{"id":5542,"date":"2023-01-30T00:00:00","date_gmt":"2023-01-30T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/artistry-passion-inside-iff-hilversum\/"},"modified":"2026-03-05T12:46:06","modified_gmt":"2026-03-05T17:46:06","slug":"artistry-passion-inside-iff-hilversum","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/artistry-passion-inside-iff-hilversum\/","title":{"rendered":"Artistry &#038; Passion Inside IFF Hilversum"},"content":{"rendered":"<p>The Netherlands has been a key place for us for over a hundred years beginning with the founding of Polak &amp; Schwarz on 1889 in Zutphen and culminating in the 1958 merger with van Ameringen-Haebler to form IFF in New York.<\/p>\n<p>In North Holland our Hilversum Creative Center has been expanded and renovated to \u2018Nourish\u2019 or to feed with purpose; designing and co-creating better food and beverage products for people and planet.<\/p>\n<p><em>&#8220;From this site our experts \u2014 including flavorists and food designers \u2014 leverage tools technologies and ingredient expertise to offer full product design for the industry driving growth in the food and beverage market by fast-forwarding innovation. We\u2019re not simply relying on an unmatched portfolio and flawless execution but rather quickly unlocking new innovations as we tap into our shared passion and pairing science and creativity to deliver first-to-market sustainable solutions that transform consumers\u2019 lives and experiences.\u201d<br \/>\n<\/em><strong>&#8211; Fatemeh Piroozian, Beverage Design Director, Europe<\/strong><em><br \/>\n<\/em><\/p>\n<p>Our creative center surrounded by nature is home base for over 400 international IFFers. It was upgraded and refreshed to inspire and engage allow for co-creation; As a place to re-imagine transform explore taste and experience the dynamic interplay between artistry and science.<\/p>\n<p>It\u2019s space for innovation leveraging our broad portfolio of ingredients flavors technologies and end-to-end PRODUCT DESIGN\u2122 capabilities to co-create alongside food and beverage makers across categories such as culinary beverages and snacks and deliver differentiated integrated solutions for all to enjoy.<\/p>\n<p>In Hilversum and across the Netherlands our creativity and passion come to life as we work together to pioneer the next generation of food and beverages.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Netherlands has been a key place for us for over a hundred years beginning with the founding of Polak &amp; Schwarz on 1889 in Zutphen and culminating in the 1958 merger with van Ameringen-Haebler&#8230;<\/p>","protected":false},"author":1,"featured_media":5543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[130,126],"class_list":["post-5542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scent","tag-fragrance","tag-technology-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Artistry &amp; 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