{"id":5677,"date":"2016-12-01T00:00:00","date_gmt":"2016-12-01T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/what-if-there-was-a-whole-new-world-of-fragrance-to-discover-and-explore\/"},"modified":"2026-03-05T12:45:30","modified_gmt":"2026-03-05T17:45:30","slug":"what-if-there-was-a-whole-new-world-of-fragrance-to-discover-and-explore","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/what-if-there-was-a-whole-new-world-of-fragrance-to-discover-and-explore\/","title":{"rendered":"What if there was a whole new world of fragrance to discover and explore?"},"content":{"rendered":"<p><span style=\"font-size: 30px;\">Recently we had Elle Magazine visit our New York headquarters to learn more about the perfume business. We <a href=\"https:\/\/www.elle.com\/beauty\/makeup-skin-care\/a40510\/chemical-attraction\/\" target=\"_blank\" rel=\"noopener\">discussed<\/a> how proprietary fragrance ingredients known as \u201cnew molecules\u201d can offer a perfumer a competitive advantage.<\/span><\/p>\n<p>Our industry is in transition and\u00a0<a href=\"\/es\/media\/stories\/perfumers-on-becoming-a-perfumer\/\">the roles of those involved in perfumery<\/a>\u00a0are changing too \u2014 extending beyond the traditional aspects of art and science and into marketing innovation and business management.<\/p>\n<p>In our pioneering 127-year history IFF has created iconic fragrances introduced groundbreaking fragrance ingredients and developed legendary perfumers time and time again. We\u2019re passionate about our role in creating the future \u2013 particularly as it involves the talented scent designers and perfumers of tomorrow.<\/p>\n<p><span style=\"font-size: 28px; color: #0075cf;\"><strong>START HERE FOR A CAREER IN FRAGRANCE<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/iff.gcs-web.com\/\/phoenix.zhtml?c=65743&amp;p=irol-newsArticle&amp;ID=2151220\" target=\"_blank\" rel=\"noopener\">IFF is partnering with ISIPCA<\/a>\u00a0to develop future talent with a new accredited degree program: The\u00a0<a href=\"\/es\/scent\/iff-university\/\">Masters of Science in Scent Design and Creation<\/a>. Unique in the industry the\u00a0<a href=\"\/es\/scent\/iff-university\/\">IFF\/ISIPCA MSc<\/a>\u00a0immerses students in the foundations and pioneering advances of fragrance design. Graduates will be extraordinarily well-equipped for careers as fine and consumer fragrance perfumers scent design managers technical perfumers and related roles.<br \/>\nTo learn more and submit your application visit <a href=\"\/es\/scent\/iff-university\/\">iff.com\/scent\/iff-university\/<\/a>.<\/p>\n<p>We\u2019d love to hear your thoughts on being a\u00a0#futureperfumer\u00a0\u2013 tell us on\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/iff\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/IFF\" target=\"_blank\" rel=\"noopener\">Twitter,<\/a> <a href=\"https:\/\/www.facebook.com\/InternationalFlavorsandFragrances\/\" target=\"_blank\" rel=\"noopener\">Facebook,<\/a> and <a href=\"https:\/\/www.instagram.com\/iffinc\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18587 aligncenter\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/shared-image-4.jpg\" alt=\"\" width=\"640\" height=\"336\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/shared-image-4.jpg 640w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/shared-image-4-300x158.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/shared-image-4-400x210.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/shared-image-4-200x105.jpg 200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span style=\"color: #0075cf; font-size: 28px;\">TRANSFORMING THE EVERYDAY<\/span><\/strong><\/p>\n<p>Every day IFF uses the power of inquiry to create sensorial experiences that invite consumers to discover something new. But more than that we tap into the power of curiosity \u2014 of passionate sustained questioning \u2014 to turn exceptional ideas into extraordinary firsts.<\/p>","protected":false},"excerpt":{"rendered":"<p>Recently we had Elle Magazine visit our New York headquarters to learn more about the perfume business. We discussed how proprietary fragrance ingredients known as \u201cnew molecules\u201d can offer a perfumer a competitive advantage. Our&#8230;<\/p>","protected":false},"author":1,"featured_media":5678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[134,130,126],"class_list":["post-5677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scent","tag-consumer-fragrance","tag-fragrance","tag-technology-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What a New Scent Universe Means for Innovation | IFF<\/title>\n<meta name=\"description\" content=\"What if there was a whole new world of fragrance to explore highlights how IFF blends creativity and science to open new scent experiences and ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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