{"id":55406,"date":"2026-09-21T02:20:23","date_gmt":"2026-09-21T06:20:23","guid":{"rendered":"https:\/\/www.iff.com\/?p=55406"},"modified":"2026-09-21T02:43:26","modified_gmt":"2026-09-21T06:43:26","slug":"a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/","title":{"rendered":"A heart health claim just opened a new growth lane in ANZ. Here&#8217;s how to move first."},"content":{"rendered":"<div class=\"m-block brand-color4 widget-left l-essential-takeaways\"  >\n   <div>\n\t    \t        <div class=\"et-title\">The Global Picture<\/div>\n\t    \t    \t        <ul>\n<li><strong>19.8M <\/strong>deaths from cardiovascular disease worldwide each year \u2014 about 1 in 3 of all deaths globally<sup>1<\/sup>.<\/li>\n<li><strong>85% <\/strong>of those deaths were due to heart attack and stroke<sup>1<\/sup>.<\/li>\n<li><strong>~240M <\/strong>\u00a0people were estimated to be living with coronary\/ischaemic heart disease worldwide in 2023 (British Heart Foundation)<sup>2<\/sup>.<\/li>\n<\/ul>\n\t       <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.iff.com\/es\/media\/news\/iff-secures-first-heart-health-claim-for-soy-protein-in-australia-and-new-zealand\/\">new heart health claim<\/a> for isolated soy protein is available in Australia and New Zealand (ANZ). For food and beverage brands, this marks an important step forward\u2014translating a strong body of evidence into a claim that can be communicated on pack, within defined conditions of use.<br><br>Heart health is built over time through everyday dietary choices. This development creates an opportunity for manufacturers in ANZ to incorporate isolated soy protein into products that can support healthy cholesterol levels as part of a balanced diet, and to communicate that benefit clearly to consumers.<br><br>The bigger question now is: which brand will turn this science into the next-generation smoothie, protein drink, bar or yogurt first.<\/p>\n\n\n<div class=\"m-block brand-color4 widget-left l-essential-takeaways\"  >\n   <div>\n\t    \t        <div class=\"et-title\">The ANZ picture<\/div>\n\t    \t    \t        <ul>\n<li><strong>63% <\/strong>of Australian adults are estimated to have elevated blood lipid levels (dyslipidemia) \u2014 a key, often unmanaged, cardiovascular risk factor<sup>3<\/sup>.<\/li>\n<li><strong>1 of 12 <\/strong>regulatory markets:- Australia and New Zealand now join other markets including the United States, Canada, Japan and eight other countries that provide a regulatory framework to communicate the soy protein\u2013heart health link.<\/li>\n<\/ul>\n\t       <\/div>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#Why_this_matters_in_numbers\" >Why this matters, in numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#From_regulatory_milestone_to_commercial_opportunity\" >From regulatory milestone to commercial opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#Ways_to_bring_the_claim_to_life\" >Ways to bring the claim to life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#Explained_simply\" >Explained simply<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#Why_this_moment_matters\" >Why this moment matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#What_comes_next\" >What comes next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#Soy_Protein_Heart_Health_9_Questions_Food_Brands_Need_Answered\" >Soy Protein &amp; Heart Health: 9 Questions Food Brands Need Answered<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"h-why-this-matters-in-numbers\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_this_matters_in_numbers\"><\/span><strong>Why this matters, in numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cardiovascular disease remains among the leading causes of death across Australia and New Zealand, and consumers know it. More people than ever are asking a simple question: what can I do today to protect my health tomorrow? Increasingly, the answer starts with food.<\/p>\n\n\n\n<h3 id=\"h-from-regulatory-milestone-to-commercial-opportunity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_regulatory_milestone_to_commercial_opportunity\"><\/span><strong>From regulatory milestone to commercial opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, scientists have studied the link between soy protein and healthy cholesterol levels. What changed recently is not the science, it&#8217;s what brands in ANZ can now do with it.<br><br>With this new milestone, eligible foods formulated to help consumers reach 20\u201325 grams of isolated soy protein a day, as part of a balanced diet, may carry the heart health claim. This is backed by a multi-year, cross-continental research collaboration involving IFF, the Soy Nutrition Institute Global, the U.S. Soybean Export Council, and researchers from Australia and the University of Toronto, and it builds on decades of research supporting <a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-ingredients\/protein-solutions\/soy-protein-and-fiber\/\">SOLAE<sup>\u00ae<\/sup> SUPRO<sup>\u00ae<\/sup> Soy Proteins<\/a> from IFF Food Ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the headline. The real story is what it unlocks \u2014 a first-mover window for brands ready to formulate around a validated, science-backed claim before the category fills in.<\/p>\n\n\n\n<h3 id=\"h-ways-to-bring-the-claim-to-life\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ways_to_bring_the_claim_to_life\"><\/span><strong>Ways to bring the claim to life<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no single product that &#8220;solves&#8221; heart health. SUPRO<sup>\u00ae<\/sup> Soy Proteins can help consumers reach 20\u201325 grams of isolated soy protein a day, as part of a balanced diet, enabling eligible brands to carry the heart health claim. Here&#8217;s where IFF Food Ingredients sees the fastest path to shelf.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1-1024x471.png\" alt=\"\" class=\"wp-image-55419\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1-1024x471.png 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1-300x138.png 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1-767x353.png 767w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1-200x92.png 200w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1-400x184.png 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/Heart-Health-Mock-Ups-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A simple statement that is clear, direct and easy to understand. But it&#8217;s also an invitation: to rethink how everyday products communicate value, and to make health visible rather than buried in fine print.<\/p>\n\n\n\n<h3 id=\"h-explained-simply\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Explained_simply\"><\/span>Explained simply<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We asked Nutrition Scientist, <a href=\"https:\/\/www.iff.com\/es\/experts\/mark-cope-ph-d\/\">Mark Cope<\/a> to explain the <a href=\"https:\/\/www.iff.com\/es\/media\/stories\/mark-cope-on-the-science-behind-soy-protein-and-why-it-still-matters\/\">science<\/a> in simple terms:<\/p>\n\n\n<figure style=\"--ds-blockquote-color:var(--primary-color1)\" class=\"ds-blockquote has-decoration wp-block-ds-gutenberg-blocks-blockquote\">\n\t<blockquote class=\"ds-blockquote__quote-wrap\">\n\t\t\t\t\t<svg class=\"ds-blockquote__decoration\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"87\" height=\"70\" viewbox=\"0 0 87 70\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M66.4062 0C77.2942 0.000163897 86.1201 8.82691 86.1201 19.7148C86.1201 20.6168 86.0577 21.5042 85.9404 22.374L86.1211 22.3086C86.1198 22.3182 84.0428 37.3571 76.7822 48.5078C69.5193 59.6621 52.3984 69.001 52.3984 69.001C52.361 69.0166 49.7117 70.1146 49.0264 69.001C48.6042 68.3148 49.0214 66.942 49.0264 66.9258C49.0264 66.9258 56.2167 58.647 58.1055 52.1396C59.1318 48.6038 60.1368 46.4094 59.4023 42.8018C58.8942 40.3061 56.574 37.4824 54.9814 35.7832C49.9639 32.2094 46.6915 26.3443 46.6914 19.7148C46.6914 8.8268 55.5182 0 66.4062 0Z\" fill=\"currentColor\"\/><path d=\"M19.7148 0C30.6027 0.000163897 39.4287 8.82691 39.4287 19.7148C39.4287 20.6168 39.3663 21.5042 39.249 22.374L39.4297 22.3086C39.4284 22.3182 37.3514 37.3571 30.0908 48.5078C22.8279 59.6621 5.70703 69.001 5.70703 69.001C5.66956 69.0166 3.02028 70.1146 2.33496 69.001C1.91284 68.3148 2.33 66.942 2.33496 66.9258C2.33496 66.9258 9.52527 58.647 11.4141 52.1396C12.4404 48.6038 13.4454 46.4094 12.7109 42.8018C12.2028 40.3061 9.88264 37.4824 8.29004 35.7832C3.2725 32.2094 9.98004e-05 26.3443 0 19.7148C0 8.8268 8.8268 0 19.7148 0Z\" fill=\"currentColor\"\/><\/svg>\t\t\t\t<p class=\"ds-blockquote__quote\"><em>Soy protein has been shown to help support healthy LDL cholesterol levels when consumed as part of a balanced diet. Maintaining healthy cholesterol levels over time is one of several dietary factors associated with cardiovascular health. What makes soy particularly valuable is that it provides this benefit within a complete, high-quality plant protein that can be easily incorporated into everyday foods.<\/em><\/p>\n\t<\/blockquote>\n\n\t\t\t<figcaption class=\"ds-blockquote__footer\">\n\t\t\t\t\t\t\t<cite class=\"ds-blockquote__name\">Mark cope<\/cite>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"ds-blockquote__job-title\">Nutrition Scientist, Food Ingredients, IFF<\/span>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n\n\n\n<h3 id=\"h-why-this-moment-matters\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_this_moment_matters\"><\/span><strong>Why this moment matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The need is clear and deeply human: cardiovascular disease is still the world&#8217;s leading cause of death, and most of it runs on modifiable, everyday risk factors.<\/li>\n\n\n\n<li>The science is established and widely recognized: communicating soy protein&#8217;s heart health role is permitted in 12 markets, including the U.S., Canada, Japan, and now Australia and New Zealand.<\/li>\n\n\n\n<li>The path to market has never been more visible: with a defined 20\u201325 grams daily threshold and a science-backed claim, formulation teams have a clear target to design against.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-what-comes-next\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_comes_next\"><\/span><strong>What comes next<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The question is no longer whether food can play a role in heart health. It&#8217;s which brand brings that role to life first in ANZ and how quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IFF Food Ingredients is working with food and beverage manufacturers across the region now, combining SUPRO\u00ae Soy Proteins with formulation, sensory and regulatory expertise to help turn this claim into products consumers actually want to buy. The most powerful changes aren&#8217;t always the ones we notice immediately, they&#8217;re the ones we build into everyday products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talk to our Protein Solutions team to explore concepts developed with SUPRO<sup>\u00ae<\/sup> Isolated Soy Proteins.<\/p>\n\n\n\n<h3 id=\"h-soy-protein-amp-heart-health-9-questions-food-brands-need-answered\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soy_Protein_Heart_Health_9_Questions_Food_Brands_Need_Answered\"><\/span><strong>Soy Protein &amp; Heart Health: 9 Questions Food Brands Need Answered<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789034275440\"><strong class=\"schema-faq-question\">1. What does \u201cheart health\u201d mean in everyday terms?<\/strong> <p class=\"schema-faq-answer\">In everyday terms, heart health means supporting the heart and blood vessels so they can move blood efficiently throughout the body. Practical markers include maintaining healthy LDL and total cholesterol levels, supporting healthy blood pressure, promoting good circulation, and managing lifestyle factors such as diet quality, physical activity, body weight, sleep and not smoking.<br><br>It is best to describe foods as helping to support heart health as part of an overall healthy eating pattern, rather than implying that any single food prevents heart disease on its own.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789034332035\"><strong class=\"schema-faq-question\">2. How can food choices make a measurable difference to blood cholesterol?\u00a0<\/strong> <p class=\"schema-faq-answer\">Blood cholesterol is influenced by several factors, including genetics, age, body weight, physical activity, and medications when needed, but diet is one of the most important modifiable factors.\u00a0<br><br>In practical terms, reducing saturated fat and replacing it with unsaturated fats and higher-quality protein foods can help improve cholesterol profiles. Soy protein is one scientifically supported example: clinical research, including large systematic reviews and meta-analyses of randomized trials, has shown that soy protein intake can produce modest but meaningful reductions in LDL cholesterol and total cholesterol<sup>4<\/sup>. The effect is not a substitute for medical care, but it can be a useful dietary strategy within a heart-healthy eating pattern.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789034466555\"><strong class=\"schema-faq-question\">3. How much isolated soy protein is needed to benefit from the heart health claim?\u00a0<\/strong> <p class=\"schema-faq-answer\">20-25 grams of isolated soy protein per day, as part of a healthy, balanced diet. This can be achieved by different servings throughout the day, such as:<br><br>&#8211; \u00bd cup of edamame (9 grams soy protein)<br>&#8211; 1 soy protein bar (20 grams soy protein)<br>&#8211; 1 soy protein shake (20 grams soy protein)<br>&#8211; 3oz firm tofu (8 grams soy protein)<br>&#8211; 1 cup of soy milk (8 grams soy protein)<br><br>These are just some examples; the exact soy protein content will depend on the product. Individuals with soy allergies should seek medical advice before consumption.<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789040973355\"><strong class=\"schema-faq-question\">4. Does this mean all soy-containing foods carry the claim?<\/strong> <p class=\"schema-faq-answer\">No. Simply containing soy protein is not enough. Heart health claims are tied to specific regulatory requirements, including the amount of soy protein provided per serving, the total daily intake referenced by the claim and the overall nutrient profile of the food.<br><br>Qualifying foods that provide meaningful soy protein (usually 5 to 6.25 grams\/serving to achieve 20-25 grams\/day) and fit within a diet low in saturated fat and cholesterol may help support heart health. Product-specific claims should always be checked against applicable regulations in the intended market.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789041003162\"><strong class=\"schema-faq-question\">5. Is soy protein safe for everyone to consume regularly?<\/strong> <p class=\"schema-faq-answer\">For most people soy protein is safe to consume daily as part of a healthy, balanced diet*. Soy protein has been consumed safely around the world for decades and is one of the most extensively researched plant proteins available.<br><br>A common question is whether soy affects hormones. This concern comes from naturally occurring compounds called isoflavones, which are found in soybeans. However, decades of research have shown that consuming soy foods and soy protein does not adversely affect hormone levels in men or women when eaten as part of a normal diet. Studies have also found no evidence that soy consumption increases the risk of breast cancer. In fact, soy foods are included in many healthy dietary patterns around the world.<br><br>Soy protein is recognized for its nutritional quality. Isolated soy protein contains all nine essential amino acids, making it a complete protein comparable in quality to dairy and egg proteins. This makes it a valuable option for people looking to increase protein intake.<br><br>* <em>The main exception is for people with soy allergies. For the vast majority of consumers, soy protein is a safe, nutritious, and high-quality protein source that can be enjoyed every day as part of a balanced diet.<br><br><\/em><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789041053122\"><strong class=\"schema-faq-question\">6. What kind of products can carry the claim?<\/strong> <p class=\"schema-faq-answer\">Different types of food and beverages may carry the claim, provided they meet the eligibility requirements for the claim. Examples include ready-to-drink protein beverages, nutrition shakes, dairy alternatives, meat alternatives, soy-based yogurts, protein bars, protein supplements and powders and high-protein snacks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789041091610\"><strong class=\"schema-faq-question\">7. What do manufacturers need to do to feature the claim on-pack?<\/strong> <p class=\"schema-faq-answer\">Requirements vary by country, but manufacturers generally need to:<br><br>&#8211; Formulate with sufficient isolated soy protein<br>&#8211; Meet all regulatory nutrient and product eligibility requirements<br>&#8211; Use approved claim wording<br>&#8211; Comply with local food labeling regulations<br><br>In the case of the new <a href=\"https:\/\/www.iff.com\/es\/media\/news\/iff-secures-first-heart-health-claim-for-soy-protein-in-australia-and-new-zealand\/\">ANZ heart health claim<\/a>, IFF\u2019s technical, regulatory and application teams can work with manufacturers to explore formulation opportunities and understand the scientific substantiation supporting the claim. Manufacturers should always verify compliance with local regulations before using any health claim.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789041136651\"><strong class=\"schema-faq-question\">8. How does isolated soy protein compare to other types of proteins for formulation?<\/strong> <p class=\"schema-faq-answer\">Isolated soy protein (ISP) offers an excellent choice of high-quality nutrition. It contains all nine essential amino acids making it a complete high-quality protein, with a PDCAAS of 1.0, the maximum score available, comparable to dairy and egg proteins.<br><br>From a product development perspective, ISP is highly concentrated, containing at least 90% protein. This high protein purity allows manufacturers to add meaningful protein levels without introducing large amounts of carbohydrates, fiber or other solids that can impact taste, texture, or processing. As a result, formulators can create high-protein products with a cleaner sensory profile compared with less refined soy ingredients.<br><br>However, not all soy protein isolates perform the same way. Different applications require different functionality. IFF has developed specialized <a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-ingredients\/protein-solutions\/soy-protein-and-fiber\/\">SUPRO\u00ae Isolated Soy Proteins<\/a> tailored for beverages, nutrition powders, bars, dairy alternatives and plant-based foods. They were designed to deliver the protein levels manufacturers need while helping optimize taste, texture, stability and processing performance in the finished product.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789041169652\"><strong class=\"schema-faq-question\">9. We want to move fast. Where do we start with IFF Food Ingredients?<\/strong> <p class=\"schema-faq-answer\">Engage with IFF early in your product development process. By understanding your formulation and product objectives, we can help identify the most suitable approach for your application.<br><br>With our broad portfolio of SUPRO\u00ae Isolated Soy Proteins, complementary texturizing and food protection solutions, and deep application expertise, we can work alongside manufacturers to support formulation development and <a href=\"https:\/\/www.iff.com\/es\/food-beverage\/food-ingredients\/value-optimization\/optimize-formulation\/\">product optimization<\/a>.<\/p> <\/div> <\/div>\n\n\n\n<h4 id=\"h-references\" class=\"wp-block-heading\">References<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><sup>1<\/sup> World Health Organization (WHO), <em>Cardiovascular diseases (CVDs) Fact Sheet<\/em>. <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/cardiovascular-diseases-%28cvds%29\">https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/cardiovascular-diseases-%28cvds%29<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><sup>2<\/sup> <a href=\"https:\/\/www.bhf.org.uk\/-\/media\/files\/for-professionals\/research\/heart-statistics\/bhf-cvd-statistics-global-factsheet-jan26.pdf\">https:\/\/www.bhf.org.uk\/-\/media\/files\/for-professionals\/research\/heart-statistics\/bhf-cvd-statistics-global-factsheet-jan26.pdf<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><sup>3<\/sup> <a href=\"https:\/\/www.aihw.gov.au\/reports\/risk-factors\/risk-factors-to-health\/contents\/abnormal-blood-lipids-dyslipidaemia\">https:\/\/www.aihw.gov.au\/reports\/risk-factors\/risk-factors-to-health\/contents\/abnormal-blood-lipids-dyslipidaemia<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><sup>4<\/sup> References available upon request<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A new heart health claim for isolated soy protein is available in Australia and New Zealand (ANZ). For food and beverage brands, this marks an important step forward\u2014translating a strong body of evidence into a&#8230;<\/p>","protected":false},"author":77,"featured_media":55408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62,428],"tags":[356,423,119,409,113,146],"class_list":["post-55406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage","category-food-ingredients","tag-baking","tag-bars-confectionary","tag-beverage","tag-food-ingredients","tag-health-and-wellness","tag-plant-based"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A heart health claim just opened a new growth lane in ANZ. Here&#039;s how to move first. - IFF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A heart health claim just opened a new growth lane in ANZ. Here&#039;s how to move first.\" \/>\n<meta property=\"og:description\" content=\"A new heart health claim for isolated soy protein is available in Australia and New Zealand (ANZ). For food and beverage brands, this marks an important step forward\u2014translating a strong body of evidence into a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/\" \/>\n<meta property=\"og:site_name\" content=\"IFF\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-21T06:20:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T06:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/All-Media_shutterstock_2477680483.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1619\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corrina Shaw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corrina Shaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/\"},\"author\":{\"name\":\"Corrina Shaw\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/#\\\/schema\\\/person\\\/d29b4a96a562e0f9372d381dd7fbade9\"},\"headline\":\"A heart health claim just opened a new growth lane in ANZ. 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What does \u201cheart health\u201d mean in everyday terms?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In everyday terms, heart health means supporting the heart and blood vessels so they can move blood efficiently throughout the body. Practical markers include maintaining healthy LDL and total cholesterol levels, supporting healthy blood pressure, promoting good circulation, and managing lifestyle factors such as diet quality, physical activity, body weight, sleep and not smoking.<br><br>It is best to describe foods as helping to support heart health as part of an overall healthy eating pattern, rather than implying that any single food prevents heart disease on its own.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789034332035\",\"position\":2,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789034332035\",\"name\":\"2. How can food choices make a measurable difference to blood cholesterol?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Blood cholesterol is influenced by several factors, including genetics, age, body weight, physical activity, and medications when needed, but diet is one of the most important modifiable factors.\u00a0<br><br>In practical terms, reducing saturated fat and replacing it with unsaturated fats and higher-quality protein foods can help improve cholesterol profiles. Soy protein is one scientifically supported example: clinical research, including large systematic reviews and meta-analyses of randomized trials, has shown that soy protein intake can produce modest but meaningful reductions in LDL cholesterol and total cholesterol4. The effect is not a substitute for medical care, but it can be a useful dietary strategy within a heart-healthy eating pattern.\u00a0\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789034466555\",\"position\":3,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789034466555\",\"name\":\"3. How much isolated soy protein is needed to benefit from the heart health claim?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"20-25 grams of isolated soy protein per day, as part of a healthy, balanced diet. This can be achieved by different servings throughout the day, such as:<br><br>- \u00bd cup of edamame (9 grams soy protein)<br>- 1 soy protein bar (20 grams soy protein)<br>- 1 soy protein shake (20 grams soy protein)<br>- 3oz firm tofu (8 grams soy protein)<br>- 1 cup of soy milk (8 grams soy protein)<br><br>These are just some examples; the exact soy protein content will depend on the product. Individuals with soy allergies should seek medical advice before consumption.<br><br>\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789040973355\",\"position\":4,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789040973355\",\"name\":\"4. Does this mean all soy-containing foods carry the claim?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Simply containing soy protein is not enough. Heart health claims are tied to specific regulatory requirements, including the amount of soy protein provided per serving, the total daily intake referenced by the claim and the overall nutrient profile of the food.<br><br>Qualifying foods that provide meaningful soy protein (usually 5 to 6.25 grams\\\/serving to achieve 20-25 grams\\\/day) and fit within a diet low in saturated fat and cholesterol may help support heart health. Product-specific claims should always be checked against applicable regulations in the intended market.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041003162\",\"position\":5,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041003162\",\"name\":\"5. Is soy protein safe for everyone to consume regularly?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For most people soy protein is safe to consume daily as part of a healthy, balanced diet*. Soy protein has been consumed safely around the world for decades and is one of the most extensively researched plant proteins available.<br><br>A common question is whether soy affects hormones. This concern comes from naturally occurring compounds called isoflavones, which are found in soybeans. However, decades of research have shown that consuming soy foods and soy protein does not adversely affect hormone levels in men or women when eaten as part of a normal diet. Studies have also found no evidence that soy consumption increases the risk of breast cancer. In fact, soy foods are included in many healthy dietary patterns around the world.<br><br>Soy protein is recognized for its nutritional quality. Isolated soy protein contains all nine essential amino acids, making it a complete protein comparable in quality to dairy and egg proteins. This makes it a valuable option for people looking to increase protein intake.<br><br>* <em>The main exception is for people with soy allergies. For the vast majority of consumers, soy protein is a safe, nutritious, and high-quality protein source that can be enjoyed every day as part of a balanced diet.<br><br><\\\/em>\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041053122\",\"position\":6,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041053122\",\"name\":\"6. What kind of products can carry the claim?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Different types of food and beverages may carry the claim, provided they meet the eligibility requirements for the claim. Examples include ready-to-drink protein beverages, nutrition shakes, dairy alternatives, meat alternatives, soy-based yogurts, protein bars, protein supplements and powders and high-protein snacks.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041091610\",\"position\":7,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041091610\",\"name\":\"7. What do manufacturers need to do to feature the claim on-pack?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Requirements vary by country, but manufacturers generally need to:<br><br>- Formulate with sufficient isolated soy protein<br>- Meet all regulatory nutrient and product eligibility requirements<br>- Use approved claim wording<br>- Comply with local food labeling regulations<br><br>In the case of the new <a href=\\\"https:\\\/\\\/www.iff.com\\\/media\\\/news\\\/iff-secures-first-heart-health-claim-for-soy-protein-in-australia-and-new-zealand\\\/\\\">ANZ heart health claim<\\\/a>, IFF\u2019s technical, regulatory and application teams can work with manufacturers to explore formulation opportunities and understand the scientific substantiation supporting the claim. Manufacturers should always verify compliance with local regulations before using any health claim.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041136651\",\"position\":8,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041136651\",\"name\":\"8. How does isolated soy protein compare to other types of proteins for formulation?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Isolated soy protein (ISP) offers an excellent choice of high-quality nutrition. It contains all nine essential amino acids making it a complete high-quality protein, with a PDCAAS of 1.0, the maximum score available, comparable to dairy and egg proteins.<br><br>From a product development perspective, ISP is highly concentrated, containing at least 90% protein. This high protein purity allows manufacturers to add meaningful protein levels without introducing large amounts of carbohydrates, fiber or other solids that can impact taste, texture, or processing. As a result, formulators can create high-protein products with a cleaner sensory profile compared with less refined soy ingredients.<br><br>However, not all soy protein isolates perform the same way. Different applications require different functionality. IFF has developed specialized <a href=\\\"https:\\\/\\\/www.iff.com\\\/food-beverage\\\/food-ingredients\\\/protein-solutions\\\/soy-protein-and-fiber\\\/\\\">SUPRO\u00ae Isolated Soy Proteins<\\\/a> tailored for beverages, nutrition powders, bars, dairy alternatives and plant-based foods. They were designed to deliver the protein levels manufacturers need while helping optimize taste, texture, stability and processing performance in the finished product.\",\"inLanguage\":\"es-ES\"},\"inLanguage\":\"es-ES\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041169652\",\"position\":9,\"url\":\"https:\\\/\\\/www.iff.com\\\/media\\\/stories\\\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\\\/#faq-question-1789041169652\",\"name\":\"9. We want to move fast. 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Here's how to move first. - IFF","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/","og_locale":"es_ES","og_type":"article","og_title":"A heart health claim just opened a new growth lane in ANZ. Here's how to move first.","og_description":"A new heart health claim for isolated soy protein is available in Australia and New Zealand (ANZ). For food and beverage brands, this marks an important step forward\u2014translating a strong body of evidence into a...","og_url":"https:\/\/www.iff.com\/es\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/","og_site_name":"IFF","article_publisher":"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances","article_published_time":"2026-09-21T06:20:23+00:00","article_modified_time":"2026-09-21T06:43:26+00:00","og_image":[{"width":1619,"height":1080,"url":"https:\/\/www.iff.com\/wp-content\/uploads\/2026\/09\/All-Media_shutterstock_2477680483.jpg","type":"image\/jpeg"}],"author":"Corrina Shaw","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Corrina Shaw","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#article","isPartOf":{"@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/"},"author":{"name":"Corrina Shaw","@id":"https:\/\/www.iff.com\/#\/schema\/person\/d29b4a96a562e0f9372d381dd7fbade9"},"headline":"A heart health claim just opened a new growth lane in ANZ. 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Here&#8217;s how to move first."}]},{"@type":"WebSite","@id":"https:\/\/www.iff.com\/#website","url":"https:\/\/www.iff.com\/","name":"IFF","description":"","publisher":{"@id":"https:\/\/www.iff.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iff.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.iff.com\/#organization","name":"International Flavors and Fragrances","alternateName":"International Flavors & Fragrances Inc.","url":"https:\/\/www.iff.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","contentUrl":"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/02\/logo-social.png","width":696,"height":696,"caption":"International Flavors and Fragrances"},"image":{"@id":"https:\/\/www.iff.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InternationalFlavorsandFragrances"]},{"@type":"Person","@id":"https:\/\/www.iff.com\/#\/schema\/person\/d29b4a96a562e0f9372d381dd7fbade9","name":"Corrina Shaw","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/95b64dee2207c9c725547096c087ca05a550ec509e97f3a745f1039b33e14ad0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b64dee2207c9c725547096c087ca05a550ec509e97f3a745f1039b33e14ad0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b64dee2207c9c725547096c087ca05a550ec509e97f3a745f1039b33e14ad0?s=96&d=mm&r=g","caption":"Corrina Shaw"}},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789034275440","position":1,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789034275440","name":"1. What does \u201cheart health\u201d mean in everyday terms?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In everyday terms, heart health means supporting the heart and blood vessels so they can move blood efficiently throughout the body. Practical markers include maintaining healthy LDL and total cholesterol levels, supporting healthy blood pressure, promoting good circulation, and managing lifestyle factors such as diet quality, physical activity, body weight, sleep and not smoking.<br><br>It is best to describe foods as helping to support heart health as part of an overall healthy eating pattern, rather than implying that any single food prevents heart disease on its own.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789034332035","position":2,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789034332035","name":"2. How can food choices make a measurable difference to blood cholesterol?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Blood cholesterol is influenced by several factors, including genetics, age, body weight, physical activity, and medications when needed, but diet is one of the most important modifiable factors.\u00a0<br><br>In practical terms, reducing saturated fat and replacing it with unsaturated fats and higher-quality protein foods can help improve cholesterol profiles. Soy protein is one scientifically supported example: clinical research, including large systematic reviews and meta-analyses of randomized trials, has shown that soy protein intake can produce modest but meaningful reductions in LDL cholesterol and total cholesterol4. The effect is not a substitute for medical care, but it can be a useful dietary strategy within a heart-healthy eating pattern.\u00a0","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789034466555","position":3,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789034466555","name":"3. How much isolated soy protein is needed to benefit from the heart health claim?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"20-25 grams of isolated soy protein per day, as part of a healthy, balanced diet. This can be achieved by different servings throughout the day, such as:<br><br>- \u00bd cup of edamame (9 grams soy protein)<br>- 1 soy protein bar (20 grams soy protein)<br>- 1 soy protein shake (20 grams soy protein)<br>- 3oz firm tofu (8 grams soy protein)<br>- 1 cup of soy milk (8 grams soy protein)<br><br>These are just some examples; the exact soy protein content will depend on the product. Individuals with soy allergies should seek medical advice before consumption.<br><br>","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789040973355","position":4,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789040973355","name":"4. Does this mean all soy-containing foods carry the claim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. Simply containing soy protein is not enough. Heart health claims are tied to specific regulatory requirements, including the amount of soy protein provided per serving, the total daily intake referenced by the claim and the overall nutrient profile of the food.<br><br>Qualifying foods that provide meaningful soy protein (usually 5 to 6.25 grams\/serving to achieve 20-25 grams\/day) and fit within a diet low in saturated fat and cholesterol may help support heart health. Product-specific claims should always be checked against applicable regulations in the intended market.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041003162","position":5,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041003162","name":"5. Is soy protein safe for everyone to consume regularly?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For most people soy protein is safe to consume daily as part of a healthy, balanced diet*. Soy protein has been consumed safely around the world for decades and is one of the most extensively researched plant proteins available.<br><br>A common question is whether soy affects hormones. This concern comes from naturally occurring compounds called isoflavones, which are found in soybeans. However, decades of research have shown that consuming soy foods and soy protein does not adversely affect hormone levels in men or women when eaten as part of a normal diet. Studies have also found no evidence that soy consumption increases the risk of breast cancer. In fact, soy foods are included in many healthy dietary patterns around the world.<br><br>Soy protein is recognized for its nutritional quality. Isolated soy protein contains all nine essential amino acids, making it a complete protein comparable in quality to dairy and egg proteins. This makes it a valuable option for people looking to increase protein intake.<br><br>* <em>The main exception is for people with soy allergies. For the vast majority of consumers, soy protein is a safe, nutritious, and high-quality protein source that can be enjoyed every day as part of a balanced diet.<br><br><\/em>","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041053122","position":6,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041053122","name":"6. What kind of products can carry the claim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Different types of food and beverages may carry the claim, provided they meet the eligibility requirements for the claim. Examples include ready-to-drink protein beverages, nutrition shakes, dairy alternatives, meat alternatives, soy-based yogurts, protein bars, protein supplements and powders and high-protein snacks.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041091610","position":7,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041091610","name":"7. What do manufacturers need to do to feature the claim on-pack?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Requirements vary by country, but manufacturers generally need to:<br><br>- Formulate with sufficient isolated soy protein<br>- Meet all regulatory nutrient and product eligibility requirements<br>- Use approved claim wording<br>- Comply with local food labeling regulations<br><br>In the case of the new <a href=\"https:\/\/www.iff.com\/media\/news\/iff-secures-first-heart-health-claim-for-soy-protein-in-australia-and-new-zealand\/\">ANZ heart health claim<\/a>, IFF\u2019s technical, regulatory and application teams can work with manufacturers to explore formulation opportunities and understand the scientific substantiation supporting the claim. Manufacturers should always verify compliance with local regulations before using any health claim.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041136651","position":8,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041136651","name":"8. How does isolated soy protein compare to other types of proteins for formulation?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Isolated soy protein (ISP) offers an excellent choice of high-quality nutrition. It contains all nine essential amino acids making it a complete high-quality protein, with a PDCAAS of 1.0, the maximum score available, comparable to dairy and egg proteins.<br><br>From a product development perspective, ISP is highly concentrated, containing at least 90% protein. This high protein purity allows manufacturers to add meaningful protein levels without introducing large amounts of carbohydrates, fiber or other solids that can impact taste, texture, or processing. As a result, formulators can create high-protein products with a cleaner sensory profile compared with less refined soy ingredients.<br><br>However, not all soy protein isolates perform the same way. Different applications require different functionality. IFF has developed specialized <a href=\"https:\/\/www.iff.com\/food-beverage\/food-ingredients\/protein-solutions\/soy-protein-and-fiber\/\">SUPRO\u00ae Isolated Soy Proteins<\/a> tailored for beverages, nutrition powders, bars, dairy alternatives and plant-based foods. They were designed to deliver the protein levels manufacturers need while helping optimize taste, texture, stability and processing performance in the finished product.","inLanguage":"es-ES"},"inLanguage":"es-ES"},{"@type":"Question","@id":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041169652","position":9,"url":"https:\/\/www.iff.com\/media\/stories\/a-heart-health-claim-just-opened-a-new-growth-lane-in-anz-heres-how-to-move-first\/#faq-question-1789041169652","name":"9. We want to move fast. Where do we start with IFF Food Ingredients?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Engage with IFF early in your product development process. By understanding your formulation and product objectives, we can help identify the most suitable approach for your application.<br><br>With our broad portfolio of SUPRO\u00ae Isolated Soy Proteins, complementary texturizing and food protection solutions, and deep application expertise, we can work alongside manufacturers to support formulation development and <a href=\"https:\/\/www.iff.com\/food-beverage\/food-ingredients\/value-optimization\/optimize-formulation\/\">product optimization<\/a>.","inLanguage":"es-ES"},"inLanguage":"es-ES"}]}},"_links":{"self":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/55406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/comments?post=55406"}],"version-history":[{"count":4,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/55406\/revisions"}],"predecessor-version":[{"id":56343,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/posts\/55406\/revisions\/56343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media\/55408"}],"wp:attachment":[{"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/media?parent=55406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/categories?post=55406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iff.com\/es\/wp-json\/wp\/v2\/tags?post=55406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}