{"id":5524,"date":"2023-04-19T00:00:00","date_gmt":"2023-04-19T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/the-future-of-pet-food-innovation-unleashed\/"},"modified":"2026-03-05T12:45:03","modified_gmt":"2026-03-05T17:45:03","slug":"the-future-of-pet-food-innovation-unleashed","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/the-future-of-pet-food-innovation-unleashed\/","title":{"rendered":"The future of pet food innovation unleashed"},"content":{"rendered":"<p>Cats and dogs aren\u2019t just pets\u2014they&#8217;re seen as family. That means pet-parents want only the best for their furry companions\u2013wholesome premium foods with recognizable and trustworthy ingredients that meet their pets\u2019 personal dietary needs.<\/p>\n<div class=\"lyte-wrapper\" title=\"Unleash the future of pet food innovation\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_0cmN3P6sAx4\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F0cmN3P6sAx4%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/0cmN3P6sAx4\" \/><meta itemprop=\"duration\" content=\"PT50S\" \/><meta itemprop=\"uploadDate\" content=\"2023-04-18T11:11:51Z\" \/><\/div><div id=\"lyte_0cmN3P6sAx4\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F0cmN3P6sAx4%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Unleash the future of pet food innovation<\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/0cmN3P6sAx4\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F0cmN3P6sAx4%2F0.jpg\" alt=\"Unleash the future of pet food innovation\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Discover the future of pet food with IFF PRODUCT DESIGN\u2122 Today\u2019s pet parents view their animals as members of the family and want only the best for their furry companions\u2013wholesome, premium foods with recognizable and trustworthy ingredients that meet their pets\u2019 personal dietary needs. Nutritious and safe foods and treats are highly valued, yet they can only be created using appropriate ingredient combinations. Discover our comprehensive portfolio of high-quality ingredients, flavors and inclusions that deliver food protection, texture, and specific health and wellness benefits for pets\u2019 dietary needs. These solutions accompanied by technical expertise are how we support the pet industry with full product design, from concept ideation to product launch. Pet owners want products that not only prioritize the health of their pets but the planet as well. That\u2019s why our solutions for pet foods and treats embody the current market trends for a natural and cleaner label, human-grade ingredients derived from sustainable sources. Learn more here: https:\/\/www.iff.com\/media\/our-blog\/the-future-of-pet-food-innovation-unleashed\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/p>\n<p>Taking a holistic approach IFF creates next-gen pet food and treats through our insights-led Product Design. Our comprehensive portfolio expertise processes and solutions take your pet food products from concept to launch \u2014 and beyond. We\u2019ve identified key trends shaping the future of pet food\u2014read on to discover how we\u2019re meeting them with pioneering solutions.<\/p>\n<p><span style=\"color: #0075cf;\"><strong><span style=\"font-size: 20px;\">PREMIUM EXPERIENCE<\/span><\/strong><\/span><\/p>\n<p>Pet-parents want to give their pets the highest-quality food possible\u2014which is why our <a href=\"https:\/\/www.iff.com\/es\/food-beverage\/taste\/smoke-and-grill-flavor-solutions\/\"  data-wpil-monitor-id=\"20\">solutions and flavors<\/a> provide the aroma and label preferences customers are looking for creating elevated food and treat experiences that differentiate brands. For example\u00a0<strong><a href=\"\/es\/food-beverage\/upcycling\/\">IFF POWDERPURE<\/a><\/strong>\u00a0natural food powder is also a solution used in human food &amp; beverages to enhance taste nutrition and color.<\/p>\n<p><strong><span style=\"font-size: 20px; color: #0075cf;\">CUSTOMIZED PORTFOLIO<\/span><\/strong><\/p>\n<p>As people seek increasingly customized paths to wellness they do the same for their pets. They\u2019re looking for new product formats that provide targeted health benefits for their pets\u2019 specific needs. Our approach to pet wellness includes personalized precision-based probiotic applications. We\u2019re also able to create customized solutions that meet our customers\u2019 unique needs through blend technology and ingredients synergies.<\/p>\n<p><strong><span style=\"color: #0075cf; font-size: 20px;\">NATURAL &amp; CLEAN<\/span><\/strong><\/p>\n<p>With demand for natural and clean-label products on the rise families are supporting their pets\u2019 health by shopping for products with real fruit and vegetables healthy grains and alternative proteins. We address the desire for nutritious recognizable ingredients with our real fruit and vegetable\u00a0<a href=\"\/es\/food-beverage\/clean-label\/\">inclusions<\/a> created through\u00a0<a href=\"https:\/\/www.tauraurc.com\/\" target=\"_blank\" rel=\"noopener\"><strong>TAURA by IFF<\/strong><\/a>. In addition our vegetable-sourced emulsifiers further support desirable texture and stabilization.<\/p>\n<p><strong><span style=\"font-size: 20px; color: #0075cf;\">TRUST &amp; TRANSPARENCY<\/span><\/strong><\/p>\n<p>From sustainably sourced ingredients to improved supply chain traceability pet owners want products that not only prioritize the health of their pets but the planet as well. Our\u00a0<a href=\"\/es\/food-beverage\/food-ingredients\/food-protection\/\">food protection technologies<\/a>\u00a0help reduce waste by maintaining quality and lengthening shelf life keeping pet food and treats fresher for longer while preventing oxidation and spoilage. And as a global leader in plant protein innovation we leverage our food and beverage expertise in soy protein to bring sustainable nutritious\u00a0<a href=\"\/es\/food-beverage\/food-ingredients\/protein-solutions\/\">plant protein<\/a>\u00a0solutions to the pet food category.<\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #0075cf;\">PROVIDING THE BEST FOR PETS<\/span><\/strong><\/span><\/p>\n<p>\u201cOur unmatched ingredient range and application expertise give us the ability to collaborate with customers throughout their entire product development process whether they\u2019re making kibble or designing a treat with health benefits\u201d said Brett Volmert Pet Food Category Marketing Lead Nourish North America. \u201cWe can address pain points customize solutions and work together to provide the best mealtime and special occasion experiences for cats and dogs.\u201d<\/p>\n<p>We\u2019re reimagining and pioneering the next generation of pet food products in partnership with our customers. From dry pet food coating and production to pet treats and snacks we have the expertise to help find solutions wherever needed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18562\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/iff-product-design.jpg\" alt=\"\" width=\"739\" height=\"732\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/iff-product-design.jpg 739w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/iff-product-design-300x297.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/iff-product-design-150x150.jpg 150w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/iff-product-design-303x300.jpg 303w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/iff-product-design-200x198.jpg 200w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/p>\n<p>Drop us a line to collaborate on next-gen pet food and treats:\u00a0<a href=\"\/es\/contact-us\/\">Contact us!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cats and dogs aren\u2019t just pets\u2014they&#8217;re seen as family. That means pet-parents want only the best for their furry companions\u2013wholesome premium foods with recognizable and trustworthy ingredients that meet their pets\u2019 personal dietary needs. Taking&#8230;<\/p>","protected":false},"author":1,"featured_media":5525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[128,113,122,129,20],"class_list":["post-5524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animal-nutrition-health","tag-clean-label","tag-health-and-wellness","tag-market-trends","tag-pets","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The future of pet food innovation, unleashed | IFF<\/title>\n<meta name=\"description\" content=\"The future of pet food innovation unleashed explores trends, nutrition needs, and solutions that help brands deliver health, performance, and palatability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/the-future-of-pet-food-innovation-unleashed\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of pet food innovation unleashed\" \/>\n<meta property=\"og:description\" content=\"The future of pet food innovation unleashed explores trends, nutrition needs, and solutions that help brands deliver health, performance, and palatability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/the-future-of-pet-food-innovation-unleashed\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T17:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/11\/pet-food-innovation-blog-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devdigitalsilk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"devdigitalsilk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/the-future-of-pet-food-innovation-unleashed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/the-future-of-pet-food-innovation-unleashed\\\/\"},\"author\":{\"name\":\"devdigitalsilk\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/22ed1bc307a58365b58bf7663527b39e\"},\"headline\":\"The future of pet food innovation unleashed\",\"datePublished\":\"2023-04-19T00:00:00+00:00\",\"dateModified\":\"2026-03-05T17:45:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/the-future-of-pet-food-innovation-unleashed\\\/\"},\"wordCount\":514,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/the-future-of-pet-food-innovation-unleashed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/pet-food-innovation-blog-thumbnail.jpg\",\"keywords\":[\"Clean Label\",\"Health &amp; 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