{"id":5645,"date":"2017-11-01T00:00:00","date_gmt":"2017-11-01T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/the-master-perfumer-carlos-benaim-a-50-year-career-at-iff\/"},"modified":"2026-03-05T12:45:08","modified_gmt":"2026-03-05T17:45:08","slug":"the-master-perfumer-carlos-benaim-a-50-year-career-at-iff","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/the-master-perfumer-carlos-benaim-a-50-year-career-at-iff\/","title":{"rendered":"The Master Perfumer Carlos Benaim: A 50-Year Career at IFF"},"content":{"rendered":"<p>It didn\u2019t take me long to realize that I had arrived at a place where I could combine my scientific side with my love of fragrance and I began my perfumery journey which I have been on now for more than 50 years.\u201d &#8211; Carlos Benaim Master Perfumer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18624\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-benaim-50.jpg\" alt=\"Carlos Benaim\" width=\"956\" height=\"631\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-benaim-50.jpg 956w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-benaim-50-300x198.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-benaim-50-768x507.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-benaim-50-400x264.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-benaim-50-200x132.jpg 200w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><\/p>\n<p>Today marks the opening of an unprecedented retrospective where we celebrate the iconic portfolio of our master perfumer Carlos Benaim and recognize his 50 years of work at International Flavors &amp; Fragrances.<\/p>\n<p>Carlos was born in Tangier Morocco and later moved to France to pursue chemistry and engineering studies. His father a pharmacist and botanist showed him a classified IFF ad for a management training opportunity in Holland.<\/p>\n<p>That was how it all began.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18623\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-ny-521.jpg\" alt=\"Carlos Benaim\" width=\"956\" height=\"631\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-ny-521.jpg 956w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-ny-521-300x198.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-ny-521-768x507.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-ny-521-400x264.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/carlos-ny-521-200x132.jpg 200w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><\/p>\n<p>Our culture has always fostered curiosity and empowerment \u2013 the ability to dream big and to see those dreams made real. Pioneers like perfumers <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/j.1749-6632.1964.tb45104.x\/abstract\" target=\"_blank\" rel=\"noopener\">Ernest Shiftan<\/a>, <a href=\"https:\/\/www.bsp.org.uk\/the-challenge-of-creativity\/\" target=\"_blank\" rel=\"noopener\">Bernard Chant<\/a>, <a href=\"https:\/\/www.museudelperfum.net\/?q=en\/reference\/noses\/reference&amp;id=90253\" target=\"_blank\" rel=\"noopener\">Max Gavarry<\/a> and <a href=\"\/es\/about\/\" rel=\"noopener\">Dr. Braja Mookherjee<\/a> to name a few worked alongside and influenced Carlos as his craft achieved greatness.<\/p>\n<p>His volume of fragrances created either individually or in collaboration with other perfumers have been olfactive breakthroughs for their brands. His signature fragrances \u2013 including Polo and Polo Blue with Ralph Lauren Flowerbomb with Viktor &amp; Ralph and Euphoria with Calvin Klein and so many more &#8211; have become market leaders and classics.<\/p>\n<div class=\"lyte-wrapper\" title=\"Fr&eacute;d&eacute;ric Malle of Editions de Parfums with Perfumer Carlos Bena&iuml;m\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_0UrqpFhYZW8\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F0UrqpFhYZW8%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/0UrqpFhYZW8\" \/><meta itemprop=\"duration\" content=\"PT1H33M41S\" \/><meta itemprop=\"uploadDate\" content=\"2015-12-04T21:30:08Z\" \/><\/div><meta itemprop=\"accessibilityFeature\" content=\"captions\" \/><div id=\"lyte_0UrqpFhYZW8\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F0UrqpFhYZW8%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Fr\u00e9d\u00e9ric Malle of Editions de Parfums with Perfumer Carlos Bena\u00efm<\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/0UrqpFhYZW8\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F0UrqpFhYZW8%2F0.jpg\" alt=\"Fr&eacute;d&eacute;ric Malle of Editions de Parfums with Perfumer Carlos Bena&iuml;m\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"11\/19\/2015 Fr\u00e9d\u00e9ric Malle, joined in conversation by Perfumer Carlos Bena\u00efm, will speak about design, the creative process, the fragrances themselves, and their ingredients and histories. Following their presentation Rosetta Elkin, Assistant Professor of Landscape Architecture at Harvard GSD, will join the two for a question\/answer period and discussion. Carlos Bena\u00efm (left image) was born in Tangier, Morocco, and spent his childhood in close contact with natural ingredients that gave him a taste for beauty. He studied chemistry at the University of Toulouse and the Ecole Nationale Superieure de Chemie in Toulouse before joining International Flavors and Fragrances, Inc. (IFF), based in New York. At IFF he would create several major fragrances for the cosmetics industry, including Polo Green and Polo Blue by Ralph Lauren, Euphoria and Eternity for Men by Calvin Klein, White Diamonds by Elizabeth Taylor, Fierce by Abercrombie &amp; Fitch, Jasmin Noir by Bulgari, Prada Amber by Prada, Armani Code for Women by Giorgio Armani, Flowerbomb and Spicebomb by Viktor &amp; Rolf, and others. For his work he has won nine FiFi awards and a lifetime achievement award from the American Society of Perfumers; in 2013 he was named the first Master Perfumer at IFF; in 2014 he was named perfumer of the year. You have seen successes and failures for a lifetime. What makes the difference? It takes many different things, of course, but the one irreducible piece is that you have to give something of yourself. The fragrance has to have a piece of oneself. You try to please the consumer and you suddenly have to listen and understand the customer and consumer preferences deeply. But I have found that what really moves the consumer is when they feel the intense emotional involvement of the perfumer behind his creation. Perfume is more than a product. At its best, it is a piece of art; and I would call that the power of the creative mind. Paradoxically the other irreducible fact is the power of collaboration, because nobody does it alone. \u2014From Carlos Bena\u00efm&#039;s acceptance speech for a lifetime achievement award at Fragrance Foundation awards, 2014. Fr\u00e9d\u00e9ric Malle (right image) was born in Paris into a family deeply involved in perfume and the arts, including his grandfather, who worked closely with Dior to create Parfums Christian Dior; his mother, who was art director of the Dior house of fragrance; and his uncle, the film director Louis Malle. After studying art history at NYU, seeking to master every aspect of the perfume trade, Fr\u00e9d\u00e9ric Malle worked at French ad agency Havas International and at fragrance lab Roure under master perfumer Jean Amic before establishing Editions de Parfums Fr\u00e9d\u00e9ric Malle in Paris in 2000, which soon expanded to department stores and stand-alone boutiques in New York, Rome, and London. Rejecting the norms of mass produced fragrance, seeking a return to luxury and creativity, Malle has kept his company on a carefully controlled scale in order to empower the fragrance creators while offering the customer an exceptional experience. He has developed his fragrances through collaborations with well-known master perfumers of today, including Dominique Ropion, Jean-Claude Ellena, Maurice Roucel, Olivia Giacobetti, Pierre Bourdon, Edmond Roudnitska, and Michel Roudnitska. Malle regards fragrance creation as analogous to publishing a book, with the nose as the author, the name of the fragrance as the title, and himself as editor in chief. This metaphor inspired the sophisticated yet restrained brand identity of Editions de Parfums. His shop interiors\u2014including the Greenwich Village store designed with architect Steven Holl\u2014include Malle&#039;s own invention: the &quot;smelling column&quot; that first appeared in the boutique in Barney&#039;s New York, which allow a customer to experience the scent and appreciate its complexity in isolation from the surrounding air. So much money is spent on marketing and ensuring that the scent will sell in large quantities that the actual fragrance quality is lost and the creative freedom of the perfumer is stifled. \u2014Fr\u00e9d\u00e9ric Malle\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/p>\n<p>With his natural openness and curiosity Carlos is able to offer consumers a sensorial experience that transcend time and place always fresh and relevant. He skillfully navigates the space between art and technology and uses it to unleash breakthrough after breakthrough. Humble and kind he is an incredible force who has mentored generations of perfumers and received the prestigious American Society of Perfumers Lifetime Achievement Award and the Perfumer of the Year Lifetime Achievement Award from the Fragrance Foundation.<\/p>\n<div class=\"lyte-wrapper\" title=\"TFF Awards 2014 Perfumer of the Year Carlos Beniam\" style=\"width:853px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_85P6kdVP_cU\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F85P6kdVP_cU%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/85P6kdVP_cU\" \/><meta itemprop=\"duration\" content=\"PT12M\" \/><meta itemprop=\"uploadDate\" content=\"2014-07-16T20:07:47Z\" \/><\/div><div id=\"lyte_85P6kdVP_cU\" data-src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F85P6kdVP_cU%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">TFF Awards 2014 Perfumer of the Year Carlos Beniam<\/div><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/85P6kdVP_cU\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iff.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F85P6kdVP_cU%2F0.jpg\" alt=\"TFF Awards 2014 Perfumer of the Year Carlos Beniam\" width=\"853\" height=\"460\" \/><br \/>Mire este video en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Perfumer of the Year Lifetime Achievement The Fragrance Foundation Awards 2014\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px auto;\"><\/div><\/p>\n<p>\u201cCarlos a true gentleman in every sense of the word is also a genius of perfumery who has selflessly shared his knowledge by coaching mentoring and inspiring countless perfumers over the years. A master of natural ingredients Carlos is at the cutting edge of his creativity and innovation and I\u2019m excited as always to see what successful and iconic fragrances he will create for us \u2013 and our customers \u2013 in the future. His passion for his art the industry and our customers is unparalleled. Beyond the extraordinary pleasure of having Carlos as my colleague I am also proud to call him a dear and lifelong friend.\u201d &#8211; Nicolas Mirzayantz Group President Fragrances<\/p>\n<p>Please join us in congratulating and honoring Carlos Benaim for his powerful work and achieving this 50-year milestone at IFF!<\/p>\n<p>Share your messages and stories with us #CarlosBenaimIFF50<br \/>\nRead the press release\u00a0<a href=\"https:\/\/ir.iff.com\/phoenix.zhtml?c=65743&amp;p=irol-newsArticle&amp;ID=2316963\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>It didn\u2019t take me long to realize that I had arrived at a place where I could combine my scientific side with my love of fragrance and I began my perfumery journey which I have&#8230;<\/p>","protected":false},"author":1,"featured_media":5646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[133,18],"class_list":["post-5645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scent","tag-fine-fragrance","tag-our-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Master Perfumer Carlos Benaim: A 50-Year Career at IFF<\/title>\n<meta name=\"description\" content=\"A look at master perfumer Carlos Benaim and his 50 year career at IFF, including iconic creations, mentorship, and the art behind fragrance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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