{"id":5561,"date":"2022-07-08T00:00:00","date_gmt":"2022-07-08T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/in-a-rapidly-changing-world-were-brewing-the-change-for-good\/"},"modified":"2026-05-28T09:46:09","modified_gmt":"2026-05-28T13:46:09","slug":"in-a-rapidly-changing-world-were-brewing-the-change-for-good","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/in-a-rapidly-changing-world-were-brewing-the-change-for-good\/","title":{"rendered":"In a rapidly changing world we\u2019re brewing the change for good"},"content":{"rendered":"

The futurist and author\u00a0Ray Kurzweil\u00b9<\/a>\u00a0estimates that the rate of change in the world accelerates every decade. So 20 years from now the rate of change will be four times what it is today. That means this century will see 20000 years of change.<\/p>\n

The acceleration of change that Kurzweil predicts (and he\u2019s probably right; after all he\u2019s been right in more than 87% of his predictions so far) is already being felt.<\/p>\n

Take climate change for example. This was always a \u2018far off\u2019 problem \u2013 something that could be dealt with later on. But that\u2019s no longer the case. Climate change is the biggest threat facing us all and as the planet hots up we\u2019re all feeling the effects. The erratic weather is causing more wildfires droughts and floods. Shifting seasons are creating havoc for farmers. Extreme weather events can cause billions of dollars\u2019 worth of damage and trigger food and water security shocks all over the world. Global temperatures will only stabilize when carbon dioxide emissions reach net zero. So if we want to limit global warming to 1.5\u00b0C it means achieving net zero in the early\u00a02050s<\/a>2. As the IPCC\u2019s Jim Skea has made clear the time for action is now. \u201cIt\u2019s now or never.\u201d<\/p>\n

Advances in technology make the acceleration of change more acute. Increased access to information and the proliferation of social media has made consumers<\/a> more aware of the need for everybody \u2013 especially the people running the brands we know and love \u2013 to act responsibly. That means using resources carefully treating people with fairness and respect and protecting the natural environment.<\/p>\n

All of this requires innovation to find new ways of doing things and creating new products and services that meet consumers\u2019 shifting needs.<\/p>\n

Thankfully we are ready to deliver this much-needed innovation for\u2013 beer professionals brewers and beverage companies charged with meeting the desires and challenges of tomorrow\u2019s brew. Whether it\u2019s in finding new enlightened consumers challenging fiercer competition or reacting to the urgent need to protect the Earth\u2019s natural resources our experienced curious and science-based experts are helping to keep our clients ahead.<\/p>\n

Our enzyme technology is something of a game-changer and fast becoming essential in improving sustainability performance especially carbon and water.<\/p>\n

Using our brewing enzymes enables beer makers to stay ahead of the curve ensuring they can get consistent mashing and improved filtration while maximizing the use of raw materials even when crop production is battling against ever-changing weather patterns.<\/p>\n

Our proprietary Hop extract upcycled from industry waste streams using state-of-the-art isolation techniques is proving to be a sustainable and cost-effective way to add fresh and floral \u2018aroma hop\u2019 to beers and soft drinks.<\/p>\n

Crucially we are also helping to design exciting and extraordinary products \u2013 and the processes to make them. We are working with our customers rather than for them to lead change.<\/p>\n

We cannot achieve anything without full and transparent collaboration with our clients. It is a simple recipe built on our commitment to prioritise our customer find opportunities to promote growth and inspire the team to immerse themselves in the fun of crafting a masterpiece. This goes deeper than creating ideas we drive these quickly to solutions by partnering at every level and at every step in the process of getting product to the market.<\/p>\n

It works because we\u2019re just as passionate about beer as our clients. Together with the experience and insight of our team of scientists flavorists and master brewers we\u2019re achieving great things.<\/p>\n

By constantly asking questions challenging conventional thinking and believing anything is possible we\u2019re catalyzing the future of brewing. It\u2019s what the world needs now and always.<\/p>\n

Take a look at the short film below and click\u00a0here<\/a>\u00a0to learn more.<\/p>\n

<\/div>
IFF: Catalyzing the future of brewing<\/div><\/div>