{"id":5680,"date":"2016-05-01T00:00:00","date_gmt":"2016-05-01T00:00:00","guid":{"rendered":"https:\/\/www.iff.com\/media\/our-blog\/7-things-you-may-not-know-about-perfumery-and-scent-design\/"},"modified":"2026-03-05T12:42:41","modified_gmt":"2026-03-05T17:42:41","slug":"7-things-you-may-not-know-about-perfumery-and-scent-design","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/","title":{"rendered":"7 Things You May Not Know about Perfumery and Scent Design"},"content":{"rendered":"<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728-1024x683.jpg\" alt=\"Avinash Mali Perfumer Trainee IFF\" class=\"wp-image-18549\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728-1024x683.jpg 1024w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728-300x200.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728-768x512.jpg 768w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728-400x267.jpg 400w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728-200x133.jpg 200w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/ben-hider-imgl7728.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 30px;\">Andreas Fibig our CEOand Chairman at IFF has noted what a scarce resource perfumers are today. In fact of the world\u2019s 600 total perfumers IFF employs about 10 percent of them. To put this into perspective there are fewer perfumers in the world than there are astronauts.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 28px; color: #0075cf;\">DEMYSTIFYING THE NOSE<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being a nose as perfumers are fondly called is a complex job that has always had a higher barrier to entry. Historically either you either came from a family of perfumers and followed that same path or studied chemistry and apprenticed within the fragrance industry for several years under seasoned professionals before coming into your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After 127 years of creating Fragrances we recognize how the roles of perfumers as well as others involved in the scent design process have evolved requiring multiple skill sets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"290\" src=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/Bloom-what-if.jpg\" alt=\"Bloom\" class=\"wp-image-18551\" srcset=\"https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/Bloom-what-if.jpg 358w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/Bloom-what-if-300x243.jpg 300w, https:\/\/www.iff.com\/wp-content\/uploads\/2025\/03\/Bloom-what-if-200x162.jpg 200w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we share some insider insights:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#7_Things_You_May_Not_Know_about_Perfumery_and_Scent_Design\" >7 Things You May Not Know about Perfumery and Scent Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#1_Perfumers_are_Consumer-Centric\" >1. Perfumers are Consumer-Centric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#2_Innovation_First\" >2. Innovation First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#3_Its_Not_Just_About_Chemistry\" >3. It\u2019s Not Just About Chemistry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#4_Grit_and_Tenacity_Count\" >4. Grit and Tenacity Count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#5_Beyond_Grasse\" >5. Beyond Grasse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#6_Perfumers_Create_Fragrances_for_Many_Products_and_Experiences_Beyond_Perfume\" >6. Perfumers Create Fragrances for Many Products and Experiences Beyond Perfume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.iff.com\/es\/media\/stories\/7-things-you-may-not-know-about-perfumery-and-scent-design\/#7_We_are_all_Marketers\" >7. We are all Marketers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Things_You_May_Not_Know_about_Perfumery_and_Scent_Design\"><\/span><span style=\"font-size: 30px;\">7 Things You May Not Know about Perfumery and Scent Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Perfumers_are_Consumer-Centric\"><\/span>1. Perfumers are Consumer-Centric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Perfumers at IFF strive to deliver unique experiences to consumers. Creating a new signature fragrance requires a constant interaction with our consumer. This requires deep listening empathy and the abilities to understand and deconstruct key scent attributes such as clean fresh caring and others that may be important to their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When&nbsp;<strong>Daniel Li<\/strong> IFF Senior Perfumer Consumer Fragrances creates signature scents for consumers he is passionate about how much he is energized and inspired by how consumers interact throughout the creative process. For him this feedback is very important. He often finds himself amazed by the depth of emotions evoked by his creations especially in the shampoo or detergent categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Innovation_First\"><\/span><strong>2. Innovation First<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFragrance creation at IFF is fueled by cutting-edge innovative research tools and a team of industry-leading experts who accelerate our discoveries. Pioneering new technologies allow us to anticipate the future needs of consumers around the world and bring new and winning ideas to the marketplace sooner. We hold curiosity and the desire to explore to be key values as they continually drive us to discover and develop ingredients that give our customers the best fragrances for everything from fine perfumes to beauty detergent and household goods. Perfumers don\u2019t create in a vacuum \u2013 they interact with new technologies and draw on consumer insights to deliver unique experiences in every category.\u201d &#8211; <strong>Valery Claude,<\/strong> VP Creation and Applied Development Consumer Fragrances IFF<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Its_Not_Just_About_Chemistry\"><\/span><strong>3. It\u2019s Not Just About Chemistry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt IFF we consider our work to be the catalyst for discoveries that spark the senses and transform the everyday. Our perfumers and scent design managers create and explore and imagine experiences that enrich our life experience in both the fine and consumer fragrance categories. Think of all the products that you use and how their scent influences and affects your user experience. Perfumers must have imagination passion and creativity along with inherent olfactive abilities (being able to distinguish and remember scents) and a foundation in the sciences.\u201d-&nbsp;<strong>Barbara Gyd\u00e9,<\/strong> Scent Design &amp; Creation School Director IFF<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Grit_and_Tenacity_Count\"><\/span><strong>4. Grit and Tenacity Count<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s a range of career paths in the world of fragrance including perfumers scent design managers and technical perfumers \u2013 and in many aspects of the field fine fragrance and under the umbrella of consumer fragrance fabric care hair care home care and personal wash. In addition to the creative and technical skills each path requires different degrees of problem solving customer focus business acumen vision and intuition. Ours is a highly competitive arena so dedication focus collaboration and resilience are critical to be successful. We always want to be listening to our customers to anticipate their needs respond quickly and exceed their expectations.\u201d- <strong>Eva Dias<\/strong>, VP Global HR Business Partner Fragrances IFF<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Beyond_Grasse\"><\/span><strong>5. Beyond Grasse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Grasse France has been renowned as the world\u2019s capital of perfumery since the Middle Ages. Today consumer and market demand calls for perfumers that can cater to both global and local preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example Brazil and Dubai are some of the top fragrance markets in the industry right now. At IFF our people are bilingual and multilingual global citizens. We look for talent who see the world through the multifaceted lens of an explorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our perfumers come from diverse backgrounds and are based at our creative centers around the world: Shanghai Singapore Dubai Brazil Mexico New York the Netherlands and France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ir.iff.com\/phoenix.zhtml?c=65743&amp;p=irol-newsArticle_Print&amp;ID=1941465\">Carlos Benaim<\/a> IFF Master Perfumer for example grew up in Morocco but has lived and worked during his career at IFF in Paris France; Amsterdam The Netherlands; and New York USA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Sophia_Grojsman\" target=\"_blank\" rel=\"noopener\">Sophia Grojsman<\/a>&nbsp;is a legendary perfumer at IFF who will be honored next month at the&nbsp;<a href=\"https:\/\/beautyfashionfragrance.com\/4111-2\/\" target=\"_blank\" rel=\"noopener\">Fragrance Foundation 2016 Awards<\/a>&nbsp;with a lifetime achievement award. She hails from Belarus Russia and studied in Poland before making the United States and IFF her home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While IFF perfumer&nbsp;<a href=\"https:\/\/www.theperfumemagazine.com\/DECEMBER29ISSUE2011\/Journey-to-the-Heart-of-Fragrance-by-Neil-Steinberg.html\" target=\"_blank\" rel=\"noopener\">Chiaki Nomura<\/a>&nbsp;has lived in 6 countries in 4 continents. She is originally from Japan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Perfumers_Create_Fragrances_for_Many_Products_and_Experiences_Beyond_Perfume\"><\/span><strong>6. Perfumers Create Fragrances for Many Products and Experiences Beyond Perfume<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our perfumers work on an array of projects from celebrity fragrances to detergents candles hair products air freshener body wash hand sanitizer deodorants and many more. Innovation is at the heart of our strategy. At IFF we work on over 38000 products annually as well as develop and adapt new technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Franc Schiet<\/strong> Senior Perfumer VP Research Perfumery in R&amp;D at IFF shared \u201cAs a perfumer my favorite part of the job is the freedom to create something new.\u201d<br><strong>Starwood Hotels<\/strong>&nbsp;asked&nbsp;<strong>Laurent Le Guernec<\/strong> Senior Perfumer to design an interior ambient scent that would bring nature inside and have guests feel the walls breathing. Le Guernec thrives on these kinds of out-of-the-box challenges that let him to apply his creativity and develop his art into sensorial experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_We_are_all_Marketers\"><\/span><strong>7. We are all Marketers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sales and marketing teams work closely with perfumers. We spoke with <strong>Lorenzo Cavallaro<\/strong>, Vice President Specialty Sales and <strong>Frederic Pignault<\/strong>, Vice-President Sales Prestige Fragrances at IFF both now based in New York who shared:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lorenzo<\/strong>: \u201cIt will be important for tomorrow\u2019s perfumers to have a deep understanding of the market and consumers within the industry to relate to the needs and tastes &#8211; globally and across categories &#8212; and provide deep intellectual rationale\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frederic<\/strong>: \u201cCustomer intimacy is key for perfumers to be successful. They must know the palette of ingredients be fully immersed in the market understand the brand and the brief have great listening skills and be able to integrate comments and feedback \u2013 all while building trust to so that customers will be confident in their decisions. We work in a category that is driven by emotions so we have to build strong and personal connections\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We\u2019re currently seeking tomorrow\u2019s scent designers and perfumers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We encourage you to explore&nbsp;<a href=\"\/es\/careers\/\">career opportunities on our site<\/a>&nbsp;or apply for our&nbsp;<a href=\"https:\/\/bit.ly\/ISIPCABLOG2\" target=\"_blank\" rel=\"noopener\">new School of Scent Design &amp; Creation (MSc) program<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Andreas Fibig our CEOand Chairman at IFF has noted what a scarce resource perfumers are today. In fact of the world\u2019s 600 total perfumers IFF employs about 10 percent of them. To put this into&#8230;<\/p>","protected":false},"author":1,"featured_media":5681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[134,130,126],"class_list":["post-5680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scent","tag-consumer-fragrance","tag-fragrance","tag-technology-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Things You May Not Know about Perfumery and Scent Design<\/title>\n<meta name=\"description\" content=\"Discover seven things you may not know about perfumery and scent design, from creative process to technology, ingredients, and consumer insight.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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