{"id":5527,"date":"2023-04-06T00:00:00","date_gmt":"2023-04-06T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/designing-better-for-you-products-with-great-taste\/"},"modified":"2026-03-05T12:43:09","modified_gmt":"2026-03-05T17:43:09","slug":"designing-better-for-you-products-with-great-taste","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/designing-better-for-you-products-with-great-taste\/","title":{"rendered":"Designing Better-For-You Products with Great Taste"},"content":{"rendered":"

This year on World Health Day, The World Health Organization (WHO) will observe its 75\u1d57\u02b0 anniversary. As IFF partakes in the celebration, we can\u2019t help but reflect on the great impact that the food & beverage industry has on better-for-you products in the health and wellness market.<\/p>\n

In 2022, sugar reduction<\/a> was ranked as the #1 way to make processed foods and beverages healthier\u00b9. At the same time, salt reduction<\/a> was named the most cost-effective measure that countries can take to improve overall population health\u00b2. Naturally, with this market demand for healthier changes comes a potential impact on sensorial experiences like taste and texture. How can we ensure that better-for-you products maintain the qualities that consumers crave?<\/p>\n

At IFF, we confidently take on this challenge with our cutting-edge taste modulation technologies supported by our consistent investment in R&D. This collection falls under our IFF FLAVORFIT\u2122 brand, which encompasses our extensive portfolio of health and wellness taste technologies. Designed to deliver better-for-you products with natural flavors and colors, each solution is deeply customized whether for reduction in sugar salt fat quantity or off-notes. Our extensive sensory and consumer insights allow us to drive acceptance of new solutions in the market all while aligning with regulatory needs.<\/p>\n

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