Nutritious delicious and endlessly versatile \u2013 yogurt products are a favorite with shoppers across Europe.<\/p>\n
As rising inflation climate concerns and the cost-of-living crisis compete for headline space brands face a dilemma \u2013 should they focus on yogurt\u2019s potential as an affordable health food or offer consumers the moments of indulgent escape they need to face tough times.<\/p>\n
At IFF we say \u2013 \u2018why not both?\u2019<\/p>\n
Read on to discover our top three tips for balancing healthy value with indulgent comfort to create exceptional yogurt products to meet the moment.<\/p>\n
Simplify formulas and save formulation cost
\nStretched consumers are looking for value \u2013 but not at any cost. Growing climate consciousness is driving shoppers to consider a product\u2019s cost to the earth as well as their wallet.<\/p>\n
With their unique acidity stabilizing properties IFF\u2019s YO-MIX\u00ae PRIME dairy cultures can help brands lower production costs by reducing protein and\/or sugar addition in the recipe without compromising on yogurt texture and sweetness perception while extending product freshness.<\/p>\n
Cut the sugar keep the quality
\nAmid continued economic uncertainty consumers are embracing the adage that \u2018health is wealth\u2019. Top of the priority list in dairy products is sugar reduction with 66% of UK shoppers for example trying to acclimatize themselves to \u2018less-sweet\u2019 flavors to help cut their sugar consumption.\u00b9\u00a0With its ultra-mild flavor profile and acidity control capabilities YO-MIX\u00ae PRIME boosts sweetness perception in yogurt products by 23% \u2013 giving consumers the great taste they know and love.<\/p>\n
The promise of premiumization
\nEverybody likes the occasional treat and for many yogurt is just the thing to hit the spot. The key to crafting that all-important sense of luxury is effective texture modulation. Consumers expect \u2018dessert-focused\u2019 yogurts to deliver a rich velvety mouthfeel and creamy flavor but in the current climate most are keen to avoid a premium price tag. Again the YO-MIX\u00ae PRIME range in both frozen and freeze- dried formats can help by unlocking a wide variety of texture experiences that add indulgence.<\/p>\n
Times are challenging but product formulation doesn\u2019t need to be.
\nDiscover more about the YO-MIX\u00ae PRIME series and how IFF can help you unlock fresh opportunities.<\/p>\n