{"id":5532,"date":"2023-03-01T00:00:00","date_gmt":"2023-03-01T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/supro-tex-new-plant-based-protein-for-meat-alternative\/"},"modified":"2026-03-05T12:44:57","modified_gmt":"2026-03-05T17:44:57","slug":"supro-tex-new-plant-based-protein-for-meat-alternative","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/supro-tex-new-plant-based-protein-for-meat-alternative\/","title":{"rendered":"SUPRO\u00ae\u202fTEX- New Plant-based protein for meat alternative"},"content":{"rendered":"<p>Imagine a tender beef bourguignon a succulent chicken stir fry or spicy pork fajitas \u2026 but 100% plant-based.<\/p>\n<p>This\u00a0can be possible\u00a0with SUPRO\u00ae TEX bringing us all closer to the world of plant-based food. It&#8217;s more important than ever because over 40% of global consumers are highly interested in meat alternatives with the same taste and texture as animal-origin meat.\u00b9<\/p>\n<p>We\u2019re answering this growing consumer need with SUPRO\u00ae TEX the latest from IFF\u2019s RE-IMAGINE PROTEIN\u00ae program where we accelerate the development of breakthrough ingredients and technologies to meet the needs of both the food industry and of consumers.<\/p>\n<p>SUPRO\u00ae TEX is a new generation of plant-based protein that offers endless product design and formulation opportunities with its high-process tolerance neutral flavor and color. Designed specifically to deliver a similar meat-eating experience manufacturers can easily easily reproduce pieces of textured meats that are comparable to the quality of whole-muscle animal protein.<\/p>\n<p>Made in irregularly shaped large dry pieces SUPRO\u00ae TEX is based on <a href=\"https:\/\/www.iff.com\/es\/media\/stories\/mark-cope-on-the-science-behind-soy-protein-and-why-it-still-matters\/\"  data-wpil-monitor-id=\"54\">soy protein; a complete high-quality protein<\/a> that&#8217;s easy to use and cost-effective for manufacturers. As a dry product it eliminates the need for a cold supply chain simplifying and reducing the cost of shipping and storage. It also doesn\u2019t require major capital investment for manufacturers to begin production.<\/p>\n<div class=\"lyte-wrapper\" title=\"SUPRO&reg; TEX - A versatile plant-based protein for whole- muscle meat alternatives pieces\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_eAfEfsOszFk\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FeAfEfsOszFk%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/eAfEfsOszFk\" \/><meta itemprop=\"duration\" content=\"PT3M21S\" \/><meta itemprop=\"uploadDate\" content=\"2023-02-01T22:46:55Z\" \/><\/div><div id=\"lyte_eAfEfsOszFk\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FeAfEfsOszFk%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">SUPRO\u00ae TEX - A versatile plant-based protein for whole- muscle meat alternatives pieces<\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/eAfEfsOszFk\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FeAfEfsOszFk%2F0.jpg\" alt=\"SUPRO&reg; TEX - A versatile plant-based protein for whole- muscle meat alternatives pieces\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"IFF launches SUPRO\u00ae TEX, a breakthrough innovation in whole-muscle plant protein meat alternatives. IFF partnered with chef Julien Ferretti from the Institut Paul Bocuse Research Center, in France; he prepared two traditional dishes, replacing the animal meat with SUPRO\u00ae TEX plant-based pieces. Consumers then tasted the dishes to compare texture and rate the taste and overall experience. For consumers taste and texture is key. When it comes to meat alternatives, their priorities are no different. That\u2019s why SUPRO\u00ae TEX was designed specifically to deliver a similar meat-eating experience that consumers crave. SUPRO\u00ae TEX offers endless product design and formulation opportunities with its high-process tolerance, neutral flavor and color. Manufacturers can easily reproduce pieces of different textured meats\u2014 imagine a tender beef bourguignon, chicken stir fry or pork fajitas, but 100% plant-based. Made in irregularly shaped, large dry pieces, SUPRO\u00ae TEX is based on soy protein, a complete, high-quality protein, comparable to whole-muscle animal protein, that&#039;s easy to use and cost-effective for manufacturers. As a dry product, it eliminates the need for a cold supply chain, simplifying and reducing the cost of shipping and storage, and does not require major capital investment for manufacturers to begin production.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/p>\n<p><strong>Start your journey now through our AR app:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18600 alignleft\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/supro-tex-qr-code-150x150-1.jpg\" alt=\"QR Code\" width=\"150\" height=\"150\" \/>Experience SUPRO\u00ae TEX coming to life on our new Augmented Reality (AR) app. You can discover a world of endless possibilities and cook your own plant-based dish!<br \/>If you\u2019re on your mobile\u00a0click here\u00a0or scan the QR code with your mobile phone camera if you&#8217;re viewing from your desktop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18601 alignleft\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/supro-phone-animated.gif\" alt=\"App\" width=\"157\" height=\"300\" \/><\/p>\n<p style=\"text-align: left;\">From purpose to plate, get inspired with this international IFF PRODUCT DESIGN\u2122 recipe book of innovations from our team of global designers and chefs. Cooking with plant-based, whole-muscle protein has never been easier.<\/p>\n<p>Learn more about the endless product design capabilities here.<\/p>\n<p>\u00a0<\/p>\n<p><strong><a href=\"https:\/\/iff.showpad.com\/share\/rGyqhzzmdIyVHhB42fSHq\" target=\"_blank\" rel=\"noopener\">Download recipe book here \u203a<\/a><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18536 aligncenter\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/supro-text-book-cover.jpg\" alt=\"Book Cover\" width=\"320\" height=\"452\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/supro-text-book-cover.jpg 320w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/supro-text-book-cover-212x300.jpg 212w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/supro-text-book-cover-142x200.jpg 142w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/strong><\/p>\n<p>\u00a0<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Footnotes<\/strong>\u00b9 Protein Report, Health Focus International, 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine a tender beef bourguignon a succulent chicken stir fry or spicy pork fajitas \u2026 but 100% plant-based. This\u00a0can be possible\u00a0with SUPRO\u00ae TEX bringing us all closer to the world of plant-based food. It&#8217;s more&#8230;<\/p>","protected":false},"author":1,"featured_media":5533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[113,114,20],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage","tag-health-and-wellness","tag-ingredients","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SUPRO\u00ae\u202fTEX- New Plant-based protein for meat alternative | IFF<\/title>\n<meta name=\"description\" content=\"SUPRO TEX is a new plant based protein for meat alternatives, designed to help deliver texture, nutrition, and great eating quality in finished products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/supro-tex-new-plant-based-protein-for-meat-alternative\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SUPRO\u00ae\u202fTEX- New Plant-based protein for meat alternative\" \/>\n<meta property=\"og:description\" content=\"SUPRO TEX is a new plant based protein for meat alternatives, designed to help deliver texture, nutrition, and great eating quality in finished products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/supro-tex-new-plant-based-protein-for-meat-alternative\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T17:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2024\/11\/suprotex-blog-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devdigitalsilk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"devdigitalsilk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/supro-tex-new-plant-based-protein-for-meat-alternative\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/supro-tex-new-plant-based-protein-for-meat-alternative\\\/\"},\"author\":{\"name\":\"devdigitalsilk\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/22ed1bc307a58365b58bf7663527b39e\"},\"headline\":\"SUPRO\u00ae\u202fTEX- New Plant-based protein for meat alternative\",\"datePublished\":\"2023-03-01T00:00:00+00:00\",\"dateModified\":\"2026-03-05T17:44:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/supro-tex-new-plant-based-protein-for-meat-alternative\\\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/supro-tex-new-plant-based-protein-for-meat-alternative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iff.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/suprotex-blog-thumbnail.jpg\",\"keywords\":[\"Health &amp; 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