Mood Intelligence, and the pieces are connected \u2014 we understand the bridges between them.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That connectivity allows IFF to zoom out to understand broader emotional territories, then zoom in with highly targeted tools such as neuroimaging when deeper validation is needed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And now, a newly published patent application strengthens an important part of that scientific foundation.<\/p>\n\n\n\n<h2 id=\"h-building-a-science-of-feeling\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Building_a_Science_of_Feeling\"><\/span>Building a Science of Feeling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s food and beverage landscape gives people more choices than ever \u2014 and expectations stretch well beyond taste.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People may look&nbsp;to&nbsp;products for comfort, energy, focus, relaxation,&nbsp;adventure&nbsp;or other emotional and cognitive experiences. That creates a new challenge for product developers: How do you&nbsp;design for&nbsp;something as complex and personal as a feeling?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IFF&#8217;s approach starts by looking at experience from multiple angles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional consumer research can tell us what people consciously report about a product. Mood Intelligence extends that understanding through a combination of explicit research, implicit measurement, behavioral science,&nbsp;neuroscience&nbsp;and extensive data \u2014 taking factors such as culture,&nbsp;geography&nbsp;and occasion into account along the way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re getting better at curating our data and looking beyond simply asking whether people liked&nbsp;something&nbsp;or not,&#8221; says Kevin.&nbsp;&#8220;We&#8217;re looking at multiple layers \u2014 the emotional piece, implicit and explicit responses, neuroscience and behavioral measures \u2014 while also considering culture, occasion and other factors.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The breadth of that toolset matters because no single&nbsp;methodology&nbsp;can tell the entire story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Giuliano Gaeta,&nbsp;Intelligence&nbsp;&amp;&nbsp;Digital Transformation Neuroscience Senior Researcherk, explains, &#8220;The variety of tools we can use \u2014 and the scientific rigor behind each of them \u2014 allows us to make research much more targeted and flexible. We can choose different tools, or combinations of tools, depending on what we&#8217;re trying to understand.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is not simply more data. It is greater convergence between&nbsp;different types&nbsp;of evidence \u2014 and a more connected scientific rationale for product design.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-flavor-feelings-mapping-the-connections-between-flavor-and-emotion-nbsp\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Flavor_Feelings%E2%84%A2_Mapping_the_Connections_Between_Flavor_and_Emotion\"><\/span><strong>Flavor Feelings\u2122: Mapping the Connections Between Flavor and Emotion<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One foundation of this work is Flavor&nbsp;Feelings\u2122,&nbsp;IFF&#8217;s proprietary database exploring explicit relationships between flavors and emotional responses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built from research conducted across different countries and cultures, Flavor&nbsp;Feelings\u2122&nbsp;helps&nbsp;identify&nbsp;associations between sensory experiences and desired emotions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, the data may&nbsp;indicate&nbsp;that a particular flavor profile has a strong association with happiness. That gives developers a starting point: an evidence-based understanding of the direction in which a flavor could take the experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Mood Intelligence&nbsp;doesn&#8217;t&nbsp;stop there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is where IFF&#8217;s neuroscience capabilities \u2014 including&nbsp;BrainEmotions\u2122 \u2014 add another layer of evidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flavor&nbsp;Feelings\u2122&nbsp;and&nbsp;BrainEmotions\u2122 are complementary rather than interchangeable. One&nbsp;helps&nbsp;identify&nbsp;meaningful flavor-emotion relationships through consumer research and data; the other allows IFF scientists to investigate those relationships at the level of brain activity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When those approaches point in the same direction, their convergence can provide powerful evidence for what a sensory experience may deliver.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>From Validation to Intentional Design<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider a beverage intended to connect with a particular emotional territory.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than beginning with a flavor concept and asking at the end whether it delivers the intended emotional experience, developers can start with the desired experience itself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does the target audience want to feel? What flavors have&nbsp;demonstrated&nbsp;an association with that territory through Flavor&nbsp;Feelings\u2122? Which ingredients have shown relevant responses through&nbsp;BrainEmotions\u2122? How might culture, market,&nbsp;occasion&nbsp;and application affect those relationships?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those insights can then help guide flavorists as they create and refine the product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This changes the role of Mood Intelligence from a final checkpoint into a&nbsp;first-stage&nbsp;product design resource.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And because IFF&#8217;s databases span a wide variety of ingredients, benefits, applications and geographies, the approach can be applied broadly \u2014 from beverages and dairy to confectionery, culinary products and beyond.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giuliano points to four strengths behind that capability: the amount of scientific data supporting the findings, the breadth of applications in which the methodology can be used, the global and geographic dimensions of the research, and the range of choices available to flavorists.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;If we say an ingredient is connected with a benefit, there is a significant amount of data behind it,&#8221; Giuliano says. &#8220;And the applicability is very broad. We can support different applications and different markets while taking geography into account. It gives flavorists a wide range of choices.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We can support different applications and different markets while taking geography into account. It gives flavorists a wide range of choices.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"h-designing-for-product-resonance-nbsp\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Designing_for_Product_Resonance\"><\/span><strong>Designing for Product Resonance<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For manufacturers, the opportunity extends beyond making a product that tastes good or even one that generates a measurable emotional response.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is about&nbsp;<strong>product resonance<\/strong>: creating an experience that aligns with how the target audience wants to feel and what the product or brand promises to deliver.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Kevin describes it, &#8220;Product resonance means asking whether the product aligns with how people want to feel.&nbsp;We want to make sure the flavors we select evoke those feelings and are also aligned with the product and the brand.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That alignment can help create a stronger connection between the sensory experience, the intended&nbsp;positioning&nbsp;and the person experiencing it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can also help manufacturers address one of innovation&#8217;s perennial challenges: uncertainty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of beginning with an almost limitless universe of flavor directions, Mood Intelligence can help narrow the field using existing evidence. Flavor&nbsp;Feelings\u2122&nbsp;can&nbsp;identify&nbsp;promising territories.&nbsp;BrainEmotions\u2122 can add neurological evidence and predictive screening. Other Beyond Hedonics\u2122&nbsp;tools can explore the experience from&nbsp;additional&nbsp;perspectives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, they can give development teams greater confidence in why a particular direction is worth pursuing.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-opening-new-white-space-nbsp\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Opening_New_White_Space\"><\/span><strong>Opening New White Space<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"300\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/brainscan_rainbow-283x300.png\" alt=\"\" class=\"wp-image-55502\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/brainscan_rainbow-283x300.png 283w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/brainscan_rainbow-768x814.png 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/brainscan_rainbow-189x200.png 189w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/brainscan_rainbow.png 894w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">That confidence matters whether a manufacturer is trying to enter a new space or strengthen an established product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mood Intelligence can help teams investigate emerging emotional territories,&nbsp;identify&nbsp;opportunities for new product&nbsp;experiences&nbsp;or introduce novel twists within familiar categories. And because the approach is not tied to one format, the same underlying science can support innovation across food and beverage applications.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kevin, that can also mean reducing risk.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Our Flavor&nbsp;Feelings\u2122&nbsp;database gives&nbsp;flavorists and designers&nbsp;the opportunity to de-risk innovation because we&#8217;re so confident in the accuracy of the data behind it,&#8221; he says. &#8220;We&#8217;re moving from reactive thinking toward proactive thinking \u2014 innovating based on what people need.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ultimate shift is simple but significant:&nbsp;<strong>start with the desired human experience, then use science to help&nbsp;design toward&nbsp;it.<\/strong><\/p>\n\n\n\n<h2 id=\"h-where-science-meets-feeling\" class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Where_Science_Meets_Feeling\"><\/span><strong>Where Science Meets Feeling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-where-science-meets-feeling\">Mood has historically been one of the harder dimensions of product experience to design around with scientific precision. IFF&#8217;s growing Mood Intelligence capabilities are helping change that.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flavor&nbsp;Feelings\u2122&nbsp;provides a broad map of relationships between flavor and emotion.&nbsp;BrainEmotions\u2122 adds another layer by connecting ingredients,&nbsp;benefits&nbsp;and measurable brain activity. Other Beyond Hedonics\u2122&nbsp;tools provide&nbsp;additional&nbsp;perspectives, allowing researchers and flavorists to select the right combination of approaches for the question at hand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new&nbsp;BrainEmotions\u2122 patent is an important milestone within that larger system \u2014 not simply because it protects&nbsp;a methodology, but because of what that&nbsp;methodology&nbsp;makes possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Anne, it reflects a broader commitment to building Mood Intelligence on rigorous science.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We want to ensure scientific robustness \u2014 not just something that sounds interesting,&#8221; she says. &#8220;We are serious about this journey and about being able to provide the scientific rationale behind what we create.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For food and beverage manufacturers, that science offers a new way to approach a deceptively simple question:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-where-science-meets-feeling\"><em>What emotional experiences are people looking for, and how can we partner with you to design food and beverage moments that help deliver them?&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/www.iff.com\/es\/food-beverage\/product-experience\/mood-intelligence\/\">Discover Mood Intelligence Solutions<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>This is business-to-business information intended for food and supplement producers and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, nothing herein shall constitute a guarantee or warranty with respect to products of IFF or its affiliates or information contained herein and IFF does not assume any liability or risk involved in the use of its products or the information contained herein, as conditions of use are beyond our control. Statements concerning&nbsp;possible use&nbsp;of products of IFF or its affiliates are not to be construed as recommendations for any use which would violate any patent rights,&nbsp;regulations&nbsp;or statutory restrictions. Manufacturers should check&nbsp;local&nbsp;regulatory status of any claims according to the intended use of their product.<\/em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-where-science-meets-feeling\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>People&nbsp;don&#8217;t&nbsp;experience food and beverages through taste alone. A product can comfort, energize,&nbsp;surprise&nbsp;or&nbsp;reward&nbsp;us. It can feel familiar or adventurous. It can fit the way someone wants to feel in a particular moment \u2014 or miss the&#8230;<\/p>","protected":false},"author":21,"featured_media":55018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[117,423,119,132,121,326,125],"class_list":["post-55017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage","tag-bakery","tag-bars-confectionary","tag-beverage","tag-culinary","tag-dairy","tag-snacks","tag-taste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mood by Design: A New Patent Advances the Science of Flavor and Feeling\u00a0 - IFF<\/title>\n<meta name=\"description\" content=\"A new IFF BrainEmotions\u2122 patent advances the science of flavor and feeling in designing mood experiences for food and beverage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mood by Design: A New Patent Advances the Science of Flavor and Feeling\u00a0\" \/>\n<meta property=\"og:description\" content=\"A new IFF BrainEmotions\u2122 patent advances the science of flavor and feeling in designing mood experiences for food and beverage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-04T21:13:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T21:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/BrainEmotions_Consulting_01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1431\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katherine Davis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\\\/\"},\"author\":{\"name\":\"Katherine Davis\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/1909b4f71358c3ec4032f393e263d197\"},\"headline\":\"Mood by Design: A New Patent Advances the Science of Flavor and Feeling\u00a0\",\"datePublished\":\"2026-09-04T21:13:39+00:00\",\"dateModified\":\"2026-09-30T21:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\\\/\"},\"wordCount\":2150,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/mood-by-design-a-new-patent-advances-the-science-of-flavor-and-feeling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BrainEmotions_Consulting_01.png\",\"keywords\":[\"Bakery\",\"Bars and Confectionary\",\"Beverage\",\"Culinary\",\"Dairy\",\"Snacks\",\"Taste\"],\"articleSection\":[\"Food &amp; 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